Big apple fan here. Slightly disappointed today, I think Apple really has to up their game a bit. Clearly these devices are meant to improve margins, not advance much technically. Not even Touch ID in the iPads.
The Apple I knew would have surprised us tonight. I feel slightly bored instead.
And I own both Apple shares, and consider myself a huge fan of the company. I just wish they would step on it a bit more.
Even Apple cannot roll back the laws of physics and completely reinvent the tech marketplace every quarter - or as you put it, "step on it a bit more". I don't think they are doing too badly though, given what their competitors in this space are doing.
Some people really crack me up. They complained that the iPad 3/4 was too thick and too heavy. So Apple releases a new iPad that is incredibly thin and light and they complain becaus battery life stayed the same. Good god people, do you expect Apple to work miracles? I mean there were a lot of people who thought the mini wouldn't get retina because of battery life. To me the fact Apple was able to make the iPad super thin and light plus add 64 bit A7 and keep battery life at ~10 hours is amazing. It's ovbious Apple wants the iPad hardware in many ways to just disappear. Something the new Nokia tablet with keyboard cover doesn't do.
Agreed. Despite hydr's disappointment, Apple seems to be innovating better than most.