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Google takes aim at Apple's 'iOS in the Car' with Audi-Android partnership - Page 4

post #121 of 135
Quote:
Originally Posted by BigPhotos View Post

We are driving an Audi now and we are planning to buy a new one in 2014 ---- BUT - there is NO Way I will switch to a stupid Droid phone to run the dashboard in my new car !!!

So, tomorrow, my wife and I will visit the local BMW dealer. We live where a lot of snow and ice create problems - and the Audi Quattro all-wheel drive has been fantastic to use - but BMW now has all wheel drive as well.

We have a pair of iPhone 5S phones, an iPad Air - and I have 8 Macs in my studio. I don't do Droids ...

Really, Really dumb move, Audi .....

 

Droid is a licensed trademark from Verizon... who licensed it from George Lucas. Droid is not a platform, and will it not be installed in an Audi.

 

As a head start for an embedded system, Android is a fine starting point, and more appropriate since it's open and easily customized for a specific use. Auto manufacturers have long re-purposed consumer hardware for in-dash computing. Like how Honda/Acura have used a Sega DreamCast. You don't see people avoiding those cars just because they use PlayStations at home.

post #122 of 135
Quote:
Originally Posted by SolipsismX View Post

I believe the original report was going to be Audi making some sort of formal announcement at CES, which is next week.

I'd think the use of Android isn't about getting exclusive connectivity to Android-based devices but rather using it as their in-dash touchscreen system. If the later itmakes a lot of sense over creating your own from scratch and would allow Android, iOS and any other device to connect.

At the very least I'd hold off before making any decisions as how Android is to be utilized is so uncertain it's fit squarely in the category of rumour.

Interoperability is a big part of whatt it's about Soli. Audi is only one of the partners. There's Audi, GM, Honda, Hyundai and Nvidia so far, and a blog post here that describes their goals.
http://www.openautoalliance.net/#about
Edited by Gatorguy - 1/6/14 at 4:20am
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post #123 of 135
Quote:
Originally Posted by Gatorguy View Post


Interoperability is a big part of whatt it's about Soli. Audi is only one of the partners. There's Audi, GM, Honda, Hyundai and Nvidia so far, and a blog post here that describes their goals.
http://www.openautoalliance.net/#about

I rest my case:

 

http://www.openautoalliance.net/#press

 

  • >How will Android work inside of the automobile?
  •  
    >We're working with our partners to enable better >integration between cars and Android devices in >order to create a safer, car optimized >experience. We're also developing new Android >platform features that will enable the car itself to >become a connected Android device. Stay >tuned for more details coming soon.

 

BMW looks to be much friendlier to my iPhone, iPad and iPods --- goodbye Audi .....

 

http://www.bmwusanews.com/newsrelease.do;jsessionid=5FBBE347246076D544654EB085A2542B?&id=1713&mid=

 

>Entertainment – Expanded access via BluetoothTM enhances listening options
 

>Among the enhancements for BluetoothTM access is iAP, an Apple-specific protocol. A USB connection will not be required in order to access >one’s music library on an Apple iPhone or iPod Touch. iAP will make it possible to browse and select music using the BMW controller and screen >via a wireless Bluetooth connection with the same functionality as with USB connection.

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post #124 of 135
Audi live event has started. Live blog here: http://live.theverge.com/audi-2014-press-event-live-blog/



Or, if you don't care about up-to-the-minute coverage you can watch the season 3 premiere of Jerry Seinfeld's Comedians In Cars Getting Coffee series: http://comediansincarsgettingcoffee.com/louis-c-k-comedy-sex-and-the-blue-numbers

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #125 of 135
Originally Posted by SolipsismX View Post
Or, if you don't care about up-to-the-minute coverage you can watch the season 3 premiere of Jerry Seinfeld's Comedians In Cars Getting Coffee series: http://comediansincarsgettingcoffee.com/louis-c-k-comedy-sex-and-the-blue-numbers

 

I’m to the part of my life where I freaking want a daughter, so every time I see little adorable renditions of daughters I just get all mushy. I loved that story cartoon.

 

Can’t wait for the DeLorean episode, too.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #126 of 135
Quote:
Originally Posted by Tallest Skil View Post

I’m to the part of my life where I freaking want a daughter, so every time I see little adorable renditions of daughters I just get all mushy. I loved that story cartoon.

Can’t wait for the DeLorean episode, too.

This season has several of my favorite people of comedy in it.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #127 of 135
Quote:
Originally Posted by BigPhotos View Post

We are driving an Audi now and we are planning to buy a new one in 2014 ---- BUT - there is NO Way I will switch to a stupid Droid phone to run the dashboard in my new car !!!

So, tomorrow, my wife and I will visit the local BMW dealer. We live where a lot of snow and ice create problems - and the Audi Quattro all-wheel drive has been fantastic to use - but BMW now has all wheel drive as well.

We have a pair of iPhone 5S phones, an iPad Air - and I have 8 Macs in my studio. I don't do Droids ...

Really, Really dumb move, Audi .....

Today the CES show made it clear - bring a Droid to your Audi :

 

http://officialandroid.blogspot.co.uk/2014/01/new-partnership-to-bring-android-to.html

 

 

"Today, millions of people already bring Android phones and tablets into their cars, but it’s not yet a driving-optimized experience. Wouldn't it be great if you could bring your favorite apps and music with you, and use them safely with your car's built-in controls and in-dash display? Together with our OAA partners, we're working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone."

 

 

No Thanks, Audi.  I'll be one of the guys in a new BMW with his iPhone.

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post #128 of 135

I think the real problem here is with Apple, not Audi. Audi built a lot of its previous/current 'MMI Interface' around Apple's old iPod/iPhone connector. To my knowledge it was the ONLY auto company that attempted this level of integration. Then (I have heard) Apple decided to charge a prohibitive amount for Lightning Connector app/integration. The Lightning Connector has been out for quite awhile and Audi has yet to upgrade---and probably won't so long as Apple holds onto its current position.

 

Apple and Audi need to drop their attitudes and start working together. I am sure the vast majority of Audi owners prefer iOS to Android. If Apple successfully launches iOS in the car with both premium and mainstream automakers---it will shut the door on Android. But if Apple keeps on haggling, Android will seep into many/most cars and attempt to use that leverage to flip the phone market.

 

Car informational environments will play an increasing role in consumers' decisions regarding auto purchases. If Apple doesn't get ahead (as it could if it worked with Audi), it will continue to loose ground in the OS wars.

post #129 of 135
Quote:
Originally Posted by iwarriorpoet View Post

I think the real problem here is with Apple, not Audi. Audi built a lot of its previous/current 'MMI Interface' around Apple's old iPod/iPhone connector. To my knowledge it was the ONLY auto company that attempted this level of integration. Then (I have heard) Apple decided to charge a prohibitive amount for Lightning Connector app/integration. The Lightning Connector has been out for quite awhile and Audi has yet to upgrade---and probably won't so long as Apple holds onto its current position.

Apple and Audi need to drop their attitudes and start working together. I am sure the vast majority of Audi owners prefer iOS to Android. If Apple successfully launches iOS in the car with both premium and mainstream automakers---it will shut the door on Android. But if Apple keeps on haggling, Android will seep into many/most cars and attempt to use that leverage to flip the phone market.

Car informational environments will play an increasing role in consumers' decisions regarding auto purchases. If Apple doesn't get ahead (as it could if it worked with Audi), it will continue to loose ground in the OS wars.

Really, Audi could have just added a USB port. Let the user buy the lightning connector or use the one the 5/5S come with.
post #130 of 135

True (and maybe some of the newer Audi's have one---I am not sure), but my point is Apple and Audi appeared to be in lock-step 2-3 years ago. If they had continued they could have already had a dazzling interface and be waaaay ahead of the competition---instead of just contributing to the clutter and delay.

post #131 of 135

Frankly, I expect an announcement from Audi any minute now in support of CarPlay.

 

I am a BMW driver myself and although BMW always supported iPhone integration, they were not on the original list of CarPlay supporters.  This explains why Mercedes is ready to release CarPlay and BMW is not.  I think they understand that being late in supporting CarPlay can cost them a lot of customers, not to mention not supporting it at all.

 

Volkswagen / Audi would have to be insane not to support CarPlay.

post #132 of 135
Now that CarPlay is official I cannot see Audi sticking with this Android deal, unless they are complete fools.
post #133 of 135
Quote:
Originally Posted by AppleSauce007 View Post

Frankly, I expect an announcement from Audi any minute now in support of CarPlay.

I am a BMW driver myself and although BMW always supported iPhone integration, they were not on the original list of CarPlay supporters.  This explains why Mercedes is ready to release CarPlay and BMW is not.  I think they understand that being late in supporting CarPlay can cost them a lot of customers, not to mention not supporting it at all.

Volkswagen / Audi would have to be insane not to support CarPlay.

One can only hope their people in charge (or perhaps their shareholders) recognize the benefit of CarPlay.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #134 of 135
There's so much more to the connected car plans than most here can see. It's not so much about the car itself as it a connection to everything you do in a typical day with your home life probably the biggest target.

Cars will soon be serving as butlers, putting in food orders, checking the weather, telling you what time you need to leave for appointments or work. Last month Volvo demoed "Roam Delivery" to bring your packages to your car from online retailers instead of missing a home delivery. Mercedes in the meantime is working with Nest Labs (Google) to offer complete control of your Nest thermostat and eventually other automated home services from the comfort of your vehicle. Denso, Intel and Sharp all have active programs to integrate home electronics control, TV's, microwaves, refrigerators and such with your car. Automotive is the relatively easy part. Home is the laggard.

There's probably only a couple of ways to connect the two. One would be the way Apple is choosing, at least for the time-being: Using a separate smartphone or tablet. Another would be communicating directly with your home via your car's own systems, no smartphone required. I'm making a guess that's the direction Google is taking with their Open Automotive Alliance.

Suddenly Nest and Google, CarPlay and iBeacons, and cloud services for all start to make some sense. These aren't all disparate services. Apple, Google, Sharp, Ford, Microsoft, Samsung, Mercedes and dozens of others are trying to define how everything you do and every place you go will be connected. Up until now there hasn't been any group of companies, much less a single one, with the resources and technical expertise, coupled with the necessary parts to start putting it all together. It will take years before the home starts catching up to work and transport, but with the current focus it is coming.
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post #135 of 135

Lots of people here are looking at this the wrong way. Audi hasn't established their reputation by going with second rate parts. Maybe android showed some promise of improvement that will be integrated in Audis? If Audi is going along with this, there just has to be something they know that I don't. Otherwise...

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