According to the post, Apple raised the iPhone 5c's price to reach an acceptable profit margin when Chinese carriers offered competitive subsidies during the country's Golden Week holiday. This suggests Apple may have miscalculated the 5c's launch timing, Teng and Lee write, as the company was supposedly targeting the Chinese market with the device.
I write for a living, and am reasonably good at reading comprehension, but I cannot for the life of me figure out what this paragraph means.
They raised the price of the 5c?
Competitive subsidies during the Golden Week holiday?
Miscalculated the launch timing?
Not one word of this paragraph makes sense to me. Can someone please translate this for me?