Originally Posted by allenbf
The App Store is much lighter than Apple's, too.
Still, it's a fairly clever ad even if comparing apples and oranges.
in the end… a low end Amazon offering is what Apple wants
IT's a long game play.
Apple is staking a high function portable tablet computer… that can do everything 'okay' and most things 'well' and some things 'best in class'
The key is Apple is selling 'the one' tablet.
Amazon is selling 'a single function tablet' You read a book, you get some amazon music… you're a Amazon prime addict. You pop down $150… get it in a couple days… and you do your thing…. and then you realize that to do 'something else' you need another tablet, or learn how somehow get android apps to work on your tablet, and then you realize those are really crappy options. Then you see an iPad, realize that the 'Amazon' experience is 'okay' and you have 2.5 options
1) buy a non-amazon crap tablet to pair with your kindle reader
2) buy an iPad to pair with your kindle reader
2.5) buy an iPad ou sell your kindle reader, and realize that to 10% of the time you're outside, it's not that bad of a reading experience.
In the long game, Apple wants people who are scared to spend $500 to 'try' a tablet… because they realize that 80% of non-apple Tablet buyers 'want' an iPad as their 'next tablet.'
Apple is like chinese dynasties… it's looking far beyond this quarter's sales… It's looking 2 years down the road.
This year it's all about killing MS Surface and Win 8.1. and netbooks and stuff like that. The fact that the TCO of ownership of mac laptops just went down another $40-60, let alone the hassle of installing Win 8 (or 9 or whatever… all I know is my wife can install Mavericks… I know a lot of 'PC gurus' who have punted and bought a new PC Win 8 installed, and kept their Win7 system around, as it's a heckuva lot cheaper when you look at the time spent installing and cost of the SW.
This is Richard Stallman's game plan (except for the closed source;-)...