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Apple's Black Friday sale to bring gift cards, not discounts

post #1 of 53
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Customers awaiting word of what Apple would do for Black Friday need wait no longer, as the company's Australian online store has been updated with news that shoppers can collect gift cards, rather than discounts, with their new Mac, iPad, or iPod purchases this year.
Apple Store Black Friday promotion

In Australia -- the first of Apple's Black Friday promotions to launch -- the company is offering Apple Store gift cards worth up to AU$150 ($135) with Mac desktops and laptops, AU$75 ($68) with iPads, and AU$50 ($46) with iPods. Many accessories also carry the gift card kicker, with most --?like the Apple TV --?bringing customers an extra AU$25 ($23).

The iPhone is not subject to the gift card program, according to the Australian store, though there is no indication whether or not that policy will carry over to other countries.

The switch in Apple's game-plan is likely designed to help preserve the company's high-profit margins in an increasingly competitive market, but also make existing and upcoming Black Friday deals from its authorized resellers look even sweeter this year.

For instance, MacMall has cut $101 to $200 off some current MacBooks Airs and MacBook Pro Retinas, and up to $550 off some closeout models. Meanwhile, both B&H ($550 off 2012 model) and Amazon ($150 off current model) are running specials on 15-inch MacBook Pro Retinas, each of which can be seen in AppleInsider's Price Guides, a portion of which is below.

B&H, which only charges tax on orders shipped to NY also just knocked $150 off the new 13-inch MacBook Pro Retina 2.4GHz/4GB/128GB ($1,149.00) and 15-inch MacBook Pro Retina 2.0GHz/8GB/256GB ($1,848.99).

For its part, Best Buy just dropped the price of Apple's new entry level 13-inch MacBook Pro with Retina display by $200 from $1299.00 to $1,099 (Sold out), and knocked $150 off the rest of Apple's new 13-inch MacBook Pros with Retina display.

Apple's Black Friday promotion will be available both through their online shop and in brick-and-mortar retail stores. AppleInsider will keep you up to date with the best of this year's holiday sales as they happen.




This is not the first time Apple has chosen to bundle a gift card with purchases during promotions. Recent iterations of the company's yearly back-to-school sale have swapped out the Mac-bundled iPods of old with iTunes gift cards.

Follow all the latest news on Apple-related Black Friday deals here.
post #2 of 53
Seems weak given that US retailers are offering real discounts, not just invitations to buy more.
post #3 of 53
Lame
post #4 of 53

I am hoping that Apple will match other prices and still give out the GCs...

post #5 of 53

Ironic considering the profits that Apple makes, of all the companies on this planet Apple can afford to easily drop their pricing and still make far more money per sale than most companies do at full price.

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iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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post #6 of 53

It will be interesting to see where Tim decides to take them... The market is over saturate with phones, tablets, and related devices as it is.  I can't imagine Apple continuing their current pricing structure in the future...

post #7 of 53
$50 (~$45US) for the retina Mini--I'd been fearing zero on the mini like last year.

Black Friday is not some kind of "good cause" and Black Friday sales are about profit, not charity. I'm disappointed, but let's face it: gift cards are great marketing! Get one product, and it comes with a discount on another! Or a discount on getting one for someone else.

Luckily it's as good as cash for me: I plan to get a Mac Pro.

Question: can you give your gift card to someone else or is it tied to you specifically?

Quote:
Originally Posted by Dave K. View Post

It will be interesting to see where Tim decides to take them... The market is over saturate with phones, tablets, and related devices as it is.  I can't imagine Apple continuing their current pricing structure in the future...

What company's pricing practices do you feel Apple would be foolish not to imitate?

And do you feel Apple's products offer lesser value than others, or you do you find them to offer more utility and a longer usable life, making them good buys?

(The oversaturation theory is definitely false--there are plenty of new customers, repeat customers, and switchers yet to be tapped in the world.)
Edited by nagromme - 11/28/13 at 8:29am
post #8 of 53
Is there a product you can only get at the Apple store? Otherwise why not just to where the best deals are?
post #9 of 53
The good news is there are plenty of retailers that sell discounted Apple products for Black Friday..
post #10 of 53
Wow... what a joke. Many places like target are offering a discount ontop of a hundred dollar gift card, which you can spend on real items, not just downloads from the app/iTunes Store.

Glad I pulled the trigger and ordered that new Air from Target last night instead of waiting for Apple's sale announcement.
post #11 of 53
Australia has 'Black Friday'?

Who knew.... I thought it was a purely US thing, in which case, it's not clear that we can infer anything from Australia about what Apple will offer here.
post #12 of 53
Quote:
Originally Posted by Cash907 View Post

Wow... what a joke. Many places like target are offering a discount ontop of a hundred dollar gift card, which you can spend on real items, not just downloads from the app/iTunes Store.

Glad I pulled the trigger and ordered that new Air from Target last night instead of waiting for Apple's sale announcement.

 

Apple's under no obligation to undercut every resellers' deals (nor even to to know what all those sales are when they plan their own). Luckily, shoppers are under no obligation to avoid those reseller deals!

 

But a correction: Apple gift cards can be used on ANYTHING* Apple sells. They are Apple gift cards, not iTunes gift cards. (In fact, if you want to use your gift card on downloads, then in my experience you must use the gift card to buy iTunes cards. *Or is this  no longer possible? If not, the cards are certainly still good for hardware.)


Edited by nagromme - 11/28/13 at 10:42am
post #13 of 53
This is Apple's gift to the re-sellers, it lets them reap incredible sales during the holidays.
post #14 of 53
Quote:
Originally Posted by iObserve View Post

This is Apple's gift to the re-sellers, it lets them reap incredible sales during the holidays.

Agreed. If a publisher/creator/producer has a distribution/dealer chain for its products, the last thing it wants to do is undercut that chain in pricing - otherwise the distributors/dealers will soon look elsewhere for product, even if the product is market-leading. Seems to me that Apple is doing exactly the right thing here.

 

(I used to run a software/hardware company called HiSOFT and we had to think very carefully about pricing our products, to preserve our network of dealers and distributors.)

post #15 of 53
Quote:
Originally Posted by anantksundaram View Post

Australia has 'Black Friday'?

Who knew.... I thought it was a purely US thing, in which case, it's not clear that we can infer anything from Australia about what Apple will offer here.

I hate to break it to you again but here in Canada we've had it too for the last several years. Although, it's still not as big of a deal as in the U.S.

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post #16 of 53
Quote:
Originally Posted by Dave K. View Post
 

It will be interesting to see where Tim decides to take them... The market is over saturate with phones, tablets, and related devices as it is.  I can't imagine Apple continuing their current pricing structure in the future...

 

Yeah, it's so saturated that Apple can sell 9 million phones in 3 days, is breaking their own quarterly records literally every quarter, and is set to smash all their historical sales/revenue/profit records this Christmas (and that of every company on the planet).

 

But yeah, obviously they're doing something wrong.  

post #17 of 53
Quote:
Originally Posted by VisualZone View Post
 

I hate to break it to you again but here in Canada we've had it too for the last several years. Although, it's still not as big of a deal as in the U.S.

And in the UK. Pretty big here.

post #18 of 53
Quote:
Originally Posted by saarek View Post

Ironic considering the profits that Apple makes, of all the companies on this planet Apple can afford to easily drop their pricing and still make far more money per sale than most companies do at full price.

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post #19 of 53
Quote:
Originally Posted by Slurpy View Post
 

 

Yeah, it's so saturated that Apple can sell 9 million phones in 3 days, is breaking their own quarterly records literally every quarter, and is set to smash all their historical sales/revenue/profit records this Christmas (and that of every company on the planet).

 

But yeah, obviously they're doing something wrong.  

Yeah, Apple's been doing it wrong for many years. Guess they should be like the other PC manufacturers and price their way to the bottom. Too f'n funny. /s

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post #20 of 53

One more thing. There's also Cyber Monday coming up. Oh. And Boxing day specials. And...

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post #21 of 53
Quote:
Originally Posted by Cash907 View Post

Wow... what a joke. Many places like target are offering a discount ontop of a hundred dollar gift card, which you can spend on real items, not just downloads from the app/iTunes Store.

Glad I pulled the trigger and ordered that new Air from Target last night instead of waiting for Apple's sale announcement.

Stop spreading FUD. The gift cards are not just for iTunes downloads.  There for anything in the apple store. The Apple Stores by me say so. Was just at one yesterday.

post #22 of 53
This may be another case of Apple genius. A $50 gift card is almost like a $50 discount, because in the end, you have the product you bought plus $50 more than you would have. The difference if course is that you have to spend that $50 at the apple store.

Now if people buy additional things at the Apple store with the gift cards in an amount that exceeds the number of people who went elsewhere in search of a pure discount, apple comes out ahead. Meanwhile, any "lost" customers are still buying Apple products, just at best buy.
post #23 of 53
Quote:
Originally Posted by jakeb View Post

This may be another case of Apple genius. A $50 gift card is almost like a $50 discount, because in the end, you have the product you bought plus $50 more than you would have. The difference if course is that you have to spend that $50 at the apple store.

Now if people buy additional things at the Apple store with the gift cards in an amount that exceeds the number of people who went elsewhere in search of a pure discount, apple comes out ahead. Meanwhile, any "lost" customers are still buying Apple products, just at best buy.

Of course, it's Apple genius. I chuckled immediately when I read the announcement. It's a good tactic.

 

But no amount of explanation will make a difference to the perpetual price whiners and deadbeats who think Apple owes them actual discounts because they think Apple makes enough money already.

Daniel Swanson

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Daniel Swanson

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post #24 of 53
This seems like the most logical move considering Apple's push to sell directly to more consumers instead of relying on resellers like Best Buy, Target, etc.
post #25 of 53

Smart.

post #26 of 53
Quote:
Originally Posted by jakeb View Post

This may be another case of Apple genius. A $50 gift card is almost like a $50 discount, because in the end, you have the product you bought plus $50 more than you would have. The difference if course is that you have to spend that $50 at the apple store.

Now if people buy additional things at the Apple store with the gift cards in an amount that exceeds the number of people who went elsewhere in search of a pure discount, apple comes out ahead. Meanwhile, any "lost" customers are still buying Apple products, just at best buy.

Good show, jekeb! :)

 

Keeps them in the "Apple store!"

 

Whether that's the Apple physical stores or the Apple online/App store. 

 

Brilliant!

 

Most don't realize how much money retail businesses spend, just to entice someone to walk thru the door! :)

 

Besides, if the average markup is 35+%, Apple is really only giving away $32. I think I have that right?

 

$50 value to the customer but only ~$30 out of pocket to Apple.

 

Edit: Having thought about it, a bit, Apple probably insists on quite a lot more mark-up on the third party products it sells in the physical stores. Most likely, approaching 50+%.


Edited by christopher126 - 11/28/13 at 11:25am
post #27 of 53

Boo.  :(

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   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

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post #28 of 53
Quote:
Originally Posted by DanielSW View Post
 

But no amount of explanation will make a difference to the perpetual price whiners and deadbeats who think Apple owes them actual discounts because they think Apple makes enough money already.

 

Paying customers are deadbeats?

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

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   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

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post #29 of 53

My goal is to run a business without any customers! :)

post #30 of 53

The fact is, Apple products don't need to be discounted. They continue to sell like crazy. Let other retailers discount if they like.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #31 of 53
Quote:
Originally Posted by John.B View Post
 

 

Paying customers are deadbeats?

Don't ask me, ask a dictionary!

Daniel Swanson

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Daniel Swanson

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post #32 of 53
Quote:
Originally Posted by SpamSandwich View Post
 

The fact is, Apple products don't need to be discounted. They continue to sell like crazy. Let other retailers discount if they like.

Agreed.

Daniel Swanson

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Daniel Swanson

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post #33 of 53

Apple's Black Friday "deals" have always been a bit stingy, so give a gift! The people who receive it will thank you, and will never have to know just how stingy Apple's Black Friday "deals" really are!

 

Everyone's a winner!

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post #34 of 53
Quote:
Originally Posted by ibrahim cohen View Post
 

Apple's Black Friday "deals" have always been a bit stingy,

 

Have you considered the implications of ‘real’ discounts being provided in Apple stores that are already full to the brim with customers?

 

The death toll for staff and customers would be catastrophic.

 

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post #35 of 53

This just shows what Apple is becoming.. a big soulless money-making corporation. Black Friday was always about "hard cash" discounts, not gift cards.. Their profit margin probably allows them to make a $50-100 discount, but now they've just gotten too greedy.

 

I'm not saying that a profitable business is a bad thing and that Apple shouldn't make any money. They still make some great products and they deserve all of their customers and profits, but in my opinion they've lost that bit of their revolutionary spirit, that innovation, which was driving them forward in the past 10-15 years..

 

Now it's all about making incremental updates, making cheaper commodity products like the iPhone 5C.

post #36 of 53
Quote:
Originally Posted by diesel View Post

This just shows what Apple is becoming.. a big soulless money-making corporation. Black Friday was always about "hard cash" discounts, not gift cards.. Their profit margin probably allows them to make a $50-100 discount, but now they've just gotten too greedy.

I'm not saying that a profitable business is a bad thing and that Apple shouldn't make any money. They still make some great products and they deserve all of their customers and profits, but in my opinion they've lost that bit of their revolutionary spirit, that innovation, which was driving them forward in the past 10-15 years..

Now it's all about making incremental updates, making cheaper commodity products like the iPhone 5C.

Groan.
post #37 of 53

Apple doesn't need to deeply discount their products, unlike everybody else. If you don't like Apple's deals, then go to a third party retailer, where some of them are offering better deals.

 

This strategy also helps to keep some of the Fandroid riff raff away, as Apple is obviously not interested in going after cheap and ignorant customers who base their buying decisions primarily on price.

post #38 of 53
I think cash discounts would have been better for customers, like last year:

http://gizmodo.com/5962854/apples-black-friday-deals-are-live

It helps resellers though. I'm not a fan of store credit whether it's for refunds or discounts.
post #39 of 53
Since when does Australia celebrate Thanksgiving? I doubt Apple will do gift cards in the states.
post #40 of 53
I think it is a great move. Even Target is give gift card and not cash for $100 when you by iPad Air. Also, I assume I can order it online. Waiting to get my MacBook Pro!
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