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Samsung fined for slanderous marketing by Taiwanese regulators

post #1 of 38
Thread Starter 
Samsung was fined on Thursday by the Taiwanese government for paying marketing companies to attack rival HTC in a slanderous internet campaign, one day after the Korean electronics giant was forced to apologize to Chinese consumers for hardware problems with its smartphones.

HTC One
The HTC One, which reportedly prompted Samsung's unfair marketing campaign


A fine in Taiwan

In the conclusion of a case in which the company was accused of using "dirty tricks" against its smaller rival, Taiwan's Fair Trade Commission has fined Samsung NT$10 million New Taiwan Dollars ($340,000) for ordering an internet smear campaign against Taiwanese phone maker HTC. The marketing company in charge of executing the campaign on Samsung's behalf was also fined to the tune of NT$3 million ($102,000), reports BBC News.

When the accusations were made public earlier this year, Samsung Taiwan immediately put a halt to its internet marketing initiatives, including "all marketing activities that involve the posting of anonymous comments."

Samsung later admitted to the wrongdoing, saying the "incident was unfortunate, and occurred due to insufficient understanding of these [the company's] fundamental principles."

Thursday's fine marks Samsung's second punishment from Taiwan's FTC this year. The regulatory body slapped Samsung with a NT$300,000 ($102,000) in the spring for false advertising claims related to one of its Galaxy series handsets.

An apology in China

Meanwhile, on Wednesday of this week, Samsung issued a written apology to Chinese consumers following a China Central Television report regarding hardware flaws Samsung's Galaxy S3 and Galaxy Note 2 devices. A firmware problem in the devices can reportedly lead to memory chip damage, forcing the handsets to crash multiple times per day.
Samsung blamed third-party apps for causing the hardware malfunctions
"We welcome the scrutiny from the media. Due to problems with management that brought inconvenience to our customers, the company expresses its sincerest of apologies," read a message on Samsung's Chinese website, according to ComputerWorld.

"Exposing" the practices of foreign companies and forcing hat-in-hand apologies is a somewhat common story for China's state-run television service. CCTV extracted a personal apology from Apple CEO Tim Cook earlier this year over Apple's warranty policies in the world's most populous nation, and coffee house Starbucks is currently in the network's sights.
post #2 of 38

How about doing the same here? And there? And everywhere?

Would you sue them in a box? Would you sue them with a fox? Would you sue them on a train? Sue them, sue them! End their reign.

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post #3 of 38

I'm shocked!

na na na na na...
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na na na na na...
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post #4 of 38
Color me shocked.
post #5 of 38
- Please, everyone knows the marketing firm Samsung hired did this on their own.
- Samsung isn't responsible if someone they hire steps out of bounds.
- Apple does it too, so it's OK.

Did I miss any?

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post #6 of 38
Love seeing them shooting themselves in their own foot.
Bribing Scumbag lowlife copycats is the image they are painting of themselves! Just like their own CEO

Love it Sammy... Keep it Up!
post #7 of 38
Numerous anti-Apple bloggers here and on Marketwatch, etc, have taken the considerable time and energies to pen lengthy post which disparage Apple management, its products and its customers, typically using rumor and speculation rather than hard facts. I have assumed for a year that many of them are all on the Samsung payroll. Is there a way to prove it?
post #8 of 38
Let's take up a collection and pay these same sellout cynical haters to stfu on AI, Marketwatch, The Wall St Journal, USA Today, CNBC and everywhere else Sammy is paying them to spew libel and lies about Apple.

Truth about Samsung:

Not popular among youth. Cooking the benchmarks. Lying about activations. Plunging global handset share in Q3. Declining share price.

Okay Apple. Do I get my check now??

Jk

Oh wait. Sammy makes Apple' displays and chips.

Okay nvm Sammy. I heart u after all lol.
post #9 of 38

I think we should 'expose' the slanderous users on this site

post #10 of 38
Apple does what? I have yet to see any Apple advertisements that actually says or does anything directly against its competitors. All of Apple's commercials are showing off its own products with even very few words.
Samsung however has been on a rant against all of its competitors including against Apple.
Most of it is pure FUD and a lot of it is lies which are now starting to catch up with them.
They even lie in court so Samsung deserves all that's coming to them.
Proof has been shown in court this past week. Samsung had confidential documents from Apple that were only for there lawyers to see. They basically broadcasted all of that content through out the company and then tried to use that information to make new deals with its competitors. They were caught red handed and now the judge has a very dim view of them in light of the facts.
They steal, cheat, lie, copy everyones ideas and try and call them there own.
You won't ever catch me with a Samsung product, not with that kind of reputation.
post #11 of 38
You forgot SEP abuser.

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post #12 of 38
Quote:
Originally Posted by b9bot View Post

Apple does what? I have yet to see any Apple advertisements that actually says or does anything directly against its competitors. All of Apple's commercials are showing off its own products with even very few words.

Mostly, yes. I do love the Jon Hodgman commercials with Justin Long. Hodgman made those commercials work.

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post #13 of 38
Quote:
Originally Posted by Suddenly Newton View Post

Mostly, yes. I do love the Jon Hodgman commercials with Justin Long. Hodgman made those commercials work.

Apple should hire Hodgman to do their keynotes... Curley, Moe, and Larry just don't have the talent at presenting that Jobs had. Hodgman would kill it.
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post #14 of 38

Bloggers accidentally uploaded comments to our servers but none of our executives studied them.

post #15 of 38

Would love to see Shamesung getting more of such exposure worldwide across the media!

post #16 of 38

Someone I know is a structural engineer (designs HRSGs) who spent several months in Seoul dealing with Samsung Heavy Industries. According to him the Koreans are not very popular in Asia. They have a reputation for unethical behavior and shady business practices. The Chinese and the Japanese hate their guts apparently. 


Edited by lkrupp - 10/24/13 at 7:13pm
post #17 of 38

They should have just hired Florian Mueller like everyone else. 

post #18 of 38
Quote:
Originally Posted by EricTheHalfBee View Post

- Please, everyone knows the marketing firm Samsung hired did this on their own.
- Samsung isn't responsible if someone they hire steps out of bounds.
- Apple does it too, so it's OK.

Did I miss any?

Just the /s, you know you will get flamed by those that don't know you 1wink.gif
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #19 of 38
Quote:
Originally Posted by lkrupp View Post
 

Someone I know is a structural engineer (designs HSRGs) who spent several months in Seoul dealing with Samsung Heavy Industries. According to him the Koreans are not very popular in Asia. They have a reputation for unethical behavior and shady business practices. The Chinese and the Japanese hate their guts apparently. 

 

Pretty much the same the world over for any distinct nationalities that live in close proximity to one another...

 

 
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post #20 of 38
Quote:
Originally Posted by Suddenly Newton View Post


Mostly, yes. I do love the Jon Hodgman commercials with Justin Long. Hodgman made those commercials work.

I'm not sure those commercials count as being "against" their competitors, since in this case the competitors were equated with the much more generally likable John Hodgman. Unless they were trying to sell Macs to Amanda Seyfried, of course.

post #21 of 38
Quote:
Originally Posted by Retrogusto View Post
 

I'm not sure those commercials count as being "against" their competitors, since in this case the competitors were equated with the much more generally likable John Hodgman. Unless they were trying to sell Macs to Amanda Seyfried, of course.

Right.

 

http://www.youtube.com/watch?v=0eEG5LVXdKo

post #22 of 38
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post #23 of 38
Sammy caught doing something slimy: Just another Thursday.

Real question is when will they get punched in the mouth for it. A fine or punishment that really wakes them up. Right now its cheap: rot HTC's home market with ridiculous astroturfing, and pay 400K for the marketing costs, thats peanuts.
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post #24 of 38
"Numerous anti-Apple bloggers here and on Marketwatch, etc, have taken the considerable time and energies to pen lengthy post which disparage Apple management, its products and its customers, typically using rumor and speculation rather than hard facts. I have assumed for a year that many of them are all on the Samsung payroll. Is there a way to prove it?"

They've been doing it since at least 2006-7. Many large corporations hire social marketing firms to either polish their own image or to tarnish their competitor's images on various message boards. I'm not sure how they bill the corporations for this, but I doubt the costs are well-hidden even if their methods are.

I've talked actually talked to account managers that have non-chanlantly admitted that they write their own reviews on their account's product's website (source: have worked in online %u2014 not social marketing %u2014 advertising for over a decade).

Bloggers may do it out of some misguided sense of "fighting for their team."
post #25 of 38

This is hardly surprising from a company that blatantly copies competitors, cheats on benchmark scores, and the list goes on. 

post #26 of 38
Originally Posted by AppleInsider View Post

... the company was accused of using "dirty tricks" ...

 

Ya think?

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post #27 of 38
Samsung is no stranger to shady business tactics. One difference is that Samsung is more in the spot light lately due to its successful Galaxy line and news writers are paying more attention to Samsung related shenanigans.
post #28 of 38

This is hilarious... and sad.  But mostly hilarious. :lol:

post #29 of 38

Just the other day I was accusing certain people of being paid Fandroid shills on this forum.

 

And guess what, I believe it even more now!

 

Samsung is so dirty and so are Fandroids.

post #30 of 38
Quote:
Originally Posted by Cintos View Post

Numerous anti-Apple bloggers here and on Marketwatch, etc, have taken the considerable time and energies to pen lengthy post which disparage Apple management, its products and its customers, typically using rumor and speculation rather than hard facts. I have assumed for a year that many of them are all on the Samsung payroll. Is there a way to prove it?

 

And what has that gotten them? Even with all this paid FUD (that has been going on for years), and Samsung's massive marjeting budget which drowns out everything everywhere I go, Apple can still sell 10 million devices in a weekend. 

post #31 of 38
It's pretty easy to have an "insufficient understanding" of the company's [Samsung] "fundamental principles" when they don't have any to communicate.
post #32 of 38
Quote:
Originally Posted by AppleInsider View Post

"We welcome the scrutiny from the media. Due to problems with management that brought inconvenience to our customers, the company expresses its sincerest of apologies," read a message on Samsung's Chinese website, according to ComputerWorld.
 

 

Problems with management?

 

Bit of an understatement given that Samsung is managed by a convicted criminal with zero morals.

 

The fine is laughable, Samsung probably spends more on bribes and buying bloggers.

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post #33 of 38
Quote:
Originally Posted by hill60 View Post
 

The fine is laughable, Samsung probably spends more on bribes and buying bloggers.

 

Quite right - like being caught speeding and being fined a penny.

 

Hell,  I'd probably do it all the time.

post #34 of 38
Quote:
Samsung later admitted to the wrongdoing, saying the "incident was unfortunate, and occurred due to insufficient understanding of these [the company's] fundamental principles."

I'd say they understood Samsung's 'fundamental principles' just fine....
post #35 of 38

An apology in China

Meanwhile, on Wednesday of this week, Samsung issued a written apology to Chinese consumers following a China Central Television report regarding hardware flaws Samsung's Galaxy S3 and Galaxy Note 2 devices. A firmware problem in the devices can reportedly lead to memory chip damage, forcing the handsets to crash multiple times per day.

 

The saying, "It's not a bug, it's a feature" springs to mind. :lol: 

post #36 of 38
How low could they go? I am sure Samsung does this in other countries too.
post #37 of 38
U
Quote:
Originally Posted by auxio View Post

Pretty much the same the world over for any distinct nationalities that live in close proximity to one another...


The shame is that most of teens in Russia , are still trying to posture themselves through making they way in denial, so they pick up "deaddroids" just to prove that they are not like a whole world of " applefun idiots"...so they think, so they Do. But time isn't stand still and one day they realize - :What have I done....) ones who rumoring is always ones who envy;)
post #38 of 38
Quote:
Originally Posted by Tallest Skil View Post
 

How about doing the same here? And there? And everywhere?

Would you sue them in a box? Would you sue them with a fox? Would you sue them on a train? Sue them, sue them! End their reign.

My own issue with Samsung is predominantly the leadership, not necessarily everyone who works for them. That would include many people in the US and a variety of other countries (not going to look up every one of them).

 

Quote:
Originally Posted by EricTheHalfBee View Post

- Please, everyone knows the marketing firm Samsung hired did this on their own.
- Samsung isn't responsible if someone they hire steps out of bounds.
- Apple does it too, so it's OK.


Did I miss any?

I would blame the companies doing the hiring in either case.

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