Apple CEO Tim Cook mentioned the "Your Verse" TV commercial in a tweet and added a link to Apple's homepage, which now features a screenshot of the ad. Clicking on the image -- which previously led to an inline video of the TV spot -- now directs to an iPad promo page dedicated to telling real life stories of how the tablet is being used in new and unique ways.
January 16, 2014
If you haven't seen this, I'd recommend watching it. What will your verse be? http://t.co/8nyIRPQ21f
-- Tim Cook (@tim_cook)
Like the previous "Life on iPad" webpage, "Your Verse" tells the stories of an eclectic group of professionals who use the iOS slate in a variety of situations. From deep sea diving to recording music to on-the-fly filmmaking, the site promises to take viewers through an interactive journey centered around the iPad.
The first story features Dr. Michael Berumen, a marine biologist and professor at King Abdullah University of Science and Technology, who uses the iPad on diving expeditions to help collect data on reefs and their wildlife. His team's efforts are focused in cataloging and preserving the flora and fauna of earth's oceans.
In the story, Berumen details a specialized iPad housing called the "iDive," which he and his team developed to replace waterproof paper, boards and other traditional underwater writing instruments. By using the iPad, Berumen is able to instantly log data without having to transcribe notes after surfacing. In addition, the team developed an app that helps quickly catalog fish and coral species they may see on a dive.
Along with high quality pictures, Apple's page for Berumen's tale adds little flourishes like a depth gauge that replaces the usual page scroll location indicator. When users reach the bottom of the page, they can "click to surface." Other rich Web content populates the interactive piece, including bubbles, a browsable set of fish and coral types Berumen may encounter while on a typical dive and an exploded view of the iDive housing.
Next up in the "Your Verse" series will be "Elevating the expedition," in which mountaineers Emily Harrington and Adrian Ballinger will presumably detail how the iPad has helped them summit the world's toughest peaks.
The teaser shots on "Your Verse" all point to scenes in the TV commercial that aired this past weekend. Apple's "Life on iPad" webpage was created in an identical manner, meaning this latest effort could be the second installment of an ongoing series TV-to-Web series.