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Amazon taunts Apple's new iPads, advertises smaller Kindle Fire HDX as 'lighter than Air'

post #1 of 137
Thread Starter 
In response to Apple's new iPads, Amazon took a direct shot at its competitor on the front page of its website Wednesday, saying the Kindle Fire HDX is "lighter than Air" --?even though the new Kindle achieves that weight with a smaller display.

Amazon


The advertisement is a not-so-subtle jab at Apple's new iPad Air, which shaves nearly a half-pound off the weight of its predecessor to drop to just one pound.

While the Kindle Fire HDX weighs in at 0.82 pounds for the $379 Wi-Fi-only model, it achieves that weight with a screen size of just 8.9 inches. Apple's iPad Air, in contrast, has a larger 9.7-inch Retina display with more screen real estate.

Both devices are also unsurprisingly heavier than Apple's new iPad mini with Retina display, which sports a 7.9-inch screen. Apple's smallest tablet weighs 0.73 pounds in its Wi-Fi-only variety.

Amazon also offers a 7-inch version of its Kindle Fire HDX tablet. It too edges the Retina iPad mini in weight, at just 0.66 pounds, but also sports a screen size nearly a full inch smaller diagonally in the process.
post #2 of 137
Of course it's lighter than the iPad Air. It's only a 32 bit processor and a smaller screen.

And for a smaller screen and lessor processor, the weight difference isn't that big. Oops.

Amazon, go pick better battles.
post #3 of 137
A piece of crap should weigh nothing .
post #4 of 137
Originally Posted by AppleInsider View Post
While the Kindle Fire HDX weighs in at 0.82 pounds for the $379 Wi-Fi-only model, it achieves that weight with a screen size of just 8.9 inches. Apple's iPad Air, in contrast, has a larger 9.7-inch Retina display with more screen real estate.

 

So, basically, “Not Legally Comparable to Air” would be a better tagline.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
post #5 of 137
Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina.

LOL, gonna pick one Fire HDX up really soon!
post #6 of 137
I wish apple has something up its sleeve for the first half of 2014, not like this year that they waited till summer and im betting they do have something to show us and other companies to copy.
post #7 of 137
Quote:
Originally Posted by drblank View Post

 It's only a 32 bit processor 

 

64 bits weigh twice as much as 32 bits, right?

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post #8 of 137
Quote:
Originally Posted by drblank View Post

Of course it's lighter than the iPad Air. It's only a 32 bit processor

Can't tell if serious...


Edited by MikeJones - 10/23/13 at 2:38pm
post #9 of 137

All this does is make Amazon look cheap in my eyes.

post #10 of 137
I guess it would be stupid to run an ad, "Smaller than an iPad!" Stupid, but honest.
post #11 of 137
And it's slower than the iPad to boot, while lacking the quality app selection!

I love Kindle... on my iPad.
post #12 of 137
Quote:
Originally Posted by drblank View Post

Of course it's lighter than the iPad Air. It's only a 32 bit processor and a smaller screen.
 

Say whaatttt?  

post #13 of 137
I suppose people will say this is fair game because Apple took a couple shots at Microsoft yesterday but this is pretty stupid considering the devices aren't the same size. It's not really a fair comparison. If the Fire HDX was 9.7" would it weigh less than a pound? As far as the screen being better is that based on a side by side comparison of each in use or just based on numbers on a spec sheet?
post #14 of 137
Quote:
Originally Posted by Sedicivalvole View Post

All this does is make Amazon look cheap in my eyes.

Yep.

Well, I guess if one has the lesser of products to offer buyers, one attempts to emphasize whatever positives one can.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #15 of 137
Quote:
Originally Posted by gotApple View Post

Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina.

LOL, gonna pick one Fire HDX up really soon!

It also has sticky black plastic all over, very reminiscent of Finnish licorice!
post #16 of 137

The iPad Air's 4x3 9.7" screen is over 33% larger than the Kindle Fire HDX's 16x9 8.9" screen. It is a lot more than the "0.8 inches" would imply. The iPad is in a different class altogether.

 

It's even larger comparing the 7.9" iPad mini to the Nexus 7. The iPad mini's screen is 43% larger. The "Fandroids" who harp on and on about the "small" iPhone screen seem to ignore the size difference when lumping the iPad mini into the "7-inch" category.

post #17 of 137
The App Store is much lighter than Apple's, too.

Still, it's a fairly clever ad even if comparing apples and oranges.
post #18 of 137
Quote:
Originally Posted by Crowley View Post

64 bits weigh twice as much as 32 bits, right?

well, that and the fact there are fewer apps shipped with it, making it that much lighter ... but i'll leave the exact math to you.
"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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post #19 of 137
Oh and Amazon is actually down over 2% today while Apple is up. 1biggrin.gif
post #20 of 137
There is only one iPad Air that's for sure. SMH @ Amazon.
post #21 of 137

Love that smaller device actually being lighter!  INNOVATION!

 

LOL, but hey that's one way they used to get "diet" bread: slices were half the thickness.....

post #22 of 137
Quote:
Originally Posted by Sedicivalvole View Post
 

All this does is make Amazon look cheap in my eyes.

 

I left Amazon behind when they started redirecting searches for "iPad" to their kindle pages. Most of my online shopping is done elsewhere these days.

post #23 of 137
Quote:
Originally Posted by gotApple View Post

Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina.

LOL, gonna pick one Fire HDX up really soon!

If you're buying based on numbers on a spec sheet.... go for it.  Feel free to not report back on your experiences.  I think you'll be right at home on the Android message boards where you can spend all day posting your awesome benchmark scores.

post #24 of 137

Kindle fire HDX is perfect for the lonely white male.  Just use the Mayday button to talk to a live person.  Be carefully of harrasement charges though. 

 

Personally I'd get one of these for the sole purpose of using the Mayday button for laughs.  I'm betting we will be seeing a ton of MayDay joke calls on youtube soon

post #25 of 137
Quote:
Originally Posted by Pooch View Post


well, that and the fact there are fewer apps shipped with it, making it that much lighter ... but i'll leave the exact math to you.

 

64 bits is a good balance. If the iPad Air had a 65 or 66-bit processor it would add even more weight. I'm glad they didn't include the any large graphics files either. Once you load a couple books on the Kindle, wow man, sack of rocks. Let's do a real comparison here.

post #26 of 137

Pretty stupid to compare the weight of two devices when they aren't even the same size.

 

Of course, the iPod touch weighs only 3 ounces, so not sure what Amazon is carrying on about?

Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
Reply
post #27 of 137
If you could get stock Android on the HDX, it would be a much more compelling product at a much better price. The construction is even fantastic. The consumer is seriously winning when a vendor sells products near cost, and profits off the services. The services model is superior.
post #28 of 137
Quote:
Originally Posted by id4nnyzz View Post

I wish apple has something up its sleeve for the first half of 2014, not like this year that they waited till summer and im betting they do have something to show us and other companies to copy.

Who says they don't? But they just refreshed a while bunch of things in the last month.
Quote:
Originally Posted by gotApple View Post

Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina.

LOL, gonna pick one Fire HDX up really soon!

That's nice.
post #29 of 137
Quote:
Originally Posted by Crowley View Post
 

 

64 bits weigh twice as much as 32 bits, right?


Man, those bits are really heavy stuff! :lol:

Anyway, both are good tablets. It really is incredible how fast the technology advances!

post #30 of 137

These advertisements from Microsoft and Amazon taking shots at Apple are pretty pathetic. They are completely misleading. The Surface advertisement claims the iPad doesn't have a keyboard. What they don't tell you is the Surface actually doesn't come with a keyboard. Those advertisements also don't tell you the 32gb Surface really only comes with 15gb of space out of the box. Now Amazon is taking a jab at Apple advertising a smaller tablet is lighter then the bigger iPad Air tablet. Pathetic!

post #31 of 137
Well Amazon the iPad Air is on the larger size of tablets (full sized tablets) and your Kindle Fire HDX is barely on the smaller side along with the iPad Mini, when Apple announced the iPad Air yesterday they said its the lightest full sized tablet in the world. And plus who would want a 'Android' tablet that doesn't run stock Android?
post #32 of 137
Quote:
Originally Posted by ScottWilson View Post

If you could get stock Android on the HDX, it would be a much more compelling product at a much better price. The construction is even fantastic. The consumer is seriously winning when a vendor sells products near cost, and profits off the services. The services model is superior.

Can you not load any Android app on Amazon tablets? There must be a way to jailbreak it.

post #33 of 137
Quote:
Originally Posted by gotApple View Post

Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina.

LOL, gonna pick one Fire HDX up really soon!

Good, go enjoy your incredibly cheap plastic piece of crap. Make sure the door hits you on the way out.

post #34 of 137
Quote:
Originally Posted by NelsonX View Post
 

Can you not load any Android app on Amazon tablets? There must be a way to jailbreak it.

 

Somebody usually figures out a way. All the previous Fire tablets have been rooted, and somebody got stock Android for it so you could have the vastly better Google Play store. But to my knowledge, nobody has figured this one out yet. That, and we aren't talking about the same kind of user experience. Running some hacked/root/jailbroken nonsense. I've done it in the past, and I just don't bother anymore. It's not worth the tears and trouble. 

post #35 of 137

They still make the Kindle Fire?

post #36 of 137
When watching a 16:9 movie the image is actually larger on a Kindle- right?.
 
Where's the new Apple TV?
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Where's the new Apple TV?
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post #37 of 137
Quote:
Originally Posted by AppleInsider View Post

In response to Apple's new iPads, Amazon took a direct shot at its competitor on the front page of its website Wednesday, saying the Kindle Fire HDX is "lighter than Air" --?even though the new Kindle achieves that weight with a smaller display.
 
Amazon


The advertisement is a not-so-subtle jab at Apple's new iPad Air, which shaves nearly a half-pound off the weight of its predecessor to drop to just one pound.

While the Kindle Fire HDX weighs in at 0.82 pounds for the $379 Wi-Fi-only model, it achieves that weight with a screen size of just 8.9 inches. Apple's iPad Air, in contrast, has a larger 9.7-inch Retina display with more screen real estate.

Both devices are also unsurprisingly heavier than Apple's new iPad mini with Retina display, which sports a 7.9-inch screen. Apple's smallest tablet weighs 0.73 pounds in its Wi-Fi-only variety.

Amazon also offers a 7-inch version of its Kindle Fire HDX tablet. It too edges the Retina iPad mini in weight, at just 0.66 pounds, but also sports a screen size nearly a full inch smaller diagonally in the process.

 

 

No iOS ecosystem

No Apple build quality

No Apple attention to detail

No sale.

post #38 of 137
Quote:
Originally Posted by gotApple View Post

Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina.

LOL, gonna pick one Fire HDX up really soon!
Lol! Lighter in every way possible, including how much use people actually get out of them!
post #39 of 137
 
Where's the new Apple TV?
Reply
 
Where's the new Apple TV?
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post #40 of 137
Amateur hour all over again...
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