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Rumor: Apple will not debut 'new-style' Apple TV at Tuesday event

post #1 of 38
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After sparking rumors of an all-new Apple TV last month, TechCrunch columnist and Google Ventures partner MG Siegler on Sunday said setbacks will see the device's launch pushed back beyond next week's planned special event.

Apple TV


Siegler is "pouring a small amount of water" on his own Apple TV rumor, saying the new hardware will likely be a no-show at Apple's media event planned for Tuesday.

"Well, now I feel the need to pour a little -- just a little, mind you -- cold water on the rumor fire," Siegler writes on his blog ParisLemon. "While I still haven't heard anything concrete, the most recent whispers I have heard is that the Apple TV project has been delayed a bit."

In August, Siegler set the rumor mill churning when he hinted that Apple was planning to reveal updated Apple TV hardware in November, noting users would interact with the device via a new type of control scheme. It should be noted that the device in question is not expected to be a full-fledged television set, as some analysts expect, but instead a "new-style" version of Apple's existing set-top streamer.

Following the iPhone event in September, Siegler tweeted a follow-up comment reinforcing his claims.

"I guess those excited about a software refresh in a week are gonna be *really* excited when new Apple TV hardware is unveiled next month," Siegler said.

Apple ultimately released Apple TV Software 6.0 at the end of September with support for new features like iTunes Radio.

As for the "new-style" Apple TV's delay, Siegler noted that the timing may not be right for Apple to launch the device anytime soon.

"It's hard to imagine Apple holding a third event following the iPhone one in September and the iPad event next week," he said. "But who knows? Not me, this time."

While a completely new Apple set-top streamer is looking less likely for debut in the coming weeks, Siegler is quick to point out that a refreshed unit could still see release on Tuesday with minor spec bumps.

It was reported last week that Amazon's German and French websites showed unavailability for the current third generation Apple TV until Oct. 23, the day after Apple's upcoming special event, suggesting a refresh may be in the works.
post #2 of 38

As to a re-designed ATV, who knows?

 

But when it comes to a "spec-bumbed" version of the one we already have, what's really the point?  I mean, I use mine a good deal of the time, and I'm sort of mystified as to what could be improved that would be a Real Difference to the end-user.  What am I missing here, if anything?

post #3 of 38
What else is new? (Not AppleTV, apparently 1smile.gif )

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #4 of 38
Yet more proof that NOBODY SHOULD EVER pay attention to the guesses of analysts. Tech analysts are nothing more than carnival fortune tellers. They're just not as accurate or as entertaining.
post #5 of 38
Be prepared to see aapl drop -12% (ironically same as google rises) as the new wow thing disappointed and there is no justice on AAPL.
post #6 of 38

Seriously, it gets boring. I'm really not one who complains about analysts, I just let them do their (often poor) job. But what really bugs me is that they come up with "information" and as their release date gets closer it is NEVER their fault, but instead they  argue that the project got delayed on Apple's side.

 

It is always production problems or supply problems that causes their predictions to come out false.

 

Really!!????

 

At least admit that you have been wrong.

post #7 of 38

Well in terms of spec-bump of the current atv?

Definitely 802.11ac support...

Beside of that in regards of the current model, i still hope more of a software than a hardware refresh... like bringing a app store to atv - dear apple, it's about time... ;-)

 

But to be honest, i have the feeling that nothing is going to happen to ATV at the event and we see bumped ipads & nothing more along some silent refreshes...

(mbp, mac mini, etc.)

post #8 of 38

Apple may not even be aware of it, but the last ever Nokia World event had already been arranged for the same day before the Apple event was announced. Conspiracy theorists would have it that Apple deliberately fixed this event to 'steal the media focus' form Nokia.

 

Let's face it, even if it's just the announcement of a slightly longer standard charging cable for the iPad range and Nokia announce a 4K 10" tablet with full Windows, 16mb RAM, 2tb flash storage and brainwave reading technology for $99 - the media will be all over the charging cable and ignore the tablet!

post #9 of 38
Quote:
Originally Posted by keitelderlakei View Post
 

Well in terms of spec-bump of the current atv?

Definitely 802.11ac support...

Beside of that in regards of the current model, i still hope more of a software than a hardware refresh... like bringing a app store to atv - dear apple, it's about time... ;-)

 

But to be honest, i have the feeling that nothing is going to happen to ATV at the event and we see bumped ipads & nothing more along some silent refreshes...

(mbp, mac mini, etc.)

 

Is 802.11ac even necessary on ATV?  I mean, I can easily AirPlay a movie from my iMac through my ATV with no problems with the present set-up?

 

802.11ac seems like overkill, unless I'm missing something.

post #10 of 38
Quote:
Originally Posted by AaronJ View Post
 

 

Is 802.11ac even necessary on ATV?  I mean, I can easily AirPlay a movie from my iMac through my ATV with no problems with the present set-up?

 

802.11ac seems like overkill, unless I'm missing something.

 

4k streaming compatibility will be needed pretty soon.  If Apple ever manufacture a TV screen, it would be very un-Apple if it wasn't a 4k one. Although there would have to be some bull-shit name for it similar to 'retina' to differentiate from all the other TV screens with exactly the same pixel count.

 

edit: Although making 4k streaming available to Apple TV screens only would be in line with historic market strategy. Why make an Apple TV box that'll stream 4k to anyone else's TV screen? Or perhaps build in some 4k streaming method that only plays nice with an Apple TV screen?

post #11 of 38
Quote:
Originally Posted by AaronJ View Post
 

 

Is 802.11ac even necessary on ATV?  I mean, I can easily AirPlay a movie from my iMac through my ATV with no problems with the present set-up?

 

802.11ac seems like overkill, unless I'm missing something.

 

Well for airPlay it's ok with the current model, but if you're going to stream large FullHD Content (large bitrates...) through "plex connect" to your apple tv and your router/base station is not in the same room, your just loosing to much bandwith to stream that content ;-)

 

Sure, if Apple updates the airport express silently this will also fit my needs...

Because i could use the Airport Express and connect this to the ATV...  

 

The only reason i didn't upgraded my time capsule by now to the new one is the lack of devices connecting to it on the ac standard...

So "if" they release a ATV Hardware Revision, I think it would make sense to update to AC...

post #12 of 38
Quote:
Originally Posted by AaronJ View Post

As to a re-designed ATV, who knows?

But when it comes to a "spec-bumbed" version of the one we already have, what's really the point?  I mean, I use mine a good deal of the time, and I'm sort of mystified as to what could be improved that would be a Real Difference to the end-user.  What am I missing here, if anything?

Actually much could be done to make AppleTV a far better product. It is a question of how far Apple can take the device at the current price point. Here are some examples:

  1. More flash to buffer larger movies and provide more app storage.
  2. support for gaming. This frankly is a no brainer.
  3. support for the latest WiFi and Ethernet speeds.
  4. support 64 bit computing.
  5. gesture input support. This s would be a big deal for many potential uses of Apple TV.
  6. support connection to a large storage subsystem to make AppleTV into a iTunes server. Here I mean a direct attached USB 3 or TB interface to a disk subsystem. The idea is a centralized place, a server if you will, for a persons iTunes collection.
  7. 4K video support.
  8. better hardware connections to ones stereo.
  9. sound input for support for Siri over AppleTV.
  10. for that matter a camera to support FaceTime over Apple TV would work too.
  11. more RAM would go a long way to making the above happen.

These are just a few possibilities off the top of my head.
post #13 of 38
It seems Google and its buffoon analysts cannot fairly compete with Apple's winning strategy. Instead, they have chosen to pursue competing by shoveling fear, uncertainty and doubt. This TechCrunch/Google supported analyst has chosen to blame Apple for NOT meeting HIS predictions about... Apple. His posting will be picked up and spread around the world and become another lightning rod call that Apple is not innovating its hobby device as competitors are. Oh wait... 😃
post #14 of 38
Quote:
Originally Posted by andrewb123 View Post
 

 

4k streaming compatibility will be needed pretty soon.  If Apple ever manufacture a TV screen, it would be very un-Apple if it wasn't a 4k one. Although there would have to be some bull-shit name for it similar to 'retina' to differentiate from all the other TV screens with exactly the same pixel count.

 

edit: Although making 4k streaming available to Apple TV screens only would be in line with historic market strategy. Why make an Apple TV box that'll stream 4k to anyone else's TV screen? Or perhaps build in some 4k streaming method that only plays nice with an Apple TV screen?

Unless the iTunes Store is going to start streaming at 4K, we aren't going to see 4K support in the ATV.  Really, even the trailblazers in the 4K space (Sony) aren't promising a 4K streaming product.  Everything needs to be downloaded in entirety to their player.  There really is no need at this point for 802.11ac support.  The current ATV box only supports 10/100 ethernet, and that's plenty in the current environment.

post #15 of 38

I cannot understand why Apple has not made an iPad app that mirrors what I see on my ATV, then I could have full keyboard access and touch control. Using the current remote to put words into the search boxes is so last decade.

post #16 of 38

Either the idea Steve Jobs had when he said "he cracked it" takes a long time to implement, or maybe it was just a very early stage of idea. Because between the time he said he cracked it and the time it seems to take for the idea to become a product I'm getting skeptical it will ever materialize.

 

Anyway, if Apple has something up its sleeve I'm curious to see it.

 

 

Apple TV is fine as it is for me. I'd like to have the app store put in there, but then I'd need some serious HW because I'd love to dump the PS3...

 

I'd love for the ATV in other countries to be as rich in content as the US Store version and for it to become more and more a consumption hub. (think about Netflix, Hulu, Vevo, and the like worldwide). Of course it doesn't depend entirely on Apple, but...

post #17 of 38
Quote:
Originally Posted by woodbine View Post
 

I cannot understand why Apple has not made an iPad app that mirrors what I see on my ATV, then I could have full keyboard access and touch control. Using the current remote to put words into the search boxes is so last decade.

How would a mirror of the AppleTV interface be better than Remote.app?  Touch control over a non-touch (hell, AppleTV isn't even mouse driven) interface doesn't sound like a great idea.

 

 

Re. updates, I could definitely get used to a faster AppleTV; it's not slow but it could definitely be faster.  And 802.11ac and more on board storage would help with buffering.  Don't see that there's any reason to doubt one is coming, even if it's just a spec bump, it's been 18 months since the last significant revision (not including the rev A tweak that happened in January).

 

Also, assuming the new iPad mini gets an A6 or above, and the iPad 2 gets discontinued, then in two days the iPhone 4S will be the only other device with the A5 processor, and it''ll be the first time that the Apple TV is on the same technical level as the budget iPhone.  Maybe that's not important to Apple, but it seems like they'd want to aim a bit higher than that.

 

I quite like Siegler, he's normally quite an interesting guy with more insight than most into what he's talking about, but he doesn't do himself any favours by repeating whispers that he's heard.


Edited by Crowley - 10/21/13 at 3:35am

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post #18 of 38
What the Apple TV 'needs' more than anything is a Bluetooth remote.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #19 of 38
Quote:
Originally Posted by pinolo View Post
 

Either the idea Steve Jobs had when he said "he cracked it" takes a long time to implement, or maybe it was just a very early stage of idea. Because between the time he said he cracked it and the time it seems to take for the idea to become a product I'm getting skeptical it will ever materialize.

Maybe he'd thought he cracked it, but on further investigation it turned out to be a dud idea?  Not everything Steve touched turned to gold, and he was rather predisposed to claim things as insanely great.  Even those with an exceptionally good hit ratio will sometimes miss.

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post #20 of 38
Quote:
Originally Posted by woodbine View Post
 

I cannot understand why Apple has not made an iPad app that mirrors what I see on my ATV, then I could have full keyboard access and touch control. Using the current remote to put words into the search boxes is so last decade.

Why not use the remote app?  Large trackpad for the ATV and keyboards pop up when you need to input text.  (The "add next" feature for music is pretty nice too.)

2010 mac mini/iPad OG/iPhone 4/appletv OG/appletv 2/ BT trackpad and keyboard/time capsule/ Wii
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2010 mac mini/iPad OG/iPhone 4/appletv OG/appletv 2/ BT trackpad and keyboard/time capsule/ Wii
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post #21 of 38
If it's nearly ready, then why wouldn't they do what they're doing right now with the MacPro (and what they've done before numerous times)?

In other words, announce it at the event, and release it when it's actually built.
post #22 of 38
Quote:
Originally Posted by Crowley View Post

Maybe he'd thought he cracked it, but on further investigation it turned out to be a dud idea?  Not everything Steve touched turned to gold, and he was rather predisposed to claim things as insanely great.  Even those with an exceptionally good hit ratio will sometimes miss.

My guess is the way to control TV he mentioned was voice and they now realise that Siri is not mature enough.

Another reason is deals.
I wanted dsadsa bit it was taken.
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I wanted dsadsa bit it was taken.
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post #23 of 38

OK, I admit I haven't visited the Remote app for sometime now, I just didn't think the keyboard came up for text input...

post #24 of 38

What I'd like to see in new ATV hardware is about 4 HDMI input ports on the back, and 1 HDMI out. Right now I have 4 HDMI sources and to switch inputs to the TV I have to use the TV remote and go through 2 menus to get to it. I want the ATV to do it, as I'm sure it would be a much simpler process.

post #25 of 38

"After sparking rumors of an all-new Apple TV last month, TechCrunch columnist and Google Ventures partner MG Siegler on Sunday said setbacks will see the device's launch pushed back beyond next week's planned special event."

 

Translation... We pulled the original rumor straight out of our asses so now we have to make up a reason our rumor isn't going to happen. Let's see, "setbacks" is a nice, generic, meaningless term. Yah, let's use that. Nobody will even notice.

post #26 of 38
When you become a partner with the biggest competitor of the company you are reporting on you have given up credibility. An honest commentator would either recuse himself from Apple stories or label them as coming from a Google associate.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #27 of 38
There was an article here a day or two ago talking about inventory levels of various Apple devices, and it showed there to be a great deal of Apple TV's in stock, so this article makes sense in that context. Still, I'm a little disappointed, it would of been nice to have something exciting like a re-designed Apple TV released tomorrow together with the new iPad's.
post #28 of 38
Quote:
Originally Posted by leavingthebigG View Post

It seems Google and its buffoon analysts cannot fairly compete with Apple's winning strategy. Instead, they have chosen to pursue competing by shoveling fear, uncertainty and doubt. This TechCrunch/Google supported analyst has chosen to blame Apple for NOT meeting HIS predictions about... Apple. His posting will be picked up and spread around the world and become another lightning rod call that Apple is not innovating its hobby device as competitors are. Oh wait... 😃

IIRC Siegler has been a heavily pro-Apple blogger for years. His association with Google is only as an investments advisor for Google Ventures, not Google proper. Two different companies. I suppose AI's mention of him as connected to Google is a signal to hardcore Apple fans that he should no longer be listened to?

http://www.businessinsider.com/mg-siegler-interview-2013-5
melior diabolus quem scies
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melior diabolus quem scies
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post #29 of 38
Quote:
Originally Posted by AaronJ View Post
 

As to a re-designed ATV, who knows?

 

But when it comes to a "spec-bumbed" version of the one we already have, what's really the point?  I mean, I use mine a good deal of the time, and I'm sort of mystified as to what could be improved that would be a Real Difference to the end-user.  What am I missing here, if anything?

 

Short of making this 'real' tv, how can you really redesign it. Put in in an aluminum case? that screws with the whole 'invisible' that is preferred with home theater stuff and I don't see even Jony "al-u-ini-um" Ive going there on this one. Make it thin and flat, what's the point unless it would some how improve performance. 

 

So anything they do would be in essence a spec bump. Better Wifi, better graphics, perhaps bigger storage to hold more buffering and/or auto download items in a podcast style (imagine being able to buy a season pass and have the system get the newest ep and have it ready for you to watch) or rental movies or such. 

 

Personally I think the real story is "Rumor: Apple was never planning to release a redesigned Apple TV and the analysts etc were just wrong"

post #30 of 38
Quote:
Originally Posted by AaronJ View Post
 

 

Is 802.11ac even necessary on ATV?  I mean, I can easily AirPlay a movie from my iMac through my ATV with no problems with the present set-up?

 

802.11ac seems like overkill, unless I'm missing something.

Some would probably say no but faster wifi can't hurt when you are talking about streaming media or even (assuming you have all the other pieces in equal play) just doing airplay of a game etc. 

 

despite folks yelling how Apple has to open up the ATV to a full App Store I don't see it happening. Most apps aren't really suited for a giant tv screen. So Airplay will be even more vital. And anything that could improve that is good, so bring on the AC

post #31 of 38
Quote:
Originally Posted by andrewb123 View Post
 

 

4k streaming compatibility will be needed pretty soon.  If Apple ever manufacture a TV screen, it would be very un-Apple if it wasn't a 4k one. Although there would have to be some bull-shit name for it similar to 'retina' to differentiate from all the other TV screens with exactly the same pixel count.

 

 

I don't think they will. In the traditional sense. Apple's not the type to look at just a TV with the traditional tuner etc. It seems pretty clear that they want to turn their collection of apps etc into the new cable box. So a display doesn't need a tuner card. The little black box is that piece. 

 

I think they'll first go for a better 'computer' display that has HDMI etc so it could be used with their ATV box, a game console etc just at 1080p. It might have some 4k use at a lower refresh. Then they will work to bump what they can serve up in their stores via adoption of h.265 to get a mix of lower file size and better quality and try to snake away a fair part of the home disk market and get the studios in on the game. And the next go around on their Cinema Display they will move to a 4K setup with materials to support it. And hopefully larger displays (frankly I am hoping they will do something around a 40 inch right now).

 

Perhaps even get some 3D support in there. Possibly only for the whole Pixar etc collection but why not if it's possible without hurting anything else performance wise. And with the whole historical connection I could see Pixar and Disney as studios willing to jump into that experiment store wise (hopefully as an addition to the package for a few bucks more and not making us pay another $19.99 to get the 3D version)

post #32 of 38
Quote:
Originally Posted by 1983 View Post

There was an article here a day or two ago talking about inventory levels of various Apple devices, and it showed there to be a great deal of Apple TV's in stock,

 

that was some 3rd party shop. Which means that it might be legit information about the full picture or just that they have a lot of ATVs cause no one has bought their stock. 

post #33 of 38

Does it really qualify as a rumor to say that something is NOT going to happen?

If so, I'd like to start a rumor that Apple will not be introducing a new Cube at this event...

post #34 of 38
Originally Posted by andrewb123 View Post
 

Apple may not even be aware of it, but the last ever Nokia World event had already been arranged for the same day before the Apple event was announced. Conspiracy theorists would have it that Apple deliberately fixed this event to 'steal the media focus' form Nokia. [...]

 

Last year's iPad announcement: 23 October 2012.

This year's iPad announcement: 22 October 2013.

 

Apple may or may not be aware of the Nokia World event.  Makes no difference, really.

Apple steals Nokia's thunder no matter when their respective events and announcements are scheduled.

But is Nokia aware of Apple's relatively predictable iPhone and iPad announcements?

 

And will Nokia World be scheduled a week or two earlier next year?  Oh wait.

No, no Nokia World even next year.  "Microkia World" instead?

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post #35 of 38
Quote:
Originally Posted by AaronJ View Post

As to a re-designed ATV, who knows?

But when it comes to a "spec-bumbed" version of the one we already have, what's really the point?  I mean, I use mine a good deal of the time, and I'm sort of mystified as to what could be improved that would be a Real Difference to the end-user.  What am I missing here, if anything?
They could add a high res. FaceTime camera, and mic. Obviously ship a A6(X) or A7 in the thing. Add it in 16 and 32 gb models (for a App Store release) and more.
post #36 of 38
Quote:
Originally Posted by Don108 View Post

Yet more proof that NOBODY SHOULD EVER pay attention to the guesses of analysts. Tech analysts are nothing more than carnival fortune tellers. They're just not as accurate or as entertaining.

They're just covering all the bases, so they're never wrong.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #37 of 38
Quote:
Originally Posted by Creep View Post
 

There really is no need at this point for 802.11ac support.  The current ATV box only supports 10/100 ethernet, and that's plenty in the current environment.

 

As long as all you're streaming is the hyper-compressed kind of material you get off the iTunes store et al I suppose you wouldn't see any need for higher bandwidth, but if you ever hope to see a sunset that doesn't look more like the red end of a rainbow you'll start to.

post #38 of 38
I want a new hockey puck. What a fourth gen Apple TV could be:

Apple could provide both the player and the content. It's just a question of when. Could be any day now.
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