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Director Michael Bay's onstage meltdown steals the show at Samsung CES press event

post #1 of 139
Thread Starter 
While Samsung was hoping to drum up hype for its latest curved television sets, plans to have blockbuster director Michael Bay promote its products backfired when the "Transformers" filmmaker -- known for making movies with large explosions -- caused a scene of his own, abruptly walking offstage mid-presentation.

Michael Bay
Director Michael Bay abruptly walked off Samsung's stage on Monday. Photo via ABC News.


Bay was hired by Samsung to help promote its new lineup of high-definition television sets for 2014. The director took to the stage Monday at a Samsung press event and began talking about his job as a director before technical issues marred the presentation.

Clearly flustered by the lack of a working teleprompter, Bay first attempted to improvise his onstage dialogue with Joe Stinziano, executive vice president of Samsung America.

"The type is all off, sorry, but I'll just wing this," Bay first said after the teleprompter began to fail.



The director then tried to continue but appeared at a loss for words. Stinziano attempted to get Bay back on subject by asking him what he thought of the new, massive 105-inch curved television set behind him.

"Excuse me. I'm sorry. I'm sorry," Bay said as he abruptly walked off the CES stage in Las Vegas.

"OK, ladies and gentlemen, let's thank Michael Bay for joining us," Stinziano said after Bay trotted off. Left alone onstage, the Samsung executive said: "Welcome to Vegas. It's a live show, folks."

Bay, an action-oriented director who has helmed three "Transformers" movies and other blockbusters like "The Rock," "Bad Boys" and "Armageddon," later took to his official website to express embarrassment over the incident, which managed to gain more publicity than Samsung's products themselves.

"Wow! I just embarrassed myself at CES --?I was about to speak for Samsung for this awesome Curved 105-inch UHD TV," the post to Bay's website reads. "I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP's intro line and then the teleprompter got lost. Then the prompter went up and down --?then I walked off. I guess live shows aren't my thing."

Though Bay's onstage appearance proved to be a failure, the director said he's still going to be promoting Samsung's new curved television sets in an around-the-world tour. The ultra-high-definition TVs that will be put on display will feature footage from Bay's upcoming film "Transformers 4."
post #2 of 139
Not sure which association is more toxic, Samsung being associated with tasteless, thuggish, leering scumbag Michael Bay, or Michael Bay being associated with tasteless, thuggish, leering scumbags Samsung.

I guess it's a pretty good pairing.

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post #3 of 139

I think 2014 will be the year of Samsung Meltdown.

post #4 of 139
Oh gosh! So basically this Sammy unit will be loud, over the top, and serves no purpose.
post #5 of 139
In other news... Apple?!?!?? What is this, Samsung insider?
post #6 of 139

Why'd it take AI so long to get an article up on this?  There were real news sources posting video and articles 14 hours ago.  I thought AI must be listening to comments from people on other Sammy focused articles about how this has nothing to do with Apple and shouldn't be on the site (not that I agree with that sentiment).

post #7 of 139
Michael Bay Insider

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post #8 of 139

Agreed - not sure how Apple-related this is.

post #9 of 139
So... this all worked out even better than anyone at Samsung had ever hoped.

How many people would have even heard about this presentation unless Bay walked out.

... but, Transformers, really...
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post #10 of 139
The guy wasn't on his game for public speaking. The end.

People want to see the next train wreck so often that I think we sometimes blow things out of proportion. This didn't look like a "meltdown" to me. Just someone who was out of words with a prompter that yes, he messed up. Then got annoyed and embarrassed and walked off stage. I think the word meltdown is a little strong.
post #11 of 139

so this is on appleinsider because samsung hired him?

 

it was about a telly promotion, not an area apple is directly in...

 

can we stick with apple related things?

post #12 of 139
Quote:
Originally Posted by HyteProsector View Post

The guy wasn't on his game for public speaking. The end.

People want to see the next train wreck so often that I think we sometimes blow things out of proportion. This didn't look like a "meltdown" to me. Just someone who was out of words with a prompter that yes, he messed up. Then got annoyed and embarrassed and walked off stage. I think the word meltdown is a little strong.

Agreed. But can't people talk extemporaneously anymore? I watched this and I was embarrassed for the guy. The Samsung guy tried to hold it together with a few softball questions. But to no avail. Too bad. I wouldn't wish this experience on anybody.

 

I guess this is why SJ would start practicing a week before a Keynote.

 

On a side note, I watched the presentation SJ did when he flew back early from his Hawaii family vacation b/c of the iphone 4's antenna problem. On short notice, he was brilliant! :)


Edited by christopher126 - 1/7/14 at 7:52am
post #13 of 139
Quote:
Originally Posted by TheBestMan View Post

Agreed - not sure how Apple-related this is.
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Can you guys quit crying. It is apple related cause it's their main competitor. Is it a good article? No. But a little news here and there about the largest rival of apple at one of the largest shows of new tech is worthy of this site. Get over it
post #14 of 139
It's CES..it won't be one if there wasn't any weird and bizarre happenings. This year is no different.
post #15 of 139
Quote:
Originally Posted by Crowley View Post

Not sure which association is more toxic, Samsung being associated with tasteless, thuggish, leering scumbag Michael Bay, or Michael Bay being associated with tasteless, thuggish, leering scumbags Samsung.

I guess it's a pretty good pairing.

Overly large machines that have no substance? Sounds like a good fit to me. 1tongue.gif

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post #16 of 139
I think the Samsung executive Stinziano is just as much at fault! It's his company, his product's presentation, and the fact that all he could do was throw questions at Bay instead of stall a little longer to give Bay time to adjust shows his lack of skills as well. When you're co-star goes blank, you vamp to give them time to catch their breath - not just keep throwing questions at them.
post #17 of 139
I can see how AI is justifying writing up this article. AI is simply exposing Apple followers (us) to the humiliating onstage incident Samsung went through at CES due to the unacceptable failure of their teleprompter and the lack of improvisation skills Michael Bay has. This is just the typical "naa nanana naaaa, you messed up!"
post #18 of 139
My favourite South Park scene…

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post #19 of 139
Quote:
Originally Posted by HyteProsector View Post

The guy wasn't on his game for public speaking. The end.

People want to see the next train wreck so often that I think we sometimes blow things out of proportion. This didn't look like a "meltdown" to me. Just someone who was out of words with a prompter that yes, he messed up. Then got annoyed and embarrassed and walked off stage. I think the word meltdown is a little strong.

 

This. My wife is a fantastically bright person but just is awful at public presentations and likely the reason she's not further along for what she does. There's a reason Bay stays behind the camera not in front of it. Sure it reflects poorly on Samsung which is always a fun poke, but to laugh at the guy for being embarrassed in the moment he knew full well was awkward is pretty poor taste and childish. 

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post #20 of 139

Samsung, never had a presentation that went smoothly. However besides that, can't this guy just explain in his own words what he does? How hard can that be?

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post #21 of 139
That was awesome! Haha

That 105" TV is impressive. Not sure if I like the curve (would have to see in person) , but that's a big freakin Tv.

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post #22 of 139
Quote:
Originally Posted by eckergus View Post

I can see how AI is justifying writing up this article. AI is simply exposing Apple followers (us) to the humiliating onstage incident Samsung went through at CES due to the unacceptable failure of their teleprompter and the lack of improvisation skills Michael Bay has. This is just the typical "naa nanana naaaa, you messed up!"

1) It's more than that. Michael Bay is gold in Hollywood because his movies bring in an amazing amount of money, but they are popcorn films that people tend not to think are very good in general. Bay would have been made fun of regardless. Perhaps the next movie will be a script Shai LeBeouf plagiarized. (See, equal opportunity armchair critics).

2) It's really not his fault, except for accepting the gig and agreeing to go on stage unprepared for even a basic technical glitch. I can't say I wouldn't have done the same in terms of going onstage unprepared if I were in his shoes but it's still his responsibility to make sure he has the proper info. He could have said "give me the script so I have time to understand what we're going to discuss today." If time was an issue we might have all gone up unprepared but why should that excuse from blame, or for just walking off stage under pressure. None of this makes him a bad person and Samsung (or at least people in charge of the technical side of things) have plenty of blame, too, but he could have handled things very differently and we wouldn't have been talking about it today.

3) AI would have written about this even faster and in more detail had this happened at an Apple event. Image if Tim Cook came up on stage, couldn't remember what he had to say and then left the stage not to return. Do you think AI would have ignored that? I don't. Tim et al. rehearse and memorizing his scripts but there have been plenty of missteps over the years. Phil Schiller seems to say the wrong proper noun often enough that it sticks out, Steve Jobs when to a NYTimes site in 2010 on the iPad which showed a Flash could not load image, and we've seen countless demos from 3rd-party SW and HW vendors that just don't seem to go right. These get talked out every single time.

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post #23 of 139
Quote:
Originally Posted by Grudgeworthy View Post


.
Can you guys quit crying. It is apple related cause it's their main competitor. Is it a good article? No. But a little news here and there about the largest rival of apple at one of the largest shows of new tech is worthy of this site. Get over it

Welcome to Ai, Bro.

 

I know, I know, a lot of the posters here remind my of my GF, BJ (not here real name).

 

I come here, ostensibly, to get away from the "complaining." Grrr. :)

 

Best.

post #24 of 139
Quote:
Originally Posted by christopher126 View Post

I know, I know, a lot of the posters here remind me of my GF, BJ (not here real name.

Just her nickname? Hopefully not an ironic one, like when we call a giant man Tiny.
Edited by SolipsismX - 1/7/14 at 10:44am

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post #25 of 139

A teleprompter? Seriously?

 

So it was scripted as to what to say. I'd like to see if Apple uses a teleprompter (which I hardly doubt!). 

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post #26 of 139
Quote:
Originally Posted by anantksundaram View Post
 

I think 2014 will be the year of Samsung Meltdown.

 

It has already begun.  Samsung has already announced that Q4 earnings (ending Dec2013) will be significantly lower than Q3 and Q42012.  That is a shocker.  Imagine if Apple's earnings for the Dec Qtr were lower than Sept Qtr?  Samsung could not even sell S4/Notes in holiday quarter with massive discounts. 

 

Apple is really squeezing Samsung in the top end.  In 2014 China Mobile will kill of any Samsung growth in China in the top end and a larger iPhone will destroy the only advantage Samdung has ever had.  They will be regulated to mid-tier/low-tier volume producer and niche products like the massive Note phones.

post #27 of 139
Originally Posted by macxpress View Post

I'd like to see if Apple uses a teleprompter (which I hardly doubt!). 

 

Of course they do. Keynote is probably the single best software for doing that.

 

And Steve always requisitioned custom made instruction books for his live demos. What I wouldn’t give to have one of those! You can see them in a few keynotes.

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post #28 of 139
Quote:
Originally Posted by Grudgeworthy View Post


.
Can you guys quit crying. It is apple related cause it's their main competitor. Is it a good article? No. But a little news here and there about the largest rival of apple at one of the largest shows of new tech is worthy of this site. Get over it

 

Apple doesn't make televisions. Can't see how Samsung is a competitor to Apple in this space? Considering now other Mac site posted this, I think it goes to show how irrelevant this article is to Apple News. 

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post #29 of 139
Not a meltdown. Without a script he couldn't continue and politely walked off the stage.

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post #30 of 139
Quote:
Originally Posted by Tallest Skil View Post
 

 

Of course they do. Keynote is probably the single best software for doing that.

 

And Steve always requisitioned custom made instruction books for his live demos. What I wouldn’t give to have one of those! You can see them in a few keynotes.

 

A book is not a scrolling teleprompter...It simply tells them what to do in a demo.

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post #31 of 139
Quote:
Originally Posted by HyteProsector View Post

The guy wasn't on his game for public speaking. The end.

People want to see the next train wreck so often that I think we sometimes blow things out of proportion. This didn't look like a "meltdown" to me. Just someone who was out of words with a prompter that yes, he messed up. Then got annoyed and embarrassed and walked off stage. I think the word meltdown is a little strong.

Someone at AI swiped the story and the word "meltdown" from The Verge. Pure laziness. On the other hand, this Samsung event was a delightful moment of schadenfreude for Samsung haters (of which there are many and growing).

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post #32 of 139
Oh, so those "conversations" on stage are actually small plays, where you need a script?

And when asked to answer a question, you have to "wing it"???

Samsung and this director deserve each other tbh.
post #33 of 139
Sorry to photo bomb this thread, but I know lots of regulars will be posting. Does anyone know what's happened to long time poster, "Relic"? Her name is Sonja Gerig, lives in Switzerland, and was in the hospital with possibly terminal breast cancer. She hasn't posted since December 8th and I am worried. I've tried PMing and emailing her to no avail. I believe she was in the Cantonal hospital in Steinhausen. Any Swiss members who can assist finding out her situation would be appreciated. She went to Cal Tech near me in California.
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post #34 of 139

If Mr Bay truly loved this product he would have been able to produce a sentence or two of glowing praise.  I've seen him in press conferences before and he is not a person LOST FOR WORDS.  The guy knows how to hype his movies.  I bet he didn't even see the TV before that day on the stage.  He basically went there for a paycheck and expected to read the words on a screen.  What a fraud.  Just like Samsung.

 

Face it.  No one really loves Samsung products.  They either buy them because they are CHEAP, they have been FOOLED by hype, or are being PAID to use them.

post #35 of 139
Quote:
Originally Posted by Tallest Skil View Post

Of course they do. Keynote is probably the single best software for doing that.

And Steve always requisitioned custom made instruction books for his live demos. What I wouldn’t give to have one of those! You can see them in a few keynotes.

Keynote != TelePrompTer.

TelePrompTer is used for speeches. Keynote/PowerPoint is used for presentations. Bay should have used the latter.
post #36 of 139
Unfortunately Samsung's lack of preperation (which includes getting Bay well versed on the product) has made it easy to overlook what I think is the future of large desktop monitors and HDTVs. We have two eyes or a particular shape with muscles that work in a particular fashion and are placed side-by-side that make 21:9 displays more practical for capturing visual data. I wouldn't be surprised if Apple's next desktop display isn't using this aspect ratio.

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post #37 of 139
Originally Posted by jd_in_sb View Post
Not a meltdown. Without a script he couldn't continue and politely walked off the stage.

 

He couldn’t possibly have, you know, practiced beforehand and remembered his lines. :p

 

Originally Posted by macxpress View Post

A book is not a scrolling teleprompter...It simply tells them what to do in a demo.

 

Which is exactly the same. I don’t get it, you want word for word? That can be written out. And then when you look at it, it’s exactly the same as a teleprompter.

 

Originally Posted by jungmark View Post
Keynote != TelePrompTer.

 

Yeah, it is, which is why I said it.

 

You can see the screens the presenters use in a few Apple keynotes.

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post #38 of 139
Quote:
Originally Posted by SolipsismX View Post

Unfortunately Samsung's lack of preperation (which includes getting Bay well versed on the product) has made it easy to overlook what I think is the future of large desktop monitors and HDTVs. We have two eyes or a particular shape with muscles that work in a particular fashion and are placed side-by-side that make 21:9 displays more practical for capturing visual data. I wouldn't be surprised if Apple's next desktop display isn't using this aspect ratio.

I could definitely use a lecture on why curved displays are not bad for 2D imagery.

post #39 of 139

It's mildy amusing, if not the unbelievable hilarity of Qualcomm's keynote last year.

post #40 of 139
Quote:
Originally Posted by pmz View Post

I could definitely use a lecture on why curved displays are not bad for 2D imagery.

It seems to be popular with IMAX but I personally don't enjoy the IMAX "experience. Note: I only commented on the aspect ratio used, not the curvature or their weird display that can go from flat to curved with the touch of a button.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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