Originally Posted by fearless
I don't like the prosumer term at all, in fact I find it an insult in a way.
You're right, it is insulting if you imagine foolishly that doing things on your Mac that people have made careers out of somehow makes you a 'Pro' and the machinery you use somehow qualifies as professional level - it doesn't. It's about consumers with pro aspirations, which really is just a vanity for marketing purposes. It goes back to that "empowering" idea that a computer with Word makes you a writer, that iMovie makes you some kind of Hollywood director. Call it elitist if you like, but you learn that stuff the hard way over years, not in your MacBook on a long weekend.
I can get a splinter out of my toe, but that doesn't make me a surgeon, nor my sterilised needle a scalpel. But if I try to do amateur brain surgery with my needle, and it fails, somehow the ambulance crew are old school guys who just don't get it?
Prosumer is the right, faintly derogatory term for enthusiastic amateurism. It has it's place, but it's not the same thing as doing professional work with professional tools, which the Mac sometimes manages and sometimes doesn't.
I didn't coin the term prosumer, but it's how other companies define the market they are going after. Example. Someone that would buy an Apogee 64 channel AD/DA Thunderbolt system is NOT considered a prosumer. But someone that bought an Apogee One would be.
Actually, it has been proven that one can use what people and the market would generally consider a prosumer grade product for something that would normally use a professional grade product instead. Case in point, Michael Moore used iMovie on an iMac to do the editing for one of his documentaries. Why? Because the type of movie he made didn't have fancy special effects, it was more of a home movie using decent video cameras that were meant more for low end professional movie making like pornos and low budget work, but it still did the job. So, one can use something that is normally used for lower budget productions and still do something that's used in a professional manner.
So, what term do you like? Low budget? Amateur? Prosumer?
It's just a bunch of marketing speak to identify a market and the behavior, buying patterns, etc. so they can make and market products for those potential customers.
Edited by drblank - 10/25/13 at 5:12pm
Actually, out of all of the terms I can think of, Prosumer is actually giving some class to that market segment. At least they aren't calling you low budget amateurs are they? I think Prosumer is a great word if you want know my opinion. BTW, there are a lot of things sold as "Professional" products that should be classified as low budget junk. But the Pros use them all of the time. Example? Yamaha NS-10's. HORRIBLE cheap speakers sold to the audio recording industry and probably single handily responsible as to why modern day recordings SUCK. They enable the engineer to make the music sound good on a cheap pair of speakers, but in the process, they create bad mixes for people that have high end audio systems that want no coloration to the recordings and can easily tell a bad recording from a good quality recording because their systems are VERY detailed in how they reproduce the source material.