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Latest additions to Apple TV development team to focus on third-party channels, content

post #1 of 44
Thread Starter 
Though the Apple TV does not yet have an official App Store, Apple continues to expand the content available on its set-top box with new channels from third-party content providers, while behind the scenes it is hiring new personnel to ensure those partners are providing end users with the best possible experiences.

Apple TV


Apple's efforts to ensure that streaming video content from third-party providers on the Apple TV remains of the highest possible quality have led the company to advertise a handful of new positions on its development team this week. Two positions in particular discovered by AppleInsider show Apple's extensive quality assurance efforts with regard to smoothly streaming video around the world.

The first position for an Apple TV "Content Partner Engineer" seeks a candidate who will "provide technical support to external vendors as they integrate their content" on the company's set-top box. This person will evaluate partners' video streams, and serve as a liaison to Apple's own internal video groups to help fix issues.

Apple's efforts go beyond picture quality, however, as this person will also need to review the user experience on third-party Apple TV channels. Together with Apple's internal design teams, they will provide feedback to these partners on their Apple TV apps.Efforts to bolster the Apple TV team come as Apple is believed to be working on a greatly enhanced next-generation version of its set-top box.

The candidate will also solicit feedback from vendors as to potential future features that could be included on the Apple TV platform. And the liaison will also report vendor progress and track issues until they are resolved.

The second opening for a "Software QA Engineer" on the Apple TV team requires a person who can work with both third-party content providers and Apple's own engineers to "diagnose defects in content and software."

Also hinting at expanded third-party support is another newly-advertised position by the iTunes Store Apps project management team, which seeks an "exceptional software project manager to join the Apple TV team." This "Engineering Project Manager" will be expected to coordinate among not only the Apple TV team, but also with external software and hardware engineering teams.

Finally, a trio of other Apple TV software engineer positions were also listed by Apple in late January. While those listings offered fewer specifics on what the roles might entail, they still suggest that the company is looking to bolster Apple's living room presence, which has famously been upgraded from a "hobby" to an area of "intense interest."

Just last week, Bloomberg reported that a new Apple TV is set to be unveiled in April, though the publication suggested that the device may not actually hit the market until this fall. A months-long wait between the product's announcement and actual launch would be reminiscent of both the first iPhone and the first iPad, which were unveiled well before their actual sale date.

If the report proves accurate, it would suggest that the next Apple TV is a greatly changed platform from the current set-top box -- one which may require months of time for third-party developers to craft their own applications for the new device.

Another report from January suggested that a third-party App Store and Bluetooth game controller support could come to the Apple TV as soon as this spring. Such features could theoretically be capable with the current-generation Apple TV, though it is limited with just 8 gigabytes of internal storage.

Observers have big expectations for Apple as 2014 continues, with rumors of a new Apple TV and a so-called "iWatch" gaining steam over the past few weeks. Earlier this month, AppleInsider discovered a reference to "new platforms as of now unannounced" in an Apple job listing for a new engineer, suggesting the company is working on an entirely new platform beyond the iPhone, iPad and Mac.
post #2 of 44

If AppleTV is ever going to act as a gaming device, won't it need a hard drive to store content?

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post #3 of 44
Quote:
Originally Posted by SpamSandwich View Post

If AppleTV is ever going to act as a gaming device, won't it need a hard drive to store content?

I don't think so. The iPhone and iPad are popular gaming devices that don't have HDDs. Even the largest games seems to be barely hit 1GB and since you can re-download anything you want and have your app usage saved via iCloud (assuming the developer is using that API) I think you will be alright. But lets say that games do get larger and you want more locally, I'd think Apple would have realized that and offered more than just a 16GB Apple TV for sale. Perhaps going as large as 128GB like in the iPads.

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post #4 of 44
Please please please let this be true so that the Apple TV can be more relevant to countries other than the States. Most of the content we CAN get here in NZ isn't that relevant to us so having a system where TVNZ and TV3 can create apps for the Apple TV would be great for us rather than watching it on iPad (their content can't be transferred to the Apple TV due to "licensing" issues) or watching on the Mac which requires Flash.

I don't think it needs to become a gaming platform though. It just needs to have a more reliable connection to the iPad.
post #5 of 44
No reason Apple couldn't do what Netflix did and get shows like House of cards, or Orange is the new Black as iTunes content exclusives.
post #6 of 44
Quote:
Originally Posted by SpamSandwich View Post
 

If AppleTV is ever going to act as a gaming device, won't it need a hard drive to store content?

 

 

Quote:
Originally Posted by SolipsismX View Post


I don't think so. The iPhone and iPad are popular gaming devices that don't have HDDs. Even the largest games seems to be barely hit 1GB and since you can re-download anything you want and have your app usage saved via iCloud (assuming the developer is using that API) I think you will be alright. But lets say that games do get larger and you want more locally, I'd think Apple would have realized that and offered more than just a 16GB Apple TV for sale. Perhaps going as large as 128GB like in the iPads.

 

If it proves popular enough, you better believe Apple would jump at the opportunity to up charge customers $100/per model as it goes to 16, 32, 64, and 128 GB.

 

If an 8 GB AppleTV is $99...then it stands to reason that 16 GB would $199, and so on. At least, it stands to reason in Apple land where flash storage is apparently worth that much.

post #7 of 44
Quote:
Originally Posted by gwmac View Post

No reason Apple couldn't do what Netflix did and get shows like House of cards, or Orange is the new Black as iTunes content exclusives.

Hulu and Amazon are also creating content.
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post #8 of 44

This article gives me hope...I think it is inline with what we expect. Apple has brought some people on board as "Developer Counselors"...people who will work with individual developers (aka the Content Providers, The Networks, The Studios) once the SDK opens up in April.

 

Because unlike other iOS devices, Apple can't just introduce an SDK and say go nuts, submit your apps. To a degree they can, but the AppleTV UI will need to be preserved and developers will need coaching on doing it the way Apple wants it done. Separately they will need people to help work the licensing agreements for apps like NBC, etc. that govern how this content will be protected/distributed.

 

Basically, exactly what they have done all along with AppleTV...but on a wider scale, as it will be open to all comers, and not just invite only.

post #9 of 44
Quote:
Originally Posted by gwmac View Post

No reason Apple couldn't do what Netflix did and get shows like House of cards, or Orange is the new Black as iTunes content exclusives.

There isn't much a company as wealthy as Apple couldn't do but I don't see Apple ever making that a part of their business.

Quote:
Originally Posted by Darryn Lowe View Post

Please please please let this be true so that the Apple TV can be more relevant to countries other than the States. Most of the content we CAN get here in NZ isn't that relevant to us so having a system where TVNZ and TV3 can create apps for the Apple TV would be great for us rather than watching it on iPad (their content can't be transferred to the Apple TV due to "licensing" issues) or watching on the Mac which requires Flash.

I don't think it needs to become a gaming platform though. It just needs to have a more reliable connection to the iPad.

I think that's a good argument for expanding the Apple TV capabilities.

Quote:
Originally Posted by pmz View Post

If it proves popular enough, you better believe Apple would jump at the opportunity to up charge customers $100/per model as it goes to 16, 32, 64, and 128 GB.

If an 8 GB AppleTV is $99...then it stands to reason that 16 GB would $199, and so on. At least, it stands to reason in Apple land where flash storage is apparently worth that much.

I really hope that we'll see a capacity doubling at the current price-points this year.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #10 of 44
I am enjoying watching the ATV platform develop. I am using it more and more, though only iTunes, Netflix and Youtube / Vimeo. I also stream content via Airplay quite a bit - the rest is just noise for me. All the third party subscription based content apps are too niche. Perhaps great for a dedicated subset as in some sports, but the NHL app which would be interesting has image quality on par with VHS of old which is not great for hockey. The fact that you are not allowed to watch local games renders the service pretty much useless for 90% of the potential user base. ATV is great and definitely the future of TV, but its a looong way to go yet.
post #11 of 44
.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #12 of 44
Quote:
Originally Posted by SolipsismX View Post

.

Is that 'end of discussion'? Now that you have become a Mogul Gaberator (even if self appointed) I am guessing you are qualified to finalize threads as you see fit? 

post #13 of 44
The 2006 Apple TV 1 did have storage, 160 gb, if you went for the big boy expensive model. These run on Tiger and, despite the growing lack of app and repository support for ATV1, still sell remarkably well on eBay. All you need to is swap the AirPort card for a Broadcom chip and you have 1080 storage, though you'll need a dedicated AE for wireless, but that's no big deal. Mine's now in a box on the shelf, but only because last year I got tired of the non-support issues and bought a couple of ATV2s, jail broke them and now stream away better than ever.
post #14 of 44
Originally Posted by SolipsismX View Post
The iPhone and iPad are popular gaming devices that don't have HDDs. 

 

You know what he means. “Hard drive” will be in standard use DECADES after there are no manufacturers of spinning discs. Like how the 3.5” floppy will be the “save” icon for the next few centuries.

 

Something more than the 8GB NAND chip used to cache a single movie file currently.

 
…re-download…

 

And that’s the thing. The world doesn’t consist of gigabit per second Internet, nor will it ever unless the telecoms are surgically removed from government. No one wants to redownload something every time they want to play it, and Apple builds an experience based on instantaneousness. Sitting for a half hour while a game redownloads (after only two other video views, as it has been pushed out of the device’s cache) is unacceptable.

 

That’s why I think games directly on the device are unacceptable, since they don’t seem to want to go back to internal storage.

 

Originally Posted by paxman View Post
Is that 'end of discussion'? Now that you have become a Mogul Gaberator (even if self appointed) I am guessing you are qualified to finalize threads as you see fit? 

 

He probably double posted. His user title is a joke and reflects nothing upon his ability or desire to moderate the forums.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #15 of 44

Two important things nobody is talking about:

 

1.  Price of this next gen Apple TV ( is it going to be same or higher)

 

2. Remote control that comes with Apple TV ( same as current one or improved)

 

:)

post #16 of 44
Quote:
Originally Posted by Tallest Skil View Post
 

The world doesn’t consist of gigabit per second Internet, nor will it ever unless the telecoms are surgically removed from government. No one wants to redownload something every time they want to play it, and Apple builds an experience based on instantaneousness. Sitting for a half hour while a game redownloads (after only two other video views, as it has been pushed out of the device’s cache) is unacceptable.

 

You obviously haven't visited Chattanooga which has the fastest internet in the country and is run by the government. 

http://www.cbsnews.com/videos/which-city-has-the-fastest-internet-in-the-nation/

 

This shows what is possible with planning, competent people in charge, and the financial backing. 

post #17 of 44
Originally Posted by gwmac View Post
You obviously haven't visited Chattanooga which has the fastest internet in the country and is run by the government.

 

Guess Apple will be offering free Apple TVs if you move to one of two cities in the country where that ecosystem works¡

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #18 of 44
Quote:
Originally Posted by acatomic View Post
 

Two important things nobody is talking about:

 

1.  Price of this next gen Apple TV ( is it going to be same or higher)

 

2. Remote control that comes with Apple TV ( same as current one or improved)

 

:)

 

1. $99

 

2. Same.

 

Apple can't afford to raise the price of an AppleTV, as the introduction of Apps and Subscriptions galore means a lot more In-App Purchase on the AppleTV. That model isn't really conducive to a likewise increasing device cost.

 

And I doubt Apple is going to include anything more than a $19 remote for the AppleTV. No matter what more they were to try and build (ie. fancy siri bluetooth remotes that silly people have postulated), it will be inferior to an iPhone or iPad as an AppleTV remote. I think Apple could do much better with the Remote.app for iOS, but that would be all that's needed.

 

Beyond that...MFI controllers are simple software unlock away from working with the next AppleTV. I'm sure that's a given for these plans.

post #19 of 44

I wish Apple would roll out a better UI for AppleTV soon. It has become quite cluttered.

post #20 of 44
Quote:
Originally Posted by Tallest Skil View Post
 

 

Guess Apple will be offering free Apple TVs if you move to one of two cities in the country where that ecosystem works¡

You blamed the government for slow internet and said they had to be "surgically removed"  and I pointed out the government in Chattanooga was able to deliver the fastest internet in the country. Nice job at trying to weasel out and change the subject. Not to mention it was the government in countries like Japan, South Korea, and many European countries that also pushed though FTTH and made that possible. 

post #21 of 44
Quote:
Originally Posted by SolipsismX View Post


I don't think so. The iPhone and iPad are popular gaming devices that don't have HDDs. Even the largest games seems to be barely hit 1GB and since you can re-download anything you want and have your app usage saved via iCloud (assuming the developer is using that API) I think you will be alright. But lets say that games do get larger and you want more locally, I'd think Apple would have realized that and offered more than just a 16GB Apple TV for sale. Perhaps going as large as 128GB like in the iPads.

 

Yes. 128GB flash drive might do it.

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GOA

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post #22 of 44
Quote:
Originally Posted by anantksundaram View Post
 

I wish Apple would roll out a better UI for AppleTV soon. It has become quite cluttered.

 

According to Rene Ritchie's insiders (at iMore.com), Apple has already committed some of their best interface people to updating AppleTV. I suspect we'll see a very nice update this time 'round.

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post #23 of 44
Originally Posted by gwmac View Post
Nice job at trying to weasel out and change the subject.

 

YEAH. One city REALLY disproves me, given that every other one doesn’t. Shut up.

 
Not to mention it was the government in countries like Japan, South Korea, and many European countries that also pushed though FTTH and made that possible. 

 

Not here, though. That’s not how we work.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply
post #24 of 44
Quote:
Originally Posted by Tallest Skil View Post
 

 

YEAH. One city REALLY disproves me, given that every other one doesn’t. Shut up.

 

Not here, though. That’s not how we work.

 

You forgot the "go away" part. I see you are making all sorts of friends at 9to5 as well. :lol:

post #25 of 44
Originally Posted by gwmac View Post

You forgot the "go away" part.

 

You’re not a troll, just undeveloped.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #26 of 44
Quote:
Originally Posted by Tallest Skil View Post
 

 

You’re not a troll, just undeveloped.

I have been called a lot of things but never undeveloped. So hats off for at least an original thought for once.  In your black or white universe I suspect there are a lot of "undeveloped" people who see things a bit more grey which is an anthema to you.There can only be your view of how Apple should be perceived and the wrong way which is to say anyone's else views.  Perhaps if you could learn not to be so confrontational, or sarcastic and stop using the ¡ symbol on nearly all your posts you might actually have something of value to add once in a blue moon. And stop quoting people all the time and just post your own thoughts for once. 90% of your posts seem to be quoting and attacking someone. 

post #27 of 44
Originally Posted by gwmac View Post
stop quoting people all the time

 

‘Kay.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #28 of 44

Apple TV will need to surpass Roku first.

post #29 of 44
As I see it, the problems for Apple TV in the WORLD markets are not hardware but content, content, and content.
I have an ATV here in Tokyo but there is hardly any content worth watching on it; no Netflix, Hulu is local Japanese stuff of little interest, and most of the sport channels don't play.
My major use is with Plex using the PlexConnect Trailers hijack and watching Plex channels.
If Apple is going to "own" the TV market outside the US, it needs to think about how to provide great CONTENT for international markets. Anything else, and ATV will remain a small niche US market.
In this day and age, consumers should be able to watch any content from any TV channel in the world anytime.
post #30 of 44
Quote:
Originally Posted by Tallest Skil View Post
 

He probably double posted. His user title is a joke and reflects nothing upon his ability or desire to moderate the forums.

I know (I didn't for a minute think Modal Garburator was a real title). And mine was a joke, too, though I did consider that just maybe his 'period' was in fact a comment. Subtle, but funny in itself. Instead of 'this', or 'what he said'. 

post #31 of 44
Quote:
Originally Posted by peter236 View Post

Apple TV will need to surpass Roku first.

In what way?
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post #32 of 44

I'd be happier if the Apple TV development team would focus on getting the ABC and Disney channels to actually work. I've yet to see anything more than the word "Accessing" and an endless spinner.

post #33 of 44
Quote:
Originally Posted by pmz View Post



If it proves popular enough, you better believe Apple would jump at the opportunity to up charge customers $100/per model as it goes to 16, 32, 64, and 128 GB.

If an 8 GB AppleTV is $99...then it stands to reason that 16 GB would $199, and so on. At least, it stands to reason in Apple land where flash storage is apparently worth that much.

I dont think so, more like 100$ per 32g
post #34 of 44

Lots of clever ideas, but how about we learn to walk before we try to run. Like being able to read content off a hard drive directly rather than requiring a computer to feed it content?

Lorin Schultz (formerly V5V)

Audio Engineer

V5V Digital Media, Vancouver, BC Canada

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Lorin Schultz (formerly V5V)

Audio Engineer

V5V Digital Media, Vancouver, BC Canada

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post #35 of 44
Quote:
Originally Posted by peter236 View Post
 

Apple TV will need to surpass Roku first.

How so? Sales volume? Popularity? Capability?

 

Roku is junk. Not just because I love Apple. Because I saw one once. A cohort of mine thought he was being smart and saving money by buying a Roku instead of a 3rd AppleTV for his house...he quickly found what a bad decision that was and returned the piece of junk. 

 

Quote:
Originally Posted by herbapou View Post


I dont think so, more like 100$ per 32g

You mean $100 premium, starting at 32 GB. Yes, I certainly hope so. But knowing Apple, for the $99 AppleTV to have all these new features an gain 16 GB of storage...would be a leap. But let's hope if that it is common sense for them to do so, with an App Store in the equation.

 

Making the 32 GB model $199, and a 64 GB $299, etc.

post #36 of 44
Quote:
Originally Posted by pmz View Post

Roku is junk. Not just because I love Apple. Because I saw one once. A cohort of mine thought he was being smart and saving money by buying a Roku instead of a 3rd AppleTV for his house...he quickly found what a bad decision that was and returned the piece of junk.

I own several, and they're by far not junk but you're entitled to your opinion and I respect that. The one thing you can't deny is that the Roku is one device that actually gives Apple some competition.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #37 of 44
Quote:
Originally Posted by pmz View Post
 
Making the 32 GB model $199, and a 64 GB $299, etc.

 

Oh Invisible Friend Who Lives In The Sky, please, not that again… that's one of the fundamental issues at the root of my Love/Hate relationship with Apple. Paying $200 for a few bucks worth of low-end NAND Flash is infuriating.

Lorin Schultz (formerly V5V)

Audio Engineer

V5V Digital Media, Vancouver, BC Canada

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Lorin Schultz (formerly V5V)

Audio Engineer

V5V Digital Media, Vancouver, BC Canada

Reply
post #38 of 44
Quote:
Originally Posted by paxman View Post
 

Is that 'end of discussion'? Now that you have become a Mogul Gaberator (even if self appointed) I am guessing you are qualified to finalize threads as you see fit? 

 

SolipsismX is trying to cut down to 2 postings per thread. The moment he posted for the 3rd time on this thread, he realised and quickly cut back. That's why he hasn't clarified anything.

 

He may link to this thread on another one and clarify it if he has nothing to say on the other one!

 

JK of course!

post #39 of 44
Quote:
Originally Posted by BestKeptSecret View Post

SolipsismX is trying to cut down to 2 postings per thread. The moment he posted for the 3rd time on this thread, he realised and quickly cut back. That's why he hasn't clarified anything.

He may link to this thread on another one and clarify it if he has nothing to say on the other one!

JK of course!

I double posted.

I assume paxman's comment was in jest.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #40 of 44
Exciting stuff! I hope it's worth the wait.
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