I'm of two minds. Is everything about 'campaigns'? Marketing? What was the discussion in Cook's office?
"Didn't we use him in 'Think Different?' Does Marketing still have rights to his image?"
"Let's update the homepage for a week with a memorial, then resume the holiday theme."
Corporations Are People, Too. They have a heart? Show it to me. I don't believe it.
Remembering Jobs is one thing: he personified Apple.
Mandela spent 27 years in prison for his cause.
No comparison, hipsters. Now Mandela becomes a t-shirt image, like Einstein or Che Guevara.
I was living in St Thomas VI when Mandela was released. The whole island was insanely jubilant. It was a big deal. Flags stating "Mandela Freed" flew everywhere and the sound of car horns was deafening.
Apartheid was falling. He meant something real to the oppressed and underprivileged.
Tossing his image onto a marketing webpage trivializes his noble accomplishments and reduces him to a meme.
He's not a 64GB iPad - he was a great human being.
I think it's inappropriate for Apple to casually use Mandela's image. His past and his ex-wife's past are enough to taint use of his visage for any promotional or political purpose. What's next, heroic poses of Mao on the home page to pander to China?
In addition, once violence is accepted as a solution, then any kind of violent opposition for any perceived oppression is justifiable. Racists would feel justified, spouse abusers would feel justified, etc.
Divisive political figures should be off the table for Apple.
Edited by SpamSandwich - 12/7/13 at 8:55am