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Apple features Clumsy Ninja as first iOS App Store title with a video preview

post #1 of 20
Thread Starter 
After years of requests from third party developers, Apple has included the first video preview of an app within the App Store: a minute long "trailer" promoting featured app Clumsy Ninja.

App Store video preview


Spotted by Federico Viticci of Mac Stories, the new video preview (above) currently appears only in a special "Featured" section of the UK iTunes App Store; the standard page for the game, which was previously featured by Apple during its iPhone 5 launch last year, does not yet include the video.

The newly released Clumsy Ninja title, created by NaturalMotion, uses "Euphoria" simulation technology to present a malleable character that features realistic, "rag doll" physics.

"Train him, throw him, tickle him, and even tie balloons to him. Everything you do will make Clumsy Ninja more skillful, and help him find his missing friend, Kira," the games description states.

Video previews for Apps



Despite currently being limited to just one Editor's Choice game, the Clumsy Ninja video preview offers new hope to developers that Apple may finally allow them to promote their titles in the App Store with more than just text, static graphics and screen shots.

Videos are particularly useful for demonstrating innovative gameplay or app interfaces that make use of Apple's animation and motion-related interface frameworks.

Viticci noted that with the release of iOS 7's dynamic new user interface, "the lack of videos on the App Store was particularly surprising, and it led many to wonder as to whether Apple would soon add support for videos besides screenshots."

At the same time, Apple manages massive traffic in the App Store, and faces formidable expense and challenges in curating videos for the roughly 1 billion apps it catalogues, a task that would include reviewing about two man-years of video, subsequently responding to content complaints and a tremendous expansion of video hosting capacity.

The appearance of the new video indicates that Apple is at least experimenting with video previews of software, and may soon enable developers to begin showing off their work in the App Store with video previews.
post #2 of 20
Competition might call it evolution, but I think this is very cool!
post #3 of 20
Oh, this is great, not to mention long overdue. I've never liked having to go to YouTube to seek out half-baked app reviews.
Edited by SpamSandwich - 11/21/13 at 3:22pm

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #4 of 20
Quote:
Originally Posted by SpamSandwich View Post

Oh, this is great, not to mention long overdue. I've never liked having to go to YouTube to seek out half-baked app reviews.

Yes, YT has bad ones, but these are not app review videos.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #5 of 20

In the 2nd to last paragraph "...roughly 1 billion apps..." should be 1 million.

post #6 of 20
I played the game up until level 3 of 99 then was too bored to continue.

Quote:
Originally Posted by Ireland View Post

Yes, YT has bad ones, but these are not app review videos.

I think he means reviewing the app himself to get a feel for the game play before committing to it.
post #7 of 20
This is great news. Apple is hopefully testing the technology, before releasing it to all the developers. Will be a huge boon to developers who make videos!
post #8 of 20
Quote:
Originally Posted by PhilBoogie View Post

Competition might call it evolution, but I think this is very cool!

Competition would call it copying. They had it years ago.
post #9 of 20
Quote:
Originally Posted by MikeB View Post

In the 2nd to last paragraph "...roughly 1 billion apps..." should be 1 million.

He wants it to be a billion.
post #10 of 20

This is very welcome news. Videos should allow consumers to make better informed purchasing decisions. That in turn should lead to less money wasted on bad apps and more money spent on good apps.

post #11 of 20

Hopefully the DEFAULT is "click to start" or this is going to be another looping bit of nonsense I'll have to disable.

 

Advertisers have to learn restraint and not to annoy to deploy.

post #12 of 20
Great addition to the app store! It's really a better way for an app to stand out from the rest. Still images really don't give you a feel for an app (especially games). Looking forward to seeing more of these.
post #13 of 20

All very nice in principle but in practice it doesn't work - latest MacOS latest iTunes . . .

post #14 of 20

I downloaded this app, it looked like fun and I thought the rag doll effects would really let my A7 stretch it's legs.

 

"Clumsy Ninja would like to send you push notifications"

*cancel*

 

"Clumsy Ninja would like to access your Twitter account"

*cancel*

 

"Please create a nickname for public leaderboards"

*cancel*

"Please create a nickname for public leaderboards" 

*cancel*

"Please create a nickname for public leaderboards" 

 

Close app, delete.

post #15 of 20
Quote:
Originally Posted by ascii View Post

I downloaded this app, it looked like fun and I thought the rag doll effects would really let my A7 stretch it's legs.

"Clumsy Ninja would like to send you push notifications"
*cancel*

"Clumsy Ninja would like to access your Twitter account"

*cancel*

"Please create a nickname for public leaderboards"
*cancel*
"Please create a nickname for public leaderboards" 
*cancel*
"Please create a nickname for public leaderboards" 

Close app, delete.

Freakin' annoying those devs, wanting all this, and not taking any 'no' for an answer.
post #16 of 20
Quote:
Originally Posted by PhilBoogie View Post


Freakin' annoying those devs, wanting all this, and not taking any 'no' for an answer.

Well, with some apps it becomes clear at a certain point that the price of playing is going to be your privacy.

post #17 of 20
Quote:
Originally Posted by ascii View Post

Quote:
Originally Posted by PhilBoogie View Post

Freakin' annoying those devs, wanting all this, and not taking any 'no' for an answer.
Well, with some apps it becomes clear at a certain point that the price of playing is going to be your privacy.

Good point. So, basically, they're pulling a Samsung by doing a Google.
post #18 of 20
Originally Posted by PhilBoogie View Post
Good point. So, basically, they're pulling a Samsung by doing a Google.

 

We’re going to need our own dictionary of thieves’ lingo. This feels to me like the names of the heists in the Ocean’s series, and frankly I’m fine with that.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
Reply

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
Reply
post #19 of 20

Yes, there needs to be a new word, the definition of which is "a company whose primary source of revenue is selling customer's personal information."

post #20 of 20
Originally Posted by ascii View Post
Yes, there needs to be a new word, the definition of which is "a company whose primary source of revenue is selling customer's personal information."

 

Let’s see, run the gamut here… 

 

Information Vendor

Privacy Peddler

Breachist

Data Pimp

 

I actually think we could do here what I did with ‘Samsung’ earlier. Meanings of words evolve and expand. No reason that by the end of the decade someone couldn’t say, “What’s this about you googling my address?” “I needed rent money, man.” “I’ve been getting ten pounds of mail a day, you filthy googler!” 

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
Reply

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
Reply
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