Tim Cook has ran Apple like any PC hardware maker has which is pushing incremental updates down the chain and forcing customers and businesses to subscribe to their hardware.
There really aren't much innovations left at Apple because every year we're only seeing refinements and fixes that already existed in the industry.
The Apple showcases are so corporate is Apple the "different" technology company anymore?
When you listen to Tim Cook talk in interviews, all he talks about is how they are meeting sales goals and playing down criticisms while offering zero insights to what Apple's vision of the future is going to be.
Every Apple product these days is so one-size fit all mindset is very uninspiring for forward thinking technology users.
1. Incremental updates are par for the course in the technology business. It's a sign of Moore's Law, not Tim Cook is unimaginative.
2. Revolutionary products don't follow some mythical 1-2 year cycle. Evolutionary change can be cyclical, but not disruptive new categories of products. No company is held to that expectation except Apple: why?
3. Tim Cook does throw out hints about Areas where Apple is focusing on, if you bothered to pay attention. Quarterly earnings calls are not the place to talk about the dreamy future. All Things D is usually when Tim reveals the most.
4. So-called "forward thinking users" are what I call "gadget fans". Marketing people call them "early adopters." Apple only appeals to these people whenever they introduce something disruptive-new, not evolutionary-new. It is not Apple's game plan to please only these people. So go back to hating Apple.
"These guys [Apple] are really, really good. This [iPhone] is different." --Mike Lazaridis, RIM co-CEO