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Apple's official iPhone 5s & 5c cases prove popular, though most customers ignore brand

post #1 of 32
Thread Starter 
Apple newly released cases for the iPhone 5s and iPhone 5c have quickly proven popular, carving away market share from popular casemakers like Otterbox, though most iPhone owners simply don't know who makes the case they own.

Cases


The latest data from Consumer Intelligence Research Partners shows that 76 percent of iPhone buyers also own a case for their handset. Among those who have purchased Apple's new iPhone 5s, 15 percent bought Apple's official premium case, while 10 percent of iPhone 5c owners went with the company's first-party accessory.

The data from CRIP suggests that some of Apple's initial success came at a cost to Otterbox, the largest third-party case maker. For the previous-generation iPhone 4S, CIRP's survey found that Otterbox accounted for more than 50 percent of all cases in use.

In contrast, Otterbox's share of the newer iPhone 5s and iPhone 5c was just over 20 percent for each handset.

CIRP


But the largest percentage of iPhone 5s and iPhone 5c case owners simply don't know who makes their case. Among those polled, nearly half of all iPhone 5c owners indicated they don't know their case's brand, while 30 percent of iPhone 5s owners were unsure who made their accessory -- representing larger shares than Otterbox, Apple, or anyone else was able to carve out.

Other case makers -- such as Belkin, Griffin, Incase, Incipio, LifeProof,Speck, and Spigen -- did not command a large enough share to be singled out like Apple or Otterbox. Collectively, they represent about 30 percent of iPhone 5s cases in use, and just over 20 percent of iPhone 5c cases, according to the survey.



"Apple targeted the biggest accessory segment by introducing new iPhone 5S and 5C cases with the launch of the new phones," said Mike Levin, Partner and Co-Founder of CIRP. "Otterbox dominates the market for iPhone 4S cases, though, with over half of the market. A number of other case makers, including Belkin, Griffin, Incase, Incipio, LifeProof, Speck, and Spigen, each have a couple of percentage points in share of all three iPhone models. And, a significant percentage of all iPhone owners, including almost half of iPhone 5C owners, do not know their case brand or manufacturer."

CIRP's findings are based on a survey of 400 phone customers that activated their iPhone in the U.S. after the launch of the iPhone 5s and iPhone 5c on Sept. 20. The poll found that cases have the highest accessory attach rate for iPhone users, beating out screen protectors and car chargers, which about half of iPhone owners have, as well as Bluetooth headsets, which are owned by 20 percent of iPhone users.
post #2 of 32
That's me. I had two Otterbox cases in the past, this time at $39 and for real leather I bought Apple's case for my 5s.
post #3 of 32
The 4S is much more likely to be damaged in a fall, looks like otter box market was reduced when Apple came out with 5/5C/5S. With it's aluminum structure it takes more of a beating than the SS of the 4S before transferring that energy to the glass.
post #4 of 32

That iPhone 5C case  -  the most ugliest. 

post #5 of 32
The fact that they don't know who makes the case is testament to Apple's focus on product over slapping names across things. I've seen more cases and bags ruined from stupid logos plastered across them than anything else. It's one of the appeals of the Moshi iGlaze - the tiny logo.
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post #6 of 32
Trying to figure out how this spells doom for Apple, oh wait: Majority of iPhone 5S/C users spurn Apple cases.

I have a cheap plastic case on my 4S simply because I couldn't find a better case I liked.
post #7 of 32

being an owner of the leather case, i'd have to say it's a mixed bag.  I have the Gold 5s with a Product (RED) leather case.

Half of me really likes the soft-touch yet grippy leather.  However i find it gets really dirty very quickly.

now that may be because of the very supple and toothy leather.  And i consider myself extremely cleanly person, but damn that case gets dirty quick.  So ½ of me thinks it's great, the other thing is self-conscious that i'm a dirt magnet.

I think had Apple had any forethought about the longevity of their cases, they'd test them for 2-3 months prior to final release.  I would have preferred a more burnished and smooth leather, like a wallet.  would attract much less dirt and easier to clean.

post #8 of 32
Quote:
Originally Posted by Chandra69 View Post
 

That iPhone 5C case  -  the most ugliest. 

 

I disagree....I have one on mine and love it. To each his own I guess. You're most likely not the demographic Apple is going after anyways with the 5C. 

post #9 of 32

Surprised that anyone bothers with a case on a 5c, I never did with my 3GS. 

 

Plastic is plastic, who cares if it gets scratched?

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post #10 of 32
Love my black leather 5a case, but be warned - any other color will turn seriously ugly if you keep your phone in your jean pocket. The blue runs off big time.
post #11 of 32
The 5c case is awesome with its silicone grip , especially the black one.

The 5s case (with the exception of the black) is a pure case of form over function. I've had to return 2 until settling on the black. I had both the yellow, then Red.
Both after 2 weeks looked absolutely disgusting- and I take good care of my devices. The simple oils of your hands change it rapidly into the nastiest looking iPhone you'd ever want to see. You've been warned.
Trying to clean it only make it look worse.
Edited by pazuzu - 11/14/13 at 7:11am
 
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post #12 of 32
Hard to comprehend how an Otterbox would be the natural competition for a silicone cover. A tank is competes with a pellet gun?
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post #13 of 32
Quote:
Originally Posted by saarek View Post
 

Surprised that anyone bothers with a case on a 5c, I never did with my 3GS. 

 

Plastic is plastic, who cares if it gets scratched?

 

I do...I care about the things I own. I don't like having things look like shit. Apparently you don't care. Its called pride of ownership which you obviously don't have.

 

And, I expect to get money back on the phone when I sell it so I have money to upgrade. I sold my iPhone 4S for more than I paid for it brand new (on contract). It paid for my iPhone 5C and AppleCare+. 

post #14 of 32
Have to agree that the discoloration and inability to clean a product RED leather case is causing me to search for a new one.

I love the feel and fit of the leather case but it looks nasty dirty. The Apple store site warned that it would discolor as it aged so I can't really fault them.
post #15 of 32

Otterbox Commuter/4S owner here.   Otter downgraded the quality of their materials sometime between late 2011 and mid-2012... my spouse's Commuter case is less grippy, and has an altogether cheaper feel in the hand.

 

When I had to replace my case a couple of months ago (damaged), I lucked up and found a "first generation" version on clearance at a local store.  Next time, I will definitely give competing products a closer look.

Quality isn't expensive... it's priceless.

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post #16 of 32
"Plastic is plastic, who cares if it gets scratched?"

Erm...the millions of people who buy cases for their plastic phones?
post #17 of 32

Missed the q on launch day so the local Apple store ( ran out of ATT 5S) said I could order on line.

Customer Service was so nice they gave me the $39 - black free.

Still wish Apple could design a case that would let the whole design of the iPhone show through.

post #18 of 32
Quote:
Originally Posted by Ireland View Post

The fact that they don't know who makes the case is testament to Apple's focus on product over slapping names across things. I've seen more cases and bags ruined from stupid logos plastered across them than anything else. It's one of the appeals of the Moshi iGlaze - the tiny logo.
The worst is phones and tablets that splash the company and/or carrier logo on the front. Totally distracts from the display and content.
post #19 of 32
Quote:
Originally Posted by tomkarl View Post

Have to agree that the discoloration and inability to clean a product RED leather case is causing me to search for a new one.

I love the feel and fit of the leather case but it looks nasty dirty. The Apple store site warned that it would discolor as it aged so I can't really fault them.


Discoloration is one thing - but the fact is it's uncleanable.
Try taking it back to Apple. Bring it along with a black one to a sales rep and they might exchange it- even after a month. You'r e not the only one with this problem. I was able after 3 weeks to exchange for a black.
 
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post #20 of 32
I would take this info with a grain of salt, considering that Apple has a distinct advantage over other case makers on when they can start production of cases for new body styles. No one was making 5C cases in advance of launch. And most 5 otterbox cases need to be revamped to account for the 5S/touch id.
post #21 of 32
Quote:
Originally Posted by macxpress View Post
 

 

I do...I care about the things I own. I don't like having things look like shit. Apparently you don't care. Its called pride of ownership which you obviously don't have.

 

And, I expect to get money back on the phone when I sell it so I have money to upgrade. I sold my iPhone 4S for more than I paid for it brand new (on contract). It paid for my iPhone 5C and AppleCare+. 

 

My iPhone 4s is in pristine condition, as is my iMac, MacBook Pro and iPad 3. I guess the difference between us is that I see the Aluminium and Glass design as a thing of beauty that needs protecting, whereas the cheap plastic iPhone 5c is more of a utility use and abuse kind of device.

 

Don't get me wrong, a more rugged/plastic design can be very useful to a lot of people.

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post #22 of 32
I'll take an Otterbox case any day but that's mostly due to clumsiness on my part. The solid cases look good but the ones with holes I just don't get at all.
post #23 of 32

I actually feel the design of the 5s case is a bit faulty, not just the material. I have had 2 black 5s cases since I got my phone and both of them have too much flex in them and the phone pops out of the case just a bit on one side on the top and the other on the bottom. It really isn't that much and a small tap resets the phone into the case, but the problem is that the case moves just enough to switch the phone to silent. I have missed several calls due to this issue and the replacement the Apple store gave me without any issue both have the same fault. I will most likely be returning this replacement and looking for a properly functioning case that won't randomly mute my phone when in my pocket.

post #24 of 32
Quote:
Originally Posted by pazuzu View Post


Discoloration is one thing - but the fact is it's uncleanable.
Try taking it back to Apple. Bring it along with a black one to a sales rep and they might exchange it- even after a month. You'r e not the only one with this problem. I was able after 3 weeks to exchange for a black.

 

Speak for yourself. I like the look of worn leather. 

 

More importantly it feels phenomenal in the hand.

post #25 of 32
Quote:
Originally Posted by Technarchy View Post

Speak for yourself. I like the look of worn leather. 

More importantly it feels phenomenal in the hand.

There's worn and there's just plain discolored and dirty. I'd hate to see a beige one after 2 weeks.
I'm glad it feels great in your hand. 1rolleyes.gif
 
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post #26 of 32
Quote:
Originally Posted by Technarchy View Post
 

 

Speak for yourself. I like the look of worn leather.

 

More importantly it feels phenomenal in the hand.

 

Well unfortunately it's not just worn, which would be fine with me, but it actually looks really dirty. I'm not really a case perosn, so the terrific yellow color (looks yellow/green to me in person) was the only reason I got it. Other than getting dirty easily (within the first week), it's a perfect case: quality, feel, and antibacterial qualities of leather are great, it's very slim but would protect from falls, and it has great precision and attention to detail (e.g. all openings are yellow/green, except the camera opening which is black, I presume to reduce glare and improve picture quality; microfiber inner lining; slight lip around edge holds phone perfectly). I just wish I knew of a way to keep it clean.

   

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post #27 of 32
Quote:
Originally Posted by Pamphleteer View Post

I actually feel the design of the 5s case is a bit faulty, not just the material. I have had 2 black 5s cases since I got my phone and both of them have too much flex in them and the phone pops out of the case just a bit on one side on the top and the other on the bottom. It really isn't that much and a small tap resets the phone into the case, but the problem is that the case moves just enough to switch the phone to silent. I have missed several calls due to this issue and the replacement the Apple store gave me without any issue both have the same fault. I will most likely be returning this replacement and looking for a properly functioning case that won't randomly mute my phone when in my pocket.

That's interesting because all 3 that I've had fit snug.
Trying asking anyone at Apple how to clean it.
 
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post #28 of 32

When I brought my 5S gold, I had no intention to then hide the fact it was gold.

I use just a front a rear gloss protector. (yes there is such thing) cost just $1.50 fitted.

 

I found after time any case leaves marks and dirt and just adds to the feeling of the phone bring bigger than it is.

Only thing I am careful is that the phone goes in one pocket alone, with no other objects.

 

IF we talking iPad Air, these  covers are good, but still my ipad4 has little scratch marks where the magnetic hinge attaches.

 

Not a good cover store.

post #29 of 32
Love apple cases! I will not buy any of the 2 new models, i ll keep for one year more my iPhone5. But if i was a 5s customer i would buy apple case for sure! So classy! But is that possible some people dont get who is the manufacturer? I think its written inside. Also, the logo on the back? Lol
post #30 of 32
Quote:
Originally Posted by antkm1 View Post

being an owner of the leather case, i'd have to say it's a mixed bag.  I have the Gold 5s with a Product (RED) leather case.
Half of me really likes the soft-touch yet grippy leather.  However i find it gets really dirty very quickly.
now that may be because of the very supple and toothy leather.  And i consider myself extremely cleanly person, but damn that case gets dirty quick.  So ½ of me thinks it's great, the other thing is self-conscious that i'm a dirt magnet.
I think had Apple had any forethought about the longevity of their cases, they'd test them for 2-3 months prior to final release.  I would have preferred a more burnished and smooth leather, like a wallet.  would attract much less dirt and easier to clean.

Got the 5s on launch day. Got the 5s product red case a few days later. Had the case for 5 days and returned it for a black one. It only took 5 days for the case to turn disgusting looking. Like I had been changing car oil or something. I've had the black case over a month now and love it. Probably my favorite case for any of the iPhones I've owned.
post #31 of 32

Plastic just seems very cheap to me, no matter how you beat around the bush. I could never have imagined Apple to make a plastic iPhone, alongside the 5S.

post #32 of 32
Originally Posted by Wolfovich View Post
Plastic just seems very cheap to me, no matter how you beat around the bush. I could never have imagined Apple to make a plastic iPhone, alongside the 5S.

 

So that’s one “Hasn’t held the 5C”… *ticks checkbox*

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