Originally Posted by JamesMac
The 'proper' iPad is by my definition the one that is selling best. Therefore the answer is yes, by definition. According to Gartner, the Mini achieved 60% of combined sales in 1Q and subsequent data is showing the trend towards 7/8" tablets is increasing. The 'improper' tablets seem to be losing favour Analysts are able to get approximations of this based on the ASP provided by Apple.
Originally Posted by pmz
No, it is not. By most accounts it is either equal or less overall units than iPad mini.
This is not the least bit surprising. The overwhelming majority of people would rather pay $329 than $499. This is the deciding factor.
Originally Posted by pmz
Thats an interesting perspective, but it still falls short because it has nothing to do with a 7.9" tablet being more desirable in any way than 9.7"
The factor is Price, and nothing more.
I disagree to a degree. If it were price, the Mini would have flopped in the market it came into, and the iPad 4 would not have sold at all against the iPad2.
The factor is 'need' at the time. 'need' has many dimensions: portability, app performance, battery life, visual presentation, app sphere, build quality etc. And the Uber need: What qualities of the device best meet my individual job requirements for this device.
The Mini was competing in a space with the iPad3, and a whole slew of 'cheap' 6 and 7" tablets that were taking share purely on size and cost. How much was Apple willing to remove from 'features' from the iPad3, to make the Mini compete on capability.
In the end, the Mini was released, but to further differentiate the Mini from the larger dimension, they parked an A6X into the iPad4. at the same price. They kept the '2' primarily as it was no cost to them (it was the same UI as the Mini), and kept the value chain differential appropriate.
for the last year, those that needed a smaller size had a previously unavailable option… We spent last year backfilling.
Next year, with 2 years of Minis, my guess is the sales will be less dramatic. Those that need retina will their choice at the mini level and it will be a hot item. Next year, we'll be more on a level field, and that's the ripe time for a new device (a retina 12"), to replace the 1024x768 factor retired with the iPad2 and the MiniOriginal, to spur sales and to start the 10" retirement party.
So no, it's not price… it's about individual value.
So my guess is that Apple has correctly determined that $329 is the value point for a 'top end' 8" device. $499 for a 10" device. And they won't waver… just stuff more capability into that price point, and allow less 'value' to be sold for less (a $250 MiniOriginal, a $399 iPad(-1)