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Apple's Schiller 'unfollows' Tony Fadell and Nest after Google acquisition

post #1 of 157
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Apple SVP of Worldwide Marketing Phil Schiller "unfollowed" the Twitter accounts of Tony Fadell and his company Nest Labs just days after the "smart home" product firm was purchased by Google.

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Apple SVP of Worldwide Marketing Phil Schiller unveils the redesigned Mac Pro.


Schiller, who follows 114 people on Twitter and posts to the service about four to five times a month, removed Fadell and Nest from his list on Friday. It can be speculated that the move is a result of Fadell's decision to sell his company to Google for $3.2 billion, thus granting the Android maker exclusive access to its smart home hardware and software assets.

Fadell, who many call "the godfather of the iPod" due to his work on the iconic music player, cofounded Nest Labs alongside former Apple engineer Matt Rogers. Nest has subsequently made a number of hires from Apple's ranks, including former director of iPod software Bryan James and former chief patent counsel Chip Lutton, Jr..

As a company, Nest's ties with Apple run deep. The firm's first product, the Nest Learning Thermostat, was initially launched as an Apple Store exclusive in 2012 and the current second-generation device is one of the few third-party accessories sold through Apple's retail network. Nest introduced its second smart home product, the Nest Protect smoke and carbon monoxide detector, in October 2013.

It is unclear how Google's acquisition of Nest will affect ties with Apple. The Internet search giant promised the operation would run as somewhat of a separate entity, with CEO Larry Page describing the relationship as somewhere between YouTube and Motorola.
post #2 of 157
Why, why, why didn't Apple just buy Nest and keep it all in the family?
post #3 of 157
Then explain why the CHAIRMAN of the board of Apple works for time for Google as CEO of Calico?
post #4 of 157

Can't unfollow someone, my ass!

post #5 of 157
Because it's an overpriced company with no worthwhile IP.
post #6 of 157

Because they didn't need them. Apple's engineering and design team are among the best in the world. Nest wouldn't bring anything to the table that they don't already have. While I have a Nest thermostat, I am not surprised in the least bit that they didn't buy them.

 

More on topic...who cares that he unfollowed him? In the grand scheme of things going on with Apple, who Phil Schiller follows on Twitter isn't even on the list of what anyone should care about.

post #7 of 157
Apple had very smart people who I am sure considered an acquisition and deemed it not worthy. Being bought-out does not validate a business model (though it can make shareholders rich).

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post #8 of 157
Quote:
Originally Posted by foad View Post

Because they didn't need them. Apple's engineering and design team are among the best in the world. Nest wouldn't bring anything to the table that they don't already have. While I have a Nest thermostat, I am not surprised in the least bit that they didn't buy them.


More on topic...who cares that he 
unfollowed him? In the grand scheme of things going on with Apple, who Phil Schiller follows on Twitter isn't even on the list of what anyone should care about.
i guess this is what 9to5Mac thinks is hard hitting journalism. Mark Gurman is already whining on twitter because others are reporting this without giving him credit. As if it's so difficult to check who someone follows on twitter (or that no one else would have thought to do what he did). 1rolleyes.gif
post #9 of 157
Oooo .... Oooo! Does this mean that Phil will have to chisel off the P.S. (Heart) T.F. that he carved on that tree in Apple's back yard? 1biggrin.gif

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post #10 of 157
Google rescued Nest from the legal wrath of Honeywell but has no use for Nest at this time.
Nest had to sell its soul to Google which had already invested in the company in order to survive. I think the thermostat and smoke detector products will likely die a slow death.

Nest probably has some talented engineers and designers. If the history Be Incorporated is any indication, the engineers who came from Apple will gradually gravitate back to Apple within a few years.

Time will tell.
post #11 of 157
Quote:
Originally Posted by nkalu View Post

Why, why, why didn't Apple just buy Nest and keep it all in the family?
Pethaps Nest had no interest in being acquired by Apple? Why do people assume Apple could have purchased them if they wanted to? Just because some of the Nest engineers used to work at Apple? Also I have a hard time believing the 100-200 employees at Nest are really worth $3B. Google overpaid because they could (the founders basically have all the control of the company) and because a large sum would make the acquisition look more important than it is.
post #12 of 157
Quote:
Originally Posted by AppleSauce007 View Post

Google rescued Nest from the legal wrath of Honeywell but has no use for Nest at this time.
Nest had to sell its soul to Google which had already invested in the company in order to survive. I think the thermostat and smoke detector products will likely die a slow death.

Nest probably has some talented engineers and designers. If the history Be Incorporated is any indication, the engineers who came from Apple will gradually gravitate back to Apple within a few years.

Time will tell.
The Nest products were designed by a 3rd party firm called Bould. If Nest had such great designers why are they outsourcing their product design to a consultancy?
post #13 of 157
Really, AppleInsider?

You know, just because a worthless "story" that tangentially involves Apple appears on The Verge, does not mean it's worth copying.

Come on. This is really weak.

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post #14 of 157
Quote:
Originally Posted by Rogifan View Post

The Nest products were designed by a 3rd party firm called Bould. If Nest had such great designers why are they outsourcing their product design to a consultancy?


This is the most missed point of this whole Nest conversation. I haven't seen it reported by any major outlets. It's kind of annoying but it's par for the course.
post #15 of 157
Quote:
Originally Posted by SpamSandwich View Post

Really, AppleInsider?

You know, just because a worthless "story" that tangentially involves Apple appears on The Verge, does not mean it's worth copying.

Come on. This is really weak.

 

Yeah, pretty lame. Sounds like the media trying to make something out of nothing. 

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post #16 of 157

3 billion dollars!!! I would drop Apple and iPhone in an instant and use a Google Chromebook and an Android phone (although I'd hate it) for that kind of money. Yes, I can be bought. Well done TF for suckering Google into paying you 3 bill.

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post #17 of 157
Interesting...Business Insider did a profile on Bould.

http://www.businessinsider.com/fred-bould-nest-roku-gopro-2014-1
post #18 of 157
Quote:
Originally Posted by foad View Post

This is the most missed point of this whole Nest conversation. I haven't seen it reported by any major outlets. It's kind of annoying but it's par for the course.
Because that wouldn't fit that narrative that Google and Nest wanted to get out there.
post #19 of 157
Quote:
Originally Posted by foad View Post

Interesting...Business Insider did a profile on Bould.

http://www.businessinsider.com/fred-bould-nest-roku-gopro-2014-1
Interesting. As far as the Apple mention, I'm a bit skeptical that they use outside ID firms for any product design. Maybe for some model making, although I've seen job reqs for Model makers on Apple's site in the past, so my guess is Apple does that in house too.
post #20 of 157
Perhaps AppleInsider should rename itself AppleGossip. This is really not newsworthy but it's part of a clear trend where AppleInsider has become much less about what we might see next from Apple, to far too much minor news about the company's legal wrangles, how it's products are used, and what Google is up to. All fine if you're into that (I'm not!) but AppleInsider used to be so, so much more%u2026
post #21 of 157
While nest may be a unique product it's nothing that's a "must have item "
Apple loyalists will he hesitant to buy this product. As will the regular community as Google spying is something that's out of hand
If Apple wanted Nest they could have bought it a long time ago yet they didn't
post #22 of 157
Quote:
Originally Posted by Evilution View Post

Because it's an overpriced company with no worthwhile IP.

So then Apple was wrong all that time that they touted it as being incredibly brilliant?

post #23 of 157
Why is this news?

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post #24 of 157
The news would show there are certainly some hatred from within Apple towards google. And at least show how google betray apple story hold some ground. Although we may never know the truth.
post #25 of 157
childish
post #26 of 157
Quote:
Originally Posted by SpamSandwich View Post

Really, AppleInsider?

You know, just because a worthless "story" that tangentially involves Apple appears on The Verge, does not mean it's worth copying.

Come on. This is really weak.
Agree. How is this even news or something we should care about?
post #27 of 157
Quote:
Originally Posted by BUSHMAN4 View Post

While nest may be a unique product it's nothing that's a "must have item "
Apple loyalists will he hesitant to buy this product. As will the regular community as Google spying is something that's out of hand
If Apple wanted Nest they could have bought it a long time ago yet they didn't

I am just concerned with the future support. What happens to iOS support? I have to assume it continues, but you never know.
Quote:
Originally Posted by BobSchlob View Post

So then Apple was wrong all that time that they touted it as being incredibly brilliant?

The two aren't mutually exclusive. It can be a brilliant product and not worth $3.2 billion at the same time.
post #28 of 157
Quote:
Originally Posted by jd_in_sb View Post

Apple had very smart people who I am sure considered an acquisition and deemed it not worthy. Being bought-out does not validate a business model (though it can make shareholders rich).

 

Being bought out doesn't validate a business, but betting on home automation and the father of the iPod does sound like a sensible idea to me.

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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #29 of 157
Quote:
Originally Posted by GadgetCanadaV2 View Post
 

3 billion dollars!!! I would drop Apple and iPhone in an instant and use a Google Chromebook and an Android phone (although I'd hate it) for that kind of money.

 

Why must he do that?

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post #30 of 157
This Schiller is a typical Apple snob executive, he tried to humiliate Instagram by publicly insulting the company after they created an Android app. Now in a more subtle way he is doing the same to Nest. Business people know to grow a product it needs to appeal to the mass market, making it exclusive to Apple is just a ridiculous concept. Google believes in open standards and alliances and can use the expertise in Nest to drive these to define the smart homes of the future, which will benefit all, not just Apple users.

Google should be congratulated as from what I see, they are certainly making our lives better, more than anything I've seen from Apple in a long while.

Apple won't invest in adapted contact lenses to help diabetes sufferers because they would only work for iPhone users, this would be seen as unethical.

This walled garden approach will only continue while develops keep supporting it, and that's why the stock is going to continue on shaky ground. It's not about the hardware anymore.
post #31 of 157
Interesting similarity between Nest and NeXT - and not just in the name. In both cases they were started by serial inventors with unique ideas - Jobs the Macintosh, Fadell the iPod. In both cases they parted ways with Apple and only showed how valuable they were after leaving.

In this case though, Google has snapped up a potential bargain. It isn't about what Nest has already done (a primitive MacBook Air in the Phillips Velo, a primitive iPod touch/iPad mini in the Nino PDA etc), it is more to do with what could Tony Fadell invent next... and with no obvious visionary replacement for Jobs at Apple maybe this is one Apple should have brought back into the fold. That was clear right from the launch of the first Nest device. Now, that Apple DNA has been taken over by Google.

From Fadell's point of view, a $3.2 billion valuation was just too hard to ignore - I mean, c'mon! You'd have to be bonkers to turn that money down.

Will Apple's lack of interest in diluting shareholder equity (perhaps why Fadell wouldn't rejoin) hurt the company, long term? Perhaps; but what is certain is that they will have to run faster and work harder if they lose more engineers of the calibre of Fadell (and dare I say, Scott Forstall, based on the poor usability of iOS7 and Mavericks?) and fail to recapture them when they show what they can do in the wild.

Sadly, that's a typical mistake of large corporations - they often don't see the value of someone at a lower level (perhaps due to some envious manager who feels threatened by the 'upstart' below him who he works hard to keep below him) and it isn't until the talent is recognised by a competitor that senior management realise their loss. Too late.
post #32 of 157
Quote:
Originally Posted by nkalu View Post

Why, why, why didn't Apple just buy Nest and keep it all in the family?

 

Because Apple does not need Nest at this time,  The same way Apple does not need NetFlix and/or  Hulu and/or Pandora.

 

================

 

Why did Google buy Nest ?

Google does not need Nest either at this time but had invested in Nest and have an interest is keeping their investment and friend's business alive.

Without Google, Honeywell would kill Nest with legal fees.

post #33 of 157
Innovative company bought by one of Apple's competitors automatically means Apple should have bought them?

What?

Lol

There are *other* possible acquisitions, people.
post #34 of 157

Why is Google buying Nest such a huge deal anyway? It's all over the news everywhere. I can't honestly figure it out. Can anyone please explain?

post #35 of 157
Quote:
Originally Posted by nkalu View Post

Why, why, why didn't Apple just buy Nest and keep it all in the family?

 

Why pay $3.2 billion for something Apple could design literally over night if they wanted to? They don’t need the expertise of Next. They already have the expertise and will use it if or when they decide to get into the home automation market. Buying Nest makes absolutely no sense. And the Nest isn’t exactly cornering the market for smart thermostats either. Google is the one who just blew big bucks for basically nothing, just like their purchase of Motorola Mobile.

 

My post is a paraphrase of what most talking head are saying, and they’re right this time.

post #36 of 157

People keep saying Nest isn't worth $3.2 billion. "They only make overpriced thermostats and smoke detectors." Well yeah they do but in typical Google fashion they don't want the people, they don't want the design. They want the info. Nest knows when you're home, when you go out, how hot or cold you keep your home, whether you've had a smoke, heat, CO accident. That's extremely valuable information. Mr. Fadell says that information is private and won't be shared with Google. Yeah right.

post #37 of 157
Quote:
Originally Posted by Ireland View Post

Being bought out doesn't validate a business, but betting on home automation and the father of the iPod does sound like a sensible idea to me.
Father of the iPod? I'm sure Jon Rubinstein would have something to say about that.
post #38 of 157
Originally Posted by saltyzip
Business people know to grow a product it needs to appeal to the mass market… Google believes in open standards… Google should be congratulated… …they are certainly making our lives better, more than anything I’ve seen from Apple in a long while. Apple wont invest in adapted contact lenses to help diabetes sufferers because they would only work for iPhone users, this would be seen as unethical. This walled garden approach will only continue… …that’s why the stock is going to continue on shaky ground. It's not about the hardware anymore.

 

This level of mind-numbing stupidity makes me want to go lie down.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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post #39 of 157
Quote:
Originally Posted by SwissMac2 View Post

Interesting similarity between Nest and NeXT - and not just in the name. In both cases they were started by serial inventors with unique ideas - Jobs the Macintosh, Fadell the iPod. In both cases they parted ways with Apple and only showed how valuable they were after leaving.

In this case though, Google has snapped up a potential bargain. It isn't about what Nest has already done (a primitive MacBook Air in the Phillips Velo, a primitive iPod touch/iPad mini in the Nino PDA etc), it is more to do with what could Tony Fadell invent next... and with no obvious visionary replacement for Jobs at Apple maybe this is one Apple should have brought back into the fold. That was clear right from the launch of the first Nest device. Now, that Apple DNA has been taken over by Google.

From Fadell's point of view, a $3.2 billion valuation was just too hard to ignore - I mean, c'mon! You'd have to be bonkers to turn that money down.

Will Apple's lack of interest in diluting shareholder equity (perhaps why Fadell wouldn't rejoin) hurt the company, long term? Perhaps; but what is certain is that they will have to run faster and work harder if they lose more engineers of the calibre of Fadell (and dare I say, Scott Forstall, based on the poor usability of iOS7 and Mavericks?) and fail to recapture them when they show what they can do in the wild.

Sadly, that's a typical mistake of large corporations - they often don't see the value of someone at a lower level (perhaps due to some envious manager who feels threatened by the 'upstart' below him who he works hard to keep below him) and it isn't until the talent is recognised by a competitor that senior management realise their loss. Too late.
Tony Fadell didn't invent 'smart' thermostats and smoke detectors. And the design for both was outsourced to a 3rd party design firm. Honestly I'll bet a lot of people bought it just because of the sleek design. I mean if it looked like your typical beige box would Apple have featured it in their stores? Anyway rumors are Honeywell was coming after Nest so I'm not surprised Fadell wanted to be gobbled up by someone with deep pockets.

As far as Fadell being as good as Steve Jobs, if he was all that why would Steve have let him go in the first place? Why didn't Steve offer Fadell the SVP of devices job instead of bringing on Mark Papermaster? If Fadell was so valuable shouldn't Steve have offered him any price to stay at Apple? Perhaps he wasn't as valuable as some think and the past week has been one big PR show by Google/Nest to have you think Fadell was Steve Jobs, Jeff Bezos and Elon Musk all wrapped up into one.
post #40 of 157
It bothers me that every other day I read about some new Google innovation (Glasses, smart contact lenses, floating stores, etc.). Granted, some of these things may be silly or dead ends, but they do capture newsprint and more importantly, mindshare. Deserved or not, the general public gets the message that Google is the future while Apple is left perfecting its past products. Google is winning the PR war. What this means in the long run I cannot say, but I do find it disquieting.
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