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Apple had ample supply of iPad Air, iPhone 5s over holiday weekend, Retina iPad mini was constrained

post #1 of 10
Thread Starter 
Apple's most popular products were met with strong demand over the Black Friday shopping weekend, and the company responded with plenty of iPhone 5s and iPad Air units available at its stores, though the new iPad mini with Retina display remains in short supply.

Retail
An Apple Store grand opening in October. Credit: AppleInsider reader Ryan.


Chris Whitmore of Deutsche Bank polled more than 100 stores over the weekend to assess demand for Apple's products. In all, about 50 Apple Retail Stores and more than 50 AT&T, Verizon, Sprint, Best Buy, Walmart and Target locations were surveyed, and online checks were conducted as well.

Whitmore found that demand for all of Apple's key products was "robust" and that the company has been able to supply solid levels of inventory at its own stores thus far for the holiday shopping season. Specifically, Whitmore found that the iPhone 5s was in ample supply at Apple's stores, while on the 128 gigabyte capacity of the iPad Air was sold out in a few locations.

The same couldn't be said for the iPad mini with Retina display, which has been in short supply since it first went on sale in November. The poll found the Wi-Fi-only model had a 13 percent stock-out rate at Apple stores, while the cellular-capable model was out of stock at 20 percent of Apple stores contacted on Friday.

At third-party resellers, the iPhone 5s was also found to be well-stocked. Only a few Best Buy locations polled by Whitmore were out of various iPhone 5s models.

Third-party supply of the iPad Air is more constrained, however, as Best Buy and carrier stores contacted on Black Friday saw stock-out rates of between 50 and 100 percent. Many stores offered special discounts on the iPad Air for the shopping holiday.

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Walmart announced it sold 1.4 million tablets on Thanksgiving, and highlighted the iPad mini as one of its top sellers. eBay also revealed that it was selling Apple's iPad at a rate of one unit per second as of midnight.

Separately, analyst Gene Munster of Piper Jaffray conducted a survey of user trends on Twitter, and found that interest in the iPad and iPhone was split among Black Friday and Cyber Monday. Analyzing tweets with the hashtag "#BlackFriday" found that the iPad was the most popular product mentioned, while tweets with the "#CyberMonday" tag found consumers were most interested in the iPhone for the online shopping holiday.

Overall, Munster found that Apple was mentioned in conjunction with Black Friday 0.92 percent of the time, while it was mentioned for Cyber Monday 0.23 percent of the time. In comparison, Samsung was mentioned 0.2 percent for Black Friday and 0.29 percent for Cyber Monday, while the Android platform garnered 0.11 percent and 0.19 percent, respectively.

Consumers were not only interested in buying Apple products over the weekend, they were also actively using them to shop. One survey released last week found that the iPhone and iPad were used to place 82 percent of mobile sales on Black Friday, while Android devices accounted for just 18 percent.
post #2 of 10
It was a shame that the retina ipad mini was not discounted, but considering the stock levels it was understandable.
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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post #3 of 10
CNBC this morning was discussing the IBM and Adobe analytics that showed iOS devices were used a lot more than Android devices for Black Friday online purchases in the US. Of course they had to put an asterisk next to the data questioning whether Amazon tablets were included in the Android figures. Yet when IDC and others come out with market share figures no one ever questions the crap that gets included in the Android figures, and what all these "other" devices actually are.
post #4 of 10
Ample supply = low demand. /s. Can't wait for the numbers!!!
post #5 of 10
"Robustm"!
post #6 of 10
So many typos. Is the editor on vacation?
post #7 of 10
Quote:
Originally Posted by saarek View Post

It was a shame that the retina ipad mini was not discounted, but considering the stock levels it was understandable.

Even "wishing" that it was discounted, lends me to ask whether they are teaching Economics or Strategic Price Strategy in schools anymore.

I thought the UK had better schools than that comment suggests As was discussed here and other informed forums, Apple does not need to discount anything at this point, even if some of their distribution channels are using Apple devices as "door-busters" ***

*** Romanticizing and putting a violent label on something that can and has got people killed is disgusting(!) Even my usage as a well-known description is questionable... 1oyvey.gif
Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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post #8 of 10
Quote:
Originally Posted by starxd View Post

So many typos. Is the editor on vacation?

That would lend the assumption that there ever was one. Not sure. Don't care really.
Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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post #9 of 10

In the target store here (Sunnyvale), it is the other way around. iPad AIR was sold out. iPad mini retina was still available.

Though it was also sold well.

 

The only line in the whole target store was for iPhone 5s. I don't see anybody picked up 5c.

post #10 of 10
Quote:
Originally Posted by ThePixelDoc View Post


Even "wishing" that it was discounted, lends me to ask whether they are teaching Economics or Strategic Price Strategy in schools anymore.

I thought the UK had better schools than that comment suggests As was discussed here and other informed forums, Apple does not need to discount anything at this point, even if some of their distribution channels are using Apple devices as "door-busters" ***

*** Romanticizing and putting a violent label on something that can and has got people killed is disgusting(!) Even my usage as a well-known description is questionable... 1oyvey.gif

The poster wanted to buy one and "wished" it had been of offered at a lower price to save some money? Sounds reasonable to me.

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