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Cook says Apple to enter 'new categories' with upcoming devices

post #1 of 220
Thread Starter 
In an update to a report published earlier on Thursday, The Wall Street Journal said Apple CEO Tim Cook revealed the company is hard at work on devices any "reasonable" person would consider to be new product categories.

Tim Cook
Apple CEO Tim Cook during an interview at the D11 conference.


The statement is nothing new for Cook, nor is his refusal to offer further details, but it does add color to circulating rumors regarding "new product categories" like wearable devices, mobile payments and hardware.

"There will be new categories," Cook told the WSJ in an interview at Apple's Cupertino, Calif., headquarters. "We're not ready to talk about it, but we're working on some really great stuff."

The excerpt was added to a report earlier today regarding Apple's repurchase of
$14 billion worth
of AAPL shares over the past two weeks, a move made as part of its capital return program.

Cook would not comment when pressed on whether these new categories were improvements on existing products or completely new hardware and services. He did, however, add that anyone "reasonable" would consider the products to be new categories for Apple.

The Apple chief still considers the firm a "growth company," noting opportunities to expand marketshare with existing products like the iPhone. While Apple's handset takes a healthy portion of the global smartphone market -- not to mention the iPad's domination in the tablet sector -- there remains room for improvement.

According to the latest statistics from Kantar WorldPanel, iOS growth is contracting while Android continues to amass more users. Research firm Strategy Analytics concurred in its fourth quarter 2013 findings, noting a 4.4 percent dip in worldwide marketshare for the iPhone year-to-year as sales of cheaper offerings from smaller OEMs grow.

Cook toed the company line, stressing once again that Apple focuses on quality over quantity. He did mention that previous statements about Apple not wanting to make the most phones have been misconstrued.

"I don't view that as being satisfied with being small or however you want to define it," Cook said. "I just want to say that the macro thing for us is making a great product and we must do that. If we can't do that, we're not going to force ourselves to hit a price point that makes us produce a product that we're not proud of because we lose who we are in that. We're not going to do that."
post #2 of 220
This gives me wood.
post #3 of 220

Categories - plural... mmm... this should give us plenty of opportunity for speculation, which regardless we're always capable of engaging in. :)

Where are we on the curve? We'll know once it goes asymptotic!
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Where are we on the curve? We'll know once it goes asymptotic!
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post #4 of 220
Honestly to needs to stop talking about new products especially when everybody knows he's not going to offer up any details. All we get now is the media mocking his statements because they're the same statements he's made umpteen times before. All he has to do is say "you're going to like what you see" and leave it at that. Don't get into any discussions on timelines or whether it's updates to existing products or new "categories". I'm not aware of any other tech company getting grilled as much about new product "categories" as Apple does. Tim needs to stop letting Wall Street and the media push him around.

Want to quit playing defense and start playing offense!
post #5 of 220
Just curious are other companies asked about whether the stuff they're working on is improvements to existing products or new categories? It seems like Apple is the only company where this question is constantly asked. I can't remember the last time Google or Microsoft was asked this question.
post #6 of 220
Quote:
Originally Posted by Rogifan View Post

Just curious are other companies asked about whether the stuff they're working on is improvements to existing products or new categories? It seems like Apple is the only company where this question is constantly asked. I can't remember the last time Google or Microsoft was asked this question.


In the blind eyes of the media and Wall Street, Apple is the only company not innovating right now.  To them things like the Surface, Google buying Nest, driverless cars, Google Glass, etc., is far more innovative than anything Apple is doing.  Whether or not it has any basis in reality is irrelevant, unfortunately.

post #7 of 220

He said the same thing last year, and all we got were updates of existing products. Tim needs to stop with the red herrings, and focus on actually releasing new products in new categories.

post #8 of 220
I'd much rather he give them the middle finger and just drop the new products. Don't give these media idiots anything to go on.
You can't spell appeal without Apple.
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You can't spell appeal without Apple.
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post #9 of 220

Here comes Apple's answer to Google Glasses!

 

The iEye!

 

If you're going to be original, then you can count on being copied.
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If you're going to be original, then you can count on being copied.
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post #10 of 220
"Cook towed the company line"

No, but I bet he toed it.

Good thing bloggers aren't coders; their apps would never even compile.
post #11 of 220
Quote:
Originally Posted by CanukStorm View Post


In the blind eyes of the media and Wall Street, Apple is the only company not innovating right now.  To them things like the Surface, Google buying Nest, driverless cars, Google Glass, etc., is far more innovative than anything Apple is doing.  Whether or not it has any basis in reality is irrelevant, unfortunately.

In all fairness I consider driverless cars innovative. And google glass.
post #12 of 220
Not that it really matters, but they won't be getting any of my money if I have to wear the product...
post #13 of 220
Quote:
Originally Posted by Beluga View Post

In all fairness I consider driverless cars innovative. And google glass.

 

In all fairness, I agree with the comment about Google Glasses.

 

I think Augmented Reality Glasses is a brilliant idea as long as it is implemented correctly while still giving consideration for an individual's privacy.

If you're going to be original, then you can count on being copied.
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If you're going to be original, then you can count on being copied.
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post #14 of 220
Quote:
Originally Posted by Sporlo View Post

Not that it really matters, but they won't be getting any of my money if I have to wear the product...

 

How about carried?

 

If you're going to be original, then you can count on being copied.
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If you're going to be original, then you can count on being copied.
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post #15 of 220
Quote:
Originally Posted by GTR View Post
 

 

How about carried?

 

How about put 160GB in my iPhone instead?
post #16 of 220
Quote:
Originally Posted by AppleInsider View Post

According to the latest statistics from Kantar WorldPanel, iOS growth is contracting while Android continues to amass more users. Research firm Strategy Analytics concurred in its fourth quarter 2013 findings, noting a 4.4 percent dip in worldwide marketshare for the iPhone year-to-year as sales of cheaper offerings from smaller OEMs grow.

 

Yes, Apple's share is suffering from catastrophic collapse...unless you look at the fact that Apple continues to gain share in the total mobile market...

 

Where is Android taking share from?  Not iOS but feature phones.  As long as Apple grows sales faster than the total handset market it's doing okay.

post #17 of 220

For all we know, Apple may be surreptitiously working on its own versions of driverless cars, wearable tech glasses, and perhaps other products we can't even conceive yet.  You see, Apple chooses to keep its R&D projects secret, even to many of its own employees.  So is it fair to be prejudiced against future Apple innovations, just because they don't care to blabber about what's in the works as a matter of their own POLICY?  I think their track record of groundbreaking products, and R&D DNA and corporate culture are sufficient to give them the benefit of the doubt.

post #18 of 220
Quote:
Originally Posted by Jared Porter View Post

For all we know, Apple may be surreptitiously working on its own versions of driverless cars, wearable tech glasses, and perhaps other products we can't even conceive yet.  

Apple will soon be getting into selling insurance, heavy equipment, appliances, etc...

1biggrin.gif
post #19 of 220
Quote:
Originally Posted by nht View Post
 

 

Yes, Apple's share is suffering from catastrophic collapse...unless you look at the fact that Apple continues to gain share in the total mobile market...

 

Where is Android taking share from?  Not iOS but feature phones.  As long as Apple grows sales faster than the total handset market it's doing okay.

I don't know the figures for the world phone market, but for the past two years Apple iPhone's share of all US mobile phone subscribers has increased by over 7 percentage points each year -- from 10.2% in Sept 11 to 17.5% in Sept 12 to 25.1% in Sept 13.

post #20 of 220
Quote:
Originally Posted by CanukStorm View Post


In the blind eyes of the media and Wall Street, Apple is the only company not innovating right now.  To them things like the Surface, Google buying Nest, driverless cars, Google Glass, etc., is far more innovative than anything Apple is doing.  Whether or not it has any basis in reality is irrelevant, unfortunately.
They all lost money for google
post #21 of 220
Quote:
Originally Posted by Sporlo View Post

Not that it really matters, but they won't be getting any of my money if I have to wear the product...

What if it's part of your clothes, as against glasses or jewellery?

post #22 of 220
Quote:
Originally Posted by nht View Post

Yes, Apple's share is suffering from catastrophic collapse...unless you look at the fact that Apple continues to gain share in the total mobile market...

Where is Android taking share from?  Not iOS but feature phones.  As long as Apple grows sales faster than the total handset market it's doing okay.

Apple started with zero percent marketshare just 7 years ago. What collapse?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #23 of 220
Quote:
Originally Posted by Cash907 View Post

He said the same thing last year, and all we got were updates of existing products. Tim needs to stop with the red herrings, and focus on actually releasing new products in new categories.

Why? No one else is innovating. Why must be Apple the ones who innovate? Why before 2020?
post #24 of 220
Quote:
Originally Posted by nht View Post

Quote:
Originally Posted by AppleInsider View Post

According to the latest statistics from Kantar WorldPanel, iOS growth is contracting while Android continues to amass more users. Research firm Strategy Analytics concurred in its fourth quarter 2013 findings, noting a 4.4 percent dip in worldwide marketshare for the iPhone year-to-year as sales of cheaper offerings from smaller OEMs grow.

Yes, Apple's share is suffering from catastrophic collapse...unless you look at the fact that Apple continues to gain share in the total mobile market...

Where is Android taking share from?  Not iOS but feature phones.  As long as Apple grows sales faster than the total handset market it's doing okay.

Well, but Nokia, Motorola, LG, Sony, Asus, Dell, HP and all all have awesome market share. Right? It's a shame that by pursuing such thing, they are corpses bleeding money on PC, phones and tablets.
post #25 of 220
Quote:
Originally Posted by Rogifan View Post

Just curious are other companies asked about whether the stuff they're working on is improvements to existing products or new categories? It seems like Apple is the only company where this question is constantly asked. I can't remember the last time Google or Microsoft was asked this question.

 

I am interested in how you can make the statement that you do and don't remember what Google and Microsoft have been asked. There are sooooo many stories about both companies. Do you have that much free time to follow them all?

 

Furthermore, someone who follows this scene as closely as you seem to must surely know why Apple would and should be asked this question far more often?

post #26 of 220
Quote:
Originally Posted by Cash907 View Post
 

He said the same thing last year, and all we got were updates of existing products. Tim needs to stop with the red herrings, and focus on actually releasing new products in new categories.

No he didn't. Don't make stuff up.

post #27 of 220

Time will tell whether Cook is bullshitting or not.

post #28 of 220
Quote:
Originally Posted by Beluga View Post

In all fairness I consider driverless cars innovative. And google glass.
Zero shipped.

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post #29 of 220

that is irrelevant. 

post #30 of 220

Be it iOS glasses or driverless cars, I would be looking forward to the new category products. After all, I'd love to already add to my list: http://blog.teks.co.in/mac-magic-22-facts-apple-mac-know/ ...so help me out, Tim Cook!

post #31 of 220
Quote:
Originally Posted by marvfox View Post
 

Time will tell whether Cook is bullshitting or not.

Cite an instance when he has clearly BSed.

post #32 of 220
Quote:
Originally Posted by Crowley View Post


Zero shipped.

Untrue.

 

Also, since when did commercial shipment become the key benchmark of innovation? Only in the eyes of those who don't know any better. There are many instances of innovation when it has nothing to do with shipment of commercial products.

post #33 of 220
Not arguing with that. But it makes the argument that Apple isn't innovating a blind guess since no one who is saying that has any access to their research labs.

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post #34 of 220
Quote:
Originally Posted by Cash907 View Post

He said the same thing last year, and all we got were updates of existing products. Tim needs to stop with the red herrings, and focus on actually releasing new products in new categories.
tim never promised new categories in 2013.
post #35 of 220
Quote:
Originally Posted by Rogifan View Post

Honestly to needs to stop talking about new products especially when everybody knows he's not going to offer up any details. All we get now is the media mocking his statements because they're the same statements he's made umpteen times before.

And when Apple introduce iTV or iWatch they'll get it. Chill.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #36 of 220
Quote:
Originally Posted by Rogifan View Post

Just curious are other companies asked about whether the stuff they're working on is improvements to existing products or new categories? It seems like Apple is the only company where this question is constantly asked. I can't remember the last time Google or Microsoft was asked this question.

When you think about it it is justified though. People look to Apple to lead the way so it makes sense asking them such a question over other companies.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #37 of 220
Quote:
Originally Posted by GTR View Post

Here comes Apple's answer to Google Glasses!

The iEye!



The iLash.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #38 of 220
Quote:
Originally Posted by Rogifan View Post

tim never promised new categories in 2013.

I know, right? Some people have a selective memory. If memory senses me correctly in 2013 he promised exciting products in 2013 for the end of the year and 2014.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #39 of 220
Quote:
Originally Posted by Beluga View Post
 

that is irrelevant. 

If a tree falls in a forest, but no one hears it, does it still make a sound? If you have a brilliant idea, but never make a product that effects anybody's life, is that still innovation? "Real artists ship" - Steve Jobs

post #40 of 220
Quote:
Originally Posted by Beluga View Post

In all fairness I consider driverless cars innovative. And google glass.

Had those same things come from Apple I guarantee you they would have been dubbed merely 'evolutionary' by Wall Street because we have had cars and glasses for a long time, then AAPL would have gone down.
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
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Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
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