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Samsung planning Galaxy phone with wrap-around display for 2014 launch

post #1 of 106
Thread Starter 
Samsung is said to be developing a new device for launch in 2014 with a flexible display that envelops the device's edges, allowing users to read messages when the device's main display is at a non-viewable angle.

Samsung Youm concept device
A Samsung concept device featuring Youm display technology


The three-sided display will be manufactured using a new iteration of Samsung's proprietary Youm OLED displays, according to a new report published Friday by Bloomberg. The publication's sources were mum on a release date, but intimated that it could hit shelves as soon as the second half of 2014.

Samsung showed off a prototype of such a device during the company's keynote address at January's CES trade show in Las Vegas, where they also introduced the display technology that is said to form the foundation of the new smartphone.

Youm is a flexible OLED technology that uses plastic, rather than glass, as a substrate for the display's transistors. Samsung has said that the current generation of 5.7-inch Youm panels --?which many believe power the company's recent Korea-only Galaxy Round smartphone -- are just 0.12 millimeters thick.

Curved displays are a growing trend in smartphones, but it remains to be seen whether the trend is here to say. So far, only companies that also have a manufacturing interest in flexible display technology --?namely Korean conglomerates Samsung and LG --?have released devices with the feature, and even then only in the companies' home market of South Korea.

Apple is also said to be exploring devices with curved glass displays, but the technology's real future may lay with wearable devices like Apple's rumored "iWatch," which many believe will make use of flexible displays to wrap around users' wrists.
post #2 of 106
sorry but did I somehow end up at samsung insider?
post #3 of 106
The geek in me says that's cool!
The skeptic in me wonders how long that screen will last when it falls and impacts on it's side.
Crying? No, I am not crying. I am sweating through my eyes.
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Crying? No, I am not crying. I am sweating through my eyes.
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post #4 of 106

​Gimmick much?

post #5 of 106
They still have no clue what to make using a flexible display. This has no additional utility for the user.

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post #6 of 106
@banana This is make fun of Samsung day. Looking at the photo, the rounded top edge takes away a decent portion of the front viewing surface possibly making it difficult to view normal things. In order for this "feature" to be worth anything, you'd need a thicker phone to see anything on the side when you can't see the front (as the lead paragraph mention). I'm not sure a case could be made to properly protect this phone unless it was glued to the back.
post #7 of 106
Simple strategy: make everything that's possible, throw it at the customer, observe what sticks - and make more of those.
A bit lame creativity wise, but possible if you have the money and resources.
post #8 of 106
Solution in search of problem.
post #9 of 106
More throwing shit at the wall to see what sticks. lol.gif
post #10 of 106

REALLY STUPID.

 

It took 50 years for us to change from curved displays (first black and white tube TV's) to Flat Displays (HDTV, LCD, ect).

 

And now they want to go back to curved displays?  Pathetic. We went to flat because it improves picture quality, smaller footprint, and less image distortion.  What next Samdung? Black and White displays?  CTR displays? WTF.

post #11 of 106
Quote:
Originally Posted by Gustav View Post

Solution in search of problem.

sometimes innovation is that.

 

Post-It Note Glue found a problem... (the original purpose was to find a 'permanent' non-toxic adhesive.)

 

Viagra 'found' a problem;-)  (original trials were for hypertension... when that trial failed the Phase II male research subjects absolutely did not want to give back any of the pills).

 

Minimally, it's like 3d printing... early production attemts drive manufacturing efficiencies downward.

 

While I think this is silly (multi-touch nav over that much edge will be tricky at best)...  slightly curved outward (convex) to reduce glare or inward for more of a 'form fit' to face and pockets may be of some appeal.    a very slight convex arc on an iPad may provide better viewing angles and increase space inside and centered to improve center of mass and lower the perceived weight of a device.

 

But all in all, I can't for the life of me 'want' what I'm seeing in the picture above.

post #12 of 106
I just want a phone implanted in the back of my hand although the thought of sticking a charging cable up my ass is not at all appealing.
post #13 of 106

What's the point?   In the concept, the part of the screen that bends would normally be flat.  It's not like it really goes around the sides.    It just takes screen area away from the front, rather than adding it.     

 

A wrap-around screen might make sense if it truly wraps around the entire phone.    You'd do certain type of activities on the front and certain on the back.    But the phone would have to know which side you're looking at so that it ignored touches on the other side.

 

Or, there'd be an easy way of unwrapping the screen, so you could have this really big screen when you wanted it that you would then push back closed around the phone when you weren't using it or didn't need it.   

 

Personally, rather than a screen that bends for the sake of bending, I'd rather see a screen that goes fully to the front edge, at least along the long edges of the phone.  I think we'll see that within a year or two.

post #14 of 106
Quote:
Originally Posted by Gustav View Post

Solution in search of problem.

A problem looking for a solution.
post #15 of 106
Quote:
Originally Posted by TzTerri View Post

I just want a phone implanted in the back of my hand although the thought of sticking a charging cable up my ass is not at all appealing.

It's not the electricity you have to be worried about, it's the radiation.

post #16 of 106
Quote:
Originally Posted by TheOtherGeoff View Post

sometimes innovation is that.

Post-It Note Glue found a problem... (the original purpose was to find a 'permanent' non-toxic adhesive.)

Viagra 'found' a problem;-)  (original trials were for hypertension... when that trial failed the Phase II male research subjects absolutely did not want to give back any of the pills).

Both were developed for one problem but solved another problem. Totally different than this curved screen. It's not like pharma threw some chemicals together and then had a wide range of testing to see what it cures/resolves.
post #17 of 106

What we REALLY need is a 3 screen phone.

 

Phone folds in half (2 screens)

and one additional screen for alerts when the phone is folded in half

post #18 of 106

This is a truly stupid idea, about as dumb as Samsung's flop of a watch.

 

What use is the wrap around display on a phone, to allow people sitting to the left and right of you on a bus to more easily read your messages?

 

Watching any sort of content on it will suck. Gaming will suck on it. Browsing will suck on it. Everything will suck on it.

 

Not that long ago, TV's were curved, but that wasn't because it was a deliberate design choice, they had no other choice.

 

There might be a usage for curved displays in certain products, but this phone gets two thumbs down from me.

post #19 of 106
Increased my opinion that Apple should start acquiring key Know how in displays after it did in CPU design. Screens (affordability and technology) have become key differentiating factors and represent most of the interaction one has with ANY Apple (or competing) devices. I think it is a strategic enough sector for Apple's present and future business that they should really look into it.
post #20 of 106
Quote:
Originally Posted by crysisftw View Post
 

​Gimmick much?

 

Yep, this is what passes for innovation in the mobile (now commoditized) market. 

post #21 of 106
The Zoo Chimp model of "innovation": throw stuff at the wall and see if anything sticks.
post #22 of 106
Apple's been rumored to be developing the same thing.

I wonder if this is just an Apple head fake to have Samsung be the first to test the market and, if it fails for Samsung, well then,

it couldn't happen to a nicer Korean chaebol.
post #23 of 106
Quote:
Originally Posted by pk22901 View Post

I wonder if this is just an Apple head fake to have Samsung be the first to test the market and, if it fails for Samsung, well then,

 

Even if it were to fail for Samsung, that would tell Apple nothing, just look at Samsung's horrible watch. That doesn't mean that Apple doesn't have a watch of their own that they will eventually release.

 

Apple's execution would obviously be a million times better than anything that Samsung could do. Apple actually thinks about what they release, Samsung just releases random crap. And if the Samsung random crap product for this week fails, they'll just release another random crap product next week. 

post #24 of 106
Samsung is like McDonalds. Apple is like In-n-Out Burger.
post #25 of 106
Quote:
Originally Posted by Apple ][ View Post
 

 

Even if it were to fail for Samsung, that would tell Apple nothing, just look at Samsung's horrible watch. That doesn't mean that Apple doesn't have a watch of their own that they will eventually release.

 

Apple's execution would obviously be a million times better than anything that Samsung could do. Apple actually thinks about what they release, Samsung just releases random crap. And if the Samsung random crap product for this week fails, they'll just release another random crap product next week. 

 

Of course, I agree. However, Samsung will have lost its bet ($$$) yet again and Apple isn't too proud to review and analyze Samsung's failure. 

 

Samsung is also creating a record of their pre iWatch designs. This might be used against them if they do the follow closely thing again.

post #26 of 106
Quote:
Originally Posted by SpamSandwich View Post

They still have no clue what to make using a flexible display. This has no additional utility for the user.

 

Exactly! They don't know what to do with it. Actually, the whole idea of flexible displays is useless, unless we fold them and put into the pockets. And even that...

post #27 of 106
Quote:
Originally Posted by SpamSandwich View Post

They still have no clue what to make using a flexible display. This has no additional utility for the user.

All this means is all those morons in concerts that keep their Scamsung device on full screen brightness while they video the show, will blind people either side of them as well as behind them now. But they read here on AI Apple were planning something with wrap round curved glass so had to be first. Pathetic.
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Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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post #28 of 106

Yucks. There's a difference between being innovative and being idiotic.

post #29 of 106
Concave can block light sources which can make it easier to read outside but concave will definitely make it harder, and it's not like OLED, which I assume this is, is still that good for outdoor viewing.

Quote:
Originally Posted by SpamSandwich View Post

They still have no clue what to make using a flexible display. This has no additional utility for the user.

The best choice, to me, would be something wearable that is often on a curved surface. If you take a 15mm slice of that display along the horizontal (then shorten the section) you might have a decent option for a wrist-worn computer. Sliding up and down to see various items, perhaps even giving it the illusion that it's traveling a full circle around your wrist.
Edited by akqies - 11/15/13 at 9:23am
post #30 of 106

Dumbest idea I've seen in a while.

post #31 of 106
Quote:
Originally Posted by poksi View Post

Exactly! They don't know what to do with it. Actually, the whole idea of flexible displays is useless, unless we fold them and put into the pockets. And even that...

I don't think we should intermix curved display with flexible display. The former is static and the former is not. This is clearly not flexible from the user's PoV.
post #32 of 106
Quote:
Originally Posted by pk22901 View Post

Apple's been rumored to be developing the same thing.

I wonder if this is just an Apple head fake to have Samsung be the first to test the market and, if it fails for Samsung, well then,

it couldn't happen to a nicer Korean chaebol.

Keep fantasizing.
Apple isn't that clueless. But this "nicer Korean chaebol" apparently is.

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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #33 of 106
Words cannot describe the stupidity of this phone
post #34 of 106
Quote:
Originally Posted by Suddenly Newton View Post

Keep fantasizing.
Apple isn't that clueless. But this "nicer Korean chaebol" apparently is.

Consider this from Soneira: http://daringfireball.net/linked/2013/11/11/concave-displays

Now consider a watch face with a sapphire display and underneath a circular display that could be slightly concave to help make it easier to see in daylight with less power used.
post #35 of 106
Quote:
Originally Posted by crysisftw View Post
 

​Gimmick much?

 

+1

 

This Scamsung Phoney looks like it is wrapped around the edge for the sake of showing it can be done -- I see no value in what is shown.

 

I'm curious about durability on the event horizon (aka screen wrap edge) but more importantly: How do you handle a pinch that starts in the event horizon (EH) and continues into space? What about simple taps at the EH?

 

I expect that something more like the curve on the front of an old CRT monitor (ergonomics?) might seem more appropriate for a static curve.

 

Hey now wait a minute, didn't the television hardware industry spend many score years so they could build a flat screen?

 

I have seen reasons to have a curved screen (e.g., wearable displays) but what Scamsung is trying to float with that thing is just stinking up the bowl!

post #36 of 106

It makes sense for Samsung to develop radically different high end phones.  Their current high end offerings have plateaued in terms of sales.  They're not growing their high end phone sales, they're losing right now.  Apple is increasing its upper tier sales.

 

So Samsung really needs something new and different at the top end.  Who knows?  Maybe this curved screen phone will be "it".

 

Or maybe, like their watch, they will come out first but not necessarily dominate.  

 

Personally I think Samsung does better when they are directly copying, and in many ways improving upon, a proven Apple product.

 

I'm not sure Samsung is really killing it when they invent something new on their own.  

post #37 of 106
Interesting proof of concept. Granted it's a commercial for their display unit but still interesting.

If they can create phones with existing screen sizes like 5" and add on these angled screens, I'd be up for it.
post #38 of 106
Quote:
Originally Posted by zoetmb View Post

What's the point?   In the concept, the part of the screen that bends would normally be flat.  It's not like it really goes around the sides.    It just takes screen area away from the front, rather than adding it.     

A wrap-around screen might make sense if it truly wraps around the entire phone.    You'd do certain type of activities on the front and certain on the back.    But the phone would have to know which side you're looking at so that it ignored touches on the other side.

Or, there'd be an easy way of unwrapping the screen, so you could have this really big screen when you wanted it that you would then push back closed around the phone when you weren't using it or didn't need it.   

Personally, rather than a screen that bends for the sake of bending, I'd rather see a screen that goes fully to the front edge, at least along the long edges of the phone.  I think we'll see that within a year or two.

On March 27th an Apple patent containing the description of a wraparound display similar to your description was published.

For the Samsung concept, I think there was an Apple version heralded earlier this year or some time last year. If I find the Apple concept phone, I will post the link(s) here.
post #39 of 106
Quote:
Originally Posted by 512ke View Post

It makes sense for Samsung to develop radically different high end phones.  Their current high end offerings have plateaued in terms of sales.  They're not growing their high end phone sales, they're losing right now.  Apple is increasing its upper tier sales.

So Samsung really needs something new and different at the top end.  Who knows?  Maybe this curved screen phone will be "it".

Or maybe, like their watch, they will come out first but not necessarily dominate.  

Personally I think Samsung does better when they are directly copying, and in many ways improving upon, a proven Apple product.

I'm not sure Samsung is really killing it when they invent something new on their own.  

Samsung is developing so many phones with different abilities that they are unable to create a coherent message.

Producing the Round only for Korea prevented the rest of the world from seeing, touching or buying it. The Round was just for having a curved phone first. Have the South Koreans purchased that phone in large quantity? Nobody is talking about the phone. And Samsung is scrambling to talk about the next thing before the current thing can make progress.

A Galaxy S smartphone with a 64-bit microprocessor is coming. One with a finger print scanner is coming. One with wireless charging is coming. One with a retina scanner may be coming. One with three sides is coming.

So many phones and technologies without a singular strategic message shows how undisciplined Samsung is.

Keep up the great work, Samsung!
post #40 of 106
Quote:
Originally Posted by bananaman View Post

sorry but did I somehow end up at samsung insider?


Yet you clicked on the article and commented on it

Please update the AppleInsider app to function in landscape mode.

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Please update the AppleInsider app to function in landscape mode.

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