Tony Fadell with the Product (RED) Mac Pro Credit: @kevinabosch
The metallic red Mac Pro, which was estimated to bring in between $40,000 and $60,000, sold for an astounding $977,000, while the EarPods fetched $461,000 at the auction to benefit The Global Fund to fight AIDS, Tuberculosis and Malaria. If Fadell is the buyer, that would bring his outlay at the charity event to nearly $1.5 million.
Of the Mac Pro, Abosch says Fadell is "already trying to hack it." Fadell oversaw Apple's iPod division until 2008, and eventually went on to found connected device company Nest Labs, makers of the Nest Learning Thermostat and Nest Protect intelligent smoke detector.
Tony Fadell with the solid gold Product (RED) EarPods Credit: @kevinabosch
The bespoke Mac Pro --?the most expensive desktop PC ever sold --?and EarPods were among more than 40 lots created exclusively for the auction by Apple Senior Vice President of Design Jony Ive and fellow industrial design legend Marc Newson.
Other notable sales at the auction included a 1966 bottle of Dom P?rignon housed in a custom red cooler designed by Ive and Newson that went for $93,750; a one-of-a-kind Leica Digital Rangefinder Camera that brought $1,805,000, and "The (RED) Desk," a desk designed to look as though it were machined from a solid block of aluminum, which took $1,685,000 at the hammer.