Originally Posted by Rogifan
I said it on another thread. Cook needs to reiterate what Ive and Federighi have said before: new and different are easy, but better is hard. Or what Ive said in the 5S video: Apple isn't about technology for technologies sake; it's interested in doing things that truly enhance the user experience. Just keep hammering this point home over and over again.
Great points. The thing I wish most for Apple to do, even more than release new products, is improve their PR, and I think the best way for them to do this is to do a lot more advertising; Apple seems to do very little. Not because of wall street, and not necessarily because they need to in order to sell more products, and not silly commercials just to build brand familiarity, but because apple deserves to have a fair public perception. Apple's typical hands off approach is often interpreted as tacit acknowledgment of FUD, or just indifference; the "above it all" approach is not working IMO.
I love the ads Apple has been coming out with lately, but I think they should also focus on practical things, things that differentiate Apple and it's products that no one else can match, and emphasizing the effort behind them, that they are not just gimmicks. For example, custom A series chips, Touch ID, build quality, camera technology, etc. They could come up with any excuse to run a few ads. A few examples:
-Emphasizing Rogifan's points with concrete examples from their product line.
-The 30th anniversary of the Mac seems to be a huge missed opportunity, how about: 30 years ago Apple created the first computer with a graphical user interface, using a then revolutionary tool called the mouse, and controlling applications enclosed in *cough* windows. Today Apple is still the same, here is the new.. mac pro; iPhone; Mavericks (increases battery by %30(?) through the hard work of Apple's software engineers) ..and so on, with commercials pairing past advancements with current advancements.
-Valentines day is coming up, how about something along the lines of: Love is in the air, and here at Apple, we put a lot of love into our products.. emphasize build quality; point out how worker oversight is actually best in business; show smiling faces of workers (American and Asian plant workers, retail staff, core Apple employees); or just pretty close up pictures of the products.
Apple is a great company, and you don't need to be a cult member or fanatic to see that. All Apple needs to do is tell us about itself, its products, and its values. They don't have to be in your face, just matter-of-fact reminders every once in a while about what Apple is all about.
Originally Posted by sog35
No more guidance
No more unit sales
No more insights about def revenue, currency flux, ect.
Keep it simple.
Don't give Wall Street ammo.
Thats all anyone needs to know if a company is making money or not.
The rest should be glowing optimisum. Watch what those clowns at Amazon, Google, and Facebook say during their conference calls. Its all about selling. There was no reason for Cook to say they failed to realize the demand for the 5C was going to be weak. No reason. He should have just said the demand for the 5S was amazing. We hear enough FUD from the media and hedge fund clowns. There was no reason to explain channel inventory. No reason to mention that carier policies in the US is hurting renewal frequency. Thats just causing fear.
You can't be honest and tell the whole story to Wall Street. They will twist the truth and tell lies to manipulate stock price. They need to be as secretive about the financial data as they are with product secrets. Steve Jobs did it right. He gave guidance but it was so ridiculously low that everyone knew not to take it seriously.
Good Earnings, Bad Guidance = Stock goes down
Good Earnings, Bad Units, Good Guidance = Stock goes down
Bad Earnings, Good Units, Good Guidance = Stock goes down
The only way the stock goes up is if earning is good, units are good, and guidance is good. Mess up on any of those and the stock tanks.
While I like your sentiment, I also like Apple's general position about being transparent in everything they do (NSA/supplier issues/environment), and being open about the financials I think is part of that. What I would like to see is Apple being more proactive about countering the FUD, standing up to the bullies (wall street/NYT/bloomberg) (it's the only thing they respect); maybe Peter and Tim can send some snarky tweets once in a while or something. Maybe something like: "I hope the NYT is having better luck with their sources these days #mikedaisey"
Originally Posted by sog35
Just got a email from a friend on the west coast who's deep into the tech sector. He told me that Apple's next new product line won't be an add on to the iPhone. He explained it won't be like the Galaxy Gear that works with the iPhone. He said the new product will actually REPLACE the iPhone. Wow. Hope this is true. He's been pretty on top of it in the past.
That sounds pretty interesting. I can't imagine a different form factor though. I'm always going to want a screen around, and the iPhone is (roughly) the perfect size. However, Apple is heavily involved in designing hearing implants, and could very well design a very discreet earpiece that would allow an iWatch to function independently as a phone without the actual iPhone present, and without making everyone look like Dicks (Dick Traceys) or glassholes. :)
Edited by PatchyThePirate - 1/31/14 at 1:16pm