Originally Posted by aelegg
I suppose this is sort of a reply to the "iSheep buy iCrap" comment, but it's a meaningful summary of the apple experience.
We bought the $99 airport express last night. Our old-timer Linksys WRT54G (missing a letter in there I think), has just about had it.
The little airport express is in a tiny box of course, with a great little cardboard thing providing a little "Voila!" experience (remember W. Mossberg saying that Steve showed him early-release products sometimes and even when it was just-him there was a little cloth over the product, so Steve could "Voila" him?).
The little thing is like JEWELRY. It's like a physical app-icon you can hold in your hand. It's glossy plastic around the rim (with peel plastic to 'reveal' it as-such). The top is matte, with an apple logo. The bottom is slightly beige, with another logo, "swollen out" a smidge (circular), so it sits "up" a bit when you set it down.
The power cord is great. Perfectly coiled in the box. Quality materials in your hand. For the Cord! The plug is tiny. No big-ass power brick like some crap from HP.
It's impossibly small for what it does (wireless printing, audio-out). And of course it just works, is easy to set up, provides better signal, etc etc.
It's COMPLETELY SOLID. It's like the little thing was poured like the plastic in the iPhone 5C commercials.
It's "just" a little router, yet fully and completely encapsulates the Apple experience.
My buddy with me in the Apple store said, "$100!?!?!" in protest.
We say here that people don't "get" the Apple experience, but deep down everyone does. We all have our high end temptations, and we all have our low-cost-temptations.
I buy Apple products due to the high end experience, but can't resist cheap wine ("hey this is $8!").
Where the REAL problem lies is people's failure to see the Apple is the best of both worlds. High end AND a good value.
I don't have any illusions about my $8 wine, but people have reverse-illusions about Apple.
So be it.