Good. Keep the ads value lower (not zero, just less) but keep my privacy too. Apple doesn't depend on selling personal info.
"aggregated, non-personally identifiable information" is pseudo-comforting language, carefully chosen to placate if you don't think too hard about it or follow the money.
Google is forming detailed profiles on you and every user they can. They may identify you with a number, username, email address and YouTube name, rather than your real name (which they probably also know) but it's still specifically tied to you. They don't just know that "some 27-year old male" searched for a divorce lawyer. They know that one specific one did--the same one that reviews his favorite restaurants on the west side of Chicago, and posts videos to YouTube from a California trip once a year, and has a given list of friends and family, and has a certain political leaning, and owes money on both a mortgage and a car loan, and fits the statistical profile of someone at risk for gambling problems.
That's on a whole different scale than what Apple collects, and is worth a ton of monetary value. And then Google shares more of that with advertisers than Apple does. And makes it less easy to opt out. In fact, Google has been caught intentionally bypassing people's opt out (Safari cookies).
I'm much more comfortable being the customer who pays for something, instead of the product being sold.
Good post. I've been using Yahoo search for a couple of years now, having used Google all the time before. It's fine; I've never struggled finding things.
Edited by Benjamin Frost - 2/19/14 at 4:42am