Originally Posted by Rogifan
my point is fashion/lust/desirability are going to become more and more important for Apple. That's where Jony Ive and Angela Ahrendts come in to play. Make Apple products fashion statements that people want/have to own.
If chamfered edges cut with polycrystalline diamonds is a fashion statement, then it is well placed within the design philosophy of the original iPhone that included, wait for this, a traditionally milled chamfer on the face frame.
Here's another theme. Obrounds. All over the place. Look especially at the Lightning connector; the physical body of the female connector is an obround the fits in another obround machined in the iPhone housing. That gives a high level manufacturing benefit as well as functional benefit that looks appropriate. Would that USB.org could think like that.
Fine patterns of laser cut holes; fashion, utility, manufacturing or all of those?
Apple has been building an evolution of iDevices since the iPod. While there are some design elements, color and surface finish for example, that point to fashion, most of what I see is a continuation of a form and function design philosophy espoused by Jony. This will continue with wearable devices, albeit some ornamental elements will be employed, but I hardly see fashion or ornamentation as driving the design; that's function, materials and manufacturability.
Angela will obviously be included in design sessions, but her primary job is to market those devices to the demographics that Apple appeals to, and even to those that don't. That's what she brings to the table.