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Coca-Cola mulls deployment of Apple's iBeacon at World Cup and beyond

post #1 of 87
Thread Starter 
Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple's iBeacon technology as a part of its marketing campaign for the upcoming FIFA World Cup, for which the company is a major sponsor.

iBeacon


Speaking with marketing publication The Drum, Digital Director at Coca-Cola Enterprises Simon Miles said the company is seriously considering using iBeacon tech to tie together its World Cup marketing plans. More importantly, Coca-Cola extend the use of Apple's micro-location solution worldwide in licensing and restaurant applications through its many brands.

"We are looking long and hard at iBeacons and what they might bring to market," Miles said. "It's very interesting. We have some good ideas which will come to market this year around this as there are big opportunities."

Miles notes that it is extremely difficult to cut through "the noise" at huge events like the World Cup, which are saturated thousands of advertisements. With iBeacon, Coca-Cola would be able to offer a new and unique delivery system that would help its fixtures stand apart from the ad overload.

The company is especially interested in iBeacon's Bluetooth Low Energy-based proximity detection capabilities. Miles gave the example of installing iBeacons in such a manner that a customer may receive a message upon entering a parking lot, then a second message when entering a store. This would allow for highly specific and persistent marketing.

The company is currently testing out an iBeacon solution in its campus cafeteria, Miles said.

"This will start to help us cut through. Also in the license trade - in bars for example it's hard to see what soft drinks are available as people simply can't see over the bar - there are no visible signs," Miles said. "We can do that with iBeacons - the opportunities in different environments like live events, restaurants and license trade - are big," he said.

In December, Apple deployed iBeacons at all 254 Apple Store locations across the U.S., while startup Shopkick used the tech to in a pilot program at two Macy's locations. Most recently, Shopkick on Thursday rolled out a more ambitious test of its shopBeacons at 100 American Eagle Outfitters stores.
post #2 of 87
As new as it is and with so little effort put into marketing iBeacons it's seems it's already more widely adopted than Google Wallet, and they didn't have to give everyone $10 to try to make it popular.

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post #3 of 87
Easy to install and easy to remove; practically invisible with limitless possibilities. I say go for it.
This is also good technology for merchants to invest in because the usage possibilities for iBeacon will grow exponentially.
post #4 of 87

I have iOS 7 on iPhone 5. What, if anything do I need to download to access iBeacon? I've been out of touch for the last 3 months so I'm trying to catch up.

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post #5 of 87
mstone: The way I understand it, you first have to download an app for the store you will be visiting. Once you have that app and OK the use of iBeacons, the app will give you a notification of some pertinent info for some product that you are near or that the app may think you have an interest in. Like, if you walk down the aisle for nuclear fusion reactors it will tell you that there is a sale going on for heavy hydrogen in the next aisle.

For the Coke usage of iBeacons at a ball game, I'm not too sure what they will do, or what kind of app you would have to download first. I would guess to remind you that they have Coke at the concession stand ... but we already would know that, so ... ???

For me, having to d/l an app just so I can get advertisements is something I'll pass on.
post #6 of 87
Quote:
Originally Posted by SolipsismX View Post

As new as it is and with so little effort put into marketing iBeacons it's seems it's already more widely adopted than Google Wallet, and they didn't have to give everyone $10 to try to make it popular.

Oh, yeah!

iBeacons just might be the breakthrough technology of 2013-2014...
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post #7 of 87
Quote:
Originally Posted by mstone View Post

I have iOS 7 on iPhone 5. What, if anything do I need to download to access iBeacon? I've been out of touch for the last 3 months so I'm trying to catch up.

See here:

http://estimote.com

More later...

Edit:

An iOS 7 device can act as both an iBeacon, and an iDevice listening for iBeacons at the same time. So, if you have more than 1 iOS 7 device...
Edited by Dick Applebaum - 1/18/14 at 1:34am
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post #8 of 87
Quote:
Originally Posted by Wings View Post

mstone: The way I understand it, you first have to download an app for the store you will be visiting. Once you have that app and OK the use of iBeacons, the app will give you a notification of some pertinent info for some product that you are near or that the app may think you have an interest in. Like, if you walk down the aisle for nuclear fusion reactors it will tell you that there is a sale going on for heavy hydrogen in the next aisle.

Yes, and no!

What you have described is the suggested way iBeacons be implemented. Though, an app can listen for iBeacons from multiple stores -- maximum 20, AIR. So, a restaurant app could listen for iBeacons from 20 restaurants nearby, say within 200 feet of your current GPS location. An aggregate app, say Yelp, could cause your iDevice to listen for the top 20 Italian restaurants within a 3-4 mile radius. The user would preselect the type, distance, etc.

iBeacons is an Apple high-level implementation of the Core Bluetooth API. At a lower level, tou can write an app that listens for any/all beacons. Presumably the app could use WiFi or Cell to query a server and filter [react] to only those of interest... The app can use both the iBeacons API and the Core Bluetooth API.

Quote:
For the Coke usage of iBeacons at a ball game, I'm not too sure what they will do, or what kind of app you would have to download first. I would guess to remind you that they have Coke at the concession stand ... but we already would know that, so ... ???

For me, having to d/l an app just so I can get advertisements is something I'll pass on.

What if the Coke app offers you [pushes a notification for] free nachos (or poutine) with the purchase of a Mondo Coke -- as you sit in your seat or when you approach a food concession... $5 off any T-Shirt in the stadium store... 10% off your next purchase off a ticket to the ballpark... The co-marketing possibilities are enormous!

Then, by people accepting or ignoring the "offer", Coke can assess the effectiveness of the marketing approach -- and possibly fine-tune it in real-time.
Edited by Dick Applebaum - 1/18/14 at 1:37am
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post #9 of 87
Quote:
Originally Posted by Dick Applebaum View Post

Yes, and no!

What you have described is the suggested way iBeacons be implemented. Though, an app can listen for iBeacons from multiple stores -- maximum 20, AIR. So, a restaurant app could listen for iBeacons from 20 restaurants nearby, say within 200 feet of your current GPS location. An aggregate app, say Yelp, could cause your iDevice to listen for the top 20 Italian restaurants within a 3-4 mile radius. The user would preselect the type, distance, etc.

iBeacons is an Apple high-level implementation of the Core Bluetooth API. At a lower level, tou can write an app that listens for any/all beacons. Presumably the app could use WiFi or Cell to query a server and filter [react] to only those of interest... The app can use both the iBeacons API and the Core Bluetooth API.
What if the Coke app offers you [pushes a notification for] free nachos (or poutine) with the purchase of a Mondo Coke -- as you sit in your seat or when you approach a food concession... $5 off any T-Shirt in the stadium store... 10% off your next purchase off a ticket to the ballpark... The co-marketing possibilities are enormous!

Then, by people accepting or ignoring the "offer", Coke can assess the effectiveness of the marketing approach -- and possibly fine-tune it in real-time.

Thanks for the info. Are there apps that aggregate iBeacon data already in the AppStore? I too think that having to download an app to receive the notification removes the point.
post #10 of 87
Quote:
Originally Posted by mstone View Post
 

I have iOS 7 on iPhone 5. What, if anything do I need to download to access iBeacon? I've been out of touch for the last 3 months so I'm trying to catch up.

 

You just need an App to receive iBeacons from a specific group of one or more stores.

If you have the Apple Store Application on your iPhone then you can test it at any Apple Store in the US.

 

I believe Shopkick is doing a trial with Macy's in New York City's Herald Square and San Francisco’s Union Square stores.

Shopkick will also partner with various other stores.

 

Major League Baseball is also using iBeacon at Citi Fields in New York.

 


Edited by AppleSauce007 - 1/18/14 at 5:46am
post #11 of 87
This will be a complete waste of money for Coca Cola in my opinion. People complain with Google and advertising, now I'm amazed from all the comments so far, encouraging this beacon use. I can't think of anything worse than being bombarded with vouchers and offers which in my view is mostly junk mail, contributing to make the battery performance even worse.
post #12 of 87
From a public perspective iBeacon is really in danger of becoming a nasty piece of work from near infancy.

The idea of adverts without providing useful content sounds absolutely terrible.
post #13 of 87
Quote:
Originally Posted by saltyzip View Post

This will be a complete waste of money for Coca Cola in my opinion. People complain with Google and advertising, now I'm amazed from all the comments so far, encouraging this beacon use. I can't think of anything worse than being bombarded with vouchers and offers which in my view is mostly junk mail, contributing to make the battery performance even worse.

 

Are you kidding?  Do you know what the World Cup is?

Coca Cola has this great opportunity at the World Cup because it is a sponsor.  

iBeacon is relatively inexpensive to deploy and every sane company would jump on this opportunity.

 

Also iPhone users chose to receive the iBeacon, it is not forced on them.  They have to "opt -in" first and can "opt-out" at any time.

 

BlueTooth LE (Low Energy) power consumption is negligible unlike NFC.

post #14 of 87
Quote:
Originally Posted by Dick Applebaum View Post

Oh, yeah!

iBeacons just might be the breakthrough technology of 2013-2014...

It's a timely technology Dick, with other companies besides Apple doing their own Beacon programs in recognition of the immense potential they offer for understanding you as a consumer.

But you seem so gung-ho, almost giddy, despite the tracking and sharing of who you are, what you're doing, what you've eaten and what you've looked at. That's despite your concern over the data collection and ad targeting done by Google. Worse, the enabling allowed via iBeacons is with very little oversight to this point. This is not controlled by Apple but simply enabled by them. Third parties will be trading on Apple's good reputation to convince you and others that installing apps to communicate back and forth with iBeacons is a wonderful opportunity. You'll be missing out if you're not using them whenever available. Nothing to be concerned about right? Not all that different from on-line ads.

Consider an example. Shopkick is already rolling out iBeacon programs in both Macy and American Eagle. Have you actually read ShopKick's privacy policy? If not you should take a few minutes to do so. See anything in there that raises red flags for you? I'm sincerely interested in your take on it.
http://www.shopkick.com/privacy-policy

What I see is that by simply using their app without even registering you've expressly agreed to a whole lot of permissions and sharing that go far beyond anything Apple or Google privacy policies allow. This is just one example too. No idea if it's more or less permissive than what you've envisioned for your app. I believe you've mentioned you're working on one.

So you're not just dealing with Apple. If that were the case I'd see far less to be concerned about it. Instead Apple seems to have opened the barn doors wide in an effort to spread iBeacon use as far as possible in as short a time as they can. New and valuable personal data collection methods that weren't previously possible is the carrot to get'em out of the barn.

I believe Apple's end-game is to profit from the transaction with a piece of the payment, and maybe a little of the ad revenue too. Until the groundwork is in place they can't do it. To get there iBeacons need to get widely dispersed out in the field. Doing so with few if any rules but lots of benefits to the provider and their partners speeds the way.

Carrots. Much like free Google services but much more intrusive, detailed and personal and far less controlled.
Edited by Gatorguy - 1/18/14 at 7:42am
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post #15 of 87
Quote:
Originally Posted by ClemyNX View Post

Quote:
Originally Posted by Dick Applebaum View Post

Yes, and no!

What you have described is the suggested way iBeacons be implemented. Though, an app can listen for iBeacons from multiple stores -- maximum 20, AIR. So, a restaurant app could listen for iBeacons from 20 restaurants nearby, say within 200 feet of your current GPS location. An aggregate app, say Yelp, could cause your iDevice to listen for the top 20 Italian restaurants within a 3-4 mile radius. The user would preselect the type, distance, etc.

iBeacons is an Apple high-level implementation of the Core Bluetooth API. At a lower level, tou can write an app that listens for any/all beacons. Presumably the app could use WiFi or Cell to query a server and filter [react] to only those of interest... The app can use both the iBeacons API and the Core Bluetooth API.
What if the Coke app offers you [pushes a notification for] free nachos (or poutine) with the purchase of a Mondo Coke -- as you sit in your seat or when you approach a food concession... $5 off any T-Shirt in the stadium store... 10% off your next purchase off a ticket to the ballpark... The co-marketing possibilities are enormous!

Then, by people accepting or ignoring the "offer", Coke can assess the effectiveness of the marketing approach -- and possibly fine-tune it in real-time.

Thanks for the info. Are there apps that aggregate iBeacon data already in the AppStore? I too think that having to download an app to receive the notification removes the point.

Short answer: No, not yet!

iBeacon technology first appeared on a slide at WWDC on June 10, 2013 -- it was not mentioned in the preso.

iBeacon technology became available with iOS 7 on September 18, 2013.

Apple has yet to completely define the hardware/firmware specs for an iBeacon (probably intentional).

Apple is a little fuzzy on the software APIs (also probably intentional).

Several companies were experimenting with beacons using "Bluetooth Smart" AKA "Bluetooth 4.0" AKA "BLE" (Bluetooth Low Energy) when iBeacons hit the scene.

There was a sudden rush to take advantage of Apple's iBeacons -- by conforming, as best they could, to the known Apple information... And try to put together "beacon developer kits" (hardware and SDK} to get to market. Most of these were pre-order and weren't available until December 2013...

So, most developers have only had access to iBeacons for, at most, a month...

There were some corners cut in the first shipments by some beacon suppliers (no encryption, unsettable unique device ID, etc.). These are to be resolved by firmware/SDK updates in the next month or so.

So, we are still in the very early stages...
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post #16 of 87
Quote:
Originally Posted by AppleSauce007 View Post
 

 

Are you kidding?  Do you know what the World Cup is?

Coca Cola has this great opportunity at the World Cup because it is a sponsor.

iBeacon is relatively inexpensive to deploy and every sane company would jump on this opportunity.

 

Also iPhone users chose to receive the iBeacon, it is not forced on them.  They have to "opt -in" first and can "opt-out" at any time.

 

BlueTooth LE (Low Energy) power consumption is negligible unlike NFC.

 I can also see why so many companies would want to deploy ibeacon, it's a cheap way to spam people on their mobile devices. The problem is how many users are going to keep ibeacon enabled if everytime they walk by a coke machine they're going to get ibeacon spam?

 

I would love to see ibeacon used in restuarants to view the menus and stuff, but  it sounds like all these companies just want to use it to send  ads and spam. If ibeacon tech becomes nothing more then an ad/spam delivery system, I think most people will be turned off by this tech pretty fast.

post #17 of 87
Quote:
Originally Posted by Gatorguy View Post

Carrots. Much like free Google services but much more intrusive, detailed and personal and far less controlled.

I don't follow, and I read the privacy policy you posted. Let's remember this isn't everyone with an iDevice that will be bombarded but people 1) who have installed the app on their device, 2) have the app active in some sense on their device, and 3) are in the store in a certain area. How is that intrusive when the the consumer has to put so much effort to get iBeacons to show up.

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post #18 of 87
Quote:
Originally Posted by SolipsismX View Post

As new as it is and with so little effort put into marketing iBeacons it's seems it's already more widely adopted than Google Wallet, and they didn't have to give everyone $10 to try to make it popular.

Agreed, kind of like another one of their 'hobbies' isn't it?
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post #19 of 87
Quote:
Originally Posted by SolipsismX View Post

I don't follow, and I read the privacy policy you posted. Let's remember this isn't everyone with an iDevice that will be bombarded but people 1) who have installed the app on their device, 2) have the app active in some sense on their device, and 3) are in the store in a certain area. How is that intrusive when the the consumer has to put so much effort to get iBeacons to show up.

There you go, talking logically again! What are you thinking?
Been using Apple since Apple ][ - Long on AAPL so biased
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post #20 of 87
Quote:
Originally Posted by saltyzip View Post

This will be a complete waste of money for Coca Cola in my opinion. People complain with Google and advertising, now I'm amazed from all the comments so far, encouraging this beacon use. I can't think of anything worse than being bombarded with vouchers and offers which in my view is mostly junk mail, contributing to make the battery performance even worse.

Quote:
Originally Posted by aBeliefSystem View Post

From a public perspective iBeacon is really in danger of becoming a nasty piece of work from near infancy.

The idea of adverts without providing useful content sounds absolutely terrible.

Think about it this way:
  • The airwaves are bombarded with radio signals -- Cell, WiFi, Bluetooth, GPS, AM Radio, FM Radio, to name a few obvious ones.
  • Yet, we humans are bombarded with nothing... Why? Because we're not listening.
  • To listen to an AM radio station we need a device (a radio) that converts these waves to sound.
  • Then, we have to turn the radio on.
  • Then we have to tune it to a station that has the content we want to hear!
  • We can choose ad-free stations or be bombarded with ads -- our choice.

Finally the radio station (or anyone else) can not detect that we are listening, what we are listening to, where we are while we are listening.


For iBeacons:
  • Your iDevice is your radio
  • You need to download and install the app
  • You need to launch the app
  • You need to to enable, Bluetooth, Location Services and Push Notifications for the app
  • Likely, the app will give you choices to what iBeacons you listen for

Finally the IBeacon (or anyone else) can not detect that we are listening, what we are listening to, where we are while we are listening.
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post #21 of 87
Quote:
Originally Posted by Chrispoe View Post

Quote:
Originally Posted by AppleSauce007 View Post

 

Are you kidding?  Do you know what the World Cup is?
Coca Cola has this great opportunity at the World Cup because it is a sponsor.
iBeacon is relatively inexpensive to deploy and every sane company would jump on this opportunity.

Also iPhone users chose to receive the iBeacon, it is not forced on them.  They have to "opt -in" first and can "opt-out" at any time.

BlueTooth LE (Low Energy) power consumption is negligible unlike NFC.
 I can also see why so many companies would want to deploy ibeacon, it's a cheap way to spam people on their mobile devices. The problem is how many users are going to keep ibeacon enabled if everytime they walk by a coke machine they're going to get ibeacon spam?

I would love to see ibeacon used in restuarants to view the menus and stuff, but  it sounds like all these companies just want to use it to send  ads and spam. If ibeacon tech becomes nothing more then an ad/spam delivery system, I think most people will be turned off by this tech pretty fast.

" I can also see why so many companies would want to deploy ibeacon, it's a cheap way to spam people on their mobile devices."

Do you have a citation, link or study to support this?

You can choose to listen or not and what/when to listen -- if you don't like the content, don't listen!
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post #22 of 87
Quote:
Originally Posted by SolipsismX View Post

I don't follow, and I read the privacy policy you posted. Let's remember this isn't everyone with an iDevice that will be bombarded but people 1) who have installed the app on their device, 2) have the app active in some sense on their device, and 3) are in the store in a certain area. How is that intrusive when the the consumer has to put so much effort to get iBeacons to show up.

Well, little things like
... record, determine or use information about or from another content delivery platform (for example, to unlock potential rewards or offers based on your watching of a specific a commercial or show that is broadcast on your television or on the web, the shopkick application may ask you to open the app while you are watching TV, and then we may record or analyze the audio signal from the television set via the shopkick app and your cell phone’s microphone, to determine the commercial, and/or program...

or
...We may also use additional methods to collect your Personal Information when you are physically visiting the store of one of our Affiliated Partners, such as by using barcode scanning and check-in and presence location data gleaned from your mobile device...

or
...we may receive information about transactions that you make at an Affiliated Partner including the Affiliated Partner name, the location, the date and time, the transaction amount, the purchased items and other personal information about you (“Transaction Data”), from payment processing vendors, from banks or from credit or debit card networks or issuers...

or an open--ended
...We use Personal Information only for the following purposes: (i) to administer the Services, (ii) to provide, improve and optimize the Services, (iii) to personalize your experience, (iv) to provide you with software updates and/or product announcements, (v) to better understand users’ needs and interests, and (vi) to provide you with further information and offers from us that we believe you may find useful or interesting, such as targeted advertising and promotional campaigns...

Thats not even getting into the data matching and sharing of transaction and personal travel details between "affiliated partners" . You really don't see anything a typical user might not anticipate as a by-product of simply opening the app?
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post #23 of 87
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by Gatorguy View Post

Carrots. Much like free Google services but much more intrusive, detailed and personal and far less controlled.

I don't follow, and I read the privacy policy you posted. Let's remember this isn't everyone with an iDevice that will be bombarded but people 1) who have installed the app on their device, 2) have the app active in some sense on their device, and 3) are in the store in a certain area. How is that intrusive when the the consumer has to put so much effort to get iBeacons to show up.

^^^ Exactly!
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post #24 of 87
Quote:
Originally Posted by Gatorguy View Post

Well, little things like
... record, determine or use information about or from another content delivery platform (for example, to unlock potential rewards or offers based on your watching of a specific a commercial or show that is broadcast on your television or on the web, the shopkick application may ask you to open the app while you are watching TV, and then we may record or analyze the audio signal from the television set via the shopkick app and your cell phone’s microphone, to determine the commercial, and/or program...

or
...Personal Information that we might collect may include things like your name, mobile phone number, other phone numbers, email address, home address, and, if you elect to share this information with us, store loyalty card numbers for our Affiliated Partners’ (as defined below) stores and other stores, and, where useful for your use of the service, credit card, debit card or store card information....

or
...We may also use additional methods to collect your Personal Information when you are physically visiting the store of one of our Affiliated Partners, such as by using barcode scanning and check-in and presence location data gleaned from your mobile device...

or
...we may receive information about transactions that you make at an Affiliated Partner including the Affiliated Partner name, the location, the date and time, the transaction amount, the purchased items and other personal information about you (“Transaction Data”), from payment processing vendors, from banks or from credit or debit card networks or issuers...

or an open--ended
...We use Personal Information only for the following purposes: (i) to administer the Services, (ii) to provide, improve and optimize the Services, (iii) to personalize your experience, (iv) to provide you with software updates and/or product announcements, (v) to better understand users’ needs and interests, and (vi) to provide you with further information and offers from us that we believe you may find useful or interesting, such as targeted advertising and promotional campaigns...

Thats not even getting into the data matching and sharing of transaction and personal travel details between "affiliated partners" . You really don't see anything a typical user might not anticipate as a by-product of simply opening the app?

Have you ever read the iTunes or Amazon or any other Terms of Conditions? I'd think a store would have such information on file so I don't have to manually put it in every time I make a digital purchase. That's just boiler plate stuff, nothing nefarious. Let me know when it says they can sew my mouth onto the buttonhole onto another user.

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post #25 of 87
Quote:
Originally Posted by Dick Applebaum View Post


" I can also see why so many companies would want to deploy ibeacon, it's a cheap way to spam people on their mobile devices."

Do you have a citation, link or study to support this?
 

There's a citation right in this article

"Miles notes that it is extremely difficult to cut through "the noise" at huge events like the World Cup, which are saturated thousands of advertisements. With iBeacon, Coca-Cola would be able to offer a new and unique delivery system that would help its fixtures stand apart from the ad overload."

Quote:

Originally Posted by Dick Applebaum View Post


You can choose to listen or not and what/when to listen -- if you don't like the content, don't listen!

If this becomes nothing more then ads/spam, people won't be listening

post #26 of 87
Quote:
Originally Posted by SolipsismX View Post

Have you ever read the iTunes or Amazon or any other Terms of Conditions? I'd think a store would have such information on file so I don't have to manually put it in every time I make a digital purchase. That's just boiler plate stuff, nothing nefarious. .

Yes I have.read them, tho the iTunes one was a challenge. As detail oriented as you normally are I'm surprised you didn't understand it's not about what the store you agreed to share some details with knows about you. You've now also agreed the store can also send it to Shopkick who can also send it to other retailers in their group of "affiliated partners" as well as use it for a multitude of poorly defined purposes as they see fit, including continued tracking when visiting other "partners" you may not have specifically noted.

By the way when did activating your microphone when opening the Shopkick app become boilerplate stuff? Their example was just that, not a restriction.
Edited by Gatorguy - 1/18/14 at 8:39am
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post #27 of 87
Quote:
Originally Posted by Chrispoe View Post

There's a citation right in this article
"Miles notes that it is extremely difficult to cut through "the noise" at huge events like the World Cup, which are saturated thousands of advertisements. With iBeacon, Coca-Cola would be able to offer a new and unique delivery system that would help its fixtures stand apart from the ad overload."

If this becomes nothing more then ads/spam, people won't be listening

That's the risk all types of advertisements (which include promotions and whatnot) take. At least with iBeacons there is little chance I'll have an app I don't want so unless that app vendor has soldout I won't be getting iBeacons from too many things that aren't in my interest wheelhouse, and if I do then I can simply delete the app or turn off iBeacons for that particular app.

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post #28 of 87
Quote:
Originally Posted by Chrispoe View Post

There's a citation right in this article
"Miles notes that it is extremely difficult to cut through "the noise" at huge events like the World Cup, which are saturated thousands of advertisements. With iBeacon, Coca-Cola would be able to offer a new and unique delivery system that would help its fixtures stand apart from the ad overload.

So focusing the ads to what people are interested in, when and where they are interested in it -- adds to the spam received by an individual??? Just the opposite, I suspect!

Quote:

You can choose to listen or not and what/when to listen -- if you don't like the content, don't listen!
If this becomes nothing more then ads/spam, people won't be listening

My point exactly! If a spam falls in the ether, and nobody is listening... does it make a noise?


Edit:

BTW, do you receive AI notifications when somebody quotes you or posts to a thread you've posted to? If so. Why?
Edited by Dick Applebaum - 1/18/14 at 8:42am
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post #29 of 87
Quote:
Originally Posted by Gatorguy View Post

Yes I have.read them, tho the iTunes one was a challenge. As detail oriented as you normally are I'm surprised you didn't understand it's not about what the store you agreed to share some details with knows about you. You've now also agreed the store can also send it to Shopkick who can also send it to other retailers in their group of "affiliated partners" as well as use it for a multitude of poorly defined purposes as they see fit.

By the way when did activating your microphone when opening the Shopkick app become boilerplate stuff? Their example was just that, not a restriction.

If it didn't say "...the shopkick application may ask you…" I would concede that it's intrusive but it's not simply gaining unfettered access by enabling your microphone (or camera or anything else) simply by agreeing to the terms. Apple will have something similar since it uses your microphone for their Siri service. That's why it's boilerplate and to their credit Shopkick made it more specific than I would have expected. The same thing applies to Google Now, S-Voice, and Cortana.
Edited by SolipsismX - 1/18/14 at 9:36am

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post #30 of 87
Quote:
Originally Posted by saltyzip View Post

This will be a complete waste of money for Coca Cola in my opinion. People complain with Google and advertising, now I'm amazed from all the comments so far, encouraging this beacon use. I can't think of anything worse than being bombarded with vouchers and offers which in my view is mostly junk mail, contributing to make the battery performance even worse.

It's an opt-in. Don't want to be bombarded? Don't download use the app.

For Google, it's an opt-out and if you do then Google will find away to track you anyways.
post #31 of 87
Quote:
Originally Posted by Dick Applebaum View Post

Finally the IBeacon (or anyone else) can not detect that we are listening, what we are listening to, where we are while we are listening.

Really? I am not at all up to speed on this technology but I thought their ability to track you is why people are concerned about the privacy aspect in iBeacons. If you accept the iBeacon doesn't the app have the ability to phone home?

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post #32 of 87
Quote:
Originally Posted by AppleSauce007 View Post

Are you kidding?  Do you know what the World Cup is?
Coca Cola has this great opportunity at the World Cup because it is a sponsor.  
iBeacon is relatively inexpensive to deploy and every sane company would jump on this opportunity.

Also iPhone users chose to receive the iBeacon, it is not forced on them.  They have to "opt -in" first and can "opt-out" at any time.

BlueTooth LE (Low Energy) power consumption is negligible unlike NFC.

So for the cost of setting up iBeacon which would run into the 100,000's of pounds is going to make them sell more Coca Cola to give them a better return on investment? Isn't having the Coca Cola logo plastered all round the stadium and on TV enough to get into the psyche of people attending the event. Do we really need notifications binging are phones to enter competitions and buy their fizzy drinks?
post #33 of 87
Quote:
Originally Posted by saltyzip View Post

So for the cost of setting up iBeacon which would run into the 100,000's of pounds is going to make them sell more Coca Cola to give them a better return on investment? Isn't having the Coca Cola logo plastered all round the stadium and on TV enough to get into the psyche of people attending the event. Do we really need notifications binging are phones to enter competitions and buy their fizzy drinks?

People know that Coca-Cola exists, right? Do we really need ads plastered which are costing them millions upon millions for not just their creation but for the right to place them? If you know anything about marketing you know that it is worth it. If you know anything about iBeacons you'd know that it's an inexpensive solution that even now is getting you and I to talk about Coca-Cola just on the idea that they are mulling over utilizing iBeacons. If you can't see the value in that then I don't know what to tell you.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #34 of 87
Quote:
Originally Posted by SolipsismX View Post

People know that Coca-Cola exists, right? Do we really need ads plastered which are costing them millions upon millions for not just their creation but for the right to place them? If you know anything about marketing you know that it is worth it. If you know anything about iBeacons you'd know that it's an inexpensive solution that even now is getting you and I to talk about Coca-Cola just on the idea that they are mulling over utilizing iBeacons. If you can't see the value in that then I don't know what to tell you.

So more adverts will make you buy something from them then? Let's have adverts every 5 mins in TV programs shall we. Having junk email delivered to your phone is bad enough having it automatically delivered by ibeacon is enough to turn you against the companies sending the adverts. The ibeacon could have a negative effect and certainly IMHO not worth the outlay for the world cup, especially as it's an immature technology .

Even when ibeacon was tested in Apple stores it was perceived as hit or miss.

If it was such a marvellous marketing opportunity, Coca Cola wouldn't just be mulling it over.
Edited by saltyzip - 1/18/14 at 10:30am
post #35 of 87
Quote:
Originally Posted by jungmark View Post

It's an opt-in. Don't want to be bombarded? Don't download use the app.

For Google, it's an opt-out and if you do then Google will find away to track you anyways.

When on can you not filter by store, so only allow notifications from certain stores, or is it just a free for all?
post #36 of 87
Quote:
Originally Posted by saltyzip View Post

So more adverts will make you buy something from them then?

Me, personally, for this one product? No likely. But in the aggregate advertisements works. This is undeniable!
Quote:
Let's have adverts every 5 mins in TV programs shall we.

So now you'e moved to hyperbole. Not a good sign, but note that you can get ads before and within 5 minutes for various types of programming, including TV shows that are viewed online at Hulu, YouTube, Comedy Central, etc.

Quote:
Having junk email delivered to your phone is bad enough having it automatically delivered by ibeacon is enough to turn you against the companies sending the adverts.

Now you're just making stuff up trying to equate spam email that is generated using algorithms to generate email addresses to the user 1) choosing to download an app, 2) choosing to run an app, 3) choosing to allow iBeacons for that app, as well as ignoring that any one of those can be turned off and yet you can't stop email spam outside of you or your email provider creating spam filters more intelligent than the spammers ability to spam random emails.
Quote:
The ibeacon could have a negative effect and certainly IMHO not worth the outlay for the world cup, especially as it's an immature technology .

Of course it could just that's a pointless statement since anything can have a negative effect. Cellphones can have a negative effect but I don't see rallying against them.
Quote:
Even when ibeacon was tested in Apple stores it was perceived as hit or miss.

That sentence makes no sense so we'll classify it as a miss.
Quote:
If it was such a marvellous marketing opportunity, Coca Cola wouldn't just be mulling it over.

So you don't think innumerable sites commenting on Coca-Cola utilizing a new technology is bad marketing? It's clear you have no concept of marketing.


PS: Don't you have some textile factories to destroy?

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post #37 of 87
Quote:
Originally Posted by saltyzip View Post


So more adverts will make you buy something from them then? Let's have adverts every 5 mins in TV programs shall we. Having junk email delivered to your phone is bad enough having it automatically delivered by ibeacon is enough to turn you against the companies sending the adverts. The ibeacon could have a negative effect and certainly IMHO not worth the outlay for the world cup, especially as it's an immature technology .

Even when ibeacon was tested in Apple stores it was perceived as hit or miss.

If it was such a marvellous marketing opportunity, Coca Cola wouldn't just be mulling it over.

 

iBeacons are not eMails and they are so much more than advertising.  iBeacons can be used as a tour guide in a museum, a smart location reminder, a smart indoor map, a smart coupon book and much much more...  Not to mention it is all dynamic and context sensitive...

 

To effectively deploy iBeacon in all the stadiums of the World Cup is not trivial.  The World Cup is a very dynamic international event where many languages are spoken, many stadiums architectures and locations to cover, many different cultures and many different businesses and offers that may vary from game to game.  They have to mull it over carefully and clearly define the scope and all the details.

 

One thing is certain:  There will be millions of iOS devices at the World Cup.


Edited by AppleSauce007 - 1/18/14 at 11:18am
post #38 of 87
Quote:
Originally Posted by SolipsismX View Post

Me, personally, for this one product? No likely. But in the aggregate advertisements works. This is undeniable!
So now you'e moved to hyperbole. Not a good sign, but note that you can get ads before and within 5 minutes for various types of programming, including TV shows that are viewed online at Hulu, YouTube, Comedy Central, etc.
Now you're just making stuff up trying to equate spam email that is generated using algorithms to generate email addresses to the user 1) choosing to download an app, 2) choosing to run an app, 3) choosing to allow iBeacons for that app, as well as ignoring that any one of those can be turned off and yet you can't stop email spam outside of you or your email provider creating spam filters more intelligent than the spammers ability to spam random emails.
Of course it could just that's a pointless statement since anything can have a negative effect. Cellphones can have a negative effect but I don't see rallying against them.
That sentence makes no sense so we'll classify it as a miss.
So you don't think innumerable sites commenting on Coca-Cola utilizing a new technology is bad marketing? It's clear you have no concept of marketing.


PS: Don't you have some textile factories to destroy?

Read the verge review on their findings with ibeacon in the Apple stores of New York, see if you think it's a miss or a hit. If Apple can't get it to work right, then what hope has Coca Cola. Technology is still immature, not yet ready for prime time.
post #39 of 87
Quote:
Originally Posted by saltyzip View Post

Read the verge review on their findings with ibeacon in the Apple stores of New York, see if you think it's a miss or a hit. If Apple can't get it to work right, then what hope has Coca Cola. Technology is still immature, not yet ready for prime time.

1) If you're going to reference a particular article it's proper etiquette to create a hyperlink to that article. You may even want to actually create a response around a particular quote of that article to support your argument and if are truly attempting to be objective you could also acknowledge the positives in their article (since you've only taken a negative view) as to come across as someone whose words are worth reading. not just some anti-Apple troll or shill.

2) Their article testing Apple's Day 0 use of iBeacons make note good and bad results based on their assumed expectations. They also note they were told by an Apple employee that it's a "work in progress." What I don't get is why you think A) Apple's backend APIs for iBeacons are at fault (not the HW for the implementation), and B) why you think the whole thing should be scrapped because it wasn't perfect in every spot out of the gate, in every store, the day it went live.

3) So the technology is new — so you pen it as being immature — and therefore shouldn't be used by anyone, anywhere until it has no bugs. How do you get rid of bugs if you don't deploy in some level to work out issues? Name one successful Apple product or service that didn't have at least one bug or stumbling block

4) Finally (and again) what about the iBeacon API did Apple not get right?
Edited by SolipsismX - 1/18/14 at 11:51am

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post #40 of 87
Quote:
Originally Posted by mstone View Post

Quote:
Originally Posted by Dick Applebaum View Post

Finally the IBeacon (or anyone else) can not detect that we are listening, what we are listening to, where we are while we are listening.
Really? I am not at all up to speed on this technology but I thought their ability to track you is why people are concerned about the privacy aspect in iBeacons. If you accept the iBeacon doesn't the app have the ability to phone home?

I want to answer this carefully.

The short answer is No, iBeacons cannot track you!

Here's why:
  1. iBeacons use Bluetooth 4.0 which is different from earlier Bluetooth -- no pairing, no need for 2-way communication or data exchange
  2. you can listen only for iBeacons -- the iBeacon cannot detect that you are listening
  3. you can turn off WiFi and Cell radios on your iDevice so the app detecting an iBeacon cannot "phone home"
  4. an iOS app listening for iBeacons uses Apple Location Services
  5. you have to opt-in to allow the app to use Location Services
  6. you have to opt-in to receive push notifications (the app "phones home" and the app on the "home computer" sends you a push notification
  7. you have to have installed the app on your device, launched it and opted-in

Any app running on your iDevice has the ability to "phone home" if the appropriate "radio" is available -- Consider an app:
  • reading a QR or bar code
  • accessing a web site via a URL, RSS, FTP, etc.
  • using GPS or WiFi to determine your location by trilateration
  • performing a web search
  • running "street view"
  • running any maps app
  • running any mass transit app
  • running any navigation app
  • running any monitoring app (security, HVAC, medical, jogging, workout, etc.)
  • uploading a picture (containing location data) to say, Drop Box
  • posting to AI, FaceBook, Twitter, etc.
  • using "data compression" to reduce cell data usage
  • to "find your phone"
  • buying anything in a stick and stucco store
  • buying or doing anything online
  • doing geofencing
  • performing cloud synching
  • receiving streamed music or video

Sure, an app listening for iBeacons could determine where you are by trilateration (if 3 iBeacons are in range and if the app knows the iBeacons' lat/long) -- just like it can with WiFi Towers and GPS Satellites. That app can "phone home" and provide whatever data "home" asks for.

But it is the app that is doing this not the iBeacon.   It's "I am here" instead of "You are here".

And in a curated environment such as Apple's App Store, apps are required to "play by the rules", have the user opt-in and Apple does some testing and verification that the app is performing as advertised. Any app found to be violating the rules is removed fro the App Store.

Theoretically, in addition to iBeacon listening, an app could use Core Bluetooth APIs to communicate with other Bluetooth devices and exchange data with them. However, at this point in time, you are limited in what you can do: slow speed; small data packets, e.g. 29 bytes; virtual device identifiers *

* with iBeacons protocol Apple requires that each iBeacon use an unique UUID (analogous to a MAC address), plus optional major and minor IDs. Likely, the UUID will represent the enterprise (Apple, Macys, Safeway, Coca-Cola, Qualcomm Stadium, etc.). The major and minor IDs would identify the store and aisle number, for example. The app uses Location Services to tell the iDevice: I want to listen for these specific UUIDS (companies) -- up to 20 UUIDS at once. Optionally you can filter by major and minor IDs.

With Apple's current implementation of Core Bluetooth, when it detects a Bluetooth 4.0 device (not using iBeacon protocol) it assigns a virtual UUID to the device when it delivers it to the app. Practically, this means an app can communicate with a Bluetooth 4.0 device -- but the app doesn't know whose it is.
Edited by Dick Applebaum - 1/18/14 at 1:20pm
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