There are some survey stats here:
"the iPhone 5s was the choice of 59% of surveyed customers, 9% higher than that of the iPhone 5 a year previously.
The colourful iPhone 5c accounted for 27% of all sales, 5% less than the iPhone 4S recorded in 2012, when it was the mid-choice for iPhone buyers. This has led CIRP analysts conclude that if Apple had decided to keep the iPhone 5, it would have been more popular than the iPhone 5c."
Given that Tim has mentioned it this way, I suspect actual worldwide sales figures differ from this with the 5c being a bit lower. It was noted as being 3:1 when it first came out. As I've said before, more people buying the higher model is a better outcome so it can't really be seen as a failure on their part and even if it's 25% of 50 million units, that's still a lot of phones.
I say if they sell the thing off contract for 349-399 bucks, it would move like hotcakes.
if the cheaper one costs $200 less then you're cooking
They can't just take all the profit margin off it though. If it sells for $550 just now and they make 40%, the build cost is $330. If they sell them as low as $350, they don't make enough profit. That's gross profit too. Net is usually 25% so really they can only drop the net by say 10%, which is $470.
Apple scraps crazy-popular products (see iPod nano)
There was a time when Apple used plastic cases on everything including their top of the line PowerBook and Power Mac G4. Now plastic is low-rent.
Yeah if they made Macbook Pros from plastic or even carbon fibre, I really doubt they'd be able to push them for $2k.
I think the 5c would of done so much better in colored metal (iPod touch style).
I like the some of the anostyle ones:
If they pick the right colors with iPhone 5 parts, they'd be nice. That crimson red one looks great IMO.
According to many here that ridiculed the other manufacturers for still using 'cheap' plastic. Personally I don't have a problem with it and I much prefer the feel of plastic in my hand than hard metal edges.
People can prefer the feel of plastic but would they pay $550 for it? There are materials that are just considered cheap - plastic cutlery vs metal, plastic plates vs ceramic, plastic watches vs metal/sapphire/glass, plastic jewellery vs metal, plastic tables vs marble. Plastic is considered cheap because of its abundance and its man-made appearance. If they want to make a plastic phone, that's ok but they need to build it to hit a price expectation of a plastic phone and $550 isn't it.
They also have to avoid making too big of a gap between it and the metal phone so having just $350 and $650 won't work out very well. I'd say $150 maximum difference between the two e.g $450 and $600. If they had 3 phones it might work though, plastic at $399, colored iPhone 5 at $499 and 5S at $599.
I actually wish they'd sell an add-on for the iPod Touch that turned it into a phone for the base 'iPhone'. The $299 model with a $100 plastic back that had phone components in it. The battery life would suck but that's mainly when using mobile data and potentially the back can have a battery pack or they would simply recommend that people who use mobile data a lot get the higher models.