Originally Posted by rcfa
This is the logical consequence of Apple being too closed.
Does anyone think the car companies want to be owned by Apple like the mobile carriers or the record labels are?
Does anyone wonder why the rumored AppleTV still isn't a real product?
It's all the same: just like Microsoft in the past, Apple doesn't enter into real partnerships, but aims to make any partner the underdog and dictate to them the terms.
When you start your Audi, Audi wants you to see an Audi logo, not an Apple logo; they want Apple to show up somewhere in the Settings>About>Copyright section; Apple wants the user to think of the car as a four wheeled iPhone peripheral.
Needless to say these two points of view are not compatible.
A lesser car company than VW, say BMW who had declining Quality and has a sinking brand image (within it's market segment) may try to ride Apple's coat tail back to being hip again, but that may work as well for them as it does for AT&T.
The way this needs to be solved is like ODB-II: an open industry spec protocol and a VESA-mount like standard for the in vehicle mount, and then the consumer has a choice of hardware and software; Apple's devices and apps being one of them, Apple's devices and third party apps being another; Android, Win8, Ubuntu, etc. being yet other choices of operating system with various software.
Consumers have to stand up again for open standards; it's the only thing that provides choice and competition.
I'd surely prefer an iOS device over some droid thing; but I don't want my car being married to any platform, I want value and features driven by competition, not high prices and complacency fueled by strategic alliances and lack of choice.
Just compare old typewriter cloth ink ribbons (universal) to ink jet printer cartridges (designed for lock in and high-price policies), or standard razor blades vs. New-style multi-blade cartridges, etc.
It's a massive trend to create non-standard products to castrate free market forces by decommoditzing commodities such as to be able to take away control from consumers.