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Customized Product (RED) Mac Pro revealed for upcoming charity auction

post #1 of 67
Thread Starter 
Auction house Sotheby's on Friday outed another collaboration between Apple SVP of Design Jony Ive and acclaimed industrial designer Marc Newson, this time a custom Product (RED) edition Mac Pro.

Mac Pro RED


According to Sotheby's estimates for Lot 27, the "selected and customised" Apple desktop will go for between $40,000 and $60,000, though the final going price will likely be much more.

As with Ive's previous work for the Nov. 23 charity auction, including a one-off Leica M digital rangefinder, the Mac Pro has added flair above and beyond the normal retail version set to hit store shelves this December. Not much is revealed in the lot detail, though it appears from the pictures that the aluminum substructure and outer shell have been anodized in red.

In addition to the Leica and the Mac Pro, Ive worked with Newson and Bono on a pair of 18 karat rose gold EarPods. The Apple design guru is also listed as having a hand in a custom Range Rover, an Herm?s horse saddle and a Dom P?rignon bottle cooler (which includes a 1.5L Magnum bottle of Dom P?rignon ?noth?que 1966), among other red designs.

The charity event, titled "Jony and Marc's (RED) Auction," benefits the Global Fund to fight AIDS, Tuberculosis, and Malaria.
post #2 of 67
To bad apple did not sell this with 5C colors, "for the colorful, pros"
post #3 of 67
They should sell a shiny chrome version. That would sell like crazy.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #4 of 67
I'd give my left nut for that. Ok. Fanboy out.
post #5 of 67

Man, not only do I REALLY wish I had some reason to buy a Mac Pro in the first place, but this thing ... yikes.

 

If I had the money to buy this, I'd build an entire room around it. :)

post #6 of 67
Sotheby's has the auction items up. A couple items were donated by Dieter Rams. 1smile.gif

http://www.sothebys.com/en/auctions/2013/null-n09014.html#&i=36
post #7 of 67
Quote:
Originally Posted by SpamSandwich View Post

They should sell a shiny chrome version. That would sell like crazy.

 

Don't forget about GOLD! 

post #8 of 67
That is so 'Iron Man!' I want one!
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #9 of 67
forget Product Red. I want someone to make skins for the Mac Pro so I can have a nice blue Police Box and tell folks 'it's bigger on the inside'

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #10 of 67
Quote:
Originally Posted by digitalclips View Post

That is so 'Iron Man!' I want one!

 

YES!

 

Quote:
Originally Posted by charlituna View Post

forget Product Red. I want someone to make skins for the Mac Pro so I can have a nice blue Police Box and tell folks 'it's bigger on the inside'

 

Exactly. :)  That would be ... well, I guess it would be cool to US ... not so sure about anyone else. :)

post #11 of 67

It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.

post #12 of 67
Quote:
Originally Posted by AaronJ View Post

YES!


Exactly. 1smile.gif  That would be ... well, I guess it would be cool to US ... not so sure about anyone else. 1smile.gif
I doubt the pro will sell that much, to make such a thing, but it would be nice.
post #13 of 67
Lol you guys, it's just a dark shade of red Mac Pro I wouldn't even pay regular price for this, I personally like their regular black model but I guess that (RED) logo comes with a 40k price tag
post #14 of 67
Quote:
Originally Posted by ascii View Post

It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.
Who cares as long as they raise a lot of money.
post #15 of 67
Quote:
Originally Posted by charlituna View Post

forget Product Red. I want someone to make skins for the Mac Pro so I can have a nice blue Police Box and tell folks 'it's bigger on the inside'

Who said that?
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #16 of 67
Quote:
Originally Posted by AaronJ View Post

YES!


Exactly. 1smile.gif  That would be ... well, I guess it would be cool to US ... not so sure about anyone else. 1smile.gif

I'm going to spray paint mine red ... well maybe ...
The 'bigger on the inside' joke is UK not US ... just saying 1smile.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #17 of 67
Quote:
Originally Posted by ascii View Post
 

It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.

 

This I don't get, at all.  There are, for instance, HUGE fashion events to raise money for AIDS or hunger or whatever.  People are wearing and bidding on -- as an example -- pairs of shoes that cost nearly $10k retail, and end up going for much, much more for that.  People bid on gowns for sometimes hundreds of thousands of dollars.

 

Do you really think that if you got AIDS treatment, and were completely poor in some 3rd world country, you'd care that the money to help you came from some real rich person bidding on a pair of 5" strappy Louboutins?

 

Quote:
Originally Posted by Rogifan View Post


Who cares as long as they raise a lot of money.

 

My thoughts exactly.

 

Quote:
Originally Posted by digitalclips View Post


I'm going to spray paint mine red ... well maybe ...
The 'bigger on the inside' joke is UK not US ... just saying 1smile.gif

 

Well, you know we love the Doctor right here in the States, too! :)

 

But I meant US (as in geek-y tech types) not U.S. (as in the United States).  But I'm pretty sure you got the first time around. :)

post #18 of 67

Maybe Ive has one of these in his studio?

post #19 of 67
Quote:
Originally Posted by ascii View Post

It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.

It's a fundraiser. Many people don't donate unless they get something in return. It's sad but true.
post #20 of 67
Quote:
Originally Posted by Rogifan View Post


Who cares as long as they raise a lot of money.

 

There is this argument:

 

If these people truly cared about helping others, they would not need anything in return for their donation other than the knowledge that they helped; all this suggests is that the buyer actually just wants to raise their own prestige amongst their own friends.  The one-off machine itself will probably be worth 3000-5000 or more, which could have been, drumroll, donated to charity.  The time spent at the auction house, not to mention the cost of getting everyone there, etc, could have been spent helping charities.  In short, Apple could just put a blurb on their page asking people to donate to charity (they could arrange it and all if they like) and that would actually probably get more money.  Lots of media time and energy and money is being spent on covering this device, again more money that could be donated.

 

Then there is the argument that by doing this they are raising awareness and thus increasing donations.  I'm sure there is data to support this (as there is to counter it, probably if someone searched).

 

There are two sides, or more.

 

Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

Reply

 

Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

Reply
post #21 of 67
Quote:
Originally Posted by Bergermeister View Post

There is this argument:

If these people truly cared about helping others, they would not need anything in return for their donation other than the knowledge that they helped; all this suggests is that the buyer actually just wants to raise their own prestige amongst their own friends.  The one-off machi
ne itself will probably be worth 3000-5000 or more, which could have been, drumroll, donated to charity.  The time spent at the auction house, not to mention the cost of getting everyone there, etc,
 could have been spent helping charities.  In short, Apple could just put a blurb on their page asking people to donate to charity (they could arrange it and all if they like) and that would actually probably get more money.  Lots of media time and energy and money is being spent on covering this device, again more money that could be donated.


Then there is the argument that by doing this they are raising awareness and thus increasing donations.  I'm sure there is data to support this (as there is to counter it, probably if someone searched).


There are two sides, or more.

For lack of a better word, Product Red competes with other charities for funds. How do you get people to donate to your charity? You let them "buy" something. that something could be a candy bar, a raffle ticket or these items.
post #22 of 67
Quote:
Originally Posted by Bergermeister View Post

There is this argument:

If these people truly cared about helping others, they would not need anything in return for their donation other than the knowledge that they helped; all this suggests is that the buyer actually just wants to raise their own prestige amongst their own friends.  The one-off machi
ne itself will probably be worth 3000-5000 or more, which could have been, drumroll, donated to charity.  The time spent at the auction house, not to mention the cost of getting everyone there, etc,
 could have been spent helping charities.  In short, Apple could just put a blurb on their page asking people to donate to charity (they could arrange it and all if they like) and that would actually probably get more money.  Lots of media time and energy and money is being spent on covering this device, again more money that could be donated.


Then there is the argument that by doing this they are raising awareness and thus increasing donations.  I'm sure there is data to support this (as there is to counter it, probably if someone searched).


There are two sides, or more.

Explain to me then why US citizens are allowed to deduct charitable donations on their tax returns? Ive is getting to do a fun side project and at the same time raise lots of money for RED. Sure he could just write out a big check but then people would complain it wasn't enough or he was just showing off. I guess I don't see why this is a big deal when celebrities and other rich people do stuff like this all the time to raise money for charity. The end result is what should matter.
post #23 of 67
Sends MacPro to Colorwafe, gets red MacPro for 50k cheaper
you only have freedom in choice when you know you have no choice
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you only have freedom in choice when you know you have no choice
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post #24 of 67

Hubba Bubba!

 

A little off topic, but does anyone think each generation of Mac Pro will see a change in its anodised hue / finish like the iPhone does to set it apart from the previous generation?

post #25 of 67

Colorways... just saying  /s

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #26 of 67
Quote:
Originally Posted by AaronJ View Post

This I don't get, at all.  There are, for instance, HUGE fashion events to raise money for AIDS or hunger or whatever.  People are wearing and bidding on -- as an example -- pairs of shoes that cost nearly $10k retail, and end up going for much, much more for that.  People bid on gowns for sometimes hundreds of thousands of dollars.

Do you really think that if you got AIDS treatment, and were completely poor in some 3rd world country, you'd care that the money to help you came from some real rich person bidding on a pair of 5" strappy Louboutins?


My thoughts exactly.


Well, you know we love the Doctor right here in the States, too! 1smile.gif

But I meant US (as in geek-y tech types) not U.S. (as in the United States).  But I'm pretty sure you got the first time around. 1smile.gif

WHO are you calling a geeky tech type! 1biggrin.gif

BTW, I can remember like it was yesterday watching the first ever Dr. Who episode as a kid in England. The next week, because there was so much fuss over how good it was but many people missed it, they showed the first and second episode the following week one after the other, as a one off exercise. My little sister commented, "It's going to take a long time to watch in a few weeks!". We were ROFL, she was about 6.
Edited by digitalclips - 10/25/13 at 6:37pm
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #27 of 67
Quote:
Originally Posted by ascii View Post
 

It's a beautiful computer but helping the poorest of the poor dying of AIDS, TB and Malaria by selling each other Range Rovers, Leica's, Dom Perignon, 18 karat gold earphones and $40,000 computers seems in bad taste to me.

 

It's not in bad taste at all. I think that this red Mac Pro looks great, but I wouldn't want one, because it's associated with AIDS, charity and the poor.

 

But if others wish to donate to charity, then good for them, I don't think that anybody can legitimately criticize others who are giving money. People are free to spend their money on whatever they please.

post #28 of 67
Quote:
Originally Posted by Rogifan View Post

Explain to me then why US citizens are allowed to deduct charitable donations on their tax returns? 

 

Because taxes have always acted as a instrument of social policy.

post #29 of 67
I'm sure it won't be the same but for about $35 - 55K less I'm sure ColorWare will be offing up an assortment of color options for the Mac Pros.
post #30 of 67

Sure, it would be great if people just donated to charities simply because they felt it was the right thing to do. But this practice has evolved because charities have found they can drum up more money if they make a spectacle that can be promoted and talked about. 

 

I'd say it's about pragmatism. If $1000 given with 70% selfless motivations and 30% selfish motivations, it's still more useful than $100 given with 100% selfless motivations. 

post #31 of 67
Quote:
Originally Posted by konqerror View Post

Because taxes have always acted as a instrument of social policy.
Sorry I guess I should have said that was a rhetorical question. 1wink.gif
post #32 of 67
Maybe this will get Apple to do custom colors. I think that would be cool. Though not purple. 1oyvey.gif

color.jpg
post #33 of 67
Quote:
Originally Posted by Rogifan View Post

Maybe this will get Apple to do custom colors. I think that would be cool. Though not purple. 1oyvey.gif

color.jpg

 

 

Now we're talking!

 

Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

Reply

 

Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

Reply
post #34 of 67

I love Apple but I just couldn't resist.... 

post #35 of 67
Quote:
Originally Posted by digitalclips View Post

WHO are you calling a geeky tech type! 1biggrin.gif

BTW, I can remember like it was yesterday watching the first ever Dr. Who episode as a kid in England...

I'm pretty sure you shouldn't abbreviate the Doctor.
Quote:
Originally Posted by Apple ][ View Post

It's not in bad taste at all. I think that this red Mac Pro looks great, but I wouldn't want one, because it's associated with AIDS, charity and the poor.

I can't believe I just read this statement.
post #36 of 67
Quote:
Originally Posted by Eric Swinson View Post
 

I love Apple but I just couldn't resist.... 

 

Classic flavor?

 

Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

Reply

 

Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

Reply
post #37 of 67

I wonder how much custom third party skins will be? Slide it on and shrink to fit with a hair drier.

post #38 of 67
Quote:
Originally Posted by Apple ][ View Post

It's not in bad taste at all. I think that this red Mac Pro looks great, but I wouldn't want one, because it's associated with AIDS, charity and the poor.

That's a very strange reason not to want a product - regardless of the quality. If we disregard the price for the time being, in what way is a Product Red Mac Pro less compelling than a stock MP with the same internals? They have exactly the performance. And the red one has the added benefit of helping those less well off than you. I would have thought that would make it more compelling a purchase.
"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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post #39 of 67
The SGI Crimson was the SGI I always dreamt of having. This red Mac Pro remembers me of it (except for the size -the Crimson was deskside- and that it's metallic).

But my favorite color for the new Mac Pro would be WHITE. For me, Apple means WHITE. I miss the white Apples a lot.
post #40 of 67
I don't like the shiny black one, but this looks pretty trick
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