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Apple confirms PrimeSense acquisition, deal rumored to be worth $360M

post #1 of 78
Thread Starter 
An Apple spokesperson on Sunday confirmed a rumor that the company has purchased Israeli 3D sensor firm PrimeSense in a deal rumored to be worth some $360 million.

PrimeSense
PrimeSense's Carmine short-range sensor.


Apple spokeswoman Kristin Huguet has confirmed the company's buy of Israel-based 3D motion sensor and machine vision outfit PrimeSense, reports AllThingsD. Sources familiar with the matter claim Apple paid about $360 million in the deal.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," Huguet said.

Rumors asserting Apple's interest in PrimeSense first appeared in July, when it was reported that the two parties were in "advanced talks" over a possible takeover. At the time, the price tag was pegged at $280 million.

Last week, Apple had supposedly finalized the purchase details at a cost of $345 million, with the deal expected to be announced in the coming weeks.

PrimeSense creates sensors, specialized silicon and middle-ware for motion sensing and 3D scanning applications. Most notably, the company's infrared motion tracking technology was used in the development of Microsoft's Kinect sensor, which is sold as an accessory for the Xbox 360.

In addition, other PrimeSense tech is currently being used by Matterport's 3D full-color 3D scanner, as well as iRobot's Ava healthcare robot. In both cases, the firm's sensors are utilized to create a visual model of its environment, to be used by hardware in unique ways like navigation and human interaction.

Apple is investing heavily in Israel-based tech firms. The PrimeSense buy comes after the Cupertino, Calif., company purchased flash memory component maker Anobit in 2011 for $400 million. Following that buy, Apple expanded operations in the region by adding research and development centers in Ra'anana and Haifa.
post #2 of 78
So iOS 8 user only needs to wave instead of touch.
post #3 of 78
Quote:
Originally Posted by mubaili View Post

So iOS 8 user only needs to wave instead of touch.

That was my second thought after the obvious Apple HDTV HW. The current solutions on mobile devices by other vendors aren't very good.

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #4 of 78

Boom there it is !  I knew it was true.

 

I made wikipedia's list...

http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Apple

 

Cool technology...

post #5 of 78
Originally Posted by mubaili View Post
So iOS 8 user only needs to wave instead of touch.

 

What a horrible future.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #6 of 78
Samsung will copy it, then complain about apple patenting natural gestures
post #7 of 78
Quote:
Originally Posted by AppleSauce007 View Post
 

Boom there it is !  I knew it was true.

 

I made wikipedia's list...

http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Apple

 

Cool technology...

Interesting video and cool technology, for sure. Perhaps I am slow, but I don't follow your post.

 

What was it that you knew that "was true"?

 

"I made wikipedia's list..." Who is the 'I' that made the list?

post #8 of 78
Television is too small and boring. Everyone wants Apple to develop a televisiono. I believe Apple is thinking about television, but I really believe Apple is going to a different destination first.

On August 20th, Mikey Campbell wrote the following article... http://iphone.appleinsider.com/articles/13/08/20/apple_patents_3d_gesture_ui_for_i

One of my responses included... "Homeowners could generate 3-D models of their houses based on aerial photographs, and add the 3-D models to a map application.

By providing a convenient and intuitive way to generate and modify 3-D objects based on 2-D objects and photographs, a 3-D model of a community or an entire city could be generated through the cooperation of the residents of the community or city, each individual using the device to modify computer-generated 3-D models of buildings or landscapes that the individual is familiar with."

I hope Apple is ready to move the 3D needle forward!
post #9 of 78
Quote:
Originally Posted by SolipsismX View Post

That was my second thought after the obvious Apple HDTV HW. The current solutions on mobile devices by other vendors aren't very good.

AKA Apple TV
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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post #10 of 78

Creepiest logo I've seen in a very long while.

post #11 of 78
This is the most exciting Apple acquisition or even apple news I've heard in a long time. This is exactly what apple should be doing, and everyone knows the possibilities that can come from this.
post #12 of 78
Quote:
Originally Posted by daveinpublic View Post

This is the most exciting Apple acquisition or even apple news I've heard in a long time. This is exactly what apple should be doing, and everyone knows the possibilities that can come from this.

No, everybody doesn't know the possibilities that can come from this.

post #13 of 78

So what happens to Microsoft Kinect now since Apple brought Prime Sense ?

Would they discontinue providing the tech to Microsoft ?

post #14 of 78
Quote:
Originally Posted by nikilok View Post

So what happens to Microsoft Kinect now since Apple brought Prime Sense ?
Would they discontinue providing the tech to Microsoft ?

I read elsewhere that Microsoft is using a sensor developed in-house for their new console, so PrimeSense isn't part of that.

I know of the PrimeSense sensor mainly through the fact that it's pretty popular for low-end 3D scanning. It's built into at least half a dozen products designed for 3D scanned objects (Occipital Structure, 3D Systems Sense), or otherwise used for that task (MS Kinect, Asus Xtion).
Edited by JeffDM - 11/24/13 at 8:38pm
post #15 of 78
Quote:
Originally Posted by SolipsismX View Post

That was my second thought after the obvious Apple HDTV HW. The current solutions on mobile devices by other vendors aren't very good.
Hey, welcome back! Hope you had a good break.
post #16 of 78
Quote:
Originally Posted by JeffDM View Post


I read elsewhere that Microsoft is using a sensor developed in-house for their new console, so PrimeSense isn't part of that.

I know the PrimeSense sensor mainly through the fact that it's pretty popular for low-end 3D scanning. It's built into at least half a dozen products designed for that, or otherwise used for that task.

 

And does there in-house sensor perform as good as Prime Sense's sensor ?

 

And more importantly , would Microsoft's in-house sensor technology come out as a copy of Prime Sense's tech ?


Does Prime Sense hold patents to there tech ?

post #17 of 78
Trying to figure out the timestamp for this article. It was apparently posted about 7:30 pm EST, Sunday, but the date lists it as Monday, November 25th. Are posts made from Europe? I had always assumed that A.I. articles were posted from the United States, although I guess that doesn't have to be true.
post #18 of 78
Quote:
Originally Posted by JeffDM View Post

I read elsewhere that Microsoft is using a sensor developed in-house for their new console, so PrimeSense isn't part of that.

I know of the PrimeSense sensor mainly through the fact that it's pretty popular for low-end 3D scanning. It's built into at least half a dozen products designed for 3D scanned objects (Occipital Structure, 3D Systems Sense), or otherwise used for that task (MS Kinect, Asus Xtion).

I'd like to know what this company has in terms of patents and if Apple gets the better part of the deal compared with the in-house solution created by Microsoft.

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GOA

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Proud AAPL stock owner.

 

GOA

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post #19 of 78
Quote:
Originally Posted by anantksundaram View Post
 

Interesting video and cool technology, for sure. Perhaps I am slow, but I don't follow your post.

 

What was it that you knew that "was true"?

 

"I made wikipedia's list..." Who is the 'I' that made the list?

Meant to write that "It"  (The acquisition) made the Wikipedia list of Apple acquisitions.

I should have  put a smiley at the end. :)

post #20 of 78
I was in Israel in June and the drive up the Mediterranean coast from Tel Aviv to Haifa now resembles the Silicon Valley with Apple, Microsoft, Intel, etc. heavily present in shiney new buildings, sometimes in more than one location. Lot of invention going on, in tech and in the medical-technical sphere. Quite amazing.
post #21 of 78
Quote:
Originally Posted by SolipsismX View Post


That was my second thought after the obvious Apple HDTV HW. The current solutions on mobile devices by other vendors aren't very good.

Where have you been Sol?  Didn't go Android I hope.

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..... the greatest fame comes from adding to human knowledge, not winning battles.
Paraphrased from Napolean Bonaparte, 1798
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post #22 of 78
Quote:
Originally Posted by globalpix View Post

I was in Israel in June and the drive up the Mediterranean coast from Tel Aviv to Haifa now resembles the Silicon Valley with Apple, Microsoft, Intel, etc. heavily present in shiney new buildings, sometimes in more than one location. Lot of invention going on, in tech and in the medical-technical sphere. Quite amazing.

I have heard it's a good time to be in a startup in that area now.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #23 of 78

I wonder what they will use that technology for? The Apple TV of course but maybe the iMac too.

post #24 of 78
Quote:
Originally Posted by ascii View Post

I wonder what they will use that technology for? The Apple TV of course but maybe the iMac too.

To uniquely identify individuals in an area… Much more than just those watching TV!
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #25 of 78
Quote:
Originally Posted by dnd0ps View Post

Samsung will copy it, then complain about apple patenting natural gestures

Then Apple should give Samsung the finger; it's only natural.
I’d rather have a better product than a better price.
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I’d rather have a better product than a better price.
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post #26 of 78
Would be great if Apple is incorporating this into the Apple TV for a built-in gaming console. They need to move their existing iOS gaming platform to the living room!
post #27 of 78

All this talk about TV, but I'm thinking their Capri 3D sensor might be more inline with what Apple would be interested in.

 

http://www.primesense.com/market/mobile/

 

Here is an article on engadget about the demos they had at Google IO where they stuck a sensor on the back of a Nexus 10 tablet. 

 

http://www.engadget.com/2013/05/15/primesense-demonstrates-capri-3d-sensor/

 

 

It is also a bonus negative impact to their competitors with them grabbing all of the technology and patents and taking this companies products off the market. 

post #28 of 78
Quote:
Originally Posted by Tallest Skil View Post

Quote:
So iOS 8 user only needs to wave instead of touch.

What a horrible future.

The only thing more horrible than the future is the past!
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #29 of 78
If I am remembering correctly, Apple was in talks for their tech prior to the deal with MSFT and they said Apple wanted to much control. Maybe, they were pushed for a deal by the change at MSFT.
post #30 of 78
Quote:
Originally Posted by mubaili View Post

So iOS 8 user only needs to wave instead of touch.

And that's an advantage how? You're making no sense. That's a Samsung gimmick.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #31 of 78

Sounds like Leap Motion may be in play next.

post #32 of 78
Quote:
Originally Posted by nikilok View Post

And does there in-house sensor perform as good as Prime Sense's sensor ?

And more importantly , would Microsoft's in-house sensor technology come out as a copy of Prime Sense's tech ?


Does Prime Sense hold patents to there tech ?

Patents are the worst thing ever to happen this industry.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #33 of 78
Quote:
Originally Posted by ascii View Post
 

I wonder what they will use that technology for? The Apple TV of course but maybe the iMac too.

 

How about a Hollodeck like the ones in Star Trek, or iBeacon enhancements or new iRobots with computer vision like Data form Star Trek...

 

This technology has a lot of applications.

 

Time will tell.


Edited by AppleSauce007 - 11/25/13 at 3:37am
post #34 of 78
Quote:
Originally Posted by Dick Applebaum View Post

To uniquely identify individuals in an area… Much more than just those watching TV!

Sounds awful. I'd say it'll be 5 years before we see why they bought this crowd, because what I've seen already of this tech it's a joke. They probably are buying up the patents and the talent.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #35 of 78
Quote:
Originally Posted by Dick Applebaum View Post

The only thing more horrible than the future is the past!

I don't know about that, there are a lot of great things about this past which we could do well to use and learn from.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #36 of 78
Quote:
Originally Posted by nikilok View Post

And does there in-house sensor perform as good as Prime Sense's sensor ?

And more importantly , would Microsoft's in-house sensor technology come out as a copy of Prime Sense's tech ?


Does Prime Sense hold patents to there tech ?

I think Microsoft has been using their own sensing tech for a couple of years now so yes it appears to work pretty well. Of course it 's not entirely built "in-house" (these things seldom are) as MS bought out a couple of 3D sensing tech companies, the biggest being Canesta in 2010. Since then both Qualcomm and Google have followed suit with their own acquisitions of 3D companies. I think that's one of the reasons that Primesense was able to command a premium from Apple. Many of the other players had already been snatched up by other techs.
Edited by Gatorguy - 11/25/13 at 5:42am
melior diabolus quem scies
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melior diabolus quem scies
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post #37 of 78
Quote:
Originally Posted by Ireland View Post

Patents are the worst thing ever to happen this industry.

Why would you say that. Sure there are bad players in the industry but Apple wouldn't exist today if it wasn't for patents.
post #38 of 78
Almost the same as what the shameless copycat pays
post #39 of 78
Quote:
Originally Posted by SolipsismX View Post

That was my second thought after the obvious Apple HDTV HW. The current solutions on mobile devices by other vendors aren't very good.

I tend to doubt that this is as much for iOS as it is for Apple TV and for OSX.
AtV for obvious reasons. OSX because I don't think apple (or many beyond MS for that matter) think touch makes sense on a desktop, but gestures do.
As for iOS, what do gestures really give you when you altpready have your hands on the device? Just look at Samsung's eyeball control to see this 'solution in search of a problem' approach.
post #40 of 78
From a Bloomberg article earlier this year.

http://www.bloomberg.com/news/2013-05-01/apple-s-ive-seen-risking-ios-7-delay-on-software-overhaul-tech.html
Quote:
Longer term, Ive also has shown interest in altering how people control their computers. He has met with makers of gesture technology that lets people navigate their gadgets by moving their hands -- without touching the screen, said a personal familiar with those interactions.

I just hope if Apple does something like this they do a better job of implementing it than Samsung. Otherwise it will just be a gimmick that no one wants.
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