According to Sotheby's estimates for Lot 27, the "selected and customised" Apple desktop will go for between $40,000 and $60,000, though the final going price will likely be much more.
As with Ive's previous work for the Nov. 23 charity auction, including a one-off Leica M digital rangefinder, the Mac Pro has added flair above and beyond the normal retail version set to hit store shelves this December. Not much is revealed in the lot detail, though it appears from the pictures that the aluminum substructure and outer shell have been anodized in red.
In addition to the Leica and the Mac Pro, Ive worked with Newson and Bono on a pair of 18 karat rose gold EarPods. The Apple design guru is also listed as having a hand in a custom Range Rover, an Herm?s horse saddle and a Dom P?rignon bottle cooler (which includes a 1.5L Magnum bottle of Dom P?rignon ?noth?que 1966), among other red designs.
The charity event, titled "Jony and Marc's (RED) Auction," benefits the Global Fund to fight AIDS, Tuberculosis, and Malaria.