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Good: Apple leads business adoption with 72% mobile devices, 90% of tablets, 95% of apps

post #1 of 34
Thread Starter 
In its latest report of secure business mobility customers in the enterprise, Good Technology detailed rapid growth occurring in both device activations and custom app development, noting that Apple's iOS is overwhelming dominating both.



Total mobile device activations seen across Q2 and Q3 are up annually by nearly 60 percent within the company's Good Dynamics Secure Mobility Platform, which includes Mobile Device Management and app analytics across over 5,000 organizations in 130 countries.

"From a device standpoint, iOS continues to lead in device activations," the company said, stating that in Q3, Apple reached a 72 percent share of mobile device activations among its customers. That's an increase over Q2, when Good reported 69 percent share for iOS.

Android's share fluctuated downward, from 30 percent in Q2 to 27 percent in Q3, but those numbers are up from just 25 percent in Q1. Good said the change "appears attributable to a major launch of new Android devices by Samsung in that [second] quarter."

Good also noted, conversely, that shifts in numbers "may be due to consumers holding off on iPhone device purchases in anticipation of new models," adding that "it will be compelling to see what Q4 2013 brings now that new [iPhone] models have come to market."

iOS put to work



Apple's ability to maintain its dominant position among business users while rapid growth occurs in mobile deployments stands in stark contrast with Android and iOS ratios in the general market, where Android is claimed to have as high as 80 percent market share by certain metrics.

Those numbers are often based on estimated Android shipments, rather than focusing on the devices that are being selected and retained for actual ongoing use. Among business users, cheap devices that can not actually serve their intended function have substantially less appeal.

At the same time, deployments of iOS devices among business users are not being mandated by companies in the sense that Microsoft's Windows historically was; Good notes that "in a joint recent survey by TechTarget and ZK Research detailing the purchase trends of IT professionals, 65 percent of respondents have a bring-your-own-device (BYOD) policy in place and another 23 percent are in the midst of developing one.""iOS dominates as platform of choice for enterprise app deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3 respectively"

That indicates business and individuals are actually selecting iOS in a meritocracy at the expense of alternatives, rather than being selected by fiat, by deceptive marketing, or primarily on the basis of cheap prices. Good noted that Microsoft's Windows Phone accounted for just 1 percent of device activations, which remains flat year over year.

It's the apps



One explanation for why Apple is maintaining a huge lead among business users' devices (one that's more than twice as large as Android and over 70 times as large as Windows Phone) involves custom application development.

"While Android is gaining enterprise market share on the device side, iOS dominates as platform of choice for enterprise app deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3 respectively," the company reported.

The importance of apps was highlighted in noting that "the rate of growth for secure mobile apps is far greater than the growth rate of mobile device deployments, indicating that enterprises are looking to leverage the investments they've already made in mobile to maximize utilization."

It's the hardware



Another differentiating factor of Apple's success among enterprise users relates to hardware. While Android has been very successful in powering smartphones, it has not been able to stoke strong sales of tablets. That's particularly evident in the enterprise.



Samsung sells at least twice as many handsets as Apple, but sells far fewer tablets, and its tablets, PCs and netbook earnings combined amount to around a tenth of Apple's.

Samsung has found it so difficult to sell tablets against the iPad that it created a new category of large screen "phablets" in order to sell a tablet like device with a smartphone subsidy, a strategy that has helped it to move larger screens and differentiate itself. However, despite straddling the fence of both Android and Windows, Samsung continues to struggle to sell standalone tablets with either OS."iOS continues to dominate in this area, reporting 90 percent of the total tablet activations"

In the enterprise, tablets are being widely adopted on a scale that is having a deep impact on conventional PC sales. Additionally, the strength of Apple's iOS platform is also bolstering tablets, which are used primarily to run apps, as opposed to phones, which can be functionally used just for making phone calls and checking messages.

While iOS is important for apps on tablets, apps themselves are driving tablet sales (or more accurately, iPad sales). As Good notes, "tablets are more popular for mobile app usage with 81 percent of apps activated this quarter on this form factor."

The feedback loop of apps driving iPad sales is reflected in Good's next finding: "iOS continues to dominate in this area, reporting 90 percent of the total tablet activations in Q3."



In particular, Good called attention to the Manufacturing segment, which it stated "had tremendous growth quarter over quarter with 32 percent increase in share of iPad activations." The firm tracks tablet use across industry segments, and iPad's overwhelming popularity results in Good simply referring to the enterprise tablet business as essentially an iPad business, as charted above.

It's the iPad



The type of apps business are putting to use also favor iPad. "Of the apps activated on tablets, 91 percent were document editing apps, followed by file access and custom applications," Good noted.

Rather than wanting "consumption devices" oriented around watching movies on a 16:9 screen ration, business users are editing documents, a task the iPad was expressly designed to do with its page sized screen with display ratio closer to a standard PC than a movie screen. Virtually all Android tablets have an HTDV display ratio and serve up stretched smartphone apps, while business editing software gets little attention.

Microsoft's Surface debuted last year with the same type of 16:9 HDTV screen, making it awkward to use in portrait mode as a tablet. This put it into direct competition with notebooks, which are much better at actually being notebooks, offering real keyboards and more processing power.

Microsoft's Surface lead designer Panos Panay only recently stated, "we have a lot of great things that we are thinking about and working on, and there are multiple aspect ratios and sizes and awesome things to come from Surface."

Next Tuesday, Apple is expected release its next crop of iPads, building upon its virtually uncontested showing among business users as the tablet of choice.
post #2 of 34

But… but businesses NEED Office! You’re an idiot for thinking otherwise!

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #3 of 34
So much for the "consumer consumption toy" moniker the haters like to spew. "Real work can only be done on a desktop machine running Windows and Office. Tablets are toys unless it's a Surface Pro." Or so it goes.
post #4 of 34
Quote:
Originally Posted by AppleInsider View Post


I figured Android tablets were doing poorly but not that poorly. That looks like MS Surface numbers.

I doubt it will be long before we see a report stating how Apple is losing ground on tablet marketshare.
post #5 of 34
Quote:
Originally Posted by Tallest Skil View Post
 

But… but businesses NEED Office! You’re an idiot for thinking otherwise!

 

 

Everybody knows that. Duh!

 

You know, we hear this all the time from the sycophants but the top guys at Microsoft and Google must see this trend and fully realize what's happening. The enterprise ecosystem is being disrupted by Apple in a big way. Soon it may be "Nobody ever got fired for buying iPads and iPhones" instead of IBM. They ignore it at their peril.


Edited by lkrupp - 10/17/13 at 2:14pm
post #6 of 34
Mr. Market won't care this , what they care is market share.
post #7 of 34
Quote:
Originally Posted by Tallest Skil View Post
 

But… but businesses NEED Office! You’re an idiot for thinking otherwise!

 

NO DAMN IT!, they need a KICKSTAND.    See.......................... click, click.

post #8 of 34
Quote:
Originally Posted by lkrupp View Post

So much for the "consumer consumption toy" moniker the haters like to spew. "Real work can only be done on a desktop machine running Windows and Office. Tablets are toys unless it's a Surface Pro." Or so it goes.

 



We're in the process of buying iPads for our Board of directors. But they will be used primarily to consume (view) documents created within office.

I do believe the choice of the iPad was somewhat based on "you never get fired for buying an iPad".

But it was the right choice.
post #9 of 34
Quote:
Originally Posted by Tallest Skil View Post
 

But… but businesses NEED Office! You’re an idiot for thinking otherwise!

I think they are using iWork to read, edit, and share Office compatible documents. Office is the most ubiquitous file format for business and since iPad with iWork reads and saves 90% of common Office documents, why rock the boat? I seriously doubt any business execs are stupid enough to try to send Pages or Numbers documents to their associates who may be at the office on Windows. I don't see iWork ever becoming the default standard file format like Office is now, at least not for a decade or two.

 

It just goes to show that Office is not really needed on iPad because hardly anyone uses the advanced features that would make it incompatible with iWork. Most documents are straight forward spread sheets and letters. The one area that iWork and Office are not very compatible in is Keynote/Powerpoint. Any sort of animation is going to break when opened on the other platform.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #10 of 34
"a phone? 500 US$ each? We are selling millions and millions and millions of phones with windows to bueiness ... 100 US$ each."

- Steve Ballmer
post #11 of 34

If Lenovo buys Blackberry, that should be a boon for Apple. No non-China business in its right mind would entrust enterprise security to Blackberry after that.

post #12 of 34
Quote:
Originally Posted by mstone View Post
 

I think they are using iWork to read, edit, and share Office compatible documents.

 

If they're only viewing Office documents, they don't even need iWork.  OS X/iOS has had the ability to preview Office documents sent as email attachments (or similar) for a long time now.  Unfortunately, most PC + iPad users don't even know iWork exists.

 

Quote:
I don't see iWork ever becoming the default standard file format like Office is now, at least not for a decade or two.

 

It'll be interesting to see what happens when the web-based version of iWork matures.  That's the major barrier right now: iWork has no presence on PCs.  Though I think you're likely right -- it'll likely take a long time to unseat Office.

 

Quote:
The one area that iWork and Office are not very compatible in is Keynote/Powerpoint. Any sort of animation is going to break when opened on the other platform.

 

Generally, presentations are a one-off thing (and maybe shared as a PDF afterwards).  So presentation-level compatibility isn't a huge issue because you're not having multiple people on different platforms doing the same presentation.

 
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post #13 of 34
Quote:
Originally Posted by auxio View Post
 

If they're only viewing Office documents, they don't even need iWork.  OS X/iOS has had the ability to preview Office documents sent as email attachments (or similar) for a long time now.  Unfortunately, most PC + iPad users don't even know iWork exists.

I did not know that but it is probably because I have iWork on all my computers and devices. Either way I still need to be able to edit them and send them back to the people I am collaborating with.

 

Quote:

Originally Posted by auxio View Post
 

Generally, presentations are a one-off thing (and maybe shared as a PDF afterwards).  So presentation-level compatibility isn't a huge issue because you're not having multiple people on different platforms doing the same presentation.

 

I feel I should point out that many Powerpoint documents are reused, at least in our case. We have to translate them into usually six languages and also the more advanced creator types like in my department are asked to create animated elements to be used in other people's presentations. Also we are the keepers of the graphics, photos as well as the enforcers of corporate style besides making sure the content is the most recent versions, so all content must be reviewed by us before it is released. So when it comes to producing Powerpoint shows, Keynote cannot be used unless it is just a static slide.

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post #14 of 34
Quote:
Originally Posted by drblank View Post
 

 

NO DAMN IT!, they need a KICKSTAND.    See.......................... click, click.

 

*cue weird dancing*

post #15 of 34
Quote:
Originally Posted by auxio View Post
If they're only viewing Office documents, they don't even need iWork.  OS X/iOS has had the ability to preview Office documents sent as email attachments (or similar) for a long time now.  Unfortunately, most PC + iPad users don't even know iWork exists. (bold mine)

 

The don't really have to now that all of the iApps are free with the purchase of an iOS device.

To quote the fine print on Apples 5s page 

Quote:
 iPhoto, iMovie, Keynote, Pages, and Numbers are free on the App Store for qualifying iOS 7 compatible devices activated on or after September 1, 2013.
post #16 of 34
Sadly, I just learned our company of greater than 100,000 global workers will be leaving Blackberry and going to Android. They value security so this is going to be fun to watch. Torture too, but also fun. The new business crowd will now sport 2 phones - either 2 iPhones or an Android and iPhone.
post #17 of 34
But...but...Knox!
post #18 of 34
What Apple has done besides innovation to be what it is today... Ideally, what mobile companies and especially the ones with smartphones should learn from Apple from a business strategy perspective?

Read the article here - http://nishithsblog.wordpress.com/2013/10/17/what-mobile-companies-should-learn-from-apple/
post #19 of 34
Quote:
Originally Posted by Nishiths View Post

What Apple has done besides innovation to be what it is today... Ideally, what mobile companies and especially the ones with smartphones should learn from Apple from a business strategy perspective?

Read the article here - http://nishithsblog.wordpress.com/2013/10/17/what-mobile-companies-should-learn-from-apple/

Don't do this.

It was fine on one thread, but don't shameless plug your blog on each and every thread. You are not contributing anything. You will just manage to piss off people here.
post #20 of 34
So...why wasn't blackberry on that chart?
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post #21 of 34
Quote:
Originally Posted by lkrupp View Post

So much for the "consumer consumption toy" moniker the haters like to spew. "Real work can only be done on a desktop machine running Windows and Office. Tablets are toys unless it's a Surface Pro." Or so it goes.
Surface Pro, the tablet with cooling fans? Lol. What world are you living in, 3rd or 4th?

Congratulation to Samsung Galaxy S5 for winning CNET's Best Android Phone of the Year 2014

 

"From the owner of iPhone 6+, Best Smart Phone of the Year 2014"

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Congratulation to Samsung Galaxy S5 for winning CNET's Best Android Phone of the Year 2014

 

"From the owner of iPhone 6+, Best Smart Phone of the Year 2014"

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post #22 of 34
Quote:
Originally Posted by allenbf View Post
 

 

*cue weird dancing*

 

Based on Ballmer's moves???

post #23 of 34
Quote:
Originally Posted by Tallest Skil View Post
 

But… but businesses NEED Office! You’re an idiot for thinking otherwise!

 

I just wonder.... Delta Airlines will belong to those 0.-something% that make out the windows tablet usage in enterprises.

 

Well done Delta!

post #24 of 34
Quote:
Originally Posted by lkrupp View Post


Everybody knows that. Duh!

You know, we hear this all the time from the sycophants but the top guys at Microsoft and Google must see this trend and fully realize what's happening. The enterprise ecosystem is being disrupted by Apple in a big way. Soon it may be "Nobody ever got fired for buying iPads and iPhones" instead of IBM. They ignore it at their peril.

Those Delta execs that accepted the hand out of MS tablets must be feeling a little out on a limb right about know .... 1biggrin.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #25 of 34
Quote:
Originally Posted by fallenjt View Post

Surface Pro, the tablet with cooling fans? Lol. What world are you living in, 3rd or 4th?

The one with a sense of sarcastic humor I guess...
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #26 of 34
Quote:
Originally Posted by mstone View Post

I think they are using iWork to read, edit, and share Office compatible documents. Office is the most ubiquitous file format for business and since iPad with iWork reads and saves 90% of common Office documents, why rock the boat? I seriously doubt any business execs are stupid enough to try to send Pages or Numbers documents to their associates who may be at the office on Windows. I don't see iWork ever becoming the default standard file format like Office is now, at least not for a decade or two.

It just goes to show that Office is not really needed on iPad because hardly anyone uses the advanced features that would make it incompatible with iWork. Most documents are straight forward spread sheets and letters. The one area that iWork and Office are not very compatible in is Keynote/Powerpoint. Any sort of animation is going to break when opened on the other platform.

And this is why MS won't release office for iOS. they know that would kill the surface!
post #27 of 34
Quote:
Originally Posted by darthW View Post

And this is why MS won't release office for iOS. they know that would kill the surface!

Quite the dilemma ... screwed if they do screwed if they don't. New iWork is a comin' (I remembered not to say iWorks ... yeah!)
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #28 of 34
Originally Posted by digitalclips View Post
(I remembered not to say iWorks ... yeah!)

 

I’ve noticed the only people who do this are those who are old enough to remember AppleWorks (or ClarisWorks). :p 

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #29 of 34
Quote:
Originally Posted by digitalclips View Post

Quite the dilemma ... screwed if they do screwed if they don't. New iWork is a comin' (I remembered not to say iWorks ... yeah!)

It would be super sweet if iWork was a big part of next week's announcements...
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #30 of 34
Quote:
Originally Posted by APPLGUY View Post

Sadly, I just learned our company of greater than 100,000 global workers will be leaving Blackberry and going to Android. They value security so this is going to be fun to watch. Torture too, but also fun. The new business crowd will now sport 2 phones - either 2 iPhones or an Android and iPhone.

Won't they be surprised at the first sign of a widespread Android virus. Ouch!

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GOA

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Proud AAPL stock owner.

 

GOA

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post #31 of 34
Quote:
Originally Posted by SpamSandwich View Post

Won't they be surprised at the first sign of a widespread Android virus. Ouch!
I don't think there are any Android viruses. You probably meant malware in general which can mean any number of things.
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post #32 of 34
Quote:
Originally Posted by APPLGUY View Post

Sadly, I just learned our company of greater than 100,000 global workers will be leaving Blackberry and going to Android. They value security so this is going to be fun to watch. Torture too, but also fun. The new business crowd will now sport 2 phones - either 2 iPhones or an Android and iPhone.

Boeing perhaps? I saw a news article a few days back where they're moving to Android but I don't think it was 100K users, closer to 40K.
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post #33 of 34
More bad news for Boeing, then. I think the company must be thoroughly demoralized by now, having their Dreamliner turned into a Nightmare, losing JAL, and now having to swallow the toy green robot.
post #34 of 34
Quote:
Originally Posted by Flaneur View Post

More bad news for Boeing, then. I think the company must be thoroughly demoralized by now, having their Dreamliner turned into a Nightmare, losing JAL, and now having to swallow the toy green robot.

I know someone who works at Boeing. AFAIK, they are still a multi-device company (iPhones, Blackberries, etc.)

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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