Originally Posted by charlituna
No they don't. They did for a while but stopped that like 2-3 years ago. Probably in part due to the fact that they had way more online transactions to cull such info from so they didn't need the stores to get them anything.
Yes they do. As of July 2013 when I was last employed there, they absolutely did. It was never required and wasn't tied to credit card validation. If the customer was foreign, we just put 99999. As I said before, it's simply to aid in real estate location. We wanted to get a good idea where the traffic was coming from in a given store so we could better serve those customers locally if possible. For example, when you have a store in Arlington, Va and over a number of years, a sizable and growing percentage of customers are driving up 95 from zip codes in the Woodbridge/Lorton/Burke area, it would probably be a good idea to explore real estate opportunities in that area. When the Potomac Town Center development in Woodbridge finally materialized and lined up with retail strategy, in went a new Apple store. It's really that simple.