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The second day of Apple's newly-expanded "12 Days of Christmas" promotion makes the pilot episode of popular television drama "Once Upon a Time" a free download for U.S. users.

12 Days of Gifts


"Once Upon a Time" is a fantasy drama series in which viewers can "join Emma Swan, Snow White, Prince Charming, Rumplestiltskin, Hook and the Evil Queen Regina as they travel through a portal on the Jolly Roger in an effort to reach Neverland and rescue Henry." The pilot episode, originally released on iTunes in 2011, is available in both standard- and high-definition and can be downloaded until midnight tonight.

Like yesterday's offering, recordings from pop star Justin Timberlake's performance at this year's iTunes Festival in London, the "Once Upon a Time" pilot can be downloaded for free directly from iTunes. Users do not need to install the "12 Days of Gifts" app to access the content, a boon for users of older devices that do not support iOS 7, a requirement to install the app.

The "12 Days of Gifts" promotion runs from Dec. 26 to Jan. 8.

Apple's "12 Days of Gifts" app is a free, 64.7-megabyte download from the App Store.