Originally Posted by barthrh
Wait... I'm genuinely interested to hear the theory.
MalcolmTucker: Why would you suggest closing the retail channel? Because, as humans, getting closer to your customer on a personal basis is generally considered a good thing. The success of the Apple store is not the "marketplace", but rather the social in person interaction with the staff, geniuses and other customers. So... please explain.
Closing the Retail stores? Are you kidding me? That's part of Apple's success. They get a lot of sales and not to mention more qualified people, they get their products in the hands of the consumer in a much better environment, they have people there to handhold new users during the setup process and ability to quickly take care of people that want further assistance and training and to have someone help them do break fix.
Apple Stores is well done in a LOT of areas.
anyone that thinks they should shut down the Apple Stores is a complete idiot.
They managed to come out of no where and become the model for retail stores in not only how they have them organized and managed, but they manage to make more profit per sq foot than the most successful retail stores in history with the most amount of revenue per sq foot. They BLOW away everyone in the retail market.
It's definitely helped them increase market share in all aspects of what they do in terms of iDevices, but also laptops and desktops. I just think the desktop market has been stagnant because of the iDevices taking over and people see less of a need for a traditional desktop/laptop. Plus, it seems as though computers tend to last a lot longer. There are people that seem to not update their computers as often as they used to.