Do you think Apple has a negative attitude toward the handset market because they've chosen not to make cheap, dumb handsets? You need to consider that Apple didn't have to make a high quality smartphone or make one so coveted that they hold their value. They could have started with a dumb phone at a fraction of the price to appeal to a lot more buyers so why didn't they? Have you considered that Apple only cares about the share of the market only if profits aren't going to suffer as a result? Furthermore, have you considered why Apple doesn't simply license their OSes for free so they could gain a higher OS marketshare? Of course not or you wouldn't have made the comments you're making.
BTW, Android isn't marketed to the masses unless you mean to nearly every other HW vendor. Remember that you're not Android's customer, you're Android's product. The HW vendors are Google's customers because they only get paid when they purchase their services for Android.
In all honesty, your points are entirely valid. Apple wants to market their product as elite, and there's nothing wrong with that. I just wish they came out with some killer feature or product that got me excited again. They've changed the game so many times, I'm anxious to see what they come up with next.