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Holidays bring market share gains for Apple's iPhone, iPad remains dominant

post #1 of 32
Thread Starter 
New web traffic data suggests that the iPhone was Christmas's big winner among smartphones while the iPad remained the dominant tablet, though it lost some ground to competition from Samsung, Amazon, and Microsoft.

Chitika smartphone statistics


The study, conducted by web and advertising analytics firm Chitika, collated traffic statistics from "tens of millions" of U.S. and Canadian mobile devices across the company's network between Dec. 20 and Dec. 29. Data from the days immediately preceding Christmas was combined and compared to traffic from the days immediately following the holiday.

Apple's 1.8-percent gain in smartphone traffic represented the only increase among the handset vendors tracked in the study, with Motorola, HTC, LG, and Samsung all declining by between 0.1 and 0.8 percent. The iPhone was good for 54.3 percent of smartphone traffic, easily besting second-place Samsung's 23.7 percent.

It is unclear how much of the traffic was driven by Apple's newest flagship iPhone 5s and mid-range iPhone 5c as Chitika did not provide a more detailed breakdown, but the firm did say that the data indicates the "latest set of 5s and 5c devices remained a hit with consumers."

Chitika tablet statistics


Roles were reversed in the tablet market as the iPad shed 1.3 percent of its traffic share, though it maintained a massive 76.1 percent of all tablet-originated traffic. Amazon's Kindle tablets were the biggest beneficiaries of the iPad's decline, clocking 9.4 percent of all logged tablet traffic, a 0.6-percent increase.

Microsoft, Samsung, and Google each picked up between 0.1 and 0.5 percent.

Though Apple holds more than three-quarters of all tablet traffic tracked by Chitika, the iPad's share is down nearly 10 percent compared to a July report from the firm which credited the iPad with 84.3 percent of tablet traffic.
post #2 of 32
More good news which will be used to randomly punish Apple's stock.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #3 of 32
This report is obviously a lie. People (including popular subgroups such as teens, elderly, etc) are running away from iOS!

No 7" phone? No NFC? No curved screen? No waterproofing? Not even a stylus? Apple should get its act together!!!
/s
post #4 of 32

hmm

post #5 of 32
As a Costco shopper, I noticed Samsung's tablets were prominently displayed near the entrance of the store where hundreds of shoppers would pass by every hour. I noticed there were substantial "immediate in-store rebates" offered to lower the MSRP of the Samsung tablets. If one wanted to make this purchase one would simply grab the proxy card and pick up the item when checking out.

Apple is NOT sold at Costco because Apple won't (need to) slash the price to "wholesale". (Costco features all phones except the iPhone as well.).

Also, at Amazon, iPads and iPhones are seemingly not particularly featured. In fact it seems to me to be quite the reverse.

I'm sure both Costco and Amazon provided a substantial number of Samsung holiday sales. Many Costco shoppers are going to have a sophisticated understanding of the latest tech, but certainly not all. Plus many are just shopping for gifts and are putting price before high value and user experience IMO.

I'm sure these two vendors added a lot of sales to Samsung's holiday numbers whereas Apple's products were not particularly represented this year.
post #6 of 32
By "Apple's 1.8-percent gain in smartphone traffic" you mean "Apple's 1.8 *percentage point* gain," right? This article seems to have been written by someone who didn't understand the difference.
post #7 of 32
Originally Posted by Jared Porter View Post
Apple is NOT sold at Costco because Apple won't (need to) slash the price to "wholesale". (Costco features all phones except the iPhone as well.).

 

Mobile Apple products are all sold at Sam’s Club.

post #8 of 32
Quote:
Originally Posted by Jared Porter View Post

As a Costco shopper, I noticed Samsung's tablets were prominently displayed near the entrance of the store where hundreds of shoppers would pass by every hour. I noticed there were substantial "immediate in-store rebates" offered to lower the MSRP of the Samsung tablets. If one wanted to make this purchase one would simply grab the proxy card and pick up the item when checking out.

Apple is NOT sold at Costco because Apple won't (need to) slash the price to "wholesale". (Costco features all phones except the iPhone as well.).

Also, at Amazon, iPads and iPhones are seemingly not particularly featured. In fact it seems to me to be quite the reverse.

I'm sure both Costco and Amazon provided a substantial number of Samsung holiday sales. Many Costco shoppers are going to have a sophisticated understanding of the latest tech, but certainly not all. Plus many are just shopping for gifts and are putting price before high value and user experience IMO.

I'm sure these two vendors added a lot of sales to Samsung's holiday numbers whereas Apple's products were not particularly represented this year.

 

Meanwhile the opposite is true at Sam’s Clubs. iPhones and iPads prominently displayed as you walk  in the door. If Sam’s Club can sell Apple products so can Costco if they want to. The two competitors have very similar pricing so Costco could easily take on Apple products. Why they don’t is between Costco and Apple I guess, but it’s certainly not about slashing prices to wholesale.

post #9 of 32
Hmm...I have a hard time believing that iPhone traffic was up over the holidays but iPad was down. Of course this is only one data point.
post #10 of 32

Does anyone know if there's going to be an Apple event/keynote this January?

 

To keep this post relevant, so they can show their stats for the iPad's dominance.

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post #11 of 32
Quote:
Originally Posted by bloggerblog View Post

Does anyone know if there's going to be an Apple event/keynote this January?

To keep this post relevant, so they can show their stats for the iPad's dominance.

There should be a conference call. Not sure of an event unless Apple releases new hardware.
post #12 of 32
Quote:
Originally Posted by Tallest Skil View Post

Mobile Apple products are all sold at Sam’s Club.

Sam's Club is owned by Walmart, so that makes sense.
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post #13 of 32
Quote:
Originally Posted by foo_bar View Post

By "Apple's 1.8-percent gain in smartphone traffic" you mean "Apple's 1.8 *percentage point* gain," right? This article seems to have been written by someone who didn't understand the difference.

The point was quite obvious.
post #14 of 32

Android TV Dongles that secretly provide automatic ad-clicks in the background to boost the perceived internet usage share of Android tablets as soon as they are plugged in. Does anyone seriously think Samsung wouldn't do this? Hopefully I just didn't give them the idea.

“What would I do? I’d shut Apple down and give the money back to the shareholders”

Michael Dell - 1997

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“What would I do? I’d shut Apple down and give the money back to the shareholders”

Michael Dell - 1997

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post #15 of 32
I hate Android with a passion. I love Unix and Linux on the desktop and server and am an Open Source advocate.

But I hate Android.
By allowing telcos control of the hardware/software experience, Google did a very bad thing.
Of course, we understand why Google did it. Obviously not with the customer experience in mind. Not with a view of real innovation either. And certainly not for the sake of "openness".

I do hope Mozilla or Ubuntu phones get picked up by manufacturers who claim "openness" (do you hear Samsung/HTC/etc)?

And I hope Google gets to pay loads to Oracle for ripping up Sun/Oracle. And Apple. And Microsoft. All under the pretence of freedom, when their capitalistic aim was and still is to plunder everyone else's technology so that their advertising business model can rule.

Let 2014 be the year Google is brought down to earth so that they can really innovate again. Then we will all really benefit.
post #16 of 32
Quote:
Originally Posted by Jared Porter View Post

As a Costco shopper, I noticed Samsung's tablets were prominently displayed near the entrance of the store where hundreds of shoppers would pass by every hour. I noticed there were substantial "immediate in-store rebates" offered to lower the MSRP of the Samsung tablets. If one wanted to make this purchase one would simply grab the proxy card and pick up the item when checking out.

Apple is NOT sold at Costco because Apple won't (need to) slash the price to "wholesale". (Costco features all phones except the iPhone as well.).

Also, at Amazon, iPads and iPhones are seemingly not particularly featured. In fact it seems to me to be quite the reverse.

I'm sure both Costco and Amazon provided a substantial number of Samsung holiday sales. Many Costco shoppers are going to have a sophisticated understanding of the latest tech, but certainly not all. Plus many are just shopping for gifts and are putting price before high value and user experience IMO.

I'm sure these two vendors added a lot of sales to Samsung's holiday numbers whereas Apple's products were not particularly represented this year.

 

 

Quote:
Originally Posted by Tallest Skil View Post
 

 

Mobile Apple products are all sold at Sam’s Club.

 

 

Quote:
Originally Posted by lkrupp View Post
 

 

Meanwhile the opposite is true at Sam’s Clubs. iPhones and iPads prominently displayed as you walk  in the door. If Sam’s Club can sell Apple products so can Costco if they want to. The two competitors have very similar pricing so Costco could easily take on Apple products. Why they don’t is between Costco and Apple I guess, but it’s certainly not about slashing prices to wholesale.

 

 

Quote:
Originally Posted by dasanman69 View Post


Sam's Club is owned by Walmart, so that makes sense.

http://forums.appleinsider.com/t/115506/costco-enters-mutual-agreement-to-stop-selling-apple-products

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post #17 of 32
melior diabolus quem scies
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melior diabolus quem scies
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post #18 of 32

Not to nitpick, but the title says "market share", but the data is representing "usage share".  There's a huge difference between the two terms.

post #19 of 32
Quote:
Originally Posted by Gatorguy View Post


Thanks for the link!

Here's another link for ya!

 

http://news.cnet.com/8301-17852_3-57616433-71/iphone-users-smartest-test-of-wits-says-blackberry-sorry/

 

So not only do those here think Android is bought by those with lesser means, here's proof that Android users have less "intelligence", also

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post #20 of 32
Quote:
Originally Posted by Jared Porter View Post

As a Costco shopper, I noticed Samsung's tablets were prominently displayed near the entrance of the store where hundreds of shoppers would pass by every hour. I noticed there were substantial "immediate in-store rebates" offered to lower the MSRP of the Samsung tablets. If one wanted to make this purchase one would simply grab the proxy card and pick up the item when checking out.

I go to Costco every couple weeks in two different locations.

The Samsung tablet area is also prominently displayed and is always a ghost town. A wretched patch of unused traffic area. They can't be selling well at those two stores.
post #21 of 32
Quote:
Originally Posted by Jared Porter View Post

As a Costco shopper, I noticed Samsung's tablets were prominently displayed near the entrance of the store where hundreds of shoppers would pass by every hour. I noticed there were substantial "immediate in-store rebates" offered to lower the MSRP of the Samsung tablets. If one wanted to make this purchase one would simply grab the proxy card and pick up the item when checking out.

Apple is NOT sold at Costco because Apple won't (need to) slash the price to "wholesale". (Costco features all phones except the iPhone as well.)

 

Our local Costco sold one MacBook model for a few months. IIRC, they sold for $100 less than the Apple Store price. There was  a sign stating that Warranty work was provided by Costco and not Apple.

 

My city is often used by companies to test new products before they roll them out nationwide. I never saw another Macbook offered, so maybe they were testing the appeal of the product and it didn't work out.

 

The same Costco also sold different iPod models a few years ago. Not sure if iPods were common at all Costco's. 

post #22 of 32

Meh. 

 

While I think AAPL investors (of which I am one) ignore these things at their peril, I don't see a lot here to get too wound up about, pro or con. I do think the iPhone 5S has had a good Christmas, and it's nice to see a (slight) usage share increase there. But this _is_ usage share, not marketshare or sales, so it seems to me that drawing big conclusions from this particular data view may be unwarranted.

 

Same on the tab side. I think there may have been a ton of el cheapo white box tabs sold as cheap Christmas gifts ("I got him a tablet!"), but the usage data shows that most of them may be going into drawers. This won't stop folks like IDC ("Windows mobile marketshare to #2 by 2015") from spinning numbers into Apple's impending doom...but going from 77 to 76%?

 

Really?

post #23 of 32

Apple sales have been increasing, are increasing, and will continue increasing.

 

Is that not enough?

post #24 of 32
The increase in traffic in the USA for iOS devices probably all came from the NSA. In Canada it was from usage by RIM executives calling headhunters and financial advisors.
post #25 of 32
Quote:
Originally Posted by dasanman69 View Post


Sam's Club is owned by Walmart, so that makes sense.

 

I would say this is odd. Walmart targets customers who barely make their living between paychecks.

Not the kind of customers Apple targets. I would bet that average Costco member's income per household is much higher than Walmart.

post #26 of 32

I have an iPhone and wish like hell it for it to be the most popular device in the world so that access to platform-specific features will become ubiquitous, but I haven't yet become so desperate for affirmation of my choice that I find solace in something as meaningless as a report telling us that most of the smartphone web traffic comes from Apple devices. Big whoop. Its value as a usage data point is ZERO, people.

 

Talk use? SMS data? MMS data? FaceTime? Data used across more than one device or user? Those MIGHT suggest something, but all this report says is that Apple users haven't yet figured out that web surfing is really hard and frustrating with a tiny little screen! :)


Edited by v5v - 1/2/14 at 8:26pm
post #27 of 32
Quote:
Originally Posted by jdunys View Post

I hate Android with a passion. I love Unix and Linux on the desktop and server and am an Open Source advocate.

But I hate Android.
By allowing telcos control of the hardware/software experience, Google did a very bad thing.
Of course, we understand why Google did it. Obviously not with the customer experience in mind. Not with a view of real innovation either. And certainly not for the sake of "openness".

I do hope Mozilla or Ubuntu phones get picked up by manufacturers who claim "openness" (do you hear Samsung/HTC/etc)?

And I hope Google gets to pay loads to Oracle for ripping up Sun/Oracle. And Apple. And Microsoft. All under the pretence of freedom, when their capitalistic aim was and still is to plunder everyone else's technology so that their advertising business model can rule.

Let 2014 be the year Google is brought down to earth so that they can really innovate again. Then we will all really benefit.

I couldn't agree more.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
post #28 of 32
Quote:
Originally Posted by jdunys View Post

I hate Android with a passion. I love Unix and Linux on the desktop and server and am an Open Source advocate.

But I hate Android.
By allowing telcos control of the hardware/software experience, Google did a very bad thing.
Of course, we understand why Google did it. Obviously not with the customer experience in mind. Not with a view of real innovation either. And certainly not for the sake of "openness".

I do hope Mozilla or Ubuntu phones get picked up by manufacturers who claim "openness" (do you hear Samsung/HTC/etc)?

And I hope Google gets to pay loads to Oracle for ripping up Sun/Oracle. And Apple. And Microsoft. All under the pretence of freedom, when their capitalistic aim was and still is to plunder everyone else's technology so that their advertising business model can rule.

Let 2014 be the year Google is brought down to earth so that they can really innovate again. Then we will all really benefit.

Except that you're wrong. That's not Google's fault, it's the fault of the manufacturers that have let the carriers get their way.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #29 of 32
So more people used an apple device after christmas and that means more people bought an apple device? Flawed data gathering and analysis.
post #30 of 32
Originally Posted by manxman View Post
So more people used an apple device after christmas and that means more people bought an apple device? Flawed data gathering and analysis.

 

No, not really. Use share are the only numbers that matter.

post #31 of 32
Quote:
Originally Posted by dasanman69 View Post

Except that you're wrong. That's not Google's fault, it's the fault of the manufacturers that have let the carriers get their way.

Are you serious? Google has absolutely no say in this? Is Motorola (Google owned) so different from the other Android manufacturers? I hope you are just naive...
post #32 of 32
Quote:
Originally Posted by jdunys View Post

Are you serious? Google has absolutely no say in this? Is Motorola (Google owned) so different from the other Android manufacturers? I hope you are just naive...

Why would they have a say in it? They didn't have a say when Android is put on devices so why would they have a say in updates? Samsung didn't include any of Google's apps in the US version of the Galaxy S2, and Samsung doesn't even mention Android in its presentations. Amazon has taken Android and forked it as it's own and has their own app store.

Only the newest Moto devices get timely updates, the older ones do not.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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