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Microsoft's new Surface ad calls out iPad Air on 'hands free' gestures, multiple user accounts

post #1 of 119
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In what seems to be a never ending stream of vitriol against Apple's iPad, Microsoft on Tuesday released two more commercials bashing the iPad Air over its lack of features compared to the Surface 2.

Surface
Screenshot from Microsoft's latest Surface 2 ad.


The ad goes just about as expected, with an A/B comparison of the Surface 2 and Apple's latest iPad Air, but this time Microsoft at least peppered a few new points into its usual "no kickstand and keyboard" drone.

Microsoft's first ad, embedded below, shows the company isn't pulling any punches with the tagline, "Surface has great support for hands-free cooking, iPad doesn't." The Bing Food and Drink app is touted as an optimal solution for all kitchen activities, what with a built-in kickstand to keep the tablet off dirty countertops.

The app's hands-free mode lets users wave their presumably filthy hands in front of the Surface 2's camera to turn pages in a virtual recipe book. According to Bing's website, the air gestures can be used to flip between instructional steps. Now the iPad.



"Free apps on the iPad don't offer the same hands-free technology," the narrator says. "Even after purchasing a hands-free recipe app, the voice command requires a quiet room to work properly."

Microsoft chose iCookbook, a $4.99 voice-controlled recipe app, as its whipping boy. A quick search in the iOS App Store yields a number of alternatives, however, like the $0.99 RecipePad that turns pages when a user bumps the counter.

In the second ad, Microsoft trumpets the Surface 2's multi-user capabilities, which not only allow more than one person to have a customized home screen and apps, but can also monitor other users' activity with auto-generated reports. Apple's iPad does not support said features.



Microsoft's ads are just the latest in a campaign that is more about comparing than focusing on the Surface 2's qualities.
post #2 of 119
The whole reason the Surface has a kickstand is because it needs all the support it can get.
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post #3 of 119
Ah, so now they have a "Scrappled" campaign to go along with their "Scroogled" ads. So good to see Microsoft take the high road. Think they might be just a little worried about both of them?

EDIT: I can't think of a single instance where a Google ad even acknowledged Microsoft's existence. To look good some companies feel they have to make their competitors look bad. Kinda speaks to the value of their own product don't you think?
Edited by Gatorguy - 11/27/13 at 4:20am
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post #4 of 119
It's always easier to attack then it is to defend
post #5 of 119

First point doesn't really have anything exclusive to the Surface other than the app coming preloaded and free. I can see the iPads camera position being on the wrong side affecting it slightly but hardly a significant amount.

 

The second feature hit's on a big complaint I have with Apple. iOS devices have been out for over 5 years now, when are they going to add something like Windows Phones kids corner! Everyone knows kids love playing with these things, there plenty of apps aimed at them to, but there's no way of giving your iPad to your child without the risk there going email, imessage or facetime someone, or go and change a load of settings. A 1.5 year old has no idea what there doing with half the stuff, but they enjoy apps aimed at them. Why can't Apple make it so they can safely use the thing.

post #6 of 119
Quote:
Originally Posted by Gatorguy View Post

Ah, so now they have a "Scrappled" campaign to go along with their "Scroogled" ads. So good to see Microsoft take the high road. Think they might be just a little worried about both of them?

EDIT: I can't think of a single instance where a Google ad even acknowledged Microsoft's existence. To look good some companies feel they have to make their competitors look bad. Kinda speaks to the value of their own product don't you think?
Yep. And their latest ad bashing Chromebooks was pathetic. I like the fact that Apple and Google aren't really getting involved in the mudslinging. Hopefully Microsoft's new CEO will get rid of Mark Penn. There's no question he's behind the Scroogled campaign as well as these anti-iPad ads. Microsoft has a chief marketing officer, what do they need him for?
post #7 of 119

These darn tiles have got to go and MS must stop trying to morph the tablet into a desktop.

post #8 of 119
Quote:
Originally Posted by timgriff84 View Post
 

First point doesn't really have anything exclusive to the Surface other than the app coming preloaded and free. I can see the iPads camera position being on the wrong side affecting it slightly but hardly a significant amount.

 

The second feature hit's on a big complaint I have with Apple. iOS devices have been out for over 5 years now, when are they going to add something like Windows Phones kids corner! Everyone knows kids love playing with these things, there plenty of apps aimed at them to, but there's no way of giving your iPad to your child without the risk there going email, imessage or facetime someone, or go and change a load of settings. A 1.5 year old has no idea what there doing with half the stuff, but they enjoy apps aimed at them. Why can't Apple make it so they can safely use the thing.

 

Be patient, Apple's going to introduce something similar to user profiles soon. There patents have been speaking a ton load about them.

This point is going to be a very short lived point Microsoft's making about user profiles.

with Touch ID, user profiles can be done with the convince of a Touch. 

Microsoft knows what Apple's going to bring next after Touch ID, hence they decide to shoot at that weakness to take "Maximum" advantage.

Typical Micro-shit ! I wouldn't be bothered about that at all.

 

About the hands free operation, I do see the very very few times, when such a use case requires hovering your hands over the tablet surface.

But that's a low percentage of people that cant touch there screens with dirty hands.  I remember Samsung took at jab at Apple too about this particular point.

post #9 of 119
IOS do have a Guided Access which can limit your kids to work within the designated apps by disable hardware button like home button and power button etc.

Beside that It can even allow the kids to touch certain predefine area of the screen which i see a lot of sense especially to some of the education apps.
post #10 of 119
Apple = fun
Microsoft = work = not fun
post #11 of 119
Quote:
Originally Posted by Rogifan View Post

Yep. And their latest ad bashing Chromebooks was pathetic. I like the fact that Apple and Google aren't really getting involved in the mudslinging. Hopefully Microsoft's new CEO will get rid of Mark Penn. There's no question he's behind the Scroogled campaign as well as these anti-iPad ads. Microsoft has a chief marketing officer, what do they need him for?

Erm what about the Mac vs PC ad's? Apple kinda started all of this.

 

Quote:
Originally Posted by nikilok View Post
 

Be patient, Apple's going to introduce something similar to user profiles soon. There patents have been speaking a ton load about them.

This point is going to be a very short lived point Microsoft's making about user profiles.

with Touch ID, user profiles can be done with the convince of a Touch. 

Microsoft knows what Apple's going to bring next after Touch ID, hence they decide to shoot at that weakness to take "Maximum" advantage.

Typical Micro-shit ! I wouldn't be bothered about that at all.

5 years is pushing the boundaries of being patient, at this point it's more like Apple care more about making huge sums of money rather than giving millions of parents using there product a simple but really useful feature.

 

Touch ID while sounding cool, would also be useless for this scenario. A 1 year old doesn't have proper finger prints. If it brings user profiles with it then great, but to me it's less about adding whizzy features and more about fixing an issue with an otherwise excellent toy for a child.

post #12 of 119
Quote:
Originally Posted by lee6370 View Post

It's always easier to attack then it is to defend

Exactly ! If Apple ever decided to make such jab videos at Microsoft, they'll be able to make tons of them !

 

1) Don't have even 20% of the content (Apps, Books, Music) , compared to iOS (That percentage might even be lesser, i was being generous with 20% :D )

2) Not as light as the iPad

3) Not as Thin as the iPad

4) You have traditional Windows still in windows tablets, like when you jump into any office apps.

5) The OS looks boring and becomes an information hog of tiles to look at.

6) Lacks the simplicity of iOS

7) No Air Drop like easy file sharing system.

8) No Air Play like audio / video / screen streaming capability.

9) Customer satisfaction ! This wont get anywhere close to that of Apple's.

10) Customer support isn't anywhere as good as Apple's.

11) Retail Stores, does Microsoft even have those :D ? Yeah a few here and there, good luck finding them :)

12) Most apps on the Surface are designed to work in Landscape mode. Hello what happened to potrait usage of Surface.

The iPad's a pleasure to use in Potrait and Landscape mode, unlike Surface's only "Landscape" mode usage. Feels like holding a wide screen tv in my hands.

 

 

There you go that's 12 different Ad's categories Apple can pull off if they want to :)


Edited by nikilok - 11/27/13 at 5:10am
post #13 of 119
Microsoft tends to churn out lousy marketing about products people don't really care about.

The company lost its mojo years ago, and the entire operation needs a complete reset, right down to basic philosophy, i.e., "Why are we here? What is our purpose? What do we believe?" - and then wrap the (hopefully) bold and people-centric answers in a blanket of uncompromising commitment.
post #14 of 119
Quote:
Originally Posted by Gatorguy View Post

Ah, so now they have a "Scrappled" campaign to go along with their "Scroogled" ads. So good to see Microsoft take the high road. Think they might be just a little worried about both of them?

EDIT: I can't think of a single instance where a Google ad even acknowledged Microsoft's existence. To look good some companies feel they have to make their competitors look bad. Kinda speaks to the value of their own product don't you think?

I can only think of one truly great example of that, where it worked and worked well. "Hello, I'm a Mac ...."
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #15 of 119
Stop it, all of you! "There" means somewhere else but here. "Their" is the plural possessive you want.
post #16 of 119
Quote:
Originally Posted by timgriff84 View Post
 

 

 

5 years is pushing the boundaries of being patient, at this point it's more like Apple care more about making huge sums of money rather than giving millions of parents using there product a simple but really useful feature.

 

 

 

People weren't waiting for this feature for 5 years were they??

 

Quote:

 Touch ID while sounding cool, would also be useless for this scenario. A 1 year old doesn't have proper finger prints. If it brings user profiles with it then great, but to me it's less about adding whizzy features and more about fixing an issue with an otherwise excellent toy for a child.

Other than the plain fact that you are not supposed to give your 1 year old child an iPad you're claim is pretty interesting.

post #17 of 119
Have to admit that of all the ad's I have seen, these I think would create the most sales. Actually caught myself wanting one, but it faded.

The ad's don't do anything about the high return rates I expect they are seeing.
post #18 of 119
Quote:
Originally Posted by timgriff84 View Post
 

Erm what about the Mac vs PC ad's? Apple kinda started all of this.

 

Mac vs PC Ad was amusing and entertaining ! These Ads are cheap ass boring !

post #19 of 119
User profiles would be a godsend on the iPad. With two young children at home, I have to constantly monitor what they are doing on the iPad. I can't have really violent games on the iPad in case the kids get into them.
post #20 of 119

.


Edited by Apres587 - 11/27/13 at 8:14pm
post #21 of 119
I've been wanting user profiles since getting the original iPad, before children. As it is now, I set it up on my wife's account but when I use it I have to email bookmarks to myself rather than just add it to mine as a multiple user. Get it done Apple
post #22 of 119
Quote:
Originally Posted by bananaman View Post
 

Other than the plain fact that you are not supposed to give your 1 year old child an iPad you're claim is pretty interesting.


Why wouldn't you? Every parent I know with an iPad gives it to there children even if there only 1. Its an ideal device for them for things like drawing and learning numbers / letters.

 

Children learn numbers and letters when there 2 and there's plenty of apps focused on doing that. Admittedly most of them arnt very good and you really need to check them first as some will set your child back rather than help them. There's also a lot of games like Peppa Pig that are great for children from the age of 1.5.

 

Outside of apps there's also websites like BBC that offer educational games for kids this young. 

 

Sadly a 1.5 year old doesn't know what disabling Javascript does but they can still access the button. The guided access thing looks interesting, I had never heard of it before. But its still not perfect as you don't really want to limit your child from changing apps. There clever enough to do that, but you do want to stop them emailing your boss a load of emoticons.

post #23 of 119

Multiple User Profiles only works on paper.  Have any of you ever tried to tell your kids to "share" an iPad?  I did, and it didn't work.  Eventually we all need an iPad ourselves. 

 

Also, who follows a recipe WHILE entertaining guests anyway?

 

On the other hand, they are just software.

post #24 of 119
Quote:
Originally Posted by winstein2010 View Post

Multiple User Profiles only works on paper.  Have any of you ever tried to tell your kids to "share" an iPad?  I did, and it didn't work.  Eventually we all need an iPad ourselves. 

My son and I have separate user profiles on a Nexus 7 and it works quite well. Android has offered it for a few OS verions now. I don't see his games, searches or especially his FACEBOOK posts which he greatly appreciates (!) and he doesn't get to mess with my apps, Amazon account or personal email. Neither of us even sees the others pages and apps. . . unless of course as the tablet owner I want to.

EDIT: Looks like multi-user profiles were introduced with 4.2 (JellyBean) last November. 4.3 made it even more useful if there's small children in the household.
http://www.androidpolice.com/2013/07/24/android-4-3-feature-focus-multi-user-with-restricted-profiles/
Edited by Gatorguy - 11/27/13 at 6:20am
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post #25 of 119
One of the sacred cows of advertising or any smart business strategy is to NEVER MENTION THE COMPETITION IN ONE'S OWN ADS. That is advertising the competition! It's such a basic business notion that it's almost scary to imagine who's behind this - sounds like MS has been in the hands of whimsy children, really!

If MS is to survive - yes, seriously - firing accross the board will be a must. A whole new clean head CEO, innovative and bold one, and then firing most heads right and left. Downsizing.

I mean, it's obvious that a business that one day seems unbeatable can be dead in a couple of years. Take Nokia for instance. Oh no, MS merged with Nokia! Talk about taking poison, self sabotaging!

RIP, MS!

PS: Correct me if I'm wrong but Apple never mentioned MS in any "I'm a Mac" ad as far as I know, they said PC and that is a generic term that comprehends lots of hardware and software companies, not necessarily with Windows as Operating System. But everybody knew they were talking about MS and that's just the beauty of it all. They never said Microsoft or Windows or Linux or Dell!

And that makes all the difference.

Mentioning the iPad constantly only shows desperation while actually promoting the iPad. They're on their knees and just waiting for the firing squad to knock on their door (as in "you're fired" type thing).
post #26 of 119
"And parents will appreciate the auto-generated reports....". Perhaps, but can they NOT get their heads out of the office for even a minute??? 1rolleyes.gif
post #27 of 119
So according to Microsoft, you should buy a Surface because it's a better recipe holder for people who don't clean their kitchen countertops? Seems like it's awfully expensive for that.

Oh, and they also claim that although people get tablets for themselves so they can use it for their own purposes, the Surface is better because many people can get their hands on it and each screw it up in their own way?

Microsoft: clueless to the end.
post #28 of 119
Quote:
Originally Posted by timgriff84 View Post
The second feature hit's on a big complaint I have with Apple. iOS devices have been out for over 5 years now, when are they going to add something like Windows Phones kids corner! Everyone knows kids love playing with these things, there plenty of apps aimed at them to, but there's no way of giving your iPad to your child without the risk there going email, imessage or facetime someone, or go and change a load of settings. A 1.5 year old has no idea what there doing with half the stuff, but they enjoy apps aimed at them. Why can't Apple make it so they can safely use the thing.

 

Buy your kid their own tablet.  And why is a 1 year old given a tablet in the first place!  And they wonder why kids are getting fatter and fatter.

 

Having multi-users causes more problems than benefits at this point.  You think 32GB is not enough now?  Bottom line is don't be a cheapskate.  And what do you have to hide anyway?  Do you expect smartphones to have multi-users also?  Ridiculous.  This isn't a desktop.  The tablet and phone have always been meant to be PERSONAL devices.

post #29 of 119
Are people really leaving their 2 year olds unattended with their iPads?
post #30 of 119

First, iPad's only came out three and a half years ago, although I agree that Apple would be well suited to offer user profiles so I could quickly switch to one of my child's apps.  I don't have a problem with them accessing my email and never had an issue there, but it's mostly the problem of "child is screaming at a restaurant, hurry get them the iPad/iPhone... oh where are all his apps... argh!!!". So we use folders now...

 

I think TouchID is the perfect use case for this.  You see, picking the child's apps quickly is the important part. If I need to sign in with a passcode, then switch a folder, then give the kid the iPad... well, that's a bit of a pain.  But if the child can just turn it on and play. Magic!

 

I don't think it's a case of Apple wanting to sell millions of devices, because people will just buy a bigger iPad and use profiles and Apple makes more profit on higher spec'd iPads. The issue is simply "you can't share an iPad".  Do you have kids? OK, get them to share an iPad... I don't care what kind of quick profile switching you have... it's going to be a screaming fest.  The best case scenario are games they can play together.  Also, I like the ability as a parent to not allow the child to have immediate access to the iPad without asking permission.  I think these are things Apple are considering when coming up with their proper solution.

post #31 of 119
Quote:
Originally Posted by vtwo View Post

Are people really leaving their 2 year olds unattended with their iPads?

Quote:
Originally Posted by timgriff84 View Post

Erm what about the Mac vs PC ad's? Apple kinda started all of this.

5 years is pushing the boundaries of being patient, at this point it's more like Apple care more about making huge sums of money rather than giving millions of parents using there product a simple but really useful feature.

Touch ID while sounding cool, would also be useless for this scenario. A 1 year old doesn't have proper finger prints. If it brings user profiles with it then great, but to me it's less about adding whizzy features and more about fixing an issue with an otherwise excellent toy for a child.

Fingerprints are established at 22 weeks in the womb and only expand from there. So 1 year olds do have proper finger prints.
post #32 of 119

Yes. My child began using an iPad when he was 1 year old and "reading" the Charlie Brown's Christmas book at two.  At three he signs in, finds his apps and plays his games.

post #33 of 119

As for your fatter and fatter comment... my child does use an iPad... just like a book.  Would you argue that books are making kids fatter then?  My child is three and is very athletic and eats a great diet.  He watches some TV and plays his games on the iPad.  I've found the iPad has increased his level of learning in reading and coordination.  He even plays piano on it!

post #34 of 119
Quote:
Originally Posted by sog35 View Post

Buy your kid their own tablet.  And why is a 1 year old given a tablet in the first place!  And they wonder why kids are getting fatter and fatter.

Having multi-users causes more problems than benefits at this point. 

Can you offer an example of the problems it causes? I can think of a couple of advantages with potentially major cost-savings, even on-going ones (think new and in-app purchases), being one huge plus for restricted multi-user profiles.
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post #35 of 119
I would sort of like to have a Surface, but only if I could install whatever touch OS Linux comes up with.
post #36 of 119
Quote:
Originally Posted by Gatorguy View Post

Quote:
Originally Posted by sog35 View Post

Buy your kid their own tablet.  And why is a 1 year old given a tablet in the first place!  And they wonder why kids are getting fatter and fatter.

Having multi-users causes more problems than benefits at this point. 

Can you offer an example of the problems it causes? I can think of a couple of advantages with potentially major cost-savings, even on-going ones (think new and in-app purchases), being one huge plus for restricted multi-user profiles.

I'm not sure about the obesity issue, but I can't imagine an iPad surviving intact for long in the hands of any unsupervised 1 - 2 year old that I have ever known.
post #37 of 119
Quote:
Originally Posted by Quadra 610 View Post

Microsoft tends to churn out lousy marketing about products people don't really care about.

The company lost its mojo years ago, and the entire operation needs a complete reset, right down to basic philosophy, i.e., "Why are we here? What is our purpose? What do we believe?" - and then wrap the (hopefully) bold and people-centric answers in a blanket of uncompromising commitment.

Yep, and add to that....if they do something, whether hardware or software, it needs to be "best in class!" 

post #38 of 119
Quote:
Originally Posted by Cletus View Post

Stop it, all of you! "There" means somewhere else but here. "Their" is the plural possessive you want.

Get some sleep, bro! :)

post #39 of 119
Quote:
Originally Posted by Gatorguy View Post


Can you offer an example of the problems it causes? I can think of a couple of advantages with potentially major cost-savings, even on-going ones (think new and in-app purchases), being one huge plus for restricted multi-user profiles.

 

For some people one extra click is too complex.

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post #40 of 119
Quote:
Originally Posted by winstein2010 View Post
 

Multiple User Profiles only works on paper.  Have any of you ever tried to tell your kids to "share" an iPad?  I did, and it didn't work.  Eventually we all need an iPad ourselves. 

 

Also, who follows a recipe WHILE entertaining guests anyway?

 

On the other hand, they are just software.

Exactly! I set up a different user on my iMac for my GF. And it is a pain. Every time I sit down at my iMac, I have to log her out and login. Hate it. We stopped doing it. It's awful.

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