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Apple's iPhone 5s & 5c take 9 of Japan's top 10 smartphone sales spots

post #1 of 38
Thread Starter 
Just over two months after Apple launched its new iPhone 5s and 5c across Japan's three major carriers, weekly sales rankings list various iPhone models split between the carriers took 9 of the top 10 smartphone slots.

Japan top 3 phones


Weekly sales rankings by Japan's BCN list Softbank's 32GB iPhone 5s as the nation's the top seller, with the same model on NTT DoCoMo and au/KDDI filling out the top three.

iPhone 5c on Softbank and au took the fifth and sixth spots, while the second place DoCoMo phone was the high end 64GB iPhone 5s.

Japan loves the iPhone


The top selling smartphone not from Apple wasn't a domestic branded smartphone or a Samsung model but rather a low end Chinese device by ZTE.

Sony represented two models in the top 20, while the top selling Samsung device was a Galaxy S4 at 16th, behind two additional iPhone models: 64GB versions of iPhone 5s on au and NTT DoCoMo. In total, Apple took 12 of the top 20 slots compared to just one Samsung device.

NTT DoCoMo pulls a Verizon



Prior to launching iPhone 5s and 5c in September, NTT DoCoMo had been pushing Android phones from Sony and Samsung in an effort to resist Apple's refusal to allow preinstalled apps or carrier branding on its iPhones.

Two years ago, Chief Executive Ryuji Yamada defended his refusal to carry iPhones using the same logic Wired presented two years before that: the lack of built in support for popular features like iMode messaging and digital wallet systems.

After losing 3.2 million users over the last 4 and a half years by not carrying the iPhone, NTT DoCoMo finally relented and began carrying Apple's smartphone this fall.

The majority of the carrier's sales immediately went to iPhones, mirroring a virtually identical story at Verizon Wireless in the U.S.

Verizon spent two years backing BlackBerry's attempts to provide an iPhone-alternative with two failed generations of the Storm, then orchestrated an intense effort to position Android as its "Droid" branded alternative to iPhone in 2010.

Despite offering 4G LTE service, Verizon's Droid program failed to attract the high value data subscribers AT&T was attracting with iPhones. After launching iPhone 4 in 2011, Verizon reported the 3G model outselling all of its Android 4G sales combined.

Japan doesn't love Samsung



Just as Motorola had partnered with Verizon in 2010 in an attempt to gain a footing on a carrier without iPhones, Samsung had attempted to partner with NTT DoCoMo to "improve its brand image in Japan," stated Sumio Hiroshi, a manager at Canon in Japan.

While special incentives and promotions helped Samsung to push volume smartphone sales on NTT DoCoMo this summer, just as Motorola had apparent success in selling phones on Verizon in 2010, its popularity was short lived when it was exposed to competition from Apple's iPhone.



Complicating Samsung's efforts to sell phones to Japan is an unfavorable view of South Korea related to a territorial dispute over islands located between the two nations, a squabble that has been escalating for years.

In 2011, Japan's foreign ministry instructed its staffers not fly with Korean Air. The two countries have long maintained a rivalry. In stark contrast, modern Japan has long viewed America more favorably, with a particular affinity for Apple and in particular Steve Jobs.
post #2 of 38

So Apple was right about the 5c after all?

post #3 of 38
Quote:
Originally Posted by Quadra 610 View Post

So Apple was right about the 5c after all?

Apple doesn't get everything right, but they do get many things right. I'm not surprised at all.
post #4 of 38
If I'm looking at this right, the 32 gb models are more popular than the 16 gb models.
post #5 of 38
So Apple is selling likely more than 15x phones than Samsung and despite that, Android is outselling IOS 4 to 1 ?

If there was a need to get a proof that all numbers about android are totally bullshit, this is it. When you rank at the 9 first places of sales you are, with the usual distribution of numbers ,getting at least 80% of the market, I would say.

This is only Japan of course, and all markets are different, but this is a quite big one.

Now, average ASP will be a thing to look after. It is quite unusual for a company bestseller to be the top of range, and here we have both the 32 & 64 versions of the 5s doing really well !
post #6 of 38
Quote:
Originally Posted by lukefrench View Post

So Apple is selling likely more than 15x phones than Samsung and despite that, Android is outselling IOS 4 to 1 ?

If there was a need to get a proof that all numbers about android are totally bullshit, this is it. When you rank at the 9 first places of sales you are, with the usual distribution of numbers ,getting at least 80% of the market, I would say.

This is only Japan of course, and all markets are different, but this is a quite big one.

Now, average ASP will be a thing to look after. It is quite unusual for a company bestseller to be the top of range, and here we have both the 32 & 64 versions of the 5s doing really well !

 

This is how all these Bull Sheet 'Research' companies get their Android smartphone numbers:

 

Google announces 1 Billion activations for 2013.

'Research' company sees which company paid them the most (Samsung)

Give Samdung 30% of the 1 Billion

Divide the rest to remaining Android makers

Get Apples numbers from their financials.

BOOM.

 

Now we find out many of those activations were White box crap that are not even used as tablets but as video players.  Or even worse USB thumb drives or even activations from Car systems, PC's, or who the hell knows what else.  There are multiple reports that a single android device can be activated multiple times.  The point is these companies based their numbers on activations which is a total BS number.  And then compare it to Apples actual numbers.  Fuk them.

post #7 of 38
Quote:
Originally Posted by lukefrench View Post

So Apple is selling likely more than 15x phones than Samsung and despite that, Android is outselling IOS 4 to 1 ?

If there was a need to get a proof that all numbers about android are totally bullshit, this is it. When you rank at the 9 first places of sales you are, with the usual distribution of numbers ,getting at least 80% of the market, I would say.

This is only Japan of course, and all markets are different, but this is a quite big one.

Now, average ASP will be a thing to look after. It is quite unusual for a company bestseller to be the top of range, and here we have both the 32 & 64 versions of the 5s doing really well !

If you take the sum of all Androids all over the world vs the iPhone, then yes Android is outselling the iPhone, however Apple does not compete at the very low end and it does not compete world wide either.  The China Mobile deal is about to be closed and yes, they will increase their share of that market. However think of some other big markets where they are absent. India, Africa, South America. When that starts happening watch for more growth. I don't expect iOS to overtake Android in the overall market but I do expect them to dominate in the high end market and definitely in the profit-share and usage markets.

post #8 of 38

Apple doom

post #9 of 38

It would be equally correct to say the iPhone 5s, 5c take 9 of Japan's top 9 smartphone sales.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #10 of 38
Quote:
Originally Posted by Quadra 610 View Post
 

So Apple was right about the 5c after all?

 

OR...  every analyst is wrong.

 

The bottom line is the 5c is the 'wheeler-dealer' phone.  It allows deeper discounts and bundling without affecting profits as much.   It has the iPhone '5' cachet, at a lower price.  It's not meant to be the highest volume selling phone... it's meant to be the 'next phone' you'd think about if you don't have he money or the need for a 5s

post #11 of 38
Quote:
Originally Posted by TheDBA View Post

If you take the sum of all Androids all over the world vs the iPhone, then yes Android is outselling the iPhone, however Apple does not compete at the very low end and it does not compete world wide either.  The China Mobile deal is about to be closed and yes, they will increase their share of that market. However think of some other big markets where they are absent. India, Africa, South America. When that starts happening watch for more growth. I don't expect iOS to overtake Android in the overall market but I do expect them to dominate in the high end market and definitely in the profit-share and usage markets.

Exactly. And there's nothing wrong with that.

iOS is from one company... and Android is from 100 companies. Apple will never outsell the sheer volume of devices that run Android. But do they have to?

Wendy's will never sell as many hamburgers as McDonald's... but we never hear "Wendy's is doomed" 1smile.gif
post #12 of 38
Quote:
Originally Posted by sog35 View Post
 

This is how all these Bull Sheet 'Research' companies get their Android smartphone numbers:

 

Google announces 1 Billion activations for 2013.

'Research' company sees which company paid them the most (Samsung)

Give Samdung 30% of the 1 Billion

Divide the rest to remaining Android makers

Get Apples numbers from their financials.

BOOM.

Outstanding analysis. You nailed it.

post #13 of 38
I'd like to see the 5c gamble with plastics pay off, especially with the juicy-fruit colors that seem so aimed at Japan and maybe China.

And then I'd like to see them put the 5s internals in next year and do the colors for the boring gear heads like me—black, product red, British racing green, etc. Plastic has some advantages out there in the real world.
post #14 of 38

I suspect that in Japan the low-end portion of the Android market is a relatively much smaller segment than in the rest of the world.

 

Japan's feature phones has long been "smarter" than feature phones in the rest of the world, and Japanese are used to some built-in services and WAP versions of websites optimized for very small small screens.

 

Cheap low-end crippled Android phones are not seen by them as a good replacement for the feature phones they're used to have, and Japanese who do want "modern" smartphones will likely go to the higher end, a market which Apple tends to dominate.

post #15 of 38
I've got the headline:

"Apple's Desperate Grab in Japan: Three iPhone Models Sink in Sales Ranking, While Android's Asian Conquest Sees ZTE Surge Into Top Ten"
post #16 of 38
Japanese loves using quality products. That is their habit to know what is the best quality .
post #17 of 38
I get a feeling 2014 could be a good year to own AAPL.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #18 of 38
Btw, I wonder how bergermeister feels about all this.
post #19 of 38
"The two countries have long maintained a rivalry. In stark contrast, modern Japan has long viewed America more favorably, with a particular affinity for Apple and in particular Steve Jobs."

Likewise Steve Jobs was a fan of Japan, especially of Sony & Soto Zen Buddhism. The Japanese know this about him.
post #20 of 38
Imagine; DoMoCo (with better coverage) was offering less expensive Samsung phones filled with preinstalled apps (extra value) and losing millions of users to the iPhone on carriers with less coverage. I cannot imagine a more lopsided "win" for Apple. No amount of promotions would stem the erosion of users, it HAD to be an iPhone or they were GONE.

I don't know if I have ever seen such voluntary loyalty to a brand before this. Anyone think of another?
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #21 of 38
This is the first story on Apple Insider that was done with a modern editor... not ONE SINGLE question mark where other punctuation belonged.

Let me be the first to welcome Apple Insider into the current century!!!!
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
post #22 of 38
Quote:
Originally Posted by Macky the Macky View Post

Imagine; DoMoCo (with better coverage) was offering less expensive Samsung phones filled with preinstalled apps (extra value) and losing millions of users to the iPhone on carriers with less coverage. I cannot imagine a more lopsided "win" for Apple. No amount of promotions would stem the erosion of users, it HAD to be an iPhone or they were GONE.

I don't know if I have ever seen such voluntary loyalty to a brand before this. Anyone think of another?

 

Sony trinitron CRT monitors in the early 90s. People were ready to pay huge premiums to get that (And I was one of them).  When the patents lapsed and competitors started to offer CRTs costing half the price for same quality, people  jumped ship but not before. You got one Sony, you were hooked.

Zeiss optics, Nikon frames at one point. Leica cameras. Heideneim measurement instruments.

 

Fein brand grinders. In metal work, shops using that are likely to have the whole plant equiped thusly,  and nobody will sell them anything else.

Cabasse speakers.

 

In all cases, that is brands which have an huge competitive edge in quality and durability and customers rewards that. Note that all those dont sell junk. IOW, they are exactly like Apple.

 

Where the comparison fails is that Apple is not anymore in a niche market. Even Sony trinitron division was a small player on its market.

post #23 of 38

Further proof that Android is crap and its sales numbers pure nonsense.

post #24 of 38
Android doesn't generate profit itself. Android doesn't generate profit for developers. Android generate secutity vulnerabilities. Android is an advertising engine. Not more not less.

Apple in the opposit generates value. For Apple and it's customers as well plus additional creativity in the customers hand.

Well, we know for what Apple stands for. But what is the reason to buy an Android device?
post #25 of 38
Quote:
Originally Posted by MacHarry de View Post


Well, we know for what Apple stands for. But what is the reason to buy an Android device?

For the vast majority of those buying Android the answer is and has been only price, either very cheap off contract or free on contract.

post #26 of 38
Quote:
Originally Posted by lukefrench View Post
 

 

Sony trinitron CRT monitors in the early 90s. People were ready to pay huge premiums to get that (And I was one of them). 

 

Interestingly enough I came across one the other day dumped on the footpath (sidewalk) waiting for council pick up, I was thinking of how aspirational it once was and now it was junk.

Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #27 of 38
Please note that this chart includes all "mobile phones", not smartphones.
The XTE phone (No.10) is not a smartphone%u3000This is made for children or for old folks.
http://www.youtube.com/watch?v=iacsAzzuRlg
post #28 of 38
Quote:
Originally Posted by TheDBA View Post

If you take the sum of all Androids all over the world vs the iPhone, then yes Android is outselling the iPhone, however Apple does not compete at the very low end and it does not compete world wide either.  The China Mobile deal is about to be closed and yes, they will increase their share of that market. However think of some other big markets where they are absent. India, Africa, South America. When that starts happening watch for more growth. I don't expect iOS to overtake Android in the overall market but I do expect them to dominate in the high end market and definitely in the profit-share and usage markets.

I agree 100% with this assessment. It is spot on.
post #29 of 38
Quote:
Originally Posted by Steven N. View Post

I agree 100% with this assessment. It is spot on.

I don't agree with that statement at all. When you start off comparing the iPhone, a unified HW product, to Android, a free OS that can be installed on a flash drive and activated as a TV dongle repeatedly, there is no valid comparison.

Now one could say that devices running Android likely outnumber devices running iOS or that cellular-capable* devices running Android probably outnumber the iPhone, and then use his stated reasons as a valid argument, but I don't think we really have anything to verify that even though I can't image that Apple's could be enough close to the number of units with Android.

We have the iPhone consistently hitting top spots and usage numbers showing IOS-based devices far exceeding all other mobile OSes. The only known win for Android being the sheer number of vendors and models that one can choose from and at remarkably low prices. A look on Amazon will show an innumerable number of crap devices.


* Note I didn't say smartphones. I don't think running Android in and of itself qualities as being a smartphone class device.
Edited by SolipsismX - 12/1/13 at 10:54am

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #30 of 38
Quote:
Originally Posted by TheDBA View Post

If you take the sum of all Androids all over the world vs the iPhone, then yes Android is outselling the iPhone, however Apple does not compete at the very low end and it does not compete world wide either.  The China Mobile deal is about to be closed and yes, they will increase their share of that market. However think of some other big markets where they are absent. India, Africa, South America. When that starts happening watch for more growth. I don't expect iOS to overtake Android in the overall market but I do expect them to dominate in the high end market and definitely in the profit-share and usage markets.

Apple already dominates in the high end.
post #31 of 38
Quote:
Originally Posted by Quadra 610 View Post
 

So Apple was right about the 5c after all?

 

I don't think they were ever "wrong" about it. 

 

It's the "previous generation" phone, simply repackaged to both differentiate it from the "new" 5 series, and to broaden the overall offering and appeal. It's otherwise not that different from their previous approach to this "cycle upgrade" pattern.

 

The 5c is priced like the 4s was when the 5 was the new line. They added an extra tier (32GB), bumped the specs a tad. Very smart in my view.

 

No-one except the idiot analysts and Apple naysayers ever implied it would sell "neck and neck" with or even beat the new 5s sales. They were all too self-focused on "Apple releasing a 'cheap' iPhone". 

 

No, I'm pretty sure Apple expected the ratio to be similar to previous rollouts. Or, perhaps they anticipated exactly what has happened. That the "previous generation" model (albeit repackaged) would sell far fewer than their new flagship model. At least, in the 'fully developed' countries.

 

It will be interesting to see what the ratio will be for China Mobile after the 5s/c series launch there (presumably on December 18th?).

 

I'm sure the iPhone will hang about in the top ten there too, both the 5s and 5c...

post #32 of 38
Quote:
Originally Posted by boxerconan View Post

Please note that this chart includes all "mobile phones", not smartphones.
The XTE phone (No.10) is not a smartphone%u3000This is made for children or for old folks.
http://www.youtube.com/watch?v=iacsAzzuRlg

 

 

That makes it even more amazing, in my view. All of the phones in the top 10, except that one, are Apple smartphones. We know that 2 more are in the remaining 11 ~ 20, and one by Samsung. So, at least 13 of the top 20 phones in Japan are smartphones, 12 of those are iPhone. And that's competing with EVERYTHING, not just the smartphone segment? Wow.

 

That XTE phone is a cool little device, by the way. Great for kids, especially in Japan. I would have loved one of those for my kid when I was living there...

post #33 of 38
Quote:
Originally Posted by SolipsismX View Post

* Note I didn't say smartphones. I don't think running Android in and of itself qualities as being a smartphone class device.

 

Correct, if those "android running" USB dongles that "activate" as a tablet are any indication. They run Android. They aren't remotely a "smartphone".

post #34 of 38
Quote:
Originally Posted by tribalogical View Post

Correct, if those "android running" USB dongles that "activate" as a tablet are any indication. They run Android. They aren't remotely a "smartphone".

In that instance I was referring to bona fide cellphones that are running Android aren't necessarily what I'd call a smartphone.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #35 of 38
Quote:
Originally Posted by nagromme View Post

I've got the headline:

"Apple's Desperate Grab in Japan: Three iPhone Models Sink in Sales Ranking, While Android's Asian Conquest Sees ZTE Surge Into Top Ten"

 

Ah, yes. The Mikey Campbell-style headline.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #36 of 38
Quote:
Originally Posted by crazy_mac_lover View Post

Japanese loves using quality products. That is their habit to know what is the best quality .

Not necessarily. Like everywhere else, Japan runs primarily on Windows PCs.

post #37 of 38
Quote:
Originally Posted by TheOtherGeoff View Post

OR...  every analyst is wrong.

The bottom line is the 5c is the 'wheeler-dealer' phone.  It allows deeper discounts and bundling without affecting profits as much.   It has the iPhone '5' cachet, at a lower price.  It's not meant to be the highest volume selling phone... it's meant to be the 'next phone' you'd think about if you don't have he money or the need for a 5s

The 5c also makes 32GB more affordable at around the same price as a 5s 16GB.
Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #38 of 38

What, the ZTE 202Z is at 10th place????

 

Apple is DOOMED!

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