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Tim Cook calls 'Campus 2' Apple's future 'home for innovation and creativity'

post #1 of 22
Thread Starter 
Apple CEO Tim Cook on Wednesday memorialized the Cupertino city council's unanimous approval of Apple's new "spaceship" campus with a message on his newly created Twitter account.

Tim Cook tweet


The tweet, only the fifth such missive from Apple's chief since joining the popular microblogging service in late September, called the campus Apple's "home for innovation and creativity for decades to come." Apple hopes to begin moving in to the Norman Foster-designed development in 2016.

The council's approval, given late Tuesday night after hours of discussion, means Apple is in the home stretch of the permitting process for the new campus. Opponents of the plan have a 10-day window to file petitions for the council to reconsider Apple's proposal, after which permits will be issued and Apple can begin the construction phase in earnest.

The nearly $5 billion project was introduced in 2011 by late Apple CEO Steve Jobs in what would turn out to be his final public appearance. Plans call for Apple to demolish all existing structures on the site and start from scratch, moving most of the infrastructure below ground and covering 80 percent of the land in native California grasses and trees around its new 2.6 million square foot ring-shaped main headquarters.
post #2 of 22
the should give tours!
post #3 of 22
Quote:
Originally Posted by schlack View Post

the should give tours!

That would probably make it one of the top tourist attractions in CA if they did that which means I don't think they will, but I really hope I'm wrong since it's such a great looking design.
post #4 of 22
Originally Posted by schlack View Post
the should give tours!

 

There’s a “welcoming center”, at least. That’s as far as I figure the general public will be allowed to go, if at all.

 

They might just leave their Corporate Store at Infinite Loop, after all. 

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

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post #5 of 22

UFO sightings will be seen at a regular basis :p

post #6 of 22
Did he read MacRumor? He actually tweeted the headline from MacRumor.
post #7 of 22
i wonder how long it'll be before tim drunk-tweets something crazy in the middle of the night and has to delete his account ...
"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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post #8 of 22
I think it's an ingenious design which should foster interaction and coordination. There also don't seen to be any "corner offices" as such. I can't think of a better way to give every space a great view of the beautiful campus grounds.

Daniel Swanson

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Daniel Swanson

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post #9 of 22
Who's the sheik, following him?
I’d rather have a better product than a better price.
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I’d rather have a better product than a better price.
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post #10 of 22
Quote:
Originally Posted by Pooch View Post

i wonder how long it'll be before tim drunk-tweets something crazy in the middle of the night and has to delete his account ...

 

He'll get into a tweet war with Ballmer and Schmidt.

na na na na na...
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na na na na na...
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post #11 of 22
Originally Posted by matrix07 View Post
Did he read MacRumor? He actually tweeted the headline from MacRumor.

 

Of course they do. Apple has a history of enjoying humor.

 

And suing leakers, but mainly humor.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #12 of 22

This is total BS.  We all know whats going on here.  Apple and Steve Jobs have been getting their tech and designs from aliens for decades.  iPod, iPhone, iPad.  You think they go those out of thin air?  Or course not.  The government is beginning to hound them so they build the campus to look like a UFO so when the UFO visits this year no one will suspect anything.

 

"Is that a UFO?  No, that's just Apple headquarters."

 

Innovation.

post #13 of 22
Quote:
Originally Posted by schlack View Post

the should give tours!

Some iconic places wind up doing that. I worked at Louis Kahn's Salk Institute and it was rather routine to look up out the all glass exterior walls to find a gaggle of tourists raptly watching "science" while being lectured on the building. Of course with it's exterior access being so open it was easy to do that and not compromise the work, harder to do in a building with interior corridors only I imagine...

 

Hah, turns out they still do:

http://www.salk.edu/about/architecture_tours.html

 

and for good reason eh?

http://www.salk.edu/about/architecture.html

post #14 of 22
Quote:
Originally Posted by sog35 View Post
 

This is total BS.  We all know whats going on here.  Apple and Steve Jobs have been getting their tech and designs from aliens for decades.  iPod, iPhone, iPad.  You think they go those out of thin air?  Or course not.  The government is beginning to hound them so they build the campus to look like a UFO so when the UFO visits this year no one will suspect anything.

 

"Is that a UFO?  No, that's just Apple headquarters."

 

Innovation.

 

Now that you mention it......   Their new campus is starting to look a lot less like a spaceship and a whole lot more like a....

 

Docking station?!

 

Can't wait to see it in person and I'm sure it will bear fruit with tons of great products from Apple.

post #15 of 22
Quote:
Originally Posted by Frood View Post
 

 

Now that you mention it......   Their new campus is starting to look a lot less like a spaceship and a whole lot more like a....

 

Docking station?!

 

Can't wait to see it in person and I'm sure it will bear fruit with tons of great products from Apple.

Actually, the new campus looks like a short and non-black version of the Mac Pro.

post #16 of 22
Quote:
Originally Posted by sog35 View Post

This is total BS.  We all know whats going on here.  Apple and Steve Jobs have been getting their tech and designs from aliens for decades.  iPod, iPhone, iPad.  You think they go those out of thin air?  Or course not.  The government is beginning to hound them so they build the campus to look like a UFO so when the UFO visits this year no one will suspect anything.

"Is that a UFO?  No, that's just Apple headquarters."

Innovation.
And the reason why no major recent breakthroughs is because the aliens have gone incommunicado?

Personally, I think Steve was an alien -- thus the "adoption" story.
post #17 of 22
Quote:
Originally Posted by schlack View Post

the should give tours!

With Apple's paranoia, not likely. If there had been an Apple Museum (which Steve would never have wanted) and a really big Apple Store, public access would have made some sense -- tourists could have gone to the museum/store and them toured the grounds (but not the offices).

But I'm sure they'll be a tom of tours for the press when the campus first opens.
post #18 of 22

Tossing out buzz words like "innovation and creativity" seems rather defensive to me. Companies are judged more by their actions, not their press releases.

post #19 of 22

I hope they have ground-to-air missiles protecting this new building from Samsung and Google spy drones and airships.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #20 of 22
Quote:
Originally Posted by Cpsro View Post

Tossing out buzz words like "innovation and creativity" seems rather defensive to me. Companies are judged more by their actions, not their press releases.

This was a tweet, not a press release.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #21 of 22

Apple should have designed it to look like the infinity symbol -- i.e. one infinite loop, and therefore > google.  ha!

post #22 of 22
Quote:
Originally Posted by libertyforall View Post

Apple should have designed it to look like the infinity symbol -- i.e. one infinite loop, and therefore > google.  ha!

Clever.
From Apple ][ - to new Mac Pro I've used them all.
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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