Originally Posted by 512ke
Android has the overwhelmingly dominant market share, and yet, Apple has the overwhelmingly dominant worldwide ad impressions?
Okay that defies common sense, or am I just wildly off here?
Someone spends $200 on a tablet and doesn't use it?
Even a user who only checks email, plays Candy Krush, and Googles stuff is still going to be using their tablet a LOT.
You don't have to play the latest 64 bit games to be on your tablet for hours just reading the news and posting on social sites/services.
I personally wonder if the market share numbers for Android are not wildly inaccurate.
If Android tablet market share is actually WAY smaller than reported, then these ad impression numbers make much more sense.
I trust the ad numbers more than the market share numbers personally. Advertisers pay based on these numbers.
Just a thought!
This is great news for Apple and is devastatingly bad news for Google and Samsung. I wonder if WS, investors and the media will realise and take notice?
This data is consistent with all other web usage data I have seen i.e that despite the increasingly exaggerated and desperate claims from Google about Android activations, iOS is increasing its dominance of web usage, while Android's declines.
Google's whole strategy has been to give away Android for free so that they could data mine and place adverts on mobile devices. To this end they stabbed Steve Jobs in the back, slavishly copies iOS, alienated Apple by their treachery and lost their favoured status on iOS devices. Google's strategy can now be be seen to be a total failure. Apple totally dominates mobile web usage and now Facebook is attacking Google too with mobile social media.
The evidence is quite clear that Strategy Analytics, IDC, Gartner and others have massively exaggerated the number of "genuine" Android tablets shipped or actually sold. As has been exposed by the forensic analysis of DED and Ben Smith, the great majority of Android tablets shipped are either nothing more than Android USB chips (which Google bizarrely registered as tablets) or are cheap, ultra low specification white box devices which shut out Google from data mining and from placing adverts and are themselves shut out from Google Play, and which are either used as TVs or are so low spec that they are incapable of normal tablet usage such as web browsing , emails, shopping or clicking on adverts etc.
Chitika's web usage data has consistently shown that iPads totally dominate the North American market with over 80% share of impressions. Now this data from Adfonic confirms that globally the iPad has 76% share of Ad impressions.
This leaves just 24% web usage shared amongst all other tablets.
This 76:24 ratio represents the true relative user base of "genuine" tablets which actually do compete with the iPads. A total of 172m iPads have beens sold, which means that around 54 million other "genuine" tablets have actually been sold and are being used. However this includes forked Android Kindles, which are useless for Google.
The remaining phantom Android tablets shipments conjured up by Strategy Analytics, IDC, Gartner and others are totally irrelevant in terms of competition for iPads or as platforms for Google to place their adverts.
SMARTPHONES & OTHER MOBILE DEVICES
According to Adfonic iPhones have 49% the web usage share. Amazingly the iTouch has another 8.6% which is MORE than both Samsung's Galaxy S3 (4.8%) plus the S4 LTE (1.8%) plus the Galaxy Note 2 (0.9%) COMBINED.
This suggest that in fact FAR MORE iPhones and FAR FEWER Galaxy smartphones and Notes have actually been sold and are being used than the exaggerated shipments numbers estimated by Strategy Analytics, IDC, Gartner and others.
Of course, there are those that argue that for some reason Android smartphone users surf the web far less than iPhones. However, given that Galaxies have such huge screens, supposedly much better for web usage than the smaller screens of iPhones, this is not very plausible explanation.
However, if it is true that for some reason iPhones are used much more than Androids, then this shows why iPhones customers are so much more valuable both for carriers (hence they larger subsidies for iPhones) and for advertisers.
Another confirmation of just how much more valuable are iOS users comes from analysis of Facebook data by Nanigans, who found that Facebook advertisers see nearly 18 TIMES BETTER RETURNS on iOS than Android.