Originally Posted by Suddenly Newton
Why would exclusive platform content drive people towards piracy? Here's why I think you are wrong: iTunes' success was predicated on eliminating barriers to buying music legally. It assumes (correctly) that there is a market for people who want to buy (pay for) digital music. There's also a segment of the population that won't pay for music--they're not part of the market
because they will not exchange money for music.
I'm not sure why you think this logic works. iTunes' success indeed was based on eliminating barriers, but by making content exclusive then that introduces a fresh barrier for anyone who would not use that service. For example, I wouldn't buy the latest Sunn album from an Apple service that wouldn't work on my phone. I doubt I'd end up pirating it but many people would.
How is offering exclusive content to those who will pay for their music, going to turn them into people who will not pay? People who think of themselves as honest don't change their values just because you reward their honesty with exclusive content.
I've only met few pirates who consider it particularly dishonest, and I'm not suggesting that iTunes users would suddenly turn into pirates. I'm suggesting that say a heavy Amazon user who does not have a Windows PC is not likely to buy one just to use iTunes.