Originally Posted by Tallest Skil
First half is exactly what Google does now.
So… none of it.
I have never made a purchase based on an advertisement.
In Google’s future, those billboards and bus stops will just be blank rectangles. Your augmented reality glasses will project advertisements on those surfaces.
I'm half expecting this to result in another trolly response from you, but I'll take a punt on giving you a decent reply.
I've never seen Google advertise to me directly about what I'm wearing, or what I'm using, or how I'm doing anything particularly. The closest example I can think of is when using Google Translate they point out Chrome has auto translation. That's a tiny bit of text on a website they own, so hardly intrusive.
I have given Google consent to track some of my information, and in return they give me useful services. For example, they'll detect traffic conditions and alert me to the time I need to leave to make an appointment. They do it without me having to pay any attention at all or do much more than use their calendar + share my location with them. That's the minimum data needed, and they provide me with a good service as a result.
I have bought things that were advertised, I have bought things in sales. It all depends on what exactly they're offering and whether it's a good deal or not. I really fail to see where that is supposed to be a bad thing. I'm currently trying to buy a particular product under £550 and I can tell you that if Google finds it and pops up an advertisement for it then I will definitely buy it immediately. I've been trying to find it for a few weeks off and on and so you can see how they could provide me with positive results in exchange for me sharing what I'm interested in.
Regarding the future, I would hope that these billboards would simply become unprofitable. In my view they are a blight on the landscape and an element of visual consent as well as property owner's consent should be used. I would hope that future advertising is made much more intelligent, I think that's Google's plan too. If they understand exactly what you are looking for and what you might need, then they act much more as a referral service than a spammy advertiser. Best of both worlds. Not quite confident Google will get there but they have some impressive engineering expertise to back them up.