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Fitness smartwatch firm Basis Science reportedly in buyout talks with Apple, others

post #1 of 40
Thread Starter 
Basis Science, makers of the Basis Health Tracker Watch, is reportedly up for sale and has been discussing buyout deals with big-name tech companies like Apple, Google, Samsung and Microsoft.

Basis


According to sources familiar with the matter, Basis has been actively seeking a buyer for its health tracking smartwatch business over the "past few weeks" and has talked with Apple, Google and possibly others about an acquisition, reports TechCrunch.

Basis is supposedly shooting for a "sub-hundred million" dollar price target, which narrows down potential buyers to a select few with deep pockets and serious interest in entering the health tracking device market. Barring a buyout, Basis could go for round C funding, the people said.

As for the product itself, the Basis Health Tracker Watch is loaded with sensors to keep track of a user's heart rate, motion, calorie expenditure, sleep cycle and changes in skin temperature and perspiration level. An app manages the raw data and allows for deeper metrics analysis compared to competing devices.

Apple is widely rumored to be working on a so-called "iWatch" that some believe will incorporate health-monitoring functions similar to those included in the Basis product. The Cupertino, Calif., company has been on a hiring spree over the past months, snapping up new hires with backgrounds in medical sensors and health technology.

Google, too, has been rumored to be eyeing an entry into the wearables sector with its own smartwatch device, though not much is known about the product's specs or capabilities. It has been speculated that the Internet search giant could be angling for an entry into the mobile hardware sector with a Google branded wearable.

While Apple and Google were named as front-runners in the reported Basis buy, Samsung and Microsoft may also be interested, sources said. Samsung could be looking to bolster sales of its Galaxy Gear smartwatch, which has seen lackluster sales, while Microsoft's intentions are largely unknown.
post #2 of 40
``Someone must love me! Really love me! Please? Okay listen up folks, we got steamin' hot watches that need to go before we go belly up. Know what I mean, Jean?''
Edited by mdriftmeyer - 2/16/14 at 11:03pm
post #3 of 40

Selling before the storm hits. :)

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post #4 of 40
In many ways this does seem right up Apple's street, or at least the rumours of what Apple is working on.




On the pros side the silver and black view from the top doesn't look have bad and I like what appear to be the always-on sensors, the motion sensor that will turn the display on when it senses when you're lifting to check the time, and 4-day battery life to start.

On the cons side it's extremely thick, recommends against using when you swim (even though they show an image of a guy surfing), and only has BT2.1.

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post #5 of 40
If the price is right, this will be a good buy for Apple, considering all the rumors about "iWatch".
post #6 of 40
They see the steamroller coming, and would like to be invited on-board instead of crushed under the front.

Seriously, it looks like it would be dumb for Apple to buy these guys, Apple would just be buying their engineers/programmers because their watch would be redesigned from scratch. And their design doesn't exactly scream "Apple", so what's the point?
post #7 of 40
Quote:
Originally Posted by nkalu View Post

If the price is right, this will be a good buy for Apple, considering all the rumors about "iWatch".

 

If Basis Science had anything to offer, including patents, I think Apple would have bought them already. Now that all the talk about the iWatch involves health monitoring, I expect Samsung to buy BS (gee, how appropriate :D ) and reissue their device as Heath Gear and declare to the world that they are the leaders in innovation.

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post #8 of 40
Apple clearly don't need this company and what they have to offer.
I'm pretty sure the I watch design is already locked in.

This is just a company being clever and trying to get out before Apple becomes a competitor and makes the company worthless. Some company who was caught out and is behind but wants to compete in this area might be interested.
post #9 of 40

It looks like Apple is unable to develop such technology, therefore buying other companies is the way to do it. The so-called smart watch is now way behind schedule compared with the competition.

post #10 of 40
Quote:
Originally Posted by waybacmac View Post

I expect Samsung to buy BS (gee, how appropriate 1biggrin.gif  ) and reissue their device as Heath Gear and declare to the world that they are the leaders in innovation.

1) As others have eluded I think Basis wants out but I question these reported talks with Apple. If I were running the company I might leak such info because Apple's name means instant and widespread exposure, but would expect someone else like Samsung or Google to buy me out.

2) I think Samsung will have to buy Swatch so they don't have any trademark issues with their S-Watch brand¡

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post #11 of 40
Quote:
Originally Posted by whatisgoingon View Post

They see the steamroller coming, and would like to be invited on-board instead of crushed under the front.

Seriously, it looks like it would be dumb for Apple to buy these guys, Apple would just be buying their engineers/programmers because their watch would be redesigned from scratch. And their design doesn't exactly scream "Apple", so what's the point?

 

Are you coming to kill me, K-K-K-Ken?

post #12 of 40
Quote:
Originally Posted by peter236 View Post
 

It looks like Apple is unable to develop such technology, therefore buying other companies is the way to do it. The so-called smart watch is now way behind schedule compared with the competition.

 

Keep telling yourself that. There is no competition for what Apple is going to introduce ... doing innovation right takes time, and is usually worth the wait. Apple will introduce a product that will make people's lives a little better, not just pass on phone notifications.

post #13 of 40
Buying them now will be a better deal than dealing with costy lawsuits later on.
post #14 of 40
BS: Yeah, I'm thinking of a number that is sub-hundred million...what number are you thinking?

TC: I'm thinking, do you have change for a Benjamin?
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post #15 of 40
Quote:
Originally Posted by SolipsismX View Post

2) I think Samsung will have to buy Swatch so they don't have any trademark issues with their S-Watch brand¡

 

Swatch Group is worth about $35 Billion and Nicolas Hayek is the "Steve Jobs" of the Swiss watch industry.

 

Not going to happen.

 

The Swatch Group Ltd engages in the design, manufacture, distribution, and sale of finished watches, jewelry, and watch movements and components worldwide. It operates in three segments: Watches and Jewelry, Production, and Electronic Systems. The Watches and Jewelry segment offers finished watches and jewelry. The Production segment manufactures watches, watch movements, and jewelry. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components for watchmaking and other industries. The company offers its watch and jewelry products under the Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Tiffany & Co., Longines, Rado, Union Glashütte, Tissot, ck watch & jewelry, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak, and Endura brand names. It also supplies movements and components to third-party watchmakers. The company distributes its products through a distribution network or agents; through its network of Tourbillon name multibrand watch and jewelry boutiques, and monobrand stores; and through its e-commerce sites. The Swatch Group Ltd. is headquartered in Biel/Bienne, Switzerland.

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post #16 of 40
Quote:
Originally Posted by AppleInsider View Post

...while Microsoft's intentions are largely unknown.

To not look like you're falling behind.

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post #17 of 40
Quote:
Originally Posted by peter236 View Post

It looks like Apple is unable to develop such technology, therefore buying other companies is the way to do it. The so-called smart watch is now way behind schedule compared with the competition.

Apple is never first to market.
Not music players
Not online music store
Not web browsers
Not video editors
Not phones
Not tablets
Not streaming TV boxes

Everyone else got there first.

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post #18 of 40
Quote:
Originally Posted by Suddenly Newton View Post


Apple is never first to market.
Not music players
Not online music store
Not web browsers
Not video editors
Not phones
Not tablets
Not streaming TV boxes

Everyone else got there first.

 

64bit Smartphone and tablet.

Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #19 of 40
Get serious !! Phones were pretty dumb , before the iPhone . it was a new way of thinking , that's why every one copied it . . . Apple making credible products fact!!!!!!!
post #20 of 40
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Originally Posted by comley View Post

Get serious !! Phones were pretty dumb , before the iPhone . it was a new way of thinking , that's why every one copied it . . . Apple making credible products fact!!!!!!!

 



I'm pretty sure that what Suddenly Newton was trying to say was that even though Apple can't claim to be first to market with many of their products, when they finally did enter the market, it's been a resounding success, so it's not really all that big a deal if somebody else gets there "first".
/bs
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/bs
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post #21 of 40
Apple could be interested in the IP and the brains behind the company. What the watch looks like now matters little.
post #22 of 40
Quote:
Originally Posted by mdriftmeyer View Post

``Someone must love me! Really love me! Please? Okay listen up folks, we got steamin' hot watches that need to go before we go belly up. Know what I mean, Jean?''

That was my instant reaction too ... although I would have said ... " ... before we go belly up once Apple totally change the the field we are in."
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post #23 of 40
Quote:
Originally Posted by hill60 View Post

Swatch Group is worth about $35 Billion and Nicolas Hayek is the "Steve Jobs" of the Swiss watch industry.

Not going to happen.

The Swatch Group Ltd engages in the design, manufacture, distribution, and sale of finished watches, jewelry, and watch movements and components worldwide. It operates in three segments: Watches and Jewelry, Production, and Electronic Systems. The Watches and Jewelry segment offers finished watches and jewelry. The Production segment manufactures watches, watch movements, and jewelry. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components for watchmaking and other industries. The company offers its watch and jewelry products under the Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Tiffany & Co., Longines, Rado, Union Glashütte, Tissot, ck watch & jewelry, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak, and Endura brand names. It also supplies movements and components to third-party watchmakers. The company distributes its products through a distribution network or agents; through its network of Tourbillon name multibrand watch and jewelry boutiques, and monobrand stores; and through its e-commerce sites. The Swatch Group Ltd. is headquartered in Biel/Bienne, Switzerland.

Soli did put a /s tag on you know. Was it worth that reply?
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post #24 of 40
Quote:
Originally Posted by digitalclips View Post

Soli did put a /s tag on you know. Was it worth that reply?

Even if he didn't see that I was joking around it was a lot of good information.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #25 of 40
Quote:
Originally Posted by peter236 View Post

It looks like Apple is unable to develop such technology, therefore buying other companies is the way to do it. The so-called smart watch is now way behind schedule compared with the competition.

Exactly my point ! Apple already missed the boat on creating the first phone and the first MP3 player and now they missed the boat on the iwatch. Fail after fail after fail for apple.
post #26 of 40
Quote:
Originally Posted by digitalclips View Post


That was my instant reaction too ... although I would have said ... " ... before we go belly up once Apple totally change the the field we are in."

 

``I say we just go buy one giant mound of coke and just speed ball this mutha! Someone's gonna want our heads by tomorrow.''

post #27 of 40
Thank you for clearing that up !
Who invented the telephone , let's ask Wikipedia

The invention of the telephone is the culmination of work done by many individuals, the history of which involves a collection of claims and counterclaims. The development of the modern electrical telephone involved an array of lawsuits founded upon the patent claims of several individuals and numerous companies.

This article covers the early years from 1844 to 1898, from conception of the idea of an electric voice-transmission device, to failed attempts to use "make-and-break" current, to successful experiments with electromagnetic telephones by Alexander Graham Bell and Thomas Watson, and finally to commercially successful telephones in the late 19th century

The iPhone was a big jump up in the development Of the phone !
Edited by comley - 2/17/14 at 7:40am
post #28 of 40
Quote:
Originally Posted by peter236 View Post
 

It looks like Apple is unable to develop such technology, therefore buying other companies is the way to do it. The so-called smart watch is now way behind schedule compared with the competition.

 

What are you talking about? What schedule? You work at Apple on the iWatch team and know of such a schedule? And you know that they are unable to develop such technologies even after they've hired up all those people from companies that HAVE DEVELOPED those technologies?

 

Furthermore, who cares if Apple NEVER releases an iWatch, what's the point? They don't have am iThermostat yet either, are they "behind" schedule in that field as well?

 

So far, the competition hasn't released anything compelling, other than in the sports band field. All of these so-called "smart" watches are and will be failures until they're able to pull everything together; style, functionality, support, and endurance.

Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #29 of 40
Quote:
Originally Posted by peter236 View Post
 

It looks like Apple is unable to develop such technology, therefore buying other companies is the way to do it. The so-called smart watch is now way behind schedule compared with the competition.

If that's how you interpret it.

 

I think more likely Apple is on target with their own product, and may be considering picking up this company to simply park their IP and keep Samsung from getting their hands on it.

post #30 of 40
Quote:
Originally Posted by SolipsismX View Post

1) As others have eluded I think Basis wants out but I question these reported talks with Apple. If I were running the company I might leak such info because Apple's name means instant and widespread exposure, but would expect someone else like Samsung or Google to buy me out.

2) I think Samsung will have to buy Swatch so they don't have any trademark issues with their S-Watch brand¡

I believe these people are clever to include Apple in the mix.

Look at Waze they said a few big boys are interested and some dumb f*^%s, er rich boys gave them a billion bucks.

Nothing like dropping names to get notice.
post #31 of 40
Quote:
Originally Posted by waybacmac View Post
 

 

If Basis Science had anything to offer, including patents, I think Apple would have bought them already. Now that all the talk about the iWatch involves health monitoring, I expect Samsung to buy BS (gee, how appropriate :D ) and reissue their device as Heath Gear and declare to the world that they are the leaders in innovation.


I totally agree with you.

post #32 of 40
Quote:
Originally Posted by comley View Post

Thank you for clearing that up !
Who invented the telephone , let's ask Wikipedia

The invention of the telephone is the culmination of work done by many individuals, the history of which involves a collection of claims and counterclaims. The development of the modern electrical telephone involved an array of lawsuits founded upon the patent claims of several individuals and numerous companies.

There was a lot of resistance to the telephone when it first came out. "No self-respecting businessman would be caught dead talking to a box on the wall!"
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post #33 of 40

I'm pretty sure I will never buy another wristwatch of any kind. I hope Apple has something amazing in the works because in the US, I think many adult males have stopped wearing watches, so it better be spectacular in order to reverse that trend. In the developing world the trend appears to be gigantic mariner style wristwatches but it is strictly a fashion accessory and they are mostly cheap knock offs not Swiss. 

 

Never buy a woman a wristwatch. There is a clock right on the stove. -- Charles Barkley 

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post #34 of 40

Something I learned in my M&A class which holds true for 90% of the non public company being sold. Selling or Placing a company on the mark is the exit strategy for the initial investors. If they are looking to sell it in a short period of time after getting funded or offer an IPO it means its a dog. If the company is growing or showing a profits, they will keep it as long as they can since it better for them since they have more control over a private investor.  Most early investors rather find a private buyer since they usually get the best price, in this case see if they can start a bidding war. Most time they do not like the IPO path since it may not get them what they want. So if a company is being IPO, it is usually a Dog of an investment that no one wants.

post #35 of 40
Quote:
Originally Posted by SolipsismX View Post


The strap is another thing that watches tend to do the same way. They overlap some part of the band, even ones that have the clasp. The ideal strap would be one that has no visible break in it requiring an overlap. This could perhaps be a thin strap pulled in under the watch face or maybe a diagonally shaped strap that connects sideways. Whatever connection method they go with, it should be almost instantly attached and detached. No fumbling with a catch or buckle. Like the difference between opening the magnetic MBP catch and the old Powerbook catch but strong enough to hold up to the strap leverage.

There was a patent about a strap like the old slap bracelets:

http://arstechnica.com/apple/2013/02/apple-patent-application-describes-iwatch-slap-bracelets/

but what if it was like power laces:



You just slide it on your wrist and it pulls the strap to a comfortable tightness. Push a button and it releases instantly to let you slide it off.

I'm still not getting the mass appeal of the health side of wearables. This site says 8.3 million units in 2012 for all fitness wearables, watches, glasses and it'll only total 64m by 2017 for all of them:

http://venturebeat.com/2013/10/04/pebble-glass-iwatch-gear-fitbit-fuelband-64m-units-shipped-by-2017/

This site says the market for fitness wearables in 2013 was $330m:

http://mobihealthnews.com/28825/fitbit-jawbone-nike-had-97-percent-of-fitness-tracker-retail-sales-in-2013/

Tim Cook is on Nike's board of directors. Would he bring out a product to compete with the market leader in wearables? Would Apple partner with Nike to do it?

I think if they intended to make a fitness wearable, it would have limited appeal and long upgrade cycles. It also has to do important enough things that current wearables don't.
post #36 of 40
Quote:
Originally Posted by Marvin View Post

but what if it was like power laces:

video: http://www.youtube.com/watch?v=liI1E_ZZV5w

You just slide it on your wrist and it pulls the strap to a comfortable tightness. Push a button and it releases instantly to let you slide it off.

Speaking of, it was announced last week that those will be a reality soon. Probably just in time for Marty's arrival to the future in Summer 2015.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #37 of 40
Quote:
Originally Posted by mdriftmeyer View Post
 

 

Are you coming to kill me, K-K-K-Ken?

 

Remember Wanda!

 

REVENGE!

post #38 of 40
Quote:
Originally Posted by Marvin View Post

The strap is another thing that watches tend to do the same way. They overlap some part of the band, even ones that have the clasp. The ideal strap would be one that has no visible break in it requiring an overlap. This could perhaps be a thin strap pulled in under the watch face or maybe a diagonally shaped strap that connects sideways. Whatever connection method they go with, it should be almost instantly attached and detached. No fumbling with a catch or buckle. Like the difference between opening the magnetic MBP catch and the old Powerbook catch but strong enough to hold up to the strap leverage.

There was a patent about a strap like the old slap bracelets:

http://arstechnica.com/apple/2013/02/apple-patent-application-describes-iwatch-slap-bracelets/

but what if it was like power laces:



You just slide it on your wrist and it pulls the strap to a comfortable tightness. Push a button and it releases instantly to let you slide it off.

I'm still not getting the mass appeal of the health side of wearables. This site says 8.3 million units in 2012 for all fitness wearables, watches, glasses and it'll only total 64m by 2017 for all of them:

http://venturebeat.com/2013/10/04/pebble-glass-iwatch-gear-fitbit-fuelband-64m-units-shipped-by-2017/

This site says the market for fitness wearables in 2013 was $330m:

http://mobihealthnews.com/28825/fitbit-jawbone-nike-had-97-percent-of-fitness-tracker-retail-sales-in-2013/

Tim Cook is on Nike's board of directors. Would he bring out a product to compete with the market leader in wearables? Would Apple partner with Nike to do it?

I think if they intended to make a fitness wearable, it would have limited appeal and long upgrade cycles. It also has to do important enough things that current wearables don't.

I agree.
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post #39 of 40

I only read the headline...can somebody tell me if this "Basis Science" company is seriously gonna buy Apple?  Sounds cool.

post #40 of 40
Basis has squat to offer Apple. This is just a sad PR grab staged by desperate investors who've finally realized they picked a losing horse struggling to minimize their losses. They're lucky if they're moving 100 units a month right now and I'm guessing at least a quarter of them come back defective based on what people post on Amazon and Basis' own forums. What unique IP do they hold? A light that comes on when you tilt your wrist? I had a Casio that did that like 25 years ago. It looked better, too.

The market has spoken and it said "no thank you." So yeah, maybe Samsung will swoop in to scoop up the dregs.
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