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Apple hints at unannounced 'new platforms' in job listing

post #1 of 45
Thread Starter 
With the debut new product categories promised by Apple in 2014 will likely come entirely new platforms, and a fresh job listing from the company discloses that such plans are in fact currently in the works.

iWatch
iWatch concept by Todd Hamilton


A newly advertised opening for the position of "Instrumentation Design/NPI Engineer" posted by Apple this week, and first discovered by AppleInsider, seeks a hardware expert that will help usher in the introduction of new products. That Apple is working on new products is no surprise, but the listing also mentions that the position will cover all of the company's existing major platforms, as well as "new platforms as of now unannounced."

Apple's current business is driven by its iPhone, iPad and Mac platforms. While each of those has grown with the introduction of new hardware and form factors, their respective operating systems offer users familiar, consistent experiences across a variety of products -- for example, the software experience on the iPad Air and iPad mini with Retina display is identical.

But the new job listing suggests that Apple is working on a new way to experience its devices, whether future platforms are based on existing iOS or OS X platforms or represent something entirely new.

The new position advertised by Apple is described as "always moving," and will also cover the Mac, iPad, iPhone and assorted accessories. The incoming member of Apple's New Product Introduction team will serve as hardware engineering test design lead.

Apple TV


As for what new platforms Apple could be working on, the most obvious potential choice could be a wrist-oriented operating system for the company's anticipated "iWatch" accessory. Rumors of such a device have persisted for months, but have picked up considerable steam at the start of 2014, suggesting that the introduction of such a product could occur this year.

After not introducing any major new products in early 2013, Apple has promised that this year will be different, pledging launches throughout 2014. And in an interview last week, Apple Chief Executive Tim Cook pledged that his company will enter "new categories" with its upcoming products.
post #2 of 45
Quote:
Originally Posted by AppleInsider View Post


After not introducing any major new products in early 2013, Apple has promised that this year will be different, pledging launches throughout 2014. And in an interview last week, Apple Chief Executive Tim Cook pledged that his company will enter "new categories" with its upcoming products.

 

I hope that they come out with an iPhone Mini with a 3.5 inch screen!  I like to use one hand on my phone, and I want my iPhone to fit into my pocket.

post #3 of 45
Quote:
Originally Posted by AppleInsider View Post

.

After not introducing any major new products in early 2013, Apple has promised that this year will be different, pledging launches throughout 2014. And in an interview last week, Apple Chief Executive Tim Cook pledged that his company will enter "new categories" with its upcoming products.

This is an erroneous statement.

Apple introduced several major new products in 2013 although Apple did not introduce any major new product categories in 2013.
post #4 of 45
Quote:
Originally Posted by MacBook Pro View Post

This is an erroneous statement.

Apple introduced several major new products in 2013 although Apple did not introduce any major new product categories in 2013.
Apple didn't introduce any new products in the first half of 2013, and by the looks of it 2014 two to be much different.
post #5 of 45
Of further note is a listing for:

App Store Manager: Health & Fitness, Medical and Utilities posted on February 7, 2014.


Resolved an issue with the link per Flaneur.
Edited by MacBook Pro - 2/11/14 at 8:44am
post #6 of 45
Quote:
Originally Posted by MacBook Pro View Post

This is an erroneous statement.

Apple introduced several major new products in 2013 although Apple did not introduce any major new product categories in 2013.

In addition, Cook said early last year new prods will be issued in 2013 and 2014. So we knew a long time ago that will be a case.
post #7 of 45
Quote:
Originally Posted by MacBook Pro View Post

Of further note is a listing for:

"App Store Manager: Health & Fitness, Medical and Utilities" posted on February 7, 2014.

That link didn't work. The job is under Corporate, Marketing, on the first page.

https://jobs.apple.com/us/search?jobFunction=MKTPM#&t=1&sb=req_open_dt&so=1&j=MKTPM&lo=0*USA&pN=0&openJobId=31049682
post #8 of 45
Quote:
Originally Posted by Rogifan View Post


Apple didn't introduce any new products in the first half of 2013, and by the looks of it 2014 two to be much different.

 

I have the feeling we will see something before WWDC or at WWDC this year.

post #9 of 45

Didn't Apple just recently hire all those health experts? I don't see iWatch being ready until at least 2015. My feeling is that there will be no new categories this year.

post #10 of 45
Quote:
Originally Posted by RalphMouth View Post

Didn't Apple just recently hire all those health experts? I don't see iWatch being ready until at least 2015. My feeling is that there will be no new categories this year.

There is definitely an easy argument to be made to support your feeling but I sure hope you're wrong.

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post #11 of 45
It could be announced this year and released next year. It'll keep people happy.
post #12 of 45
Quote:
Originally Posted by RalphMouth View Post

Didn't Apple just recently hire all those health experts? I don't see iWatch being ready until at least 2015. My feeling is that there will be no new categories this year.

You are correct except you should consider the "iWatch" a sensor package providing data to Apple iOS devices. Furthermore, the device will almost certainly gain significant functionality in future generations.
post #13 of 45
Quote:
Originally Posted by Rogifan View Post


Apple didn't introduce any new products in the first half of 2013, and by the looks of it 2014 two to be much different.

If by "new products", you mean "new models", that would be incorrect.

 

They introduced the MacPro 13" Retina on 2/13/13 along with two 15" models.   And they introduced the MacBook Air (Haswell) on June 10th. 

 

There was also an iMac that wasn't sold through the Apple website that was introduced in March, 2013:  Model ME699LL/A ($1099)

 

In addition, the IPad Retina with 128GB of memory was not released with the other iPads in October of 2012 - it was released on 2/5/13.  (Models ME400LL/A, ME401LL/A, ME410LL/A, ME411LL/A, ME406LL/A and ME407LL/A).

 

And the latest models of Time Capsule and Air Port Extreme were also released in June of 2013.

 

So I count at least 13 products released in the first half of 2013 and that (obviously) doesn't include custom build options. 

post #14 of 45
Quote:
Originally Posted by herbapou View Post

I have the feeling we will see something before WWDC or at WWDC this year.
I hope so. These 6-9 month intervals with no product announcements are no good. Apple needs to space things out more.
post #15 of 45
Quote:
Originally Posted by zoetmb View Post

If by "new products", you mean "new models", that would be incorrect.

They introduced the MacPro 13" Retina on 2/13/13 along with two 15" models.   And they introduced the MacBook Air (Haswell) on June 10th. 

There was also an iMac that wasn't sold through the Apple website that was introduced in March, 2013:  Model ME699LL/A ($1099)

In addition, the IPad Retina with 128GB of memory was not released with the other iPads in October of 2012 - it was released on 2/5/13.  (Models ME400LL/A, ME401LL/A, ME410LL/A, ME411LL/A, ME406LL/A and ME407LL/A).

And the latest models of Time Capsule and Air Port Extreme were also released in June of 2013.

So I count at least 13 products released in the first half of 2013 and that (obviously) doesn't include custom build options. 
I guess I should have been more clear. I meant no new product as in an announcement worthy of a keynote/event.
post #16 of 45
Quote:
Originally Posted by Rogifan View Post


I guess I should have been more clear. I meant no new product as in an announcement worthy of a keynote/event.

IMO, that should only be reserved going forward for new platforms or totally new product lines, except perhaps in the case of a current product that makes a giant technological leap forward or a totally new form factor, but it would have to be a really big leap.   A case redesign won't cut it.   No one cares about more memory or cheaper storage or a faster processor anymore.    That's why after almost every Apple announcement, the stock price falls. 

 

If the next iPhones and iPads are only incrementally improved from the current line, I don't think there should be a keynote/event to introduce them.   It should simply be "par for the course".   

post #17 of 45
Lets keep in mind that since the iWatch is a new product category for Apple, it affords them the luxury of announcing it months before its availability. Just like they did with the iPhone and iPad. So even if Apple isn't ready to release an iWatch until the fall, they could easily announce and show it off at WWDC or earlier.
post #18 of 45
We would like to hire you for a job we can't tell you about. 1wink.gif

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #19 of 45
Quote:
Originally Posted by jungmark View Post


In addition, Cook said early last year new prods will be issued in 2013 and 2014. So we knew a long time ago that will be a case.

From 2013 Q2 Conference Call (April 2013)...

 

Q: you alluded to fall announcements of products. Does that indicate there are no substantial new products until September?

 

Tim Cook: I don't want to be more specific, but I'm just saying we've got some really great stuff coming in the fall and across all of 2014.

post #20 of 45
Quote:
Originally Posted by RalphMouth View Post

Didn't Apple just recently hire all those health experts? I don't see iWatch being ready until at least 2015. My feeling is that there will be no new categories this year.

Here's what Tim Cook said in a year end employee memo:
Quote:
We have a lot to look forward to in 2014, including some big plans that we think customers are going to love.

If there's nothing new this year but a refresh of existing products (even if it includes an iPhone with a bigger screen) there will be calls for Tim Cook to resign. And I won't be totally against it. Of course I want Apple to release stuff only when it's ready but there's only so long Cook can keep promising new stuff and only doing refreshes of existing products.
post #21 of 45
Quote:
Originally Posted by Rogifan View Post


Here's what Tim Cook said in a year end employee memo:
If there's nothing new this year but a refresh of existing products (even if it includes an iPhone with a bigger screen) there will be calls for Tim Cook to resign. And I won't be totally against it. Of course I want Apple to release stuff only when it's ready but there's only so long Cook can keep promising new stuff and only doing refreshes of existing products.

Why is Cook expected to produce more and faster than Jobs? Jobs came on in 1997 yet the first new product category, the iPod, didn't come out until 2001. After that it was the iPhone in 2007. The iPad is somewhat of a fluke since they mostly had to include a larger display and rework the iOS GUI, but even that took 3 years. Since Cook took over there have been some amazing releases, especially in the Mac lines. Don't get me wrong, I want a new product category to be released this year, but I don't want a half-finsihed product category to be launched simply for the sake of following some made-up timeline that never existed in the first place.
Edited by SolipsismX - 2/11/14 at 10:07am

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #22 of 45
Quote:
Originally Posted by Rogifan View Post


Here's what Tim Cook said in a year end employee memo:
If there's nothing new this year but a refresh of existing products (even if it includes an iPhone with a bigger screen) there will be calls for Tim Cook to resign. And I won't be totally against it. Of course I want Apple to release stuff only when it's ready but there's only so long Cook can keep promising new stuff and only doing refreshes of existing products.

So to summarize. You're ok with apple taking it's time to perfect a product, as long as it's not too much time, in which case the company should be ran by someone who would release products at a quicker rate, as long as those too are perfect?
post #23 of 45
Quote:
Originally Posted by justp1ayin View Post

So to summarize. You're ok with apple taking it's time to perfect a product, as long as it's not too much time, in which case the company should be ran by someone who would release products at a quicker rate, as long as those too are perfect?
I think Apple should release things when they're ready but if nothing new is ready for 2014 don't tell employees that you have "big plans" customers will love. Dont't tell Wall Street that there will be new categories if in reality they won't be here until 2015 or later. That's just promising on things you can't deliver and just turns public sentiment against Apple.
post #24 of 45
Quote:
Originally Posted by SolipsismX View Post

Why is Cook expected to produce more and faster than Jobs? Jobs came on in 1997 yet the first new product category, the iPod, didn't come out until 2001. After that it was the iPhone in 2007. The iPad is somewhat of a fluke since they mostly had to include a larger display and rework the iOS GUI, but even that took 3 years. Since Cook took over there have been some amazing releases, especially in the Mac lines. Don't get me wrong, I want a new product category to be released this year (assuming it's ready by Apple's standards) but I don't want a half-finsihed product category to be launched simply for the sake of following some made-up timeline that never existed in the first place.
I think the market is much more competitive than it was under Jobs 2.0. And if Cook is going to promise "big plans" and/or new categories for 2014 then I think Apple needs to deliver on them. Just to be clear though I think we will get brand new stuff from Apple this year. I wouldn't be surprised if we see a wearables device, a mobile payment service and an Apple TV box with enhanced functionality. Plus of course a new iPhone (and one with a bigger display).
post #25 of 45
Quote:
Originally Posted by Rogifan View Post

I think the market is much more competitive than it was under Jobs 2.0. And if Cook is going to promise "big plans" and/or new categories for 2014 then I think Apple needs to deliver on them. Just to be clear though I think we will get brand new stuff from Apple this year. I wouldn't be surprised if we see a wearables device, a mobile payment service and an Apple TV box with enhanced functionality. Plus of course a new iPhone (and one with a bigger display).

I think we'll get them this year, too, but I don't think we only get updates to current categories that it means Cook is doing a bad job. In fact, I think a lesser CEO would work for a fan-in-pan experience instead of trying to create a truly wonderful foundation for which to build upon for years (or decades) to come.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #26 of 45
Quote:
Originally Posted by Rogifan View Post


Here's what Tim Cook said in a year end employee memo:
If there's nothing new this year but a refresh of existing products (even if it includes an iPhone with a bigger screen) there will be calls for Tim Cook to resign. And I won't be totally against it. Of course I want Apple to release stuff only when it's ready but there's only so long Cook can keep promising new stuff and only doing refreshes of existing products.

You: new products should be on my schedule. Please check off "innovate" on the to-do list.
post #27 of 45
Quote:
Originally Posted by jungmark View Post

You: new products should be on my schedule. Please check off "innovate" on the to-do list.
It's not my schedule. I didn't say "big plans" or new categories in 2014, Tim Cook did.
post #28 of 45
Quote:
Originally Posted by SolipsismX View Post

I think we'll get them this year, too, but I don't think we only get updates to current categories that it means Cook is doing a bad job. In fact, I think a lesser CEO would work for a fan-in-pan experience instead of trying to create a truly wonderful foundation for which to build upon for years (or decades) to come.
Again I'm not suggesting Apple needs new for the sake of new, but when Tim Cook talks about big plans or new categories people expect more than just a new iPhone with a bigger display. Also I think Apple does need to be concerned about iPhone being such a large percentage of their revenues. ZDNET ran a story the other week profiling Apple, Google and Microsoft and where their revenues come from. Microsoft of course was the most diversified, but even Google was becoming more diversified with advertising as a percentage of total revenue declining. With Apple, iPhone as a percentage of total was increasing. I see this as a real issue and that's why I'm hopeful we'll see new things like wearables or something new in the service space. I don't want Apple to be known as the "iPhone company" as MG Siegler put it.
post #29 of 45
Quote:
Originally Posted by SolipsismX View Post
 
 
Why is Cook expected to produce more and faster than Jobs? 

The competition is more and faster these days.

post #30 of 45
Quote:
Originally Posted by Rogifan View Post

It's not my schedule. I didn't say "big plans" or new categories in 2014, Tim Cook did.

So why are you concerned in Feb? 10+ months to go and Cook hasn't lied about anything before.
Quote:
Originally Posted by Rogifan View Post

Again I'm not suggesting Apple needs new for the sake of new, but when Tim Cook talks about big plans or new categories people expect more than just a new iPhone with a bigger display. Also I think Apple does need to be concerned about iPhone being such a large percentage of their revenues. ZDNET ran a story the other week profiling Apple, Google and Microsoft and where their revenues come from. Microsoft of course was the most diversified, but even Google was becoming more diversified with advertising as a percentage of total revenue declining. With Apple, iPhone as a percentage of total was increasing. I see this as a real issue and that's why I'm hopeful we'll see new things like wearables or something new in the service space. I don't want Apple to be known as the "iPhone company" as MG Siegler put it.

What % of rev is search/advertising for Googs? Again, it is only Feb. iPhone will be a large part of revenue.
post #31 of 45
Those fantasy mock ups are ridiculous. Just like those Apple tablet and phone mock ups circulating for years before 2007. I'm sure Phil Schiller gets a kick out of seeing them.

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post #32 of 45
Quote:
Originally Posted by Suddenly Newton View Post

Those fantasy mock ups are ridiculous. Just like those Apple tablet and phone mock ups circulating for years before 2007. I'm sure Phil Schiller gets a kick out of seeing them.


I'd love to see some of those old mock ups
post #33 of 45
Quote:
Originally Posted by jungmark View Post

So why are you concerned in Feb? 10+ months to go and Cook hasn't lied about anything before.
What % of rev is search/advertising for Googs? Again, it is only Feb. iPhone will be a large part of revenue.
I'm not. I said I expect new products/categories this year. Also that ZDNET chart was looking at prior year data so not sure what February has to do with anything. Without new revenue streams iPhone will be the biggest share of Apple's revenue now and 6 months from now. But I fully expect new revenue streams this year.
post #34 of 45
Quote:
Originally Posted by justp1ayin View Post

I'd love to see some of those old mock ups
Like this?

post #35 of 45
Originally Posted by Rogifan View Post

 

The best, eh. :lol: 

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #36 of 45
Pretty sure I got a new Apple product in 2013. Definitely seemed that way at the time.
post #37 of 45
Quote:
Originally Posted by utsava View Post

Lets keep in mind that since the iWatch is a new product category for Apple, it affords them the luxury of announcing it months before its availability. Just like they did with the iPhone and iPad. So even if Apple isn't ready to release an iWatch until the fall, they could easily announce and show it off at WWDC or earlier.

 

I am probably wrong, but, I am not sure they can do this any more, not with the likes of SameScum breathing down Apples neck. An announcement then a few months wait gives Samdung the opportunity to whip some crap together and release it around the same time.

 

I think Apple needs to announce and then release within weeks. I am no expert though so disregard what you have just read.

post #38 of 45
Quote:
Originally Posted by CrashMyTstDummy View Post
 

 

I am probably wrong, but, I am not sure they can do this any more, not with the likes of SameScum breathing down Apples neck. An announcement then a few months wait gives Samdung the opportunity to whip some crap together and release it around the same time.

 

I think Apple needs to announce and then release within weeks. I am no expert though so disregard what you have just read.

 

Maybe but even for Samsung, it takes time to develop something with all the mentioned capabilities. And then they'll face more lawsuits for changing the Galaxy Gear to look just like the iWatch.

post #39 of 45
Quote:
Originally Posted by justp1ayin View Post
 

 

Maybe but even for Samsung, it takes time to develop something with all the mentioned capabilities. And then they'll face more lawsuits for changing the Galaxy Gear to look just like the iWatch.

 

I don't know, I think the Galaxy Gear would have taken them a couple months from idea to launch :). Plus Apple would now have the template for them, heaps of movies/shows have watches in them, people wear them, it's prior art, you can't patent a watch face there is no other way to make it.   /s

post #40 of 45
Big plans:
Bigger iPhone
Bigger iPad
AppleTV with Apps
Wearable + iBeacons = Payments
Wearable + new sensors = Healthbook platform
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