I thought the STYLE of the ad was actually pretty funny. The voice-over and stuff.
But the content is a different story...
There's a great deal of power in open-ended choice. I think this power is what companies like MS and N dread, because they know, given that power, many people will buy iPads over either of their products. Their shallow, manipulative advertisement style reflects this fear. Comparison commercials like this always remind me of detergent commercials back in the day. You have "our brand" and "the other brand"...where the comparison process "proves" who is better. "See, we have shown you proof." Logic like "white is brighter than grey", and "hot is hotter than cold" really all come out as pretty bland ways to promote what could be so much more like art.
"We believe we've created something beautiful. If you like it, we know you'll buy it."
That sort of stance to me really exudes confidence and makes a product appealing. It respects me as a buyer, and gives me credit for having good taste. (Samsung trolls...are you listening? These are the keys to Apple's success! Take notes lol)
As far as the silly specifics of the ad, just ask yourself:
-Which tablet got the most attention in the commercial due to its physical attractiveness? Didn't see anyone oohing and aahing at the Nokia.
-If the guy wants a macbook pro, that's up to him. But Apple makes a pretty awesome portable notebook called a macbook air - ever hear of that one Noki-soft? Funny how it didn't make the cut for bashing in the ad. Oh that's right, then you couldn't have called it a "beast". The MBP actually IS a beast, but not in the way they meant it.
-Is this what people really do at coffee shops these days...play a game of "mine is thinner than yours"...and "my battery lasts longer than yours, you idiot"?
-If this guy ran out of battery on his iPad, it means he forgot to charge it this WEEK. All devices that run on battery eventually need to be charged..... that's what the charger is for.
-These are not two devices designed for the same types of people. People who want to pretend to do things in a new way can get their Nokia. And people who want to actually do those same things in a truly new way can enjoy their iPad. Cause the actual hardware - as attractive and fast and light as it may be - doesn't matter as much as software in the end. Software is what changes how you do things, and what you can accomplish, and considerably adds to how enjoyable it all it along the way.