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IBM: iOS crushed Android in Christmas shopping with 5 times the sales

post #1 of 124
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Apple's iPhone and iPad represented the vast majority of U.S. online shopping and sales during Christmas, accounting for more than an 83 percent take of sales compared to Android.



Despite having minority market share in the U.S., Apple's iOS is being used to do the most mobile shopping and placing the most sales by a wide margin, according to IBM's Digital Analytics Benchmark Hub.

The has group tracked similar numbers since the holiday shopping season kicked off during Black Friday after Thanksgiving.

A series of regular reports by IBM's Digital Analytics Benchmark group, tracking a "digital analytics platform that tracks millions of transactions and analyzes terabytes of raw data from approximately 800 retail sites nationwide," have profiled mobile shoppers.

Online sales on Christmas Day were up 16.5 percent over last year. IBM stated that mobile devices accounted for 48 percent of all online traffic (a 28.3 percent year over year increase), while mobile sales were nearly 29 percent, an increase of over 40 percent compared to 2012.

The group noted that while smartphones drove 28.5 percent of all online traffic, leading the 18.1 percent traffic share tied to tablet devices, tablets drove 19.5 percent of all online sales, significantly larger than the 9.3 percent share of sales connected to smartphones.

Tablet users also placed higher average orders: $95.61 per order on average compared to the $85.11 average order placed via smartphone.

iOS crushes Android as shoppers' favorite platform



Breaking down those numbers by mobile platform, IBM reported that iOS devices accounted for more than 5 times the total sales of Android or over an 83 percent share of mobile-oriented sales (above), with 23 percent of all online sales occurring on an Apple mobile device versus just 4.6 percent on Android products.

IBM stated that iOS users also spent an average of twice as much more per order: an average sale of$93.94 versus an average order of just $48.10 on Android devices.

Apple's iOS devices also made up 32.6 percent of all overall mobile traffic, compared to just 14.8 percent for Android. Microsoft's Windows Phone, BlackBerry and other mobile platforms didn't represent enough activity to mention.

The leading share of online shopping grabbed by iOS users parallels the 84 percent share of tablets claimed by iPad in Chitika's web analytics, the leading share taken by iOS in app developer's revenue seen per download, and the over 80 percent usage stats reported among education and enterprise users.
post #2 of 124

Android user are expecting everything must be free, and they are never going to spend any penny.

post #3 of 124
and 97% of those purchases made using iOS devices were used to purchase android/Samsung devices.

/s
post #4 of 124
Quote:
Originally Posted by marsk View Post

Android user are expecting everything must be free, and they are never going to spend any penny.

I would think anyone that believes Androids are any good probably believe in Santa Clause too, so they'd expected them delivered down the chimney.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #5 of 124
Aah, so this is why AAPL was down today when the market was up.
post #6 of 124
Keep buying back the stock at a discount Mr. Cook. Keep buying

Windows survivor - after a long, epic and painful struggle. Very long AAPL

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Windows survivor - after a long, epic and painful struggle. Very long AAPL

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post #7 of 124
Quote:
Originally Posted by Red Oak View Post

Keep buying back the stock at a discount Mr. Cook. Keep buying
I guess this is another reason the stock was down today.

http://www.businessinsider.com/iphone-christmas-2013-12
post #8 of 124
Quote:
Originally Posted by Rogifan View Post

Aah, so this is why AAPL was down today when the market was up.

 

Stockholders who are mad they didn't get an iOS device for Christmas.

post #9 of 124

Typical android users when it comes to spending their $$ ...

 

Bunch of jealous, cheap, dumb and wanna-be geeks!

 

PS. Bend over Eric Shmuck and take it like a man!

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply
post #10 of 124
Quote:
Originally Posted by AppleInsider View Post

Apple's iOS devices also made up 32.6 percent of all overall mobile traffic, compared to just 14.8 percent for Android. Microsoft's Windows Phone, BlackBerry and other mobile platforms didn't represent enough activity to mention.

 

Something doesn't add up here. If iOS and Android made 50% of all module traffic, and Windows and BB didn't account for much, then which platform accounted for a staggering 50% ?

bb
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bb
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post #11 of 124

Whatever you do, avoid talking about how many more androids were sold world-wide during that same period as opposed to iOS devices.  Any guesses, 5 to 1, 10 to 1?  It's only a matter of time.  When there are 100 androids to every 1 iOS device, then everyone will wonder why we used iPad's at all?  Just like we do with iPod's now.  Reading the tea leaves is as easy as going to some chinese web site and looking up what kind of phablets are out there.  Apple is so far behind it is almost funny.

post #12 of 124
This is simply because iOS devices are the only ones worth using for anything meaningful. Most Android devices on the market are pathetically cheap, antiquated and can hardly make a phone call. Mind you, not all... But most of the "market share".

Go to an airport or a Panera Bread and look around. What tablet or phone are people actually using for work and play? How many people are using their phablets to take any decent pictures or video? They are toys at best and landfill rubbish at worst.

But there ARE good Android devices. The trouble is they cost as much as Apple devices so what's the value proposition?
post #13 of 124
Quote:
Originally Posted by marsk View Post
 

Android user are expecting everything must be free, and they are never going to spend any penny.

 

Well this seems to confirm other studies that indicate iOS users are better educated, have higher socio-economic status, more disposable income and the inclination to spend that income on quality products. Those customers are very valuable to any brand and Apple apparently has them locked in.

post #14 of 124
Quote:
Originally Posted by AlmondRoca View Post

Stockholders who are mad they didn't get an iOS device for Christmas.
To me Apple is the exact opposite of Amazon when it comes to Wall Street thinking. With Amazon Wall Street keeps pushing the stock up thinking, just wait, the huge profits going to come. With Apple it's the exact opposite. They can have record sales and profits but Wall Street thinks it's all coming to an end soon. They always find some antidote or some metric to prove that Apple is doomed. Even if Apple ports a blowout quarter next month Wallstreet will find some reason to pooh-pooh the numbers and drive the stock down.
post #15 of 124
Quote:
Originally Posted by bloggerblog View Post
 

 

Something doesn't add up here. If iOS and Android made 50% of all module traffic, and Windows and BB didn't account for much, then which platform accounted for a staggering 50% ?

I'm guessing that it's a typo...that it accounted for 50% (or so) of all online traffic not just mobile traffic.

post #16 of 124
Speaking of IBM, they have a market cap of $201 billion and they have more patents than anyone... Apple should initiate a hostile takeover. 1biggrin.gif

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #17 of 124
Quote:
Originally Posted by Ravi View Post

No surprise here! iPhone has cornered itself as an elite product with snobbish value. So, any gift giving season the sales of Apple products will spike up because of this factor. But in the long run and on a day to day basis this niche product is no match to the ever expanding (and equalizing) juggernaut of Android.

 

Well, as the saying goes, there are more cockroaches than humans on this planet. Does that make cockroaches better? But your use of the words “elite” and “snobbish” outs you as to which demographic you belong to. Those buzz words also make your zero day troll a complete failure. You need to do much better than this if you want to get banned quickly. We’ve gotten used to the maggot trolls.

post #18 of 124
Quote:
Originally Posted by Ravi View Post

No surprise here! iPhone has cornered itself as an elite product with snobbish value. So, any gift giving season the sales of Apple products will spike up because of this factor. But in the long run and on a day to day basis this niche product is no match to the ever expanding (and equalizing) juggernaut of Android.
I guess someone doesn't like to read facts? Get out of here you Android douche...
post #19 of 124
Quote:
 Apple's iPhone and iPad represented the vast majority of U.S. online shopping and sales during Christmas, accounting for more than an 83 percent take of sales compared to Android.

Wow, this is pretty bad reporting.  iOS did not represent the vast majority of U.S. "online shopping."  The stats are related to MOBILE shopping.  

 

Quote:
 Despite having minority market share in the U.S.

Are you sure about this?  iPhone is about 42% of the smart phone market in the US, but iOS also includes iPod Touch and iPad.  When those are included, I would guess that iOS has a higher market share than Android.  

post #20 of 124
Quote:
Originally Posted by lkrupp View Post

Well, as the saying goes, there are more cockroaches than humans on this planet. Does that make cockroaches better? But your use of the words “elite” and “snobbish” outs you as to which demographic you belong to. Those buzz words also make your zero day troll a complete failure. You need to do much better than this if you want to get banned quickly. We’ve gotten used to the maggot trolls.
Couldn't have put it better myself! They always show up when you least want them, and scurry away when you shine some light on them.
post #21 of 124
Quote:
Originally Posted by rivie62 View Post

Whatever you do, avoid talking about how many more androids were sold world-wide during that same period as opposed to iOS devices.  Any guesses, 5 to 1, 10 to 1?  It's only a matter of time.  When there are 100 androids to every 1 iOS device, then everyone will wonder why we used iPad's at all?  Just like we do with iPod's now.  Reading the tea leaves is as easy as going to some chinese web site and looking up what kind of phablets are out there.  Apple is so far behind it is almost funny.

Ahh...

But would you (or anybody for that matter) feel secure entering a credit card into an Android device and Android browser?
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #22 of 124
Quote:
Originally Posted by Rogifan View Post


To me Apple is the exact opposite of Amazon when it comes to Wall Street thinking. With Amazon Wall Street keeps pushing the stock up thinking, just wait, the huge profits going to come. With Apple it's the exact opposite. They can have record sales and profits but Wall Street thinks it's all coming to an end soon. They always find some antidote or some metric to prove that Apple is doomed. Even if Apple ports a blowout quarter next month Wallstreet will find some reason to pooh-pooh the numbers and drive the stock down.

 

Well you have to admit that Apple has a whole lot of its eggs in one basket, namely the iPhone and iPad. If sales were to collapse on either one of those products Apple would be in trouble quickly. Just like stock portfolios companies sometimes need to be diversified. Samsung, for example, could fall flat on its face in mobile, lose market share, see sales of phones plummet, and still keep going building TVs and refrigerators. If iPhones suddenly fell out of favor what would Apple have to fall back on, Macintosh sales? 

post #23 of 124
Quote:
Originally Posted by Ravi View Post

No surprise here! iPhone has cornered itself as an elite product with snobbish value. So, any gift giving season the sales of Apple products will spike up because of this factor. But in the long run and on a day to day basis this niche product is no match to the ever expanding (and equalizing) juggernaut of Android.

Did you even read the article you're commenting on?  This isn't about a spike in sales of Apple products, it's about a spike in mobile purchases on iOS devices.  

 

To call iOS a niche product is idiotic.  iPhone is the biggest selling smartphone in the world by far, plus Apple has the biggest selling tablet and PMP.  

post #24 of 124
Quote:
Originally Posted by starxd View Post

Wow, this is pretty bad reporting.  iOS did not represent the vast majority of U.S. "online shopping."  The stats are related to MOBILE shopping.  

Are you sure about this?  iPhone is about 42% of the smart phone market in the US, but iOS also includes iPod Touch and iPad.  When those are included, I would guess that iOS has a higher market share than Android.  

Yes your last point is correct. Everybody forgets the iPod touches.
I wanted dsadsa bit it was taken.
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I wanted dsadsa bit it was taken.
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post #25 of 124
Originally Posted by Ravi
But in the long run and on a day to day basis

 

Despite being explicitly proven wrong by this very article, despite being explicitly proven wrong by every single other article ever written, you write this as though anyone is supposed to believe you, ever.

 

Don’t just shut up and go away. This isn’t trolling anymore: this is a cry for mental help.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #26 of 124
Quote:
Originally Posted by rivie62 View Post
 

Whatever you do, avoid talking about how many more androids were sold world-wide during that same period as opposed to iOS devices.  Any guesses, 5 to 1, 10 to 1?  It's only a matter of time.  When there are 100 androids to every 1 iOS device, then everyone will wonder why we used iPad's at all?  Just like we do with iPod's now.  Reading the tea leaves is as easy as going to some chinese web site and looking up what kind of phablets are out there.  Apple is so far behind it is almost funny.

Wow, can you Android fans not read??  This has nothing to do with sales of devices.  It is about online purchases MADE FROM mobile devices.  Unbelievable.

 

As to the rest of your comment, it's too dumb to even comment on.  

post #27 of 124
Quote:
Originally Posted by SpamSandwich View Post

Speaking of IBM, they have a market cap of $201 billion and they have more patents than anyone... Apple should initiate a hostile takeover. 1biggrin.gif

Ha! AFAIK, IBM still has semiconductor foundries too... Plus established enterprise marketing and support channels...
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #28 of 124

I don't what to make of Android. Seems that Google has lost control of Android. It's Samsung's baby at this point. Oracle, who owns Java, has won a seemingly important decision against Google for not licensing Java. Google seems to be moving to Chrome OS. 

 

Android is less a product and more a marketing label. The variations among devices running Android seems quite functionally vast as are the versions and configurations of Android running on them. If one were to itemize the functionality one receives with devices running Android, it would be represented by quite sparse-in-places 3D matrix of Device x Android Version x Function

 

iOS, however, has far fewer variations and it is relatively simple to detail what functionality one gets. 

post #29 of 124
Originally Posted by st88 View Post

Thats $300 less than an unlocked iPhone 5S

 

For a reason.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #30 of 124
Quote:
Originally Posted by SpamSandwich View Post

Speaking of IBM, they have a market cap of $201 billion and they have more patents than anyone... Apple should initiate a hostile takeover. 1biggrin.gif

That is an EXCELLENT idea. 1biggrin.gif
post #31 of 124
Originally Posted by st88 View Post

Clearly there is a reason why they can charge $300 less for a device that could easily sit between the 5C and 5S. 

 

And the reason can’t possibly be anything to do with the fact that it can’t, of course¡

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #32 of 124
Quote:
Originally Posted by st88 View Post
 

 

Clearly there is a reason why they can charge $300 less for a device that could easily sit between the 5C and 5S. 

 

The main reason is that Google sells it for not much more than cost, because their business model is driven by ad revenue.

post #33 of 124
Quote:
Originally Posted by lkrupp View Post

Well you have to admit that Apple has a whole lot of its eggs in one basket, namely the iPhone and iPad. If sales were to collapse on either one of those products Apple would be in trouble quickly. Just like stock portfolios companies sometimes need to be diversified. Samsung, for example, could fall flat on its face in mobile, lose market share, see sales of phones plummet, and still keep going building TVs and refrigerators. If iPhones suddenly fell out of favor what would Apple have to fall back on, Macintosh sales? 
And Google makes most of its money from search. How many billion-dollar businesses does Google have besides search?
post #34 of 124
Quote:
Originally Posted by st88 View Post

Clearly there is a reason why they can charge $300 less for a device that could easily sit between the 5C and 5S. 
Because Google is not in the business of making money off hardware. Get a clue.
post #35 of 124

You sound like Baghdad Bob. Seriously, while you cling to your precious "marketshare", did it ever occur to you that people just throw out old electronic devices they don't like? Maybe take them over to the salvation army to be re-activated over and over again? Desperately trying to find someone who will love the device before it's battery stops working? Almost all of my friends that have Android phones have dumped them for another one that was just as cheap. Where are all those marketshare figures? Sitting in a shoebox in someone's closet.

 

While there are some great Android devices for sale, you need to face reality. Most suck. Most are switched off or abiding in the land of used toys. Most are not used for what Google or Apple intended. My grandfather has an Android phone. Does he use it as one? No. Does he buy anything? No. Does he take pictures, share videos, browse Facebook, purchase apps, use the GPS? No. No. No. Same with my mother.  They can hardly figure out how to make a phone call and everything else works too poorly to use.  We bought my grandmother an iPad last year and she takes it everywhere. Takes pictures, videos, chats with the grandkids on Facebook... appropriate technology is a wonderful thing.

 

The point is that "marketshare" is worthless without engagement. Take a look at mobile web usage or app store sales figures or customer service rankings or anything else that ACTUALLY indicates a healthy ecosystem and you will see the same thing over and over and over again.

 

While Apple devices may never win marketshare... they win over people that don't want to be bothered with installing five malware programs. You know, people who matter like researchers, movie directors, educators and creative professionals. People that realize that spending a little bit more for something that lasts is better than buying cheap, throwaway toys. People that are not minions chained to the tepid treadmill of cheaply made, soulless products that destroy the environment and better no one.

post #36 of 124
Quote:
Originally Posted by Dick Applebaum View Post


Ahh...

But would you (or anybody for that matter) feel secure entering a credit card into an Android device and Android browser?

LMAO

 

Well said. Well said.

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply
post #37 of 124

I've said it before, 70% of the US economy is driven by the "consumer," but 50% of the US economy is driven by the wealthiest top 10% of the consumers!

 

Apple knows this.

 

Google/Android, MS/Windows make crap software.

 

HP/Samsung/Sony, etc., make crap hardware.

 

Combine crap software and crap hardware and you get what you deserve....crap! :)

post #38 of 124
Quote:
Originally Posted by lkrupp View Post

Well you have to admit that Apple has a whole lot of its eggs in one basket, namely the iPhone and iPad. If sales were to collapse on either one of those products Apple would be in trouble quickly. Just like stock portfolios companies sometimes need to be diversified. Samsung, for example, could fall flat on its face in mobile, lose market share, see sales of phones plummet, and still keep going building TVs and refrigerators. If iPhones suddenly fell out of favor what would Apple have to fall back on, Macintosh sales? 
Another thing, Samsung Electronics Apple-like profits didn't really start occurring until their Galaxy brand took off. And I'm sure they make decent money supplying components for iPhone and iPad. Plus we keep hearing about how margins in the TV business are slim, so I can't imagine Samsung is making a lot of money off their TVs. Are they more diversified than Apple? Yeah, but I think it's pretty clear that mobile is a big part of their business now.
post #39 of 124
Quote:
Originally Posted by lkrupp View Post
 

 

Well you have to admit that Apple has a whole lot of its eggs in one basket, namely the iPhone and iPad. If sales were to collapse on either one of those products Apple would be in trouble quickly. Just like stock portfolios companies sometimes need to be diversified. Samsung, for example, could fall flat on its face in mobile, lose market share, see sales of phones plummet, and still keep going building TVs and refrigerators. If iPhones suddenly fell out of favor what would Apple have to fall back on, Macintosh sales? 

Important note. Some 67% of Samsung Electronics profits were from smartphones; Apple's about 54%. Both are making money, but I would bet that Samsung is more vulnerable to losing the lower end of the market, which Apple doesn't even compete in, and since Samsung has less of the high end market than Apple, it will be a quicker slide in profitability than for Apple. It's all about ASP of devices and margins, and Apple is handily winning that battle, and with much less advertising costs.

post #40 of 124

There's no indication that either of those are going to fall "flat" anytime soon and I'm pretty certain Apple has some pretty smart people innovating and taking a look at future market trends. They also have the iTunes store (apps, music, video) which makes more money by itself than most tech companies.

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