Citing unnamed sources at four of Apple's top trade partners in the region, The Economic Times reports the company will soon start sales of the 8GB iPhone 4 in its push for marketshare.
The publication further claims the India-only iPhone 4 will be priced at roughly 15,000 rupees, or $243, after factoring in buybacks and equated monthly installment (EMI) plans. This would represent a savings of 11,500 rupees, or $187, compared to the unit's original retail price from three years ago.
One issue with the rumored move is iPhone 4 supply. With the introduction of the iPhone 5s and 5c in September, Apple halted iPhone 4 production and moved the 4S into the legacy handset's entry-level sales slot. According to sources, the company may seek iPhone 4 handsets from unsold inventory around the world, though such a move would be a huge logistical undertaking.
The idea of offering low-cost solutions to get iPhones into the hands of Indian customers is not new, however. Apple and rival smartphone manufacturer Samsung locked horns in a price war last year that saw both companies hand out deep discounts to woo potential buyers.
A key Apple strategy has been EMI schemes that dull the brunt of per-handset cost by spreading payments out over multiple months. In early 2013, market research firm IDC found iPhone sales rose 400 percent over a three-month period following the institution of such plans.
No official word has been given on the rumored iPhone 4 reintroduction, but one source claims Apple's main Indian distributors, Redington and Ingram Micro, could start sales as early as next week.