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Samsung parodies Apple's iPad Air 'Pencil' ad with new Galaxy Tab Pro spot - Page 2

post #41 of 185
Quote:
Originally Posted by Tallest Skil View Post
 

 

On what phone can you do that?

 

My old flip phones could do that and every Android phone I've had can do that.

post #42 of 185
I've never really understood this. I may be a simpleton but I don't think "it doesn't 'multitask'" isn't a compelling distraction.

As in this example, can I really read an email (or compose/respond) while watching a movie on the same screen. Well, you'll miss part of the movie image and not really be paying attention to both at the same time. If I was watching with someone I don't think they'd appreciate it either. Please don't call it "multi-tasking".
post #43 of 185

Hmm... the multitasking thing seems useful.  At times, i wish i don't have to hang up on facetime o check on my email or search on google for something at that moment.  maybe i'll check it out at Fry's this weekend.  Hope the next gen ipad can have multitasking.

post #44 of 185
Quote:
Originally Posted by tzeshan View Post
 


Really?  So FaceTime can be used as replacement for phone call? 

 

FaceTime to FaceTime calls actually can replace phone calls, especially now with FaceTime Audio calls. The obvious caveat is that it only works with people that have FaceTime. My family was on Verizon and we would make FaceTime Audio calls because they ended up being clearer than normal phone calls. Now that we are on T-Mobile, we use it less because of HD-Voice calls are really clear and actually a bit jarring at first.

post #45 of 185
Quote:
Originally Posted by cynic View Post
 

 

This is actually not really true.

 

It is correct, that for a very long time iOS apps have been designed with a specific resolution in mind. This was very bad practise, it was lazy on developers' part but it worked and made a lot of things easier, especially around iOS 5 and 6 when almost no new app came along using standard interface components but hand drawn stuff. Apple only fuelled this bad practise by preserving resolution and aspect ratio (just think of those black bars when the iPhone 5 came out). However, I do agree with Apple preserving compatibility like that.

 

Either way, it was possible to code resolution independently ever since. It just means a bit of extra work. Even hand crafted artwork can be integrated in a scaling manner without any issues whatsoever. And while the Apple ecosystem always had a big plus over all those varying screen sizes, simply because you could really lay out your app pixel perfect, especially if you knew most of the content being displayed. Thus, on iOS it was rare to have half a screen filled and the rest simply empty because of screen size; and we saw that a lot on Android.

 

Nevertheless, it is and always was possible to code without catering for a specific resolution. Apple's interface components always worked that way anyway. Now, when taking a look at what changed in iOS 7, there are clearly many more signs of incoming resolution/screen size changes, because there's so much happening in terms of making it easier and to encourage developers not to hard code any values anymore.

 

In fact, most apps should just work finde filling only half the screen. This is not that much different over catering for a background call or other system wide behaviour which reduces the app's screen estate temporarily. The thing is just that there are a load of crappy apps out there, which never considered these things.


Many iPhone apps refuse to display in landscape orientation on iPad.  How do you fit them side by side with other apps? 

post #46 of 185
Quote:
Originally Posted by tzeshan View Post
 


Many iPhone apps refuse to display in landscape orientation on iPad.  How do you fit them side by side with other apps? 

 

iPhone apps running in compatibility mode on an iPad (i.e. non iPad optimised apps) are an entirely different matter. However, once again, this is due to developers not adding support for those things. Obviously apps designed for iPhone portrait only use, won't look good on an iPad.

 

But here's the thing: There is no reason whatsoever to keep on designing apps like that, and Apple is actually encouraging flexible designs more and more.

 

Regarding how to integrate those static old things with multitasking? Hmm, I don't know, how about we just don't multitask with apps that don't support it? Similarly to how we had black bars on iPhone 5 and how original iPad apps were all just iPhone ports. With time, developers will support this feature.

post #47 of 185
Quote:
Originally Posted by bloggerblog View Post
 

I still cannot believe that I cannot check my list of voicemails on my iPhone without hanging up first.

 

 

Just tap on the ➕ to add a call, then tap on Recent.

 

And for the record, that's not really a multitasking issue, it's a feature within the same app.

Admittedly they could've included the Recent button with the others but they ran out of room, or they could've left the bottom menu visible to make it a bit more obvious but it would not be as elegant, just to retain a rarely used feature, still available one tap away.

post #48 of 185
Quote:
Originally Posted by ipen View Post
 

Hmm... the multitasking thing seems useful.  At times, i wish i don't have to hang up on facetime o check on my email or search on google for something at that moment.  maybe i'll check it out at Fry's this weekend.  Hope the next gen ipad can have multitasking.

 

The thing is...you don't have to hang up on FaceTime to check your email or search on Google. With that being said, if your cell phone provider is Verizon or Sprint, you can't use FaceTime and the internet, but that is a limitation of them being on CDMA and has nothing to do with iOS. On T-Mobile or AT&T, you can do that. If you're on Wi-Fi, then it obviously isn't an issue at all.

post #49 of 185
Quote:
Originally Posted by cynic View Post
 

 

iPhone apps running in compatibility mode on an iPad (i.e. non iPad optimised apps) are an entirely different matter. However, once again, this is due to developers not adding support for those things. Obviously apps designed for iPhone portrait only use, won't look good on an iPad.

 

But here's the thing: There is no reason whatsoever to keep on designing apps like that, and Apple is actually encouraging flexible designs more and more.

 

Regarding how to integrate those static old things with multitasking? Hmm, I don't know, how about we just don't multitask with apps that don't support it? Similarly to how we had black bars on iPhone 5 and how original iPad apps were all just iPhone ports. With time, developers will support this feature.

 

Absolutely. I also think it's not beyond Apple to force developers onto the right path. Apple and good practicing developers will lead the way and if a developer doesn't do the right things, their user base will let them know.

 

-edited for typo-

post #50 of 185

 

Quote: Originally Posted by bloggerblog View Post
 

I still cannot believe that I cannot check my list of voicemails on my iPhone without hanging up first.

 

 

Originally Posted by Jony0 View Post
 

 

Just tap on the ➕ to add a call, then tap on Recent.

 

And for the record, that's not really a multitasking issue, it's a feature within the same app.

Admittedly they could've included the Recent button with the others but they ran out of room, or they could've left the bottom menu visible to make it a bit more obvious but it would not be as elegant, just to retain a rarely used feature, still available one tap away.

 

Are you sure you addressed what they actually said? They mentioned actual voicemails not the recents.

post #51 of 185
Quote:
Originally Posted by Suddenly Newton View Post

Rule #1 in the battle to win the #2 spot in the market: Compare yourself to the #1 product.

 

"Hi, I'm a Mac."

"And I'm a PC."

post #52 of 185

Samsung usually starts amping-up the rhetoric when they realize their products are gathering a bit too much dust on the shelves.

Samsung has an area in Costco full of Galaxy products.  Regardless of what day or night I go there, and even during the Christmas season, that area is always void of people and fully stocked - as in, no one buys their products.  That's the reality.

Looking forward to Samsung getting the next beat-down in court.  

post #53 of 185
Quote:
Originally Posted by mistercow View Post

"Hi, I'm a Mac."
"And I'm a PC."

That is actually different for nearly all of their "Get a Mac" ads since Apple didn't mention any of their HW brand competitors or Windows. They used the generic "PC" as a reference to everything boring and poorly made, as in, not a Mac. It wasn't until Vista was a market flop that they jumped to directly attack the Windows brand.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #54 of 185

Samsung can mock Apple all they like (even while copying Apple's commercials as pathetically as they copy their products.) But in the end, Apple still dominates in the areas that matter: profitability and customer loyalty.

 

As Samsung's corporate spies commented while observing long lines for the iPhone 5S launch:

 

"Other companies release new phones, but there's not as much passion and heat [from buyers]. "It's only Apple. Why? We're curious."

 

Gee, I don't know. Because you suck and you have no class? 

post #55 of 185

Now if only you could do something useful with a Galaxy Tab Pro. As a musician, there are ONLY apps for iOS. Hardly anything is available on Android because it does not have realtime audio processing or MIDI.

post #56 of 185
Quote:
Originally Posted by SolipsismX View Post


That is actually different for nearly all of their "Get a Mac" ads since Apple didn't mention any of their HW brand competitors or Windows. They used the generic "PC" as a reference to everything boring and poorly made, as in, not a Mac. It wasn't until Vista was a market flop that they jumped to directly attack the Windows brand.

 

That plus, Mac is the #1 product... it's just everyone in the world was too dumb or cheap to know that.

post #57 of 185
Quote:
Originally Posted by 512ke View Post


Why take the pencil at the end? In case your galaxy gear runs out of battery and you need a pencil?

They know their market is sociopathic, in varying degrees. And juvenile.

It's the same trick used in early ads for the Chevy Avalanche where the yuppy owner with the 3-day beard stubble steals a dollar from the homeless guy wanting change.

Make your prospective buyer think he'll be less inadequate if he buys your product.
post #58 of 185
Quote:
Originally Posted by tzeshan View Post
 


This is violating the original design of iOS.  Both iPad Air and iPad mini with retina display has a resolution of 2048-by-1536.  iPhone has a resolution of 1136-by-640.  Every app is written with these resolutions in mind.  Can you do the math how an app will look if it is fit into half of the screen? 

I would imagine it would work with apps that are designed to take advantage of split screen.

 

 

Quote:
Originally Posted by SpamSandwich View Post
 

 

I think what you're looking for is called a "computer." There are many to choose from.

A campooter?!

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post #59 of 185

The Tab Pro has a display that's about 25% smaller than the iPad Air, yet it's only 0.2mm (2.7%) thinner? And what a waste for those extra pixels that humans can't normally see. It all just adds up to shorter battery life.

Sorry, Samesong, iPad Air remains best in class, considering hardware alone.

post #60 of 185
Haha! Samsung Wanna be Apple so bad they can taste it..
Never gonna happen.
By the way they must be cutting back on Advertising budget - That commercial quality was lame!.
post #61 of 185
The begging was funny have to admit but then the galaxy pro comes in and what a peace of shit it looks like!!! The only reason that was made was because they thought the iPad Pro was gonna come. And then the stylus again? Again? Really? That plastic crap that you always loose? I mean come on make your own advert instead of parodying. For f*ck sakes I mean they couldn't tell the defernce between innovation and shit cause there trying to copy innovation with shit!!! And it runs on Android, you know the OS that used by every other competerot BUT Apple. The way samsung put a octacore processor with quad core graphics and it STILL lags!!! Amazing now that's the only innovation they've come across how to make a powerful phone feel like crap!!! And the design.... samsung here over there in every single ad. Nothing special still lags, the screen bigger (again) and it still runs on android. The most valnreable os on the marked, thanks but he'll not Ive had a s2 and a galaxy tab and wow!!! When I switched to Apple !!! Amazing!!! And I mean the adverts wow!!! Crappy there such Apple wannabes. Samsung's adverts says everything about themselves. A GIANT JOKE.
post #62 of 185
Quote:
Originally Posted by icoco3 View Post
 

Are you sure you addressed what they actually said? They mentioned actual voicemails not the recents.

 

I was answering as well to the further comment he made later of how and why he did it before the iPhone. I simply addressed his specific need to « tell someone else called at a certain time and his number is such and such ». I probably should've included it and could've added the fact that you could also check if the person left a voicemail by clicking on the info ( i ) and ascertain by the duration of the call whether they left a message or not.

 

Quote:
Originally Posted by bloggerblog View Post
 

Before I had an iPhone I used to do it on my flip-phone. There had been several occasions where I wanted to tell someone that someone else called at a certain time and his number is such and such

 

 

As for listening to the actual voicemail, that seems to be currently not possible on the iPhone and I don't know if any other phone would have that capability, I share Tallest Skill's incredulity on that issue. Depending on the circumstances of the possible nature of the voicemail and the parties involved, I would suggest you just add the person to the call while you're at it and avoid the back and forth of listening to the voicemail and come back to the call possibly without the answer or at best some assumptions. In any case I personally don't see a big advantage of such a feature that might not have much use anyway and I feel that an actual conference call is a better contingency, but of course YMMV.

post #63 of 185

I'm not sure I understand the comments that keep coming up about "Apple Haters". I'm not sure that has any merit anymoreI when you are the #1 technology company and sell hundreds of millions of devices a year, with record earnings. 

 

How many haters are left? Maybe two people living in a cave? 

post #64 of 185
Quote:
Originally Posted by Jony0 View Post
 

As for listening to the actual voicemail, that seems to be currently not possible on the iPhone and I don't know if any other phone would have that capability, I share Tallest Skill's incredulity on that issue. Depending on the circumstances of the possible nature of the voicemail and the parties involved, I would suggest you just add the person to the call while you're at it and avoid the back and forth of listening to the voicemail and come back to the call possibly without the answer or at best some assumptions. In any case I personally don't see a big advantage of such a feature that might not have much use anyway and I feel that an actual conference call is a better contingency, but of course YMMV.

No listen to a voicemail, but see a listing during a phone call of who left a voicemail and when.

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post #65 of 185
Originally Posted by mistercow View Post

"Hi, I'm a Mac."

"And I'm a PC."

 

“Hi, I’m referring to a conglomerate of corporations.”

“And I’m a single company.”

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #66 of 185
Quote:
Originally Posted by bloggerblog View Post
 

No listen to a voicemail, but see a listing during a phone call of who left a voicemail and when.

 

Correct, that's what I had assumed, which is why that was the only answer I had provided the first time.

post #67 of 185

I find these ads utterly pathetic, and utterly disgusting. What a massive contract from Apple's ads- which tend to be inspirational, positive, uplifting, beautiful, and emotive- and for those that show usage of the product, they focus on people using the products in believable real-life scenarios. 

 

Although Apple hasn't made an "us vs them" ad in many years (which is a good thing), obviously people will bring up the Mac VS PC ads. Those ads bear no resemblance to Samsung's anti-Apple  ads, because of the following:

 

1. The ads were in context of an industry where Apple was a massive underdog- Macs held a marketshare in the single digits. 

2. The ads were funny, witty, and creative. It's why the've gone down in the advertising history books as classics. They did not lazily use other's companies ads as templates, then throw the product in the end proclaiming "and ours is even better!"

3. Never once did the ads bash USERS of competing products, which Samsung's ads tend to do.  

 

Not only are these Samsung ads ridiculous, they're painfully creatively bankrupt. Size, really? Talk about beating a dead-horse. Stylus, really? I have YET to see a fucking person in real life using a stylus with their phone, even though I know MANY people with Samsung phones, including the Note. But yeah, I guess you need to attract the demographic that has nothing better to do than trace out a photo of Kobe Bryant and text it to people. Can't wait to see how they will spin the "our fingerprint reader is even better!" angle on their next phone.  

post #68 of 185
Quote:
Originally Posted by AtlApple View Post
 

I'm not sure I understand the comments that keep coming up about "Apple Haters". I'm not sure that has any merit anymoreI when you are the #1 technology company and sell hundreds of millions of devices a year, with record earnings. 

 

How many haters are left? Maybe two people living in a cave? 

 

I guess those 2 people living in a cave must be posting millions of comments each, every day, on every tech blog in existence. 

post #69 of 185
Originally Posted by Slurpy View Post
[anything whatsoever]

 

Glad to see you back.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #70 of 185
Quote:
Originally Posted by Tallest Skil View Post
 

 

“Hi, I’m referring to a conglomerate of corporations.”

“And I’m a single company.”

What's the difference.  Both ads compare their product to the competition to state that their product is superior.  Doesn't matter if it's a single company or a multitude.  The intention is the same.  You should also learn how to use quotes.

post #71 of 185
The begging was funny have to admit but then the galaxy pro comes in and what a peace of shit it looks like!!! The only reason that was made was because they thought the iPad Pro was gonna come. And then the stylus again? Again? Really? That plastic crap that you always loose? I mean come on make your own advert instead of parodying. For f*ck sakes I mean they couldn't tell the defernce between innovation and shit cause there trying to copy innovation with shit!!! And it runs on Android, you know the OS that used by every other competerot BUT Apple. The way samsung put a octacore processor with quad core graphics and it STILL lags!!! Amazing now that's the only innovation they've come across how to make a powerful phone feel like crap!!! And the design.... samsung here over there in every single ad. Nothing special still lags, the screen bigger (again) and it still runs on android. The most valnreable os on the marked, thanks but he'll not Ive had a s2 and a galaxy tab and wow!!! When I switched to Apple !!! Amazing!!! And I mean the adverts wow!!! Crappy there such Apple wannabes. Samsung's adverts says everything about themselves. A GIANT JOKE.
post #72 of 185
Quote:
Originally Posted by AtlApple View Post
 

I'm not sure I understand the comments that keep coming up about "Apple Haters". I'm not sure that has any merit anymoreI when you are the #1 technology company and sell hundreds of millions of devices a year, with record earnings. 

 

How many haters are left? Maybe two people living in a cave? 

 

I would think not, I think there are almost as many haters as lovers, if not more, certainly within the media alone, even excluding the click-baiters. Even on this Apple centric site there are some threads that attract a bunch of them that are just hot to troll.

post #73 of 185
I always felt that making fun of the competitor (comparative advertising) was desperate. What I mean by that is that Samsung knows that people prefer the iPad, so their advertising agency sits around trying to poke holes in the competition to make themselves look better. Then there's the view that companies should tell people the strengths of their products and let the consumer decide. Well, Samsung, I guess you've already come to the conclusion what the consumer has decided and you are just trying to make your products look better by not telling people why they should buy yours, just that you have two "features" that people don't care about. If they did, yours would sell better...
post #74 of 185
I recently bought a Samsung refrigerator. It's a nice appliance but I must admit that I've been feeling guilty about it.

Samsung's business model is technology thievery. Their ripoff of the iPhone and iPad was so blatant that their CEO should go to jail for it. They've ripped off Dyson vacuum cleaners too.

It's what they do and it is who they are. A company that operates like the Mafia.
post #75 of 185
Quote:
Originally Posted by MazeCookie View Post
 

 

You can leave the FaceTime app at any time and it will be completely unaffected. Multiple times I have used it and browsed the web to double-check things.

 

You can check the voicemails. I have just reproduced it to confirm. I tapped the 5th tab, voicemail, it dialled, I clicked the loud-speaker button so I could still hear it, and clicked the home button to leave the phone app. Voicemail continued.

 

The iPhone's screen size is completely irrelevant to this article, and to any post made previous in this thread.

 

Design's do not need a stylus, they have their finger. Check out a video of Kyle, an old friend of mine, painting Morgan Freeman on an iPad with just his finger, you may have even seen this video already. 

 

http://www.youtube.com/watch?v=uEdRLlqdgA4

 

EDIT: I misread #2. You must have Visual Voicemail. In the UK, only o2 provides that, so I have to dial for voicemail anyway, which obviously isn't supported whilst already on a call.

you may need to talk to your friend, some is claiming it fake, it was just a photoshop done in reverse. Really people have time to do this.

 

http://www.youtube.com/watch?v=VOqLnZG0DFg

post #76 of 185
Originally Posted by mistercow View Post
What's the difference.

 

I literally just wrote down the difference in what you quoted.

 
Both ads compare their product to the competition…

 

A competitor ≠ the competition.

 
Doesn't matter if it's a single company or a multitude.

 

Actually that’s the entire point.

 
You should also learn how to use quotes. 

 

Nothing, anywhere, was used incorrectly.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #77 of 185
Quote:
Originally Posted by bloggerblog View Post
 

I must say, a multitasking feature on the iPad would be a big plus. On several occasions I wanted to access my email or look something up during a FaceTime session and I was quite annoyed that I couldn't without being kicked out of my session.

 

I still cannot believe that I cannot check my list of voicemails on my iPhone without hanging up first.

 

I do find the iPhone's narrow portrait screen useless for browsing the web, yes I'd love a larger screen. I browsed the internet on a SG5 and loved it, sorry but that's the truth.

 

The stylus would be nice for designers on the iPad, but I feel it would be no more more than a gimmick on a phone.

 

First, there is no SG5 out yet as far as I know...  so, oops? You kind of jumped the gun on the "comments advert" there...  

 

And now I ask:

 

Why can't YOU check your voicemail list without hanging up? (And also, please describe how that's done on your "SG5".)

 

Why can't YOU look something up during a FaceTime call without disconnecting? (These sound more like 'operator error' to me...)

 

I browsed a web page on my iPad Mini and loved it (a lot more than browsing on my phone, true). Oh, I see! You want a tablet experience. Well then buy a TABLET.

 

A 3rd-party Stylus can be had for the iPad if you need it. No point bundling one just for gimmicks/show if it isn't a necessary part of operations. I bought one for "pencil style sketching". I rarely use it though. 

 

 

And what else...?

post #78 of 185
Quote:
Originally Posted by mistercow View Post
 

What's the difference.  Both ads compare their product to the competition to state that their product is superior.  Doesn't matter if it's a single company or a multitude.  The intention is the same.  You should also learn how to use quotes.

 

Conceptually there is no difference and of course it "doesn't matter if it's a single company or a multitude". But the circumstances can make the implementation work or not. 

For one thing, it's usually not a good idea to give your competitor free advertising since it can easily backfire. You'll never convert true believers of a particular product or brand, at best you can sway the undecided only if you make a good case, and of course the better the case the more the sway. Obviously there's very little sway for nearly all of the commenters here. As for the Mac vs PC, the Mac was a seemingly insurmountable underdog and there was considerable differentiation between the 2 platforms with the incentives to switch presented in a humorous and entertaining way. 

As for the undecided, I think it will only attract the ones who need an excuse to buy something cheaper than an iPad, whether it's to justify it for themselves or even more if it's a gift. For example I think this will work for the people who will just retain that it's thinner as a bullet point, without asking or caring how much thinner. Those who would ask won't be swayed since it's a very weak argument at .2 mm or .008 in. in fact it would probably have the opposite effect.

 

As for the use of quotes, I also cringe when I see so many putting a period within the quotes, but that's the American style. I prefer the British style or logical quotation as can be seen on the first line of this comment. However the rule even in this style is to include within quotation marks only those punctuation marks that appeared in the quoted material but otherwise to place punctuation outside the closing quotation marks. So his use is actually correct in this particular instance regardless of the style you adopt, the period was in the quoted material.

http://en.wikipedia.org/wiki/Logical_punctuation#Punctuation

post #79 of 185
Quote:
Originally Posted by AtlApple View Post
 

I'm not sure I understand the comments that keep coming up about "Apple Haters". I'm not sure that has any merit anymoreI when you are the #1 technology company and sell hundreds of millions of devices a year, with record earnings. 

 

How many haters are left? Maybe two people living in a cave? 

 

The more successful Apple is, the more lather-y and vehement the haters get.

 

Seriously, do you not read comment sections? For example, this is a sampling of comments from a UK site ("Which?") that had the temerity to recently test battery life of the iPad and several Android tabs (which the iPad won handily):

 

Quote:
Apple’s products are heavily overpriced and tie users into the equally expensive iTunes video/music/e-book/e-magazine service which once joined is expensive to leave and whose main aim is to tie customers into their products. Apple is being allowed to run a monopoly so why does Which? ignore this and just talk about the headline issues.

 

Quote:
Why don’t WHICH take more notice of value for money or cost of ownership. Apple fail hugely hugely on these measures.

 

Quote:
What I never understand with Which? reports is how you value a little bit better performance at any cost. It’s always the extremely expensive Apple devices ... Please stop being so snobby.

 

Quote:
IPad air maximum battery 10 hours (600 minutes) on the site Apple it is written. Then how to manage to have figures superior to the value of the claims of the very mark. Thus how to obtain 658 or 777 it is supernatural

 

Quote:
Ah ah ah, this “test” is a piece of s***.

 

Quote:
Good god. At last! I cant remember how many times in the past two years I have critisised “Which” for its obvious bias towards “Apple” products.

 

 

...and this is fairly typical of the vast horde of what I would call iHaters, at least in my experience. For some reason, these folks just freak out over Apple - it's inexplicable. 

 

It's just a battery-life comparison! And perhaps not unexpectedly, the more expensive tablet won. For cryin out loud, wipe that spittle off your screen, learn to spell, and get a life...

post #80 of 185
Quote:
Originally Posted by mistercow View Post
 

 

"Hi, I'm a Mac."

"And I'm a PC."

 

Nope. Not even close.

 

The "I'm a mac/I'm a pc" campaign wasn't about snarky, petty and stupid "direct comparisons". It was putting a relationship on display, and highlighting various strengths and weaknesses through the acting out of that relationship.  

 

I'm Steve... and I'm Bill.  (Bill has a cold and sneezes), Steve: What's wrong Bill?   Bill: Be careful there's a nasty virus going around.  Steve: Oh don't worry, I'm pretty much not affected by those...  Bill (incredulous): Really? I get them all the time!   Steve: Nope, not a problem here...  (Bill, getting sicker, passes out (locks up), and assistance is called in...).

 

It was cute, funny, and (painfully) right on the money.

 

The beauty of that campaign was, Apple never directly put down or disparaged Microsoft, never did any hard side-by-side product comparisons, and the series was entirely based on longstanding, well-known and already popularized realities of the two platforms...

 

That was brilliant. This Samsung series is cynical, crude, bordering on offensive at times, and panders to the lesser angels of our nature. 

 

I spent years in advertising. This kind of campaign isn't effective beyond the low-hanging fruit. In fact, it lessens the company producing them.

 

I'm not sure you could really "lessen" Samsung, but there it is.

 

It also highlights to me just how clearly they missed the entire point of Apple's "pencil" ad.

 

It wasn't all about the physical dimensions. It was a deep and reflective "poem" about the value and ubiquitous nature of a great tool. An Immersive, poetic and philosophical ad. 

 

Samsung's? Trite, petty, and cynical. 

 

These values are clearly reflected in their products. I can tell you which I choose.....!

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  • Samsung parodies Apple's iPad Air 'Pencil' ad with new Galaxy Tab Pro spot
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