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Apple touts energy, material efficiency in Mac Pro environmental report

post #1 of 33
Thread Starter 
Apple on Thursday released an environmental impact report regarding the company's latest Mac Pro desktop, noting the cylindrical machine uses 74 percent less aluminum than its predecessor, while keeping greenhouse gas emissions low.

Mac Pro
Source: Apple


The document, published to Apple's Environmental Reports webpage, breaks down the percentage of material used to build and package the Mac Pro, as well as the amount of energy consumed by shipping and predicted consumer use over the computer's lifetime.

According to Apple, the Mac Pro was designed to help minimize the machine's footprint and therefore materials used. The company points out that aluminum and copper, two of the most-used metals in the Mac Pro's build, are highly desired by recyclers. Compared to the old boxy Mac Pro, the black cylinder consumes 74 percent less aluminum and steel.

To maximize shipping efficiency, the company cut down on packaging, using corrugated cardboard made with a minimum 33 percent recycled content. In comparison with the legacy Mac Pro's package, the new version consumer 82 percent less volume. Compared to the old tower, the new Mac Pro can fit three times as many retail packages into an airline container.

As for energy efficiency, the Mac Pro incorporates intelligent components that are able to power down during periods of inactivity, thereby cutting down on estimated greenhouse gas emissions. Meeting ENERGY STAR requirements, the new professional desktop consumes 68 percent less power while idling than the previous Mac Pro.Total greenhouse gas emissions are pegged at 940 kilograms carbon dioxide equivalent, 65 percent of which comes from production, 33 percent from consumer use and one percent each for shipping and recycling.

Finally, as with most Apple devices, the new Mac Pro complies with various governmental best-practice guidelines such as the RoHS Directive, which restricts the use of lead, mercury, cadmium, hexavalent chromium, PBB and PBDE. Apple goes further by incorporating designs that are BFR-free, include PVC-free internal cables and offer PVC-free power cords in all regions except India and South Korea.
post #2 of 33
Why Apple ships power chords with PVC to India ?
I can understand South Corea, but India ?
post #3 of 33
So we have this attitude from Apple, and yet, people still think Apple is going to start loading up cargo planes with cardboard boxes in sizes at:
60"- 110lbs,
55"- 100lbs
42"- 85lbs
37"- 60lbs
post #4 of 33
Quote:
Originally Posted by BobSchlob View Post

So we have this attitude from Apple, and yet, people still think Apple is going to start loading up cargo planes with cardboard boxes in sizes at:
60"- 110lbs,
55"- 100lbs
42"- 85lbs
37"- 60lbs
So any company that makes TVs doesn't care about the environment? 1confused.gif
post #5 of 33
1) I'm not a fan of this wood image.

2) The graph is not accurate for the values given.

3) Here is the graph with the given values represented accurately (as well as my quick-and-dirty design using images that correspond to the various items for no other reason than to not use wood).



Quote:
Originally Posted by BobSchlob View Post

So we have this attitude from Apple, and yet, people still think Apple is going to start loading up cargo planes with cardboard boxes in sizes at:
60"- 110lbs,
55"- 100lbs
42"- 85lbs
37"- 60lbs

I see your point, but I wouldn't expect them to use anything but modern ultra-slim display technologies which reduces the weight considerably… assuming they would create a TV at all.
Edited by SolipsismX - 1/2/14 at 2:57pm

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #6 of 33
Quote:
Originally Posted by BobSchlob View Post

So we have this attitude from Apple, and yet, people still think Apple is going to start loading up cargo planes with cardboard boxes in sizes at:
60"- 110lbs,
55"- 100lbs
42"- 85lbs
37"- 60lbs

Interesting thought, but I'm sure the perspective will be they are x% more efficient than competing brands and include 100% less suck.
post #7 of 33
How about pie charts suck period? I have yet to find a use case where a pie chart worked better than either a different chart (e.g. bar) or no chart at all.
post #8 of 33
Quote:
Originally Posted by jusephe View Post

Why Apple ships power chords with PVC to India ?
I can understand South Corea, but India ?

 

Probably regulatory. PVC is a better flame retardant than the substitutes meaning it's safer in a fire. It's also more flexible, meaning it won't crack and start one.

 

And why are you not surprised about South Korea? South Korea has a much higher average income than India.

post #9 of 33
Quote:
Originally Posted by SolipsismX View Post

1) I'm not a fan of this wood image.

2) The graph is not accurate for the values given.

3) Here is the graph with the given values represented as well as my quick-and-dirty design using images that correspond to the various items.


I see your point, but I wouldn't expect them to use anything but modern ultra-slim display technologies which reduces the weight considerably… assuming they would create a TV at all.

You beat me to it. My first reaction was ... WTF .. there is no wood in this thing is there? As I stared at my Mac Pro 1smile.gif
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #10 of 33

Imagine coming on appleinsider, reading an article about how a piece of new technology is efficient, and your main take away from the experience is "I don't like the wood texture on the pie chart they used", and feeling so strongly about the matter, that you have to post it in the comments. I literally can't.

 

On a related note- good for apple for cutting down on excess materials and continuing to do what they realistically can for the environment.

post #11 of 33
Quote:
Originally Posted by Bonusfeatures75 View Post

Imagine coming on appleinsider, reading an article about how a piece of new technology is efficient, and your main take away from the experience is "I don't like the wood texture on the pie chart they used", and feeling so strongly about the matter, that you have to post it in the comments. I literally can't.

On a related note- good for apple for cutting down on excess materials and continuing to do what they realistically can for the environment.

Imagine coming on appleinsider, reading an comment about someone not liking a wood texture on the pie chart they used, and feeling so strongly about the matter, that you have to create an account just to mention it. I literally can't.

On a related note- welcome to the forum.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #12 of 33
Quote:
Originally Posted by SolipsismX View Post

2) The graph is not accurate for the values given.

Well done for spotting the inaccurate graph. It seems to be something of a tradition for environmental reports to have inaccurate graphs :)

post #13 of 33
The reduction in power usage and materials are impressive but what are the odds that one will have to use additional HW? For instance, this new Mac Pro doesn't have any internal 3.5" HDDs. Are buyers likely to purchase TB RAIDs to fulfill a need that was previously met by the large Mac Pro? How do this affect the overall environmental costs?

Quote:
Originally Posted by ascii View Post

Well done for spotting the inaccurate graph. It seems to be something of a tradition for environmental reports to have inaccurate graphs 1smile.gif

Yeah, it's not illegal if the values given are accurate but could or should this be classified as being mildly unethical even if done for visual appeal.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #14 of 33
Quote:
Originally Posted by Rogifan View Post


So any company that makes TVs doesn't care about the environment? 1confused.gif

Wasn't my point, at all.

But certainly, there is no TV manufacturer that cares about the environment as much as Apple.

post #15 of 33

Now I remember why I usually just lurk and read. No use throwing oneself to the wolves by trying to talk sense and actually talk about the article rather than something inconsequential that has hijacked the comments.

post #16 of 33

And by the way…

Anybody know what the deal is with this comment board crashing my Safari browser every time I try to type a comment?

Never seen that anywhere, ever before.

post #17 of 33
Quote:
Originally Posted by SolipsismX View Post

Imagine coming on appleinsider, reading an comment about someone not liking a wood texture on the pie chart they used, and feeling so strongly about the matter, that you have to create an account just to mention it. I literally can't.

On a related note- welcome to the forum.
Other than the unbelievably sucky pie chart imagery, imagine writing an article about the latest technology and it's environmentally friendly footprint and then going to the trouble of creating a pie chart made from several different endangered hardwoods! The chart certainly was not made by a woodworker or cabinet maker worth his salt. You can't mix all those species willy nilly. Seriously.
post #18 of 33
Quote:
Originally Posted by BobSchlob View Post
 

And by the way…

Anybody know what the deal is with this comment board crashing my Safari browser every time I try to type a comment?

Never seen that anywhere, ever before.

There is some kind of bug in Safari but this site is the only one that triggers it. When Apple upgraded the Mac from 10.9 to 10.9.1 it fixed it for me, but the iPad is still not fixed.

post #19 of 33
Quote:
Originally Posted by Bonusfeatures75 View Post

Now I remember why I usually just lurk and read. No use throwing oneself to the wolves by trying to talk sense and actually talk about the article rather than something inconsequential that has hijacked the comments.

Can you point where you've tried to start a discussion about the environmental impact or where you've been prevented from doing so? So far your only comments are doing exactly what you're complaining about.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #20 of 33
Quote:
Originally Posted by SolipsismX View Post

Can you point where you've tried to start a discussion about the environmental impact or where you've been prevented from doing so? So far your only comments are doing exactly what you're complaining about.

Imagine starting a company, putting tremendous amounts of work into creating a product that is more environmentally friendly then is required by law, spending extra money and time to do it, releasing your product into the wild… And you see someone's first comment is – I don't like your pie chart… You shouldn't use wood. I work in a business where I see this kind of stuff often. You literally do everything perfect except for one small minor detail that is negligible at best, and I literally see customers complaining to other customers about it. We are an interesting race.
post #21 of 33
Quote:
Originally Posted by Bonusfeatures75 View Post

Imagine coming on appleinsider, reading an article about how a piece of new technology is efficient, and your main take away from the experience is "I don't like the wood texture on the pie chart they used", and feeling so strongly about the matter, that you have to post it in the comments. I literally can't.

On a related note- good for apple for cutting down on excess materials and continuing to do what they realistically can for the environment.

Right at the bottom of my first post. Please just stop, at this point your just arguing for the sake of it, not even over the article, but as a personal attack against somebody who was pointing out that there are more important things in this article than the texture used in the pie chart.
post #22 of 33
Quote:
Originally Posted by SolipsismX View Post

The reduction in power usage and materials are impressive but what are the odds that one will have to use additional HW? For instance, this new Mac Pro doesn't have any internal 3.5" HDDs. Are buyers likely to purchase TB RAIDs to fulfill a need that was previously met by the large Mac Pro? How do this affect the overall environmental costs?
That's an interesting question and why I think these environmental reports are be silly. I doubt the nMP was designed this way purely for environmental reasons.
post #23 of 33
Quote:
Originally Posted by Bonusfeatures75 View Post

Right at the bottom of my first post. Please just stop, at this point your just arguing for the sake of it, not even over the article, but as a personal attack against somebody who was pointing out that there are more important things in this article than the texture used in the pie chart.

Your canned afterthought comment in no way will help buoy the conversation of this thread and does absolutely nothing for your credibility of staying focused on the only topic you claim is worth discussing. You ruined that with your first words of your first post and you continue to do that.

I, on the other hand, feel that everything is worth discussing (for better or for worse). I have expressed my concerns about the relative success of the environmental savings when the larger picture is considered, I commented on the graph being inaccurate, and I also stated that I dislike the wood grain effect. You could have ignored my comments on the wood grain instead of repeatedly making hypocritical comments about it.
Edited by SolipsismX - 1/2/14 at 4:44pm

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #24 of 33
Quote:
Originally Posted by Bonusfeatures75 View Post

Now I remember why I usually just lurk and read. No use throwing oneself to the wolves by trying to talk sense and actually talk about the article rather than something inconsequential that has hijacked the comments.

If you're gonna post to talk sense to someone, don't pick (arguably) the most sensible guy on the forum. Did you get so hung up on the first point and not read on or choose to ignore the 2nd comment and 3rd, the contribution of fixing the pie slice proportions? Mmmmmm, pie.
post #25 of 33
You know what, your right, you win, the wood grain is awful and apple insider should have known better than to post it, bad journalism.
post #26 of 33
Quote:
Originally Posted by Rogifan View Post

I doubt the nMP was designed this way purely for environmental reasons.

Despite what others have said I think Apple is well aware of what their buyers do with Mac Pros. I would guess that customers don't do too many after-market upgrades of GPUs or install PCIe cards. I would also bet that customers stick with limited internal storage and then use a large attached or network storage solution over limiting themselves to 4x3.5" bays.

If my suspicions are even close to correct then the net gain from reducing the materials, size, weight, and power consumption for the new Mac Pro are indeed significant.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #27 of 33
Quote:
Originally Posted by Bonusfeatures75 View Post

You know what, your right, you win, the wood grain is awful and apple insider should have known better than to post it, bad journalism.

1) That image comes from Apple's own PDF. It even saves 'Source: Apple" below it.

2) Why exactly am I not allowed to dislike it without you getting so upset you have to create an account do exactly what you are accusing me of doing?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #28 of 33

75% less aluminum...fantastic. 

 

This is why thinner and therefore lighter iMacs are a priority for Apple. Weight savings equals less fuel/shipping costs, etc., etc. Not to mention the savings in materiel. (Don't fix it for me, I meant "materiel" not "material." Thx!)

 

I have an orig. intel. 20" iMac. My GF brought home her new iMac from work for me to set-up for her...I lifted it out of the box and was amazed at how light it was compared to my "old" iMac. What a wonderful machine! :)

 

Best.

 

P.S. I like hearing news like this...reminds me of the 11 toyota plants in Europe which are "zero landfill" factories. American companies should be so responsible. Like Apple! :)

post #29 of 33

When you count the Pros who will move to the iMac, and replace it (and its display) every 2.5 years instead of 5, along with the amount of aluminium and power that will be used up by multiple separate external Thunderbolt drives, is the planet much further ahead?

 

I've said for a long time that Apple's "concern" for the environment is largely about watching out for their own bottom line.

 

If they really want to make an impact, they should redesign their flagship consumer desktop to allow for RAM, Hard Drive and GPU replacements.

The evil that we fight is but the shadow of the evil that we do.
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The evil that we fight is but the shadow of the evil that we do.
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post #30 of 33
Quote:
Originally Posted by Bonusfeatures75 View Post

You know what, your right, you win, the wood grain is awful and apple insider should have known better than to post it, bad journalism.

 

Perhaps you should go outside, come back in, and start again. And if you had been lurking here for very long you would have realized that your criticism was misplaced.

post #31 of 33

It is a bit strange to have used the wooden look - I thought Apple had ditched that with the faux leather.  And the breakout is weird. Are we to conclude that Apple has developed a power supply containing no plastic, copper, aluminum, steel or circuit boards? On the other hand, I also completely agree that this shows a serious level of attention to recycling and energy costs.

post #32 of 33
Quote:
Originally Posted by Frank777 View Post

When you count the Pros who will move to the iMac, and replace it (and its display) every 2.5 years instead of 5, along with the amount of aluminium and power that will be used up by multiple separate external Thunderbolt drives, is the planet much further ahead?

I've said for a long time that Apple's "concern" for the environment is largely about watching out for their own bottom line.

If they really want to make an impact, they should redesign their flagship consumer desktop to allow for RAM, Hard Drive and GPU replacements.

Pros may indeed trade up, but there will be a market for their used machines. I'll let others correct you on RAM , etc. replaceability.

If you've been saying that for a long time, that just means you've been wrong for a long time. These guys are serious environmentalists, at least as serious as any you'll find in the electronic hardware business.
post #33 of 33
Quote:
Originally Posted by Rogifan View Post

That's an interesting question and why I think these environmental reports are be silly. I doubt the nMP was designed this way purely for environmental reasons.

It was designed this way primarily for thermal efficiency. That has energy and material consequences that ought to be calculated and pointed out.

Whether there's an offsetting loss from peripheralizing everything ought to be in the calculations too. Maybe the design will prompt others to come out with more efficient heat-extraction designs as well.
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